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Demand Generation Manager Jobs in California (NOW HIRING)

Freshworks

Demand Generation Manager

San Mateo, CA · On-site

We're looking for a hands-on Demand Generation Manager to join our growing Marketing team. This role is ideal for someone who enjoys building and optimizing digital campaigns that generate pipeline ...

New

Freshworks

Demand Generation Manager

San Mateo, CA

We're looking for a hands-on Demand Generation Manager to join our growing Marketing team. This role is ideal for someone who enjoys building and optimizing digital campaigns that generate pipeline ...

New

Afresh

Demand Generation Manager

San Francisco, CA

About the Role We're seeking an Demand Generation Manager to define and drive how Afresh shows up in the grocery market. This is a high-ownership role at the center of our go-to-market: you'll set ...

Parspec

Demand Generation Manager

San Mateo, CA · On-site

The Opportunity Parspec is seeking an experienced Demand Generation Manager to establish and grow our demand generation function. You will be responsible for creating and executing programs that ...

Afresh

Demand Generation Manager

San Francisco, CA · On-site

About the Role We're seeking an Demand Generation Manager to define and drive how Afresh shows up in the grocery market. This is a high-ownership role at the center of our go-to-market: you'll set ...

Weekday AI

demand generation

San Francisco, CA · On-site

As a Demand Generation Manager, you will be responsible for developing and executing multi-channel campaigns that engage prospects across every stage of the buyer journey. Working closely with ...

New

Weekday AI

demand generation

San Francisco, CA

As a Demand Generation Manager, you will be responsible for developing and executing multi-channel campaigns that engage prospects across every stage of the buyer journey. Working closely with ...

New

Pendo

Sr. Demand Generation Manager

San Francisco, CA · On-site

Sr. Demand Generation Manager The Team + The Role Pendo's demand marketing team builds campaigns that create and accelerate pipeline for the sales organization. The team develops sharp product ...

Canals

Demand Generation Manager

San Francisco, CA

Manage agencies and outside resources to achieve goals What You\'ll Bring * 4+ years of experience in demand generation, growth marketing, or campaign management within B2B SaaS * Demonstrated ...

Opal

Senior Demand Generation Manager

San Francisco, CA · On-site

$150K - $200K/yr

Opal Security is hiring a Senior Demand Generation Manager. The ideal candidate is an AI pilled marketer looking to redefine what Demand Generation means in an AI-native GTM org. You've moved past ...

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All JobsDemand Generation JobsDemand Generation Manager JobsDemand Generation Manager Jobs in California

Demand Generation Manager information

See California salary details

$38K

$100.1K

$141.1K

How much do demand generation manager jobs pay per year?

As of Jul 31, 2026, the average yearly pay for demand generation manager in California is $100,134.00, according to ZipRecruiter salary data. Most workers in this role earn between $84,900.00 and $118,400.00 per year, depending on experience, location, and employer.

Is demand generation a good career?

Demand generation is a valuable career in marketing focused on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. It often requires skills in data analysis, marketing automation tools, and cross-functional collaboration, making it a dynamic and growing field with opportunities for advancement.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

What is the role of a demand generation manager?

A demand generation manager is responsible for developing and executing marketing strategies to generate interest and demand for a company's products or services. They often utilize digital marketing, content creation, and analytics tools to attract and engage potential customers, aligning campaigns with sales goals. The role requires strong communication skills and knowledge of marketing automation platforms.

How much does a demand gen manager make?

Demand Generation Managers typically earn between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in marketing automation tools may have higher salaries, often exceeding $150,000. Compensation can also include bonuses and benefits related to performance and company policies.

What are the key skills and qualifications needed to thrive as a Demand Generation Manager, and why are they important?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a Demand Generation Manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What jobs make $3,000 a day?

Demand Generation Managers typically do not earn $3,000 a day; such high daily earnings are more common in executive roles like CEOs, investment bankers, or specialized consultants. These positions often require extensive experience, advanced skills, and sometimes ownership stakes or performance-based bonuses. Most roles in demand generation focus on marketing strategies and lead generation, with salaries generally below this level on a daily basis.

What are some common challenges faced by Demand Generation Managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.
More about Demand Generation Manager jobs
What are the most commonly searched types of Demand Generation jobs in California? The most popular types of Demand Generation jobs in California are:
What job categories do people searching Demand Generation Manager jobs in California look for? The top searched job categories for Demand Generation Manager jobs in California are:
What cities in California are hiring for Demand Generation Manager jobs? Cities in California with the most Demand Generation Manager job openings:
Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in California as of July 2026, with employment types broken down into 95% Full Time, and 5% Temporary. Highlights an 77% In-person, and 23% Remote job distribution, with an average salary of $100,134 per year, or $48.1 per hour.

Demand Generation Manager

Freshworks

San Mateo, CA • On-site

Full-time

Medical, Dental, Vision, Life, PTO

Posted 3 days ago

New

Job description

Company Description
Organizations everywhere struggle under the crushing costs and complexities of "solutions" that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.
There's another option. Freshworks. With a fresh vision for how the world works.
Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve, and deliver faster, more human support through enterprise-grade yet easy-to-use CX and IT solutions. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks to power their Employee Experience (EX) and Customer Experience (CX) operations.
Fresh vision. Real impact. Come build it with us.
Job Description
We're looking for a hands-on Demand Generation Manager to join our growing Marketing team. This role is ideal for someone who enjoys building and optimizing digital campaigns that generate pipeline and revenue-not just managing programs.
You'll own end-to-end execution across paid media, ABM, email, and digital campaigns while partnering closely with Product Marketing, Sales, Marketing Operations, Brand, and RevOps. We're looking for someone who can hit the ground running, take ownership, and continuously optimize performance with minimal direction.
If you're passionate about demand generation, love testing new ideas, embrace AI, and enjoy working in a fast-paced SaaS environment, we'd love to meet you.
What You'll Do
  • Execute integrated demand generation campaigns that drive new logo acquisition, pipeline, and revenue
  • Build, launch, and optimize digital campaigns across LinkedIn, Google, Reddit, display/programmatic, paid social, and email
  • Partner with Product Marketing to develop messaging, landing pages, creative assets, and campaign content
  • Execute Account-Based Marketing (ABM) campaigns using platforms like Demandbase or 6sense
  • Build audience segments, create target account lists, and deliver personalized campaign experiences
  • Monitor campaign performance and make data-driven optimizations to improve engagement, conversion, and pipeline
  • Run A/B tests across messaging, creative, audiences, landing pages, and digital experiences
  • Collaborate closely with Sales, Marketing Operations, RevOps, and Analytics to ensure accurate tracking, reporting, and attribution
  • Manage agency and vendor relationships to ensure high-quality execution and strong campaign performance
  • Explore AI-powered tools and workflows to improve campaign execution, reporting, personalization, and team efficiency
  • Share campaign insights and best practices that help improve overall marketing performance

Qualifications
  • 4-7 years of hands-on B2B SaaS demand generation or digital marketing experience
  • Proven experience executing multi-channel demand generation campaigns from planning through optimization
  • Strong understanding of the entire demand generation funnel, including lead generation, nurture, ABM, pipeline creation, and revenue impact
  • Hands-on experience with:
    • LinkedIn Ads
    • Google Ads/ SEM
    • Paid Social
    • Display or programmatic advertising
    • Email marketing
  • Experience using ABM platforms such as Demandbase or 6sense
  • Experience working in Marketo and Salesforce to support campaign execution and reporting
  • Strong analytical skills with experience measuring campaign performance and translating insights into action
  • Experience partnering cross-functionally with Product Marketing, Sales, Marketing Operations, RevOps, Creative, and Analytics
  • Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
  • Excellent written communication and content collaboration skills
  • Experience using AI tools to improve marketing workflows, campaign execution, reporting, or personalization is a plus

Additional Information
Please note this is a hybrid role with onsite expectations of 3x/week (Tues - Thurs) from our San Mateo, CA headquarters.
The annual base salary range for this position is $130,000 - $152,000. This role is also eligible for a target bonus.
Compensation is based on a variety of factors, including but not limited to location, experience, job-related skills, and level.
Freshworks offers multiple options for dental, medical, vision, disability, and life insurance. Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.

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