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Demand Generation Marketing Manager Jobs in Reston, VA

Demand.com

Marketing Director (Remote)

Washington, DC · Remote

DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage ... Manage marketing KPIs, analytics, attribution, and budget * Build and grow the marketing team What ...

Cato Institute

Email Marketing Manager

Washington, DC · On-site

$75K - $85K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Expertise in thought leadership and demand generation best practices for email marketing. Benefits ... Project Manager at Talent Market, who is managing the search process: bailey@talentmarket.org.

Cato Institute

Email Marketing Manager

Washington, DC · Hybrid

$75K - $85K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Expertise in thought leadership and demand generation best practices for email marketing. Benefits ... Project Manager at Talent Market, who is managing the search process: bailey@talentmarket.org.

Cato Institute

Email Marketing Manager

Washington, DC · On-site

$75K - $85K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Expertise in thought leadership and demand generation best practices for email marketing. Benefits ... Project Manager at Talent Market, who is managing the search process: bailey@talentmarket.org.

MBO Partners

Marketing Engagement Manager

Ashburn, VA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

Marketing Engagement Manager Who We Are At MBO Partners we give people the control to do the work ... Demand Generation & Campaigns * Build and execute targeted demand generation campaigns across ...

Granicus

Senior Marketing Manager - Federal

Washington, DC · On-site

  • Medical

  • Life

  • Retirement

  • PTO

... Demand Generation, Events & Account-Based Marketing * Plan and execute in-person events, webinars ... Manage segment marketing budget with accuracy and discipline. * Optimize investments across ...

Cobalt AI

Director of Marketing

Bethesda, MD · On-site

Reporting directly to the CEO, you'll lead all aspects of marketing-including positioning, demand generation, content, events, CRM and marketing technology, marketing operations, reporting, and sales ...

Stayntouch

Product Marketing Manager

Washington, DC · On-site

$140K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Product Marketing Manager will lead go-to-market strategy and execution for new Stayntouch ... Work with Content, Demand Generation, Brand, and Digital teams to bring product stories to life ...

Arc XP

ABM Demand Generation, Senior Manager

Washington, DC · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

The Senior Manager of Demand Generationrole is critical to scaling our revenue engine.You'llbuild ... Partner with Field Marketing to support regional events and account-based activations. * Ensure ...

Marriott International

Marketing Manager

Mclean, VA · On-site

$78K - $101K/yr

Manages all internal and external communication, digital presence, including but not limited to ... in demand generation strategy development (SMR). • Reconciles marketing plan monthly with ...

Marriott

Marketing Manager

Mclean, VA · On-site

Cultivates partnership with and active participation in demand generation strategy development (SMR ... Develops and manages property email marketing strategy, digital strategy across M.com and Third ...

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All JobsDemand Generation Marketing JobsDemand Generation Marketing Manager JobsDemand Generation Marketing Manager Jobs in Reston, VA

Demand Generation Marketing Manager information

See Reston, VA salary details

$44.7K

$87.8K

$133.7K

How much do demand generation marketing manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for demand generation marketing manager in Reston, VA is $87,846.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,600.00 and $105,600.00 per year, depending on experience, location, and employer.

What is a demand generation marketing manager?

A Demand Generation Marketing Manager is responsible for developing and executing strategies to create interest in a company's products or services, ultimately driving qualified leads and sales opportunities. They use a mix of marketing tactics such as content marketing, email campaigns, social media, events, and digital advertising to attract and nurture potential customers. Their role involves working closely with sales teams, analyzing marketing data, and optimizing campaigns to maximize ROI. This position requires strong analytical skills, creativity, and a deep understanding of the customer journey.

What are the key skills and qualifications needed to thrive as a demand generation marketing manager?

To thrive as a Demand Generation Marketing Manager, you need expertise in digital marketing, lead generation strategies, data analysis, and typically a degree in marketing or related fields. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems (such as Salesforce), and analytics tools is crucial. Outstanding communication, creativity, and project management skills help you design compelling campaigns and collaborate effectively across teams. These skills are vital for driving pipeline growth, optimizing marketing ROI, and ensuring alignment between marketing and sales objectives.

What are some common challenges faced by demand generation marketing managers when aligning sales and marketing teams?

Demand Generation Marketing Managers often encounter challenges in ensuring that sales and marketing teams are aligned on goals, target audiences, and lead qualification criteria. Misalignment can lead to inefficient handoffs, wasted resources, and missed revenue opportunities. Effective communication, regular joint meetings, and establishing clear definitions for qualified leads are essential practices for overcoming these challenges and creating a more cohesive, results-driven environment.

What is the difference between Demand Generation Marketing Manager vs Content Marketing Manager?

AspectDemand Generation Marketing ManagerContent Marketing Manager
Primary FocusGenerating leads and driving demand through campaignsCreating and managing content to engage audiences
Skills & CertificationsMarketing automation, analytics, campaign managementContent creation, SEO, storytelling
Work EnvironmentMarketing teams, campaign platforms, analytics toolsContent teams, editorial platforms, social media
Industry UsageCommon in B2B and SaaS companiesUsed across various industries for brand awareness

The Demand Generation Marketing Manager focuses on creating campaigns to generate leads and increase demand, often utilizing marketing automation and analytics. In contrast, the Content Marketing Manager emphasizes developing engaging content to attract and retain audiences. Both roles are essential in marketing strategies but serve different purposes within the organization.

What are the most commonly searched types of Demand Generation Marketing jobs in Reston, VA?

The most popular types of Demand Generation Marketing jobs in Reston, VA are:

What cities near Reston, VA are hiring for Demand Generation Marketing Manager jobs?

Cities near Reston, VA with the most Demand Generation Marketing Manager job openings:

Demand Generation Marketing Manager jobs near you
Infographic showing various Demand Generation Marketing Manager job openings in Reston, VA as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $87,846 per year, or $42.2 per hour.

Marketing Director (Remote)

Demand.com

Washington, DC • Remote

Full-time

Re-posted 7 days ago

Job description

DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.

We're looking for a Marketing Director to build and scale our marketing function. This is a hands-on and strategic role owning brand, demand gen, content, digital, and performance.

What you'll do

  • Own and execute DemandFactor's marketing strategy
  • Lead demand-gen, ABM, and digital performance programs
  • Build a strong brand and high-impact content engine
  • Partner closely with Sales to drive full-funnel results
  • Manage marketing KPIs, analytics, attribution, and budget
  • Build and grow the marketing team

What we're looking for

  • 7–10+ years in B2B marketing (demand gen, performance, growth)
  • Proven success in driving measurable pipeline and ROI
  • Experience building marketing functions from the ground up
  • Strong analytical, strategic, and leadership skills
  • Excellent communication and execution abilities

Why DemandFactor

  • High-impact leadership role
  • Full ownership and autonomy to shape marketing
  • Data-driven, innovative environment
  • Flexible, remote workplace