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Demand Generation Manager Jobs in Worcester, MA (NOW HIRING)

Cognex

Director, Global Demand Generation

Natick, MA · On-site +1

Cognex is seeking a Director of Global Demand Generation to serve as the chief architect of our ... Manage a distributed 20-person team organized by region (Americas, EMEA, APAC) and two specialized ...

Informa

Account Manager - Major Accounts

Newton, MA · On-site

$250K/yr

Intent and demand generation that more precisely targets and converts Our organization is committed ... As a Major Account Manager, you'll manage a portfolio of strategic accounts, leveraging our ...

Imprivata

Revenue Marketing Manager

Waltham, MA · On-site

... demand generation campaigns that drive qualified demand, accelerate opportunities, and influence ... Leverage customer, intent, engagement, CRM, and third-party data, along with AI-powered marketing ...

Imprivata

Revenue Marketing Manager

Waltham, MA · On-site

... demand generation campaigns that drive qualified demand, accelerate opportunities, and influence ... Leverage customer, intent, engagement, CRM, and third-party data, along with AI-powered marketing ...

Informa TechTarget

Customer Success Manager

Auburndale, MA · On-site

$64K - $71K/yr

Customer Success Manager Do you want to develop your career and make an impact in the fast-growth ... Intent and demand generation that more precisely targets and converts Our organization is committed ...

Informa

Customer Success Manager

Newton, MA · On-site

$64K - $71K/yr

Intent and demand generation that more precisely targets and converts Our organization is committed ... Specifically, Customer Success Managers are responsible for providing strategic direction and ...

Informa Group Plc.

Customer Success Manager

Newton, MA · On-site

$64K - $71K/yr

Intent and demand generation that more precisely targets and converts Our organization is committed ... Specifically, Customer Success Managers are responsible for providing strategic direction and ...

Informa Group Plc.

Customer Success Manager

Newton, MA · On-site

$64K - $71K/yr

Intent and demand generation that more precisely targets and converts Our organization is committed ... Specifically, Customer Success Managers are responsible for providing strategic direction and ...

Informa

Customer Success Manager

Newton, MA · On-site

$64K - $71K/yr

Intent and demand generation that more precisely targets and converts Our organization is committed ... Specifically, Customer Success Managers are responsible for providing strategic direction and ...

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All JobsDemand Generation JobsDemand Generation Manager JobsDemand Generation Manager Jobs in Worcester, MA

Demand Generation Manager information

See Worcester, MA salary details

$38.4K

$101.2K

$142.7K

How much do demand generation manager jobs pay per year?

As of Aug 22, 2026, the average yearly pay for demand generation manager in Worcester, MA is $101,242.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,800.00 and $119,700.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand Generation Managers typically need skills in data analysis, marketing automation tools, and campaign management, making it a viable career path with opportunities for advancement and specialization.
More about Demand Generation Manager jobs

What job categories do people searching Demand Generation Manager jobs in Worcester, MA look for?

The top searched job categories for Demand Generation Manager jobs in Worcester, MA are:

What cities near Worcester, MA are hiring for Demand Generation Manager jobs?

Cities near Worcester, MA with the most Demand Generation Manager job openings:

Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in Worcester, MA as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 15% Part Time, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $101,242 per year, or $48.7 per hour.

Director, Global Demand Generation

Cognex Corporation

Natick, MA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 5 days ago

Job description

Job Description
About us- Cognex is the largest, most successful and recognized global player in industrial machine vision! We are a financially strong, international company with no debt and have been in business for over 40 years. Using advanced optics, image sensors and artificial intelligence software Cognex vision and ID systems capture an image then analyze it to make sense of what's being seen. We are deeply committed to fostering an inclusive and equitable work environment, guided by our "Work Hard, Play Hard, Move Fast" culture, which celebrates employee innovation, determination, and dedication in a dynamic, fun, and distinctive atmosphere.
We are working on a hybrid schedule, 3 days in the office, 2 at home.
Cognex is seeking a Director of Global Demand Generation to serve as the chief architect of our growth engine. You are a data-heavy strategist who thrives on turning complex market data into scalable execution. You will lead a 20-person global team, manage a $5M+ budget, build the blueprint for an expanded Account-Based Marketing (ABM) and Customer Marketing motion, and define a strategic roadmap for growth.
Key Responsibilities
  • Strategic Growth Roadmap: Develop and "sell" the multi-year demand generation vision to the executive team and sales leadership, justifying incremental headcount and budget based on data-backed ROI projections.
  • Global Team Leadership: Manage a distributed 20-person team organized by region (Americas, EMEA, APAC) and two specialized Centers of Excellence (Email and Tradeshows).
  • ABM Transformation: Lead the selection and implementation of our first ABM platform. Design the "Cognex ABM Playbook" to penetrate top-tier accounts and new market segments, collaborating closely with the BDR team (housed in Marketing Ops).
  • Establish Customer Marketing Strategy: Build a program specifically designed to reduce churn by identifying "at-risk" behaviors through AI data mining and engaging customers with targeted value-add content.
  • Maximize LTV: Design and execute cross-sell and up-sell campaigns to the existing global customer base, leveraging intent data and usage signals to identify expansion opportunities.
  • Full-Funnel Optimization: Own the primary KPIs of New Contacts, Leads, Opportunities, and Sourced Bookings. You will identify friction points in the existing funnel to increase sales productivity.
  • Funnel Velocity Optimization: You don't just fill the top; you continually optimize the Marketing-to-Sales handoff. This includes setting Service Level Agreements (SLAs) for lead follow-up and monitoring the "days in status" for leads to prevent pipeline stagnation.
  • Market Intelligence & Positioning: Collaborating with Product Marketing to ensure global campaigns aren't just loud, but actually resonate with specific buyer personas in different regions.
  • Budget Management: Oversee an initial $5M global budget across paid search, 3rd party media, and high-impact regional tradeshows, optimizing for the lowest CAC in existing core markets.
  • Cross-Functional Partnership: Act as the strategic peer to the Director of Marketing Operations, Web, and Content to ensure a seamless tech stack (Salesforce/Account Engagement) and a unified brand voice.

Required Experience & Skills
  • 12+ years of B2B Demand Generation experience in a high-growth tech environment (hardware or industrial tech experience is a plus).
  • The "Data-Heavy" Mindset: Expert-level ability to manipulate Salesforce data to track attribution, forecast lead volume, and prove marketing's impact on the bottom line.
  • ABM Architect: Proven track record of building ABM programs from scratch, including platform selection (6sense, Demandbase, etc.) and sales/marketing alignment.
  • Change Management: Experience scaling marketing investment from low single-digits of revenue to industry benchmarks.
  • Operational Excellence: Deep understanding of the Salesforce ecosystem and its integration with Account Engagement (Pardot) for global lead routing.

Cognex believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 175,000 USD - 245,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance or a sales incentive plan.
This position provides a comprehensive benefits package, including health, dental, and vision insurance; a 401(k) retirement plan with company matching; employer-paid disability, family leave, and life insurance; paid time off (including holidays); optional voluntary benefits; as well as recognition and wellness programs.
Additional Job Description
Equal Employment Opportunity
Cognex is an equal opportunity employer. Cognex evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

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