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Customer Insight Analyst Jobs (NOW HIRING)

Insight Analyst

San Antonio, TX · On-site

$65K - $70K/yr

Customer Insights Manager Department / Group: Marketing Position Type: Full-Time Location: Rhode ... Analyze consumer, market, category and innovation data to identify trends and opportunities

New

... data for analysis and recommendations. - Identifies end-user training opportunities and advises account or solutions integration team of those needs. - 100% customer satisfaction. - Provides ...

This role combines data analytics with customer merchandising and planogram development, translating insights into actionable assortment, shelf, and category solutions that drive retailer performance.

New

This role combines data analytics with customer merchandising and planogram development, translating insights into actionable assortment, shelf, and category solutions that drive retailer performance.

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Customer Insight Analyst information

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$39.5K

$65K

$86K

How much do customer insight analyst jobs pay per year?

As of Aug 13, 2026, the average yearly pay for customer insight analyst in the United States is $65,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $85,000.00 per year, depending on experience, location, and employer.

What does a customer insight analyst do?

A Customer Insight Analyst gathers and analyzes data on customer behaviors, preferences, and feedback to help companies better understand their clients. They use various data sources such as surveys, transaction records, and digital analytics to identify trends and provide actionable recommendations. Their insights assist businesses in improving customer experience, developing targeted marketing strategies, and making informed business decisions. In essence, they bridge the gap between customer data and business strategy.

What is the difference between Customer Insight Analyst vs Market Research Analyst?

AspectCustomer Insight AnalystMarket Research Analyst
Required CredentialsBachelor's in Marketing, Business, or related field; often certifications in data analysisBachelor's in Marketing, Business, or related field; certifications in research methods
Work EnvironmentData-driven teams within marketing or customer experience departmentsResearch firms or corporate marketing departments
Employer & Industry UsageRetail, e-commerce, finance, and service industries focusing on customer behaviorConsumer goods, advertising, and consulting firms analyzing market trends
Search & Comparison IntentUnderstanding customer behavior and preferencesAnalyzing market trends and consumer demand

The main difference is that a Customer Insight Analyst focuses on understanding customer behaviors and preferences to improve products and services, while a Market Research Analyst studies broader market trends and consumer demand to inform strategic decisions. Both roles require similar educational backgrounds and are used across various industries, but their focus areas differ.

How to become a customer insight analyst?

To become a customer insight analyst, typically a bachelor's degree in marketing, business, statistics, or a related field is required. Developing skills in data analysis, market research, and tools like Excel, SQL, or Tableau is essential. Gaining experience through internships or entry-level roles in data analysis or market research can also help build relevant expertise.

How does a customer insight analyst collaborate with other departments?

Customer Insight Analysts frequently work cross-functionally, partnering with marketing, product, and sales teams to translate customer data into actionable recommendations. They often present insights through reports or presentations, helping stakeholders understand customer behavior trends and preferences. Regular meetings and project collaborations are common, ensuring that data-driven strategies are implemented effectively and align with business objectives.

What do you need to be a customer insight analyst?

To become a customer insight analyst, candidates typically need a bachelor's degree in marketing, business, statistics, or a related field. Strong analytical skills, experience with data analysis tools like Excel, SQL, or Tableau, and the ability to interpret customer data are essential for this role.

What skills and qualifications are needed to be a customer insight analyst?

To thrive as a Customer Insight Analyst, you need strong analytical skills, a solid understanding of market research methodologies, and a relevant degree in business, statistics, or a related field. Familiarity with data analysis tools such as SQL, Excel, Tableau, and statistical software like SPSS or R is typically required. Excellent communication, critical thinking, and stakeholder management skills help translate data findings into actionable business recommendations. These abilities are essential for uncovering customer trends and driving strategic decisions that enhance business performance.
More about Customer Insight Analyst jobs
What cities are hiring for Customer Insight Analyst jobs? Cities with the most Customer Insight Analyst job openings:
What are the most commonly searched types of Customer Insight Analyst jobs? The most popular types of Customer Insight Analyst jobs are:
What states have the most Customer Insight Analyst jobs? States with the most job openings for Customer Insight Analyst jobs include:
Infographic showing various Customer Insight Analyst job openings in the United States as of August 2026, with employment types broken down into 78% Full Time, 19% Part Time, and 3% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $65,000 per year, or $31.2 per hour.

Full-time

Medical, Retirement, PTO

Re-posted 11 days ago


Job description

Overview

Lifeway is seeking a Customer Insights Analyst to provide advanced analytics support across Marketing, Sales, and Customer Support. This role will focus on customer segmentation, forecasting, campaign performance analysis, and delivering actionable insights that influence business decisions.

The Customer Insights Analyst leads complex analysis across customer behavior, marketing performance, and sales trends. This role partners cross-functionally to deliver insights that improve ROI, forecasting accuracy, and customer experience outcomes.

The ideal candidate will connect data to business outcomes be a strong communicator with non-technical stakeholders, have experience in multi-channel marketing environments and be fully comfortable working across multiple teams.

Why Lifeway? 

Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you're a creator or storyteller, data guru or problem-solver, or anywhere in between, if you're passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more.If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.

Learn more about our culture at team.lifeway.com/culture-code 

This is a remote position in the U.S. requiring minimal travel to Nashville for in-person team gatherings 2 - 4 times per year#LI-Remote 

Responsibilities
  • Lives out Lifeway's mission and values, showing deep commitment to Kingdom work
  • Advanced customer segmentation, LTV analysis, and churn modeling
  • Forecasting models, pipeline reporting, and predictive analytics
  • Campaign performance analysis across digital channels
  • Cross-functional insight delivery to Marketing, Sales, and Support
  • Data quality validation and reporting process improvements
  • Informal mentorship of Analyst I team members
  • Limited travel - approximately 2-4 times per year, typically overnight
Qualifications

Education

Bachelor's degree, required

Master's degree, preferred

Advanced graduate degree (PhD, etc.), not required

Skills, Knowledge, & Experiences, required

  • 4+ years analytics experience

  • Strong SQL + Excel + BI tools

  • Experience with marketing or sales analytics

  • Exposure to forecasting / predictive modeling

  • Business Intelligence systems

  • SQL (advanced)

  • Excel (advanced)

Actively involved in an evangelical Christian church

Skills, Knowledge, & Experiences, preferred 

  • Power BI

  • Python or R

  • A/B testing

  • Attribution modeling

  • Customer journey analytics

Employment Type: FULL_TIME