ZipRecruiter

Log In

1

Demand Generation Manager Jobs in Toronto, ON (NOW HIRING)

Perpetua

Director, Demand Generation

Toronto, ON · On-site

$130 - $150/hr

Lead channel optimization (paid search, social, LinkedIn, SEO, email, webinars) and manage budget ... Lead and coach demand generation team members within a cross‑functional Center of Excellence ...

Omnicom

Director, Demand Generation

Toronto, ON · Hybrid

... manage budget allocation based on performance and pipeline contribution Partner with Sales ... demand generation and event ROI tracking Lead and coach demand generation team members within a ...

Advantage HQ

Director of Demand Generation

Toronto, ON · Remote

Our team manages more than $850 million in annual media spend and works with a network of more than ... What You'll OwnBuild the demand generation strategy You will create the company's B2B demand ...

Wing Assistant

Demand Generation Marketer

Toronto, ON · On-site

We're hiring a Demand Generation Marketer to own our presence at industry events, tradeshows, and ... Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth ...

Assemble

Content & Product Marketing Manager

Toronto, ON · On-site

CA$90K - CA$120K/yr

You'll partner closely with Demand Generation, Sales, Membership, Enablement, Design, Video, and ... Partner with the Demand Generation Manager to develop campaign messaging and create content across ...

Unilever

Senior Manager, Dove Demand Generation

Toronto, ON · On-site

CA$113K - CA$170K/yr

Job Summary As the Senior Brand Manager for Dove Skin Cleansing, you will report to the Skin Cleansing category lead and steer the growth of the#1 Personal Care manufacturer in Canada. You will own ...

next page

Showing results 1-20

All JobsDemand Generation JobsDemand Generation Manager JobsDemand Generation Manager Jobs in Toronto, ON

Demand Generation Manager information

See Toronto, ON salary details

$41.5K

$89.3K

$125.5K

How much do demand generation manager jobs pay per year?

As of Aug 24, 2026, the average yearly pay for demand generation manager in Toronto, ON is $89,328.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,098.00 and $107,363.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand Generation Managers typically need skills in data analysis, marketing automation tools, and campaign management, making it a viable career path with opportunities for advancement and specialization.
More about Demand Generation Manager jobs

What are the most commonly searched types of Demand Generation jobs in Toronto, ON?

The most popular types of Demand Generation jobs in Toronto, ON are:

What cities near Toronto, ON are hiring for Demand Generation Manager jobs?

Cities near Toronto, ON with the most Demand Generation Manager job openings:

Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Toronto, ON as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 4% Hybrid, and 15% Remote job distribution, with an average salary of $89,328 per year, or $42.9 per hour.

Demand Generation Manager, Demand Create

AgencyAnalytics

Toronto, ON • Remote

Full-time

Re-posted 15 days ago

Job description

Would you like to own the six months before an agency starts shopping for us? You'd build the audience and intent that turn into a pipeline long before anyone fills out a form.
You'll own the pre-market motion end-to-end, partnering closely with Brand and Content on distribution, running our partnerships and agency community programs, and working alongside a Sr. Manager, Demand Generation who plays coach on the integrated demand plan. This role calls for someone with real depth in demand and audience creation, ready to run complex, ambiguous programs with a lot of autonomy.
  • Own the pre-market motion end-to-end, building the audience and intent that becomes pipeline through Capture downstream.
  • Make the handoff of the in-market signal to Capture real and repeatable, not just a line on a slide.
  • Co-plan and run the distribution motion for Brand and Content's thought leadership, podcasts, and narrative work, driving audience growth and demand.
  • Build and own partnerships, associations, sponsorships, speaking engagements, and agency community programs that compound trust over time.
  • Run the rest of the toolkit, including organic social, content amplification, awareness paid (with the Performance Marketing Specialist), and pre-in-market nurture.
  • Partner with the Sr. Search and Discovery Specialist on organic and AI discoverability and with PMM on positioning.
  • Run a continuous experimentation cadence and act as the source of truth on the motion, defending allocation with hypotheses and learnings shipped.
  • You have 4+ years in B2B SaaS demand generation, content distribution, or growth, with clear ownership of audience and demand creation programs.
  • You have a point of view on motion ownership versus channel ownership, backed by real examples.
  • You know how to turn content into demand through distribution, not just publish it. You can tell the difference between a content team that ships posts and a motion that builds an audience.
  • You've owned partnerships, associations, sponsorships, or community programs that compounded into real audience and pipeline contribution.
  • You write sharp briefs and are comfortable handing paid execution to a Performance Marketing Specialist rather than running bids yourself.
  • You work well being guided by a senior player-coach peer, and you don't need to own every square inch of the motion to feel ownership over your work.
  • You're comfortable being measured on lagging indicators like branded search lift and engaged audience growth, and you have an instinct for the leading indicators that predict them.
  • You can operate with ambiguity, turning objectives into a plan and figuring out how to use the resources and partners around you to get there.
This role won't be a fit if:
  • You need MQL volume or channel-level vanity metrics to feel like you're winning.
  • You want to run paid bids and campaigns yourself rather than brief someone else to do it.
  • You'd rather own a single channel than a full motion spanning partnerships, distribution, and community.
Compensation is determined by factors such as market data within Canada, technical skills, relevant experience, demonstrated impact, and internal pay equity.
Beyond salary, we invest in your growth, well-being, and long-term success through:
  • Stock options and variable compensation
  • 4 weeks vacation, 5 personal days, and your birthday off (we want to celebrate with you!)
  • Comprehensive benefits from day one, plus an annual HSA/WSA spending account
  • RRSP matching to support your future
  • Annual learning and development budget, plus a book budget
  • Parental leave top-ups
  • & many more!! 

A Few Things Worth Knowing
  • This Posting:  This is an active role we're looking to fill now.
  • Our Use of AI:  AgencyAnalytics uses AI tools to support the screening and assessment stages of our recruitment process. All selection decisions are made by our people. If you have any questions about how AI is used, please get in touch with us at talent@agencyanalytics.com.
  • Our Commitment to Inclusion: AgencyAnalytics is proud to be an equal-opportunity employer. We welcome applicants from all backgrounds and are committed to a fair and accessible hiring process for everyone, regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or cognitive ability, sexual orientation, or any other protected characteristic. If you require accommodation at any point during the recruitment process, please let us know.

Apply