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Demand Generation Manager Jobs in Virginia (NOW HIRING)

MasterCard

B2B Field Marketing Manager

Arlington, VA · Remote

Mastercard Services Marketing is seeking an experienced B2B Field Marketing Manager to help drive North America demand generation, field engagement, and regional campaign execution. This role will ...

Registrar Corp

Director, Growth Marketing

Hampton, VA · Remote

$140K - $160K/yr

Leverage AI for workflow automation, increased productivity, and demand generation effectiveness. Be the SEM Expert * Own paid search strategy, execution, and optimization. * Manage keywords, bidding ...

Registrar Corp

Director, Growth Marketing

Hampton, VA · On-site +1

$140K - $160K/yr

Leverage AI for workflow automation, increased productivity, and demand generation effectiveness. Be the SEM Expert * Own paid search strategy, execution, and optimization. * Manage keywords, bidding ...

Service Experts

Manager, Customer Service

Fairfax, VA · On-site

Welcome! The Agent Performance & Customer Growth Manager is responsible for driving agent ... Capacity-Based Demand Generation: Partner with Operations to target outbound activity toward ...

New

Commence

Director of Marketing

Virginia Beach, VA · On-site

$145K - $165K/yr

Drive demand generation and account-based marketing for commercial health buyers (payers, health ... agency management. * Exceptional writing and messaging skill, with the ability to make complex ...

Commence

Director of Marketing

Virginia Beach, VA · On-site

$145K - $165K/yr

Drive demand generation and account-based marketing for commercial health buyers (payers, health ... agency management. * Exceptional writing and messaging skill, with the ability to make complex ...

Commence

Director of Marketing

Virginia Beach, VA · On-site +1

Drive demand generation and account-based marketing for commercial health buyers (payers, health ... agency management. * Exceptional writing and messaging skill, with the ability to make complex ...

Gartner

Marketing Manager

Arlington, VA · On-site

Design, manage and execute integrated, multi-channel marketing campaigns and content marketing ... Lead demand generation marketing activity, cascading and activating the sales organization against ...

Analyst1

VP of Marketing

Reston, VA

This role requires a visionary leader who can drive demand generation, market positioning, product ... managing high-performing teams. * Ability to design, execute, and optimize scalable marketing ...

Amazon

Associate Account Executive, ISV

Arlington, VA · On-site

As an AWS Demand Generation Representative you will be part of shaping the future of how technology ... Accurately track activity and develop pipeline using a CRM (Salesforce), with the ability to ...

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Showing results 21-40

All JobsDemand Generation JobsDemand Generation Manager JobsDemand Generation Manager Jobs in Virginia

Demand Generation Manager information

See Virginia salary details

$38.2K

$100.6K

$141.8K

How much do demand generation manager jobs pay per year?

As of Aug 21, 2026, the average yearly pay for demand generation manager in Virginia is $100,593.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,300.00 and $119,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand Generation Managers typically need skills in data analysis, marketing automation tools, and campaign management, making it a viable career path with opportunities for advancement and specialization.
More about Demand Generation Manager jobs

What are the most commonly searched types of Demand Generation jobs in Virginia?

The most popular types of Demand Generation jobs in Virginia are:

What job categories do people searching Demand Generation Manager jobs in Virginia look for?

The top searched job categories for Demand Generation Manager jobs in Virginia are:

What cities in Virginia are hiring for Demand Generation Manager jobs?

Cities in Virginia with the most Demand Generation Manager job openings:

Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Virginia as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $100,593 per year, or $48.4 per hour.

Website and Digital Experience Manager

Jobtailor

Richmond, VA • On-site

$120 - $170/hr

Other

Posted 3 days ago

New

Job description

  • Lead the strategy, governance, and continuous evolution of the company website
  • Establish standards, processes, and partner relationships for a unified, trusted, high-performing digital platform
  • Own website strategy and governance while balancing audience needs, business priorities, regulatory considerations, and brand integrity
  • Develop and manage the website roadmap
  • Tailor digital experiences for B2B, B2C, and industry member audiences
  • Define processes for content updates, site changes, feature prioritization, and releases
  • Lead audience segmentation and digital experience strategy using UX best practices, analytics, testing, and stakeholder feedback
  • Manage external web and creative partners, including scope, priorities, timelines, quality, and governance
  • Oversee site performance, risk, and quality management across reliability, security, compliance, accessibility, analytics, and AI-enabled monitoring
  • Serve as the primary web lead for internal stakeholders and translate business needs into priorities
  • Partner with paid media or demand generation teams
Requirements
  • Seven+ years of experience managing enterprise or high-traffic websites, with increasing responsibility for governance and cross-functional leadership
  • Experience serving multiple audiences or stakeholder groups within a single digital ecosystem
  • Strong experience managing external vendors or agencies providing web development services
  • Strong knowledge of user experience, web standards, analytics, performance optimization, and content management systems
  • Ability to lead through influence, establish governance, and align stakeholders in complex environments
  • Experience developing roadmaps, managing backlogs, and prioritizing enhancements
  • Working knowledge of HTML/CSS and web analytics tools
  • Experience in regulated, membership-based, or multi-line-of-business organizations
  • Experience partnering with paid media or demand generation teams
  • Knowledge of accessibility standards, including WCAG, and digital compliance frameworks
  • Strong project management skills
  • Strong verbal and written communication skills
  • Bachelor's degree in computer science, information technology, marketing, or a related field preferred
Core Competencies

Demonstrates expertise in website strategy, governance, and digital experience management, with a strong focus on user experience, analytics, and compliance. Proven ability to lead cross-functional teams and manage external partners to deliver high-performing digital platforms.

Highest-signal resume keywords
  • Website Strategy Management
  • User Experience Optimization
  • Project Management
  • Stakeholder Engagement
  • Digital Compliance Knowledge
ATS Optimization KeywordsHard Skills
  • HTML
  • CSS
  • Web Analytics
  • Content Management Systems
  • Performance Optimization
  • Roadmap Development
  • Audience Segmentation
  • Governance Establishment
  • Digital Experience Strategy
  • Accessibility Standards
Soft Skills
  • Verbal Communication
  • Written Communication
  • Influential Leadership
  • Cross-Functional Collaboration
  • Vendor Management
Certifications & Qualifications
  • Bachelor's Degree in Computer Science
  • Bachelor's Degree in Information Technology
  • Bachelor's Degree in Marketing
Industry Keywords
  • B2B
  • B2C
  • Digital Ecosystem
  • Membership-Based Organizations
  • Regulatory Compliance
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