1

Demand Generation Manager Jobs in Boston, MA (NOW HIRING)

The Campaign & Demand-Generation Manager serves as a strategic execution leader responsible for bridging the gap between market engagement and commercial opportunities. In this role, you will act as ...

Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to ... Project manage and organize your accounts * Build relationships with your point of contacts * Deep ...

POSITION SUMMARY VibeIQ is looking for a Demand Generation Specialist to help build and scale the ... Own day-to-day SEO and answer-engine optimization (AEO) and help manage the VibeIQ website to ...

About Us Qualio is a unified quality and compliance management platform that helps regulated ... You think about demand generation in terms of systems and workflows and treat AI as a design ...

Vice President, Demand Generation RSA provides trusted identity and access management for 12,000 organizations around the world, managing 25 million enterprise identities and providing secure ...

Demand Generation Specialist

Boston, MA · On-site

$67K - $91K/yr

POSITION SUMMARY VibeIQ is looking for a Demand Generation Specialist to help build and scale the ... Own day-to-day SEO and answer-engine optimization (AEO) and help manage the VibeIQ website to ...

Cognex is seeking a Director of Global Demand Generation to serve as the chief architect of our ... Manage a distributed 20-person team organized by region (Americas, EMEA, APAC) and two specialized ...

... management, journey automation, email programs, and campaign tracking across the full funnel ... Demand Generation & Sales Alignment * Own the operational connection between marketing-generated ...

Director of Demand Generation

Boston, MA

$253K - $265K/yr

What we're building now is the demand generation engine to match that momentum: one that creates ... You'll manage the full demand gen budget across paid programs, website, tools, and event attendance ...

... management, journey automation, email programs, and campaign tracking across the full funnel ... Demand Generation & Sales Alignment * Own the operational connection between marketing-generated ...

Director of Demand Generation

Boston, MA · Remote

$238K - $249K/yr

What we're building now is the demand generation engine to match that momentum: one that creates ... You'll manage the full demand gen budget across paid programs, website, tools, and event attendance ...

What we're building now is the demand generation engine to match that momentum: one that creates ... You'll manage the full demand gen budget across paid programs, website, tools, and event attendance ...

VP of Demand Generation

Boston, MA · On-site

$180 - $240/hr

Define and lead Blink's global demand generation strategy across the U.S. and EMEA. * Set clear ... Manage and optimize paid channel investments (LinkedIn, Google, Meta, emerging platforms) with ...

next page

Showing results 1-20

Demand Generation Manager information

See Boston, MA salary details

$41.8K

$110.2K

$155.4K

How much do demand generation manager jobs pay per year?

As of Aug 11, 2026, the average yearly pay for demand generation manager in Boston, MA is $110,230.00, according to ZipRecruiter salary data. Most workers in this role earn between $93,400.00 and $130,400.00 per year, depending on experience, location, and employer.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.
More about Demand Generation Manager jobs
What are the most commonly searched types of Demand Generation jobs in Boston, MA? The most popular types of Demand Generation jobs in Boston, MA are:
What job categories do people searching Demand Generation Manager jobs in Boston, MA look for? The top searched job categories for Demand Generation Manager jobs in Boston, MA are:
What cities near Boston, MA are hiring for Demand Generation Manager jobs? Cities near Boston, MA with the most Demand Generation Manager job openings:
Infographic showing various Demand Generation Manager job openings in Boston, MA as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $110,230 per year, or $53 per hour.

Campaign & Demand-Generation Manager

Danaher

Boston, MA • On-site, Remote

$125K - $145K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 7 days ago


Danaher rating

7.7

Company rating: 7.7 out of 10

Based on 29 frontline employees who took The Breakroom Quiz


Job description

Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

Within Danaher the work our life science businesses do saves lives-and we're all united by a shared commitment to innovate for tangible impact.

You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact - innovating at the speed of life.

We have over 21,000 associates across more than 10 life sciences businesses. These businesses empower our customers to develop diverse and impactful innovations - from investigating the causes of disease, creating therapies and vaccines, protecting fluid filtration on airplanes, testing food and water, to advancing pharmaceuticals and biopharmaceuticals.

Learn about the Danaher Business System which makes everything possible.

The Campaign & Demand-Generation Manager serves as a strategic execution leader responsible for bridging the gap between market engagement and commercial opportunities. In this role, you will act as a creative, data-driven storyteller, designing and scaling robust demand-generation frameworks that turn digital promotions, external partnerships, and multi-channel campaigns into measurable pipeline growth.

This position reports to the Campaign & Demand-Generation Manager and is part of the Strategic Marketing team within Life Sciences Platform, located in North America, and will be working remotely to cover those respective regions.

In this role, you will have the opportunity to:

  • Oversee the strategic development and execution of integrated marketing campaigns and digital initiatives to showcase the value and impact of the collective life science portfolio

  • Monitor campaign-gernerated lead quality and collaborate with marketing operations to continuously optimize conversion rates, and traceable commercial funnel growth.

  • Lead multi-channel partner scouting, performance tracking, and content strategy/creation (including eChannels and LinkedIn) to build a cohesive promotional ecosystem.

  • Drive collaboration across operating company stakeholders, the Marketing Operations Manager, copywriting, sales, and digital services teams to align promotional strategies and accelerate standardized workflow adoption.

  • Capture Voice of Customer (VOC) and market research insights to align product messaging, design digital experience strategies, and optimize website deployment.

The essential requirements of the job include:

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field with 7+ years of progressive experience, or a Master's degree in a related field with 5+ years of progressive experience, in B2B demand generation, performance/digital marketing, or campaign management.

  • Proven experience designing and executing integrated B2B campaigns that span the full buyer's journey.

  • Track record as a results-oriented, data-driven storyteller with a passion for creative, customer-centric marketing.

  • Demonstrated ability to manage complex, multi-channel initiatives, commercial AI adoption and coordinate digital content ecosystems.

  • Excellent interpersonal and communication skills, with a proven ability to build relationships and collaborate across diverse operating groups.

It would be a plus if you also possess previous experience in:
  • Working within life sciences, biopharma, diagnostics, or biotechnology sectors.

  • Utilizing enterprise marketing tools (e.g., SF Marketing Cloud, Hubspot, Dreamdata) and CRM platforms (e.g., Salesforce) to track and report on campaign performance.

  • Collaborating with global colleagues across multiple geographies/time zones.

Within Danaher Life Sciences, we offer a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

Within Danaher Life Sciences we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working within Danaher Life Sciences can provide.

The annual salary range for this role is $125,000-145,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

#LI-CV1

Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.


For more information, visit www.danaher.com.


Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.


The U.S. EEO posters are available here.


For candidates who are based outside of New York City or who are applying for roles outside of New York City, for more information about conditions of any job offer please click here


We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact:1-202-419-7762 or applyassistance@danaher.com.


What Danaher employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom


Danaher logo

About Danaher

Sourced by ZipRecruiter

We are a science and technology innovator committed to helping our customers solve complex challenges, and improving quality of life around the world. A global family of more than 20 operating companies, we drive meaningful innovation in some of today's most dynamic, growing industries.

Industry

Medical equipment and supplies manufacturing

Company size

10,000+ Employees

Headquarters location

Washington, DC, US

Year founded

1984