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Customer Insight Analyst Jobs (NOW HIRING)

Wawa, Inc.

Customer Insights Analyst

Media, PA · On-site

Customer Insights Analyst Location: Corporate Department: Strategy Job Summary : The Customer Insights Analyst is responsible for aggregating Wawa's numerous customer data sources, including Wawa ...

Nuuly

Nuuly Customer Insights Analyst

Philadelphia, PA · On-site

The Customer Insights Analyst will manage and expand the ongoing insights program at Nuuly - collecting and communicating learnings about our customers - and support research projects conducted to ...

Canon

Customer Insight Associate Analyst

Louisville, KY · On-site

$42K - $63K/yr

... data for analysis and recommendations. - Identifies end-user training opportunities and advises account or solutions integration team of those needs. - 100% customer satisfaction. - Provides ...

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How much do customer insight analyst jobs pay per year?

As of Jun 8, 2026, the average yearly pay for customer insight analyst in the United States is $65,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $85,000.00 per year, depending on experience, location, and employer.

What does a Customer Insight Analyst do?

A Customer Insight Analyst gathers and analyzes data on customer behaviors, preferences, and feedback to help companies better understand their clients. They use various data sources such as surveys, transaction records, and digital analytics to identify trends and provide actionable recommendations. Their insights assist businesses in improving customer experience, developing targeted marketing strategies, and making informed business decisions. In essence, they bridge the gap between customer data and business strategy.

What is the difference between Customer Insight Analyst vs Market Research Analyst?

AspectCustomer Insight AnalystMarket Research Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; often certifications in data analysisBachelor's in Marketing, Business, or related field; certifications in research methods
Work EnvironmentData-driven teams within marketing or customer experience departmentsResearch firms or corporate marketing departments
Employer & Industry UsageRetail, e-commerce, finance, and service industries focusing on customer behaviorConsumer goods, advertising, and consulting firms analyzing market trends
Search & Comparison IntentUnderstanding customer behavior and preferencesAnalyzing market trends and consumer demand

The main difference is that a Customer Insight Analyst focuses on understanding customer behaviors and preferences to improve products and services, while a Market Research Analyst studies broader market trends and consumer demand to inform strategic decisions. Both roles require similar educational backgrounds and are used across various industries, but their focus areas differ.

How does a Customer Insight Analyst typically collaborate with other departments within a company?

Customer Insight Analysts frequently work cross-functionally, partnering with marketing, product, and sales teams to translate customer data into actionable recommendations. They often present insights through reports or presentations, helping stakeholders understand customer behavior trends and preferences. Regular meetings and project collaborations are common, ensuring that data-driven strategies are implemented effectively and align with business objectives.

What are the key skills and qualifications needed to thrive as a Customer Insight Analyst, and why are they important?

To thrive as a Customer Insight Analyst, you need strong analytical skills, a solid understanding of market research methodologies, and a relevant degree in business, statistics, or a related field. Familiarity with data analysis tools such as SQL, Excel, Tableau, and statistical software like SPSS or R is typically required. Excellent communication, critical thinking, and stakeholder management skills help translate data findings into actionable business recommendations. These abilities are essential for uncovering customer trends and driving strategic decisions that enhance business performance.
More about Customer Insight Analyst jobs
What cities are hiring for Customer Insight Analyst jobs? Cities with the most Customer Insight Analyst job openings:
What are the most commonly searched types of Customer Insight Analyst jobs? The most popular types of Customer Insight Analyst jobs are:
What states have the most Customer Insight Analyst jobs? States with the most job openings for Customer Insight Analyst jobs include:
What are popular job titles related to Customer Insight Analyst jobs? For Customer Insight Analyst jobs, the most frequently searched job titles are:
Customer Insight Analyst jobs near you
Infographic showing various Customer Insight Analyst job openings in the United States as of May 2026, with employment types broken down into 8% Full Time, 84% Part Time, and 8% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $65,000 per year, or $31.2 per hour.
Customer Insights Analyst

Customer Insights Analyst

Wawa, Inc.

Media, PA • On-site

Full-time

Posted 16 days ago

Wawa rating

6.5

Company rating: 6.5 out of 10

Based on 1,101 frontline employees who took The Breakroom Quiz

8th of 47 rated convenience stores

Job description

Job Description
Job Title: Customer Insights Analyst
Location: Corporate
Department: Strategy
Job Summary: The Customer Insights Analyst is responsible for aggregating Wawa's numerous customer data sources, including Wawa's loyalty program data, anonymized credit card data, brand perception tracking data, and direct customer feedback data to provide actionable insights that ultimately drive decisions to improve the customer experience and/or company financial performance. Develop strong cross functional relationships as many of the data sources are "owned" and maintained by a variety of teams throughout the organization. The Customer Insights Analyst will be responsible for developing and maintaining multiple levels of customer KPI reporting, integrating these different data sources, from executive level customer KPIs to customer metrics that are relevant for specific functions and/or stakeholders. Develop strategies and recommendations to improve key customer metrics. Additionally, the Customer Insights Analyst will be responsible for identifying future customer data needs and priorities to improve our customer data capabilities.
Principal Duties:
  • Aggregate all key customer data sources across the company including Wawa's loyalty program data, anonymized credit card data, brand perception tracking data, direct customer feedback data, third party data sources, and other feedback sources to understand the Macro Customer Environment and drive actionable decision making.
  • Integrate customer and general consumer data from multiple sources to articulate a clear story around our customer for key stakeholders across the business. Share complex data results in a format that is easily understandable.
  • Responsible for leveraging all customer data sources to develop a deep understanding of who our customer is, who our customer is not, and partner with the research arm of the Customer Insights team to understand and articulate the "why." Own the story around who our top customers are on multiple dimensions, including by visit frequency, segment and by profit contribution.
  • Contextualize key segments of Wawa's customer base on different dimensions including demographics, purchase behavior, visit frequency, need states, etc. and take an active role in crafting how we view those segments in a standard way across the business.
  • Lead effort to develop and then own customer KPI reporting at multiple levels, partnering with the Sr. Manager/Manager of Customer Insights & Strategy and the Senior Vice President-Chief Marketing and Brand Officer, including:
    Executive Level Customer KPI Dashboard
    Quarterly Brand Perception Tracking
    Weekly Customer Sentiment Tracking
    Monitor and identify notable shifts in Wawa's customer base over time, highlighting customer groups that are growing and/or shrinking and developing hypotheses for root causes to further explore.
  • Lead key business results discussions with customer data analysis including standing up repeatable customer analyses for campaign reviews, financial review discussions, advertising planning meetings, and others.
  • Support major consumer research efforts, partnering with the research arm of Customer Insights team, by integrating customer data from relevant sources into research processes.
  • Develop strategies and recommendations to impact key customer metrics including ways to grow brand trial, grow visit frequency, grow trial to categories in our store, and ultimately impact customer profitability.
  • Partner with the Data Science team and the IT team to identify future customer data needs and scope work needed to make relevant data accessible.

Essential Functions:
  • Ability to work well individually as well as in a team environment
  • Excellent oral and written communication skills
  • Excellent customer service skills
  • Ability to work with little or no supervision
  • Detail oriented and strong organizational skills
  • Strong analytical and problem solving skills
  • Ability to handle multiple projects and adapt to evolving timelines
  • Excellent interpersonal skills
  • Proven self-starter with demonstrated ability to make decisions
  • Strong leadership skills
  • Ability to quickly learn new software programs and/or data structures
  • Ability to build collaborative and effective working relationships across organizations

Basic Qualifications:
  • Bachelor's degree preferred with a background in quantitative field such as business intelligence, mathematics, statistics
  • 5+ years of experience conducting and facilitating work sessions to collect and define user and business stakeholder requirements
  • Experience with BI and Visualization tools such as Tableau or PowerBI
  • Experience with MicroStrategy Report construction preferred
  • ANSI-SQL Experience, with use in Snowflake cloud as a bonus
  • Proficiency with R and/or Python is preferred
  • Proficiency with MS Office (Word, Excel and Powerpoint)
  • Prior experience translating and communicating complex data results into an understandable format

Wawa will provide reasonable accommodation to complete an application upon request, consistent with applicable law. If you require an accommodation, please contact our Associate Service Center at asc@wawa.com.
Wawa, Inc. is an equal opportunity employer. Wawa maintains a work environment in which Associates are treated fairly and with respect and in which discrimination of any kind will not be tolerated. In accordance with federal, state and local laws, we recruit, hire, promote and evaluate all applicants and Associates without regard to race, color, religion, sex, age, national origin, ancestry, familial status, marital status, sexual orientation or preference, gender identity or expression, citizenship status, disability, veteran or military status, genetic information, domestic or sexual violence victim status or any other characteristic protected by applicable law. Unlawful discrimination will not be a factor in any employment decision.

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