Demand Generation Marketing Manager Jobs in Reston, VA

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Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

Within Danaher the work our life science businesses do saves lives-and we're all united by a shared commitment to innovate for tangible impact.

You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact - innovating at the speed of life.

We have over 21,000 associates across more than 10 life sciences businesses. These businesses empower our customers to develop diverse and impactful innovations - from investigating the causes of disease, creating therapies and vaccines, protecting fluid filtration on airplanes, testing food and water, to advancing pharmaceuticals and biopharmaceuticals.

Learn about the Danaher Business System which makes everything possible.

The Campaign & Demand-Generation Manager serves as a strategic execution leader responsible for bridging the gap between market engagement and commercial opportunities. In this role, you will act as a creative, data-driven storyteller, designing and scaling robust demand-generation frameworks that turn digital promotions, external partnerships, and multi-channel campaigns into measurable pipeline growth.

This position reports to the Campaign & Demand-Generation Manager and is part of the Strategic Marketing team within Life Sciences Platform, located in North America, and will be working remotely to cover those respective regions.

In this role, you will have the opportunity to:

• Oversee the strategic development and execution of integrated marketing campaigns and digital initiatives to showcase the value and impact of the collective life science portfolio

• Monitor campaign-gernerated lead quality and collaborate with marketing operations to continuously optimize conversion rates, and traceable commercial funnel growth.

• Lead multi-channel partner scouting, performance tracking, and content strategy/creation (including eChannels and LinkedIn) to build a cohesive promotional ecosystem.

• Drive collaboration across operating company stakeholders, the Marketing Operations Manager, copywriting, sales, and digital services teams to align promotional strategies and accelerate standardized workflow adoption.

• Capture Voice of Customer (VOC) and market research insights to align product messaging, design digital experience strategies, and optimize website deployment.

The essential requirements of the job include:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field with 7+ years of progressive experience, or a Master's degree in a related field with 5+ years of progressive experience, in B2B demand generation, performance/digital marketing, or campaign management.

• Proven experience designing and executing integrated B2B campaigns that span the full buyer's journey.

• Track record as a results-oriented, data-driven storyteller with a passion for creative, customer-centric marketing.

• Demonstrated ability to manage complex, multi-channel initiatives, commercial AI adoption and coordinate digital content ecosystems.

• Excellent interpersonal and communication skills, with a proven ability to build relationships and collaborate across diverse operating groups.

• Working within life sciences, biopharma, diagnostics, or biotechnology sectors.

• Utilizing enterprise marketing tools (e.g., SF Marketing Cloud, Hubspot, Dreamdata) and CRM platforms (e.g., Salesforce) to track and report on campaign performance.

• Collaborating with global colleagues across multiple geographies/time zones.

Within Danaher Life Sciences, we offer a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

Within Danaher Life Sciences we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working within Danaher Life Sciences can provide.

The annual salary range for this role is $125,000-145,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

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Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.

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