Customer Insight Analyst Jobs in Ohio (NOW HIRING)

The Vice President of Analytics, Insight, and Data Products will be responsible for the creation of high-value data and actionable insights as well as the deployment of diagnostic and predictive analytical approaches (incl. Mathematical Models, Machine Learning, Artificial Intelligence). This role will inform product strategy, sales and operations, marketing, and other business decisions that drive results to achieve the targets of Goodyear's Plan. The successful candidate will have a proven track record in data and analytics leadership, a deep understanding of advanced data and analytics techniques, and the ability to foster a data-driven culture across the organization.

Job Duties / Responsibilities may include, but are not limited to:

Data and Platform Oversight

• Data Infrastructure: Lead the design and implementation of robust data infrastructure to support analytics and business intelligence
• Database Engineering: Manage database engineering efforts to optimize data storage and retrieval
• Data Warehousing: Ensure effective data warehousing solutions that support efficient data management and reporting
• High-Value Data and Actionable Insights Creation: Drive the creation of high-value assets that support strategic decision-making
• Partner cross-functionally with the Information Technology and Digital Organization

Consumer and Customer Analytics and Insights

• Customer Data Platforms: Develop and manage customer data platforms to capture and analyze customer behavior and preferences
• Consumer Segmentation: Oversee consumer segmentation efforts to identify and target key audience segments
• Trend Identification: Lead efforts to identify consumer trends and behaviors to inform product development and marketing strategies
• Target Audience Development: Develop and refine target audience profiles to enhance marketing effectiveness
• Propensity Modelling: Leverage to predict customer behavior in the purchase funnel (incl. purchase intent) and optimize marketing efforts
• First Party Custom Research: Conduct and oversee first-party custom research to gather unique consumer insights
• Customer Insights: Translate data into actionable customer insights to drive business growth and customer satisfaction

Marketing Analytics and Insights

• Website Analytics: Oversee website analytics to optimize online user experience and engagement
• Marketing Mix Modelling: Develop and implement marketing mix models to evaluate and optimize marketing investments
• Predictive Analytics: Utilize predictive analytics to forecast marketing outcomes and inform strategy
• Advanced Marketing Attribution: Lead advanced marketing attribution efforts to accurately measure the impact of marketing activities
• Other Marketing Analytics: Support various marketing analytics initiatives to enhance marketing performance and ROI

Business Analytics and Insights:

• Industry Sizing and Trends: Characterize the tire industry and growth opportunities
• Commercial Performance: Analyze commercial performance data to identify opportunities for growth and improvement
• Brand Analytics: Define Brand equity and strength
• Network Analytics: Oversee network analytics to optimize distribution and operational efficiency
• Product Analytics: Lead product analytics efforts to inform product development and lifecycle management
• Pricing Analytics: Utilize pricing analytics to develop competitive pricing strategies
• Competitive Analysis: Conduct competitive analysis to inform strategic planning and positioning
• SWOT Analysis: Perform SWOT analysis to identify strengths, weaknesses, opportunities, and threats
• Other Business Analytics: Support a wide range of business analytics initiatives to drive strategic decision-making

Enterprise Analytics and Insights

• Manufacturing Analytics: Oversee manufacturing analytics to optimize production processes and improve efficiency
• Workforce Analytics: Lead workforce analytics to inform talent management and operational planning
• Operational Analytics: Drive operational analytics to enhance business processes and performance
• Financial Analytics: Utilize financial analytics to support budgeting, forecasting, and financial planning
• Other Operational Analytics: Support various operational analytics initiatives to improve overall business operations

Key Experience

• Bachelor's degree in Business Administration, Applied Economics, Data Engineering, Data Science, Mathematics, or related field; Advanced Degree Preferred
• Minimum of 10 years of experience in data, analytics, and insights, with experience leading large, multi-functional teams
• Proven track record of developing and implementing successful data and analytics strategies in a global organization
• Experience in the manufacturing or automotive industry is a plus

Key Skills

• Expertise in advanced analytics, data science, machine learning, and AI
• Proficiency with analytics tools and platforms (e.g., Python, R, SQL, Tableau, Power BI)
• Demonstrated ability using Monte Carlo simulations, Real Options, Simulations leveraging a Digital Twin, Causal inference, Bayesian Decision Analysis
• Strong understanding of data management, data governance, and data architecture
• Exceptional leadership and team management capabilities
• Skilled in providing data-based advice to the senior executive leadership team
• Ability to influence and collaborate with senior executives and cross-functional teams
• Strong problem-solving skills and a strategic mindset
• Excellent verbal and written communication skills
• Ability to present complex analytical concepts to non-technical stakeholders

#LI-FA1

Goodyear is one of the world's largest tire companies. It employs about 63,000 people and manufactures its products in 49 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate

If you need reasonable accommodation to complete the online application, or any other part of the employment process, please contact the Goodyear Candidate Care Line at 330.796.4500.

Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.