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Demand Generation Manager Jobs in California (NOW HIRING)

Opal

Senior Demand Generation Manager

San Francisco, CA · On-site

$150K - $200K/yr

Opal Security is hiring a Senior Demand Generation Manager. The ideal candidate is an AI pilled marketer looking to redefine what Demand Generation means in an AI-native GTM org. You've moved past ...

Matik

Sr. Demand Generation Manager

San Francisco, CA · On-site +1

Role Description Matik is looking for a Sr. Demand Gen Manager to scale Matik's demand generation function. Reporting to the Head of Marketing, you'll be the architect of how we create, capture, and ...

Directive

Demand Generation Manager (Remote US)

Irvine, CA · On-site +1

$80K - $85K/yr

Tying it all together is our methodology, DiscoverabilityOS™, which aligns brand and demand to ... Project manage and organize your accounts * Build relationships with your point of contacts * Deep ...

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Demand Generation Manager information

See California salary details

$38K

$100.1K

$141.1K

How much do demand generation manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for demand generation manager in California is $100,134.00, according to ZipRecruiter salary data. Most workers in this role earn between $84,900.00 and $118,400.00 per year, depending on experience, location, and employer.

What is the difference between Demand Generation Manager vs Marketing Manager?

AspectDemand Generation ManagerMarketing Manager
Primary FocusDriving lead generation and demand creation campaignsOverseeing overall marketing strategies and brand management
Skills & CertificationsDigital marketing, analytics, campaign managementBrand strategy, market research, communication skills
Work EnvironmentMarketing teams, sales alignment, digital platformsBroader marketing departments, cross-functional teams

The Demand Generation Manager primarily focuses on creating targeted campaigns to generate leads and demand for products or services, often working closely with sales teams. In contrast, the Marketing Manager oversees overall marketing strategies, branding, and broader market outreach. While both roles require marketing expertise, the Demand Generation Manager specializes in demand-focused activities, making it a more tactical role within the marketing function.

What are the key skills and qualifications needed to thrive as a demand generation manager?

To thrive as a Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, analytics, and often a degree in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and data analytics tools is typically required. Strong project management, creativity, and communication skills help you design effective campaigns and collaborate across teams. These competencies ensure the successful creation and execution of campaigns that drive qualified leads and fuel business growth.

What does a demand generation manager do?

A Demand Generation Manager is responsible for creating and executing marketing strategies that drive interest and engagement in a company's products or services. They use a mix of channels such as email marketing, content marketing, events, and digital advertising to generate qualified leads for the sales team. Their goal is to build brand awareness, nurture prospects through the sales funnel, and ultimately increase revenue. Demand Generation Managers often analyze campaign performance to optimize strategies and maximize return on investment.

What are some common challenges faced by demand generation managers when aligning marketing and sales teams?

Demand Generation Managers often encounter challenges in ensuring seamless collaboration between marketing and sales teams, particularly when it comes to lead quality and handoff processes. Differences in lead qualification criteria and communication gaps can create friction, making it essential to establish clear definitions, shared goals, and regular feedback loops. Successful managers foster alignment by implementing joint meetings, shared metrics, and continuous process improvements, ensuring both teams work toward revenue targets and customer acquisition goals together.
More about Demand Generation Manager jobs
What are the most commonly searched types of Demand Generation jobs in California? The most popular types of Demand Generation jobs in California are:
What job categories do people searching Demand Generation Manager jobs in California look for? The top searched job categories for Demand Generation Manager jobs in California are:
What cities in California are hiring for Demand Generation Manager jobs? Cities in California with the most Demand Generation Manager job openings:
Demand Generation Manager jobs near you
Infographic showing various Demand Generation Manager job openings in California as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $100,134 per year, or $48.1 per hour.

Senior Demand Generation Manager

Opal

San Francisco, CA • On-site

$150K - $200K/yr

Full-time

Re-posted 17 days ago

Job description

About Opal Security:
At Opal, we're building modern identity governance for the AI era-intelligent access management that empowers enterprises to move fast while staying secure. Our mission is to bring clarity, control, and confidence to complex enterprise environments, helping teams govern access without slowing down innovation.
The Role:
Opal Security is hiring a Senior Demand Generation Manager. The ideal candidate is an AI pilled marketer looking to redefine what Demand Generation means in an AI-native GTM org. You've moved past vibe coding standalone apps and are operationalizing a highly personalized revenue generation engine with an opinionated POV on content, brand, campaigns, events, and digital channels. This is a hands-on role for a demand gen leader to partner closely with GTM leadership to create demand among IAM, security, infrastructure, and platform engineering, as well as GRC leaders at tech companies reaching scale.
Our go to market is a commercial sales-led motion. You will excel in this role if you know how to build high quality programs around the right accounts, create executive and practitioner engagement, and inspect whether marketing activity is actually turning into meetings, opportunities, and revenue.
This role reports into the VP, Marketing and is hybrid with 3+ days in office in downtown San Francisco.
What You'll Do:
You will own day to day execution of ai-native demand generation programs across account based campaigns, field marketing, webinars, executive roundtables, paid amplification, partner campaigns, and sales follow-up. You will help Opal generate demand in cloud-native developer organizations that are scaling into regulatory scrutiny and need better ways to prove least privilege, govern access, and reduce access review fatigue.
  • Build 1:1 and 1:few ABM campaigns for named accounts, segmented by regulatory pressure, cloud maturity, access complexity, and sales priority
  • Launch integrated campaigns across content, webinars, paid, direct outreach, partner programs, and SDR sequences
  • Partner with AEs and SDRs on target account lists, pre-event outreach, meeting goals, follow-up SLAs, and opportunity progression
  • Own funnel and systems hygiene across campaign performance, routing, attribution, and conversion rates
  • Plan and execute field marketing including executive dinners, roundtables, event surrounds, regional programs, and conference follow-up motions

You Might Be a Fit If You:
  • Have built demand in B2B security, cloud, infrastructure, developer tooling, compliance, data, or similarly technical markets
  • You take pride in your craft as an AI-native marketer
  • Have run ABM with real rigor: account tiers, buying groups, 1:1 and 1:few plays, sales-aligned outreach, personalized content, and account engagement metrics
  • Have run some executive dinners, roundtables, event surrounds, partner events, or regional programs that produced qualified meetings and pipeline (not just attendance)
  • Are fluent in Salesforce, HubSpot or Marketo, campaign attribution, routing, funnel conversion, and weekly performance reporting
  • Know how to work with AEs and SDRs before, during, and after campaigns so marketing activity actually becomes sales action

Apply