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Demand Generation Manager Jobs in Virginia (NOW HIRING)

As an AWS Demand Generation Representative you will be part of shaping the future of how technology ... Accurately track activity and develop pipeline using a CRM (Salesforce), with the ability to ...

As an AWS Demand Generation Representative you will be part of shaping the future of how technology ... Accurately track activity and develop pipeline using a CRM (Salesforce), with the ability to ...

As an AWS Demand Generation Representative you will be part of shaping the future of how technology ... Accurately track activity and develop pipeline using a CRM (Salesforce), with the ability to ...

As an AWS Demand Generation Representative you will be part of shaping the future of how technology ... Accurately track activity and develop pipeline using a CRM (Salesforce), with the ability to ...

As an AWS Demand Generation Representative you will be part of shaping the future of how technology ... Accurately track activity and develop pipeline using a CRM (Salesforce), with the ability to ...

Growth Marketing Manager

Arlington, VA · On-site

$100 - $115/hr

What You'll DoAudience Acquisition & Demand Generation Drive first‑party data growth -- email ... Manage budgets with a focus on CPL, ROAS, etc. -- balancing spend efficiency against growth targets ...

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Showing results 41-60

Demand Generation Manager information

See Virginia salary details

$38.2K

$100.6K

$141.8K

How much do demand generation manager jobs pay per year?

As of Aug 21, 2026, the average yearly pay for demand generation manager in Virginia is $100,593.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,300.00 and $119,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand Generation Managers typically need skills in data analysis, marketing automation tools, and campaign management, making it a viable career path with opportunities for advancement and specialization.
More about Demand Generation Manager jobs

What are the most commonly searched types of Demand Generation jobs in Virginia?

The most popular types of Demand Generation jobs in Virginia are:

What cities in Virginia are hiring for Demand Generation Manager jobs?

Cities in Virginia with the most Demand Generation Manager job openings:

Infographic showing various Demand Generation Manager job openings in Virginia as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $100,593 per year, or $48.4 per hour.

Associate Account Executive, Startups

Amazon

Arlington, VA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 15 hours ago


Amazon rating

7.4

Company rating: 7.4 out of 10

Based on 7,105 frontline employees who took The Breakroom Quiz

6th of 39 rated national retailers


Job description

Description
This is not your typical Sales Development role. Do you crave an environment that is fast-paced and highly innovative? Do you aspire to continuously learn and grow? Join a growing team at the market leader for cloud services and help shape the future of the North America Sales organization!
Take the lead in unlocking growth potential for both new and existing AWS customers. As an AWS Demand Generation Representative you will be part of shaping the future of how technology is deployed for AWS customers. The Amazon Web Services cloud platform helps companies of all sizes transform and reinvent their businesses to meet the needs of their customers and communities around the world. From enabling rapid and individually customized cancer treatments to helping Fortune 500 companies meet their carbon emissions goals, the AWS technology stack is the backbone of some of the most innovative solutions to the World's most pressing problems. According to Gartner, AWS is the leading cloud provider, both in terms of ability to execute and completeness of vision. With only 5% of all IT spend in the cloud, we are still in the early stages of what is possible.
Shape the future of how technology is deployed for our customers. Amazon Web Services is growing our Cloud Sales Center (CSC) team to help more companies make the move to AWS. If you are passionate about cloud technology, sales, and driving meaningful impact to a wide variety of customers, AWS could be the right fit for your next career move. AWS offers an innovative environment where you can advance your career through our growing sales organization on a learning and earning path.
Our Demand Generation team acts as the flywheel for pipeline and talent within the AWS Global Sales organization, focusing on prospects and customers of all types by generating new business opportunities across thousands of accounts. As a Demand Generation Representative (DGR), you will have the exciting opportunity to help prospects and customers solve critical business challenges, pursue growth, and maximize business impact using AWS solutions. You will own all top of funnel activity, conduct high quality account research and source net new contacts at scale to execute high volume prospecting, lead qualification and opportunity generation for your assigned territories. You will partner closely with Account Teams to develop a deep understanding of the primary industries, accounts and personas within your territories, developing new relationships across all organizational levels (from from technical admins to Line of Business executives). You will collaborate with internal and external partners to develop and execute comprehensive prospecting plans that identify new customer use cases. Once engaged with a customer or prospect, you will use effective communication and technical acumen to uncover and understand their critical business issues.
Key job responsibilities
* Work with other sales team members to ensure the opportunity is understood and next steps are clearly defined via demonstrations, discovery, and qualification.
* Utilize product knowledge and internal resources that will help you leverage technical skillsets to meet customers' needs.
* Achieve all input and output goals including: contacts sourced, leads qualified, customer calls complete, meetings scheduled, and opportunities created.
* Drive net new business via customer acquisition by leveraging one-to-many and one-to-one outbound campaigns in addition to qualifying inbound opportunities from marketing and partner channels.
* Expand services breadth and consumption within your existing customer base via account planning and territory management.
* Accurately track activity and develop pipeline using a CRM (Salesforce), with the ability to leverage self-service reporting tools.
* Innovate new and creative ways to engage with new customers and expand on existing customer relationships.
* Understand the technology footprint, technical challenges, and business objectives that each one of your customers faces.
About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.
BASIC QUALIFICATIONS
- Experience navigating prospective accounts from and into a senior executive level to identify new customer opportunities
- Bachelor's degree or equivalent
PREFERRED QUALIFICATIONS
- Sales or equivalent certification
- Experience using Salesforce
- Experience with Microsoft Office products and applications
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments, restricted stock units (RSUs), and sales incentives. Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, VA, Arlington - 31.39 - 54.90 USD hourly

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About Amazon

Sourced by ZipRecruiter

Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.

Industry

It services, book publishers, retail, real estate, computer and electronic product manufacturing and software development

Company size

10,000+ Employees

Headquarters location

Seattle, WA, US