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Demand Generation Manager Jobs in California (NOW HIRING)

Stretto

Demand Generation Manager

Irvine, CA · On-site

$100K - $110K/yr

Stretto is seeking a results-driven demand-generation manager to support Stretto Intelligence, the AI-enhanced product portfolio behind Research Suite and Stretto Conductor. This is a high-impact ...

Freshworks

Demand Generation Manager

San Mateo, CA · On-site

We're looking for a hands-on Demand Generation Manager to join our growing Marketing team. This role is ideal for someone who enjoys building and optimizing digital campaigns that generate pipeline ...

Canals

Demand Generation Manager

San Francisco, CA · On-site

$80 - $110/hr

Manage agencies and outside resources to achieve goals What You'll Bring * 4+ years of experience in demand generation, growth marketing, or campaign management within B2B SaaS * Demonstrated ...

Parspec

Demand Generation Manager

San Mateo, CA · On-site

The Opportunity Parspec is seeking an experienced Demand Generation Manager to establish and grow our demand generation function. You will be responsible for creating and executing programs that ...

Bobyard, Inc

Demand Generation Manager

San Francisco, CA · On-site

$115K - $135K/yr

Identify and pitch new channels worth testing, backed by a real case for why What we're looking for * 4+ years running B2B demand generation with a pipeline dollar number you personally owned and can ...

Rippling

Demand Generation Manager

San Francisco, CA · On-site

$140 - $190/hr

We're looking for a Demand Generation Manager aligned to the Broker channel to help deepen engagement, drive pipeline, and make Rippling the go-to solution for benefits brokers and their clients. In ...

Egnyte

Senior Demand Generation Manager

Mountain View, CA · On-site

$145K - $185K/yr

Description SENIOR DEMAND GENERATION MANAGER HYBRID (3 DAYS/WEEK) MOUNTAIN VIEW, CA EGNYTE YOUR CAREER. SPARK YOUR PASSION. Egnyte is a place where we spark opportunities for amazing people. We ...

Egnyte

Senior Demand Generation Manager

Mountain View, CA · On-site

$145 - $185/hr

SENIOR DEMAND GENERATION MANAGER HYBRID (3 DAYS/WEEK) MOUNTAIN VIEW, CA EGNYTE YOUR CAREER. SPARK YOUR PASSION. Egnyte is a place where we spark opportunities for amazing people. We believe that ...

Egnyte

Senior Demand Generation Manager

Mountain View, CA · On-site

$145K - $185K/yr

SENIOR DEMAND GENERATION MANAGER HYBRID (3 DAYS/WEEK) MOUNTAIN VIEW, CA EGNYTE YOUR CAREER. SPARK YOUR PASSION. Egnyte is a place where we spark opportunities for amazing people. We believe that ...

Matik

Sr. Demand Generation Manager

San Francisco, CA · On-site +1

Role Description Matik is looking for a Sr. Demand Gen Manager to scale Matik's demand generation function. Reporting to the Head of Marketing, you'll be the architect of how we create, capture, and ...

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Demand Generation Manager information

See California salary details

$38K

$100.1K

$141.1K

How much do demand generation manager jobs pay per year?

As of Sep 1, 2026, the average yearly pay for demand generation manager in California is $100,134.00, according to ZipRecruiter salary data. Most workers in this role earn between $84,900.00 and $118,400.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

Is demand generation a good career?

Demand generation is a growing field within marketing that focuses on creating interest and demand for products or services through strategies like content marketing, email campaigns, and analytics. Demand Generation Managers typically need skills in data analysis, marketing automation tools, and campaign management, making it a viable career path with opportunities for advancement and specialization.
More about Demand Generation Manager jobs

What are the most commonly searched types of Demand Generation jobs in California?

The most popular types of Demand Generation jobs in California are:

What job categories do people searching Demand Generation Manager jobs in California look for?

The top searched job categories for Demand Generation Manager jobs in California are:

What cities in California are hiring for Demand Generation Manager jobs?

Cities in California with the most Demand Generation Manager job openings:

Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in California as of August 2026, with employment types broken down into 85% Full Time, 14% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $100,134 per year, or $48.1 per hour.

Demand Generation Manager

Stretto

Irvine, CA • On-site

$100K - $110K/yr

Full-time

This job post has expired 3 days ago. Applications are no longer accepted.

Job description

Stretto is seeking a results-driven demand-generation manager to support Stretto Intelligence, the AI-enhanced product portfolio behind Research Suite and Stretto Conductor. This is a high-impact role that pairs strategy with hands-on execution: you will own the demand-generation programs that build our funnel, and you will build them yourself. You will take ownership of developing ABM and broad marketing campaigns, generating and qualifying leads, developing pipeline, and converting interest into opportunity across the bankruptcy and restructuring market.
Reporting to the Marketing Director, you will collaborate with stakeholders across the organization to develop high-impact campaigns. The demand generation manager will be obsessed with details and accustomed to working in a fast-paced environment. This is a remote role that can be based anywhere in the United States.
Essential Functions:
  • Strategize: Develop digital marketing and Account-based marketing (ABM) campaigns in collaboration with stakeholders across the organization that meet the desired business outcomes.
  • Execute: Roll up your sleeves and execute the strategy including content development, basic design, and digital channels (that may involve the support of vendors). Constantly measure and test to look for opportunities to optimize results.
  • Generate Demand: Build and run lead generation programs across email, social, in-app messaging, content, and events. Capture, route, and qualify leads so that every campaign produces measurable funnel contribution.
  • Develop Pipeline: Own the lead lifecycle in the CRM, including segmentation, scoring, stage progression, and handoff. Nurture qualified leads and ensure no opportunity is lost to a broken workflow or a data gap.
  • Drive Organic Growth: Own on-page and technical SEO across our web properties, including page optimization, metadata, and content structure. Track keyword rankings, organic traffic, and search performance, and act on what the data shows.
  • Convert: Optimize conversion across landing pages, forms, and campaign touchpoints through A/B testing and iterative improvement. Build the reporting and attribution that show where pipeline and conversions originate.
  • Support Business Development: Equip the business development team with campaign-sourced leads, lead intelligence, and follow-up workflows that help move qualified prospects toward a decision.
  • Own the Stack: Build campaigns in the CRM and maintain the integrations that pass data between the CRM, marketing automation, email distribution, social platforms, and in-app messaging. Protect data integrity through deduplication, field mapping, and ongoing list hygiene.
  • Resourceful: Find ways to get things done without having all ideal tools, techniques, or conditions readily available (progress over perfection). Think outside the box and find creative ways to solve challenges as they arise.
  • Project Manage: Keep all initiatives on track and hold stakeholders accountable. Pay attention to details and utilize methodologies to keep the trains on time.
  • Work Well Under Pressure: Effective at juggling priorities. Apply focus to the most critical deadlines to make the biggest impact toward goals.

Platform Tools
The Demand Generation Manager will work across our current marketing stack and help stand up the platforms we are moving toward. Experience with the tools below is required.
  • CRM: Insightly and Salesforce.
  • Marketing automation: Pardot, built out alongside the Salesforce migration.
  • In-app messaging and product adoption: Userpilot.
  • Email distribution: Mailchimp and Pardot.
  • Social: LinkedIn and related social platforms.
  • Web, SEO, and analytics: Google Analytics, Google Search Console, and related search tooling.
  • Integration: Native connectors and API-driven syncs that move data between these systems.

Requirements / Education
  • Bachelor's degree in a related field or equivalent education / experience required
  • Four years of experience or more marketing B2B software required
  • Extraordinary project management skills
  • Experience utilizing AI tools to improve workflow efficiency
  • ABM and broad marketing cross-channel campaign development and execution
  • Hands-on experience with in-app messaging and product adoption platforms such as Userpilot
  • Working command of the full digital funnel, including lead generation, lead scoring and lifecycle stages, pipeline development, and conversion optimization
  • Practical SEO experience, including on-page optimization and performance tracking
  • Understanding of how data passes between marketing platforms, with comfort handling field mapping, integrations, and data structure
  • Development, implementation, and management of a social media presence
  • Generation of campaign metrics and knowledge of KPIs and campaign optimization
  • Exposure to the legal, financial services, or professional services sectors
  • Interest in AI-enhanced products and a curiosity about how they are brought to market

Stretto offers a competitive starting salary and a comprehensive benefits package, along with opportunities for growth. We are an equal opportunity employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status or any other characteristics protected by law.
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About Stretto

Sourced by ZipRecruiter

Industry

Business management consulting

Company size

201 - 500 Employees

Headquarters location

Irvine, CA, US

Year founded

1987

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