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Consumer Insight Analyst Jobs (NOW HIRING)

Sr Consumer Insight Analyst

Chicago, IL

$90K - $120K/yr

The Senior Consumer Insight Analyst uncovers consumer, category, and shopper trends to help shape the future of products, translating them into bold, insight-led strategies that drive growth for the ...

New

Sr Consumer Insight Analyst

Chicago, IL

$90K - $120K/yr

The Senior Consumer Insight Analyst uncovers consumer, category, and shopper trends to help shape the future of products, translating them into bold, insight-led strategies that drive growth for the ...

New

The Consumer Insights Manager is part of our Consumer Insights & Analytics team. The Consumer Insights Manager's mission is to support marketing and consumer research initiatives along with business ...

We are seeking a highly analytical and strategic Consumer Insights Manager to translate data into actionable consumer and market insights, inform business decisions, and guide the development of ...

We are seeking a highly analytical and strategic Consumer Insights Manager to translate data into actionable consumer and market insights, inform business decisions, and guide the development of ...

We are seeking a highly analytical and strategic Consumer Insights Manager to translate data into actionable consumer and market insights, inform business decisions, and guide the development of ...

We are seeking a highly analytical and strategic Consumer Insights Manager to translate data into actionable consumer and market insights, inform business decisions, and guide the development of ...

We are seeking a highly analytical and strategic Consumer Insights Manager to translate data into actionable consumer and market insights, inform business decisions, and guide the development of ...

We are seeking a highly analytical and strategic Consumer Insights Manager to translate data into actionable consumer and market insights, inform business decisions, and guide the development of ...

As a Consumer Insights Manager, you will play a pivotal role in shaping products and brand ... Analyze quantitative and qualitative data to generate factbased insights and strategic ...

Track and analyze the performance of titles from development through post-launch, including ... Conduct post-launch surveys to gauge audience opinions and gather insights for future projects.

... customer journey analysis. * Translate complex research findings into clear, actionable ... Collaborate with Marketing to develop insight-driven positioning, messaging, and value propositions ...

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Consumer Insight Analyst information

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How much do consumer insight analyst jobs pay per hour?

As of Jun 12, 2026, the average hourly pay for consumer insight analyst in the United States is $50.06, according to ZipRecruiter salary data. Most workers in this role earn between $45.43 and $54.81 per hour, depending on experience, location, and employer.

How much does a customer insights analyst earn?

A customer insights analyst typically earns between $60,000 and $85,000 annually, depending on experience, location, and industry. Entry-level roles may start around $50,000, while experienced analysts with advanced skills in data analysis and tools like SQL or Tableau can earn over $100,000.

What jobs in the US pay 300,000 a year?

For a Consumer Insight Analyst, earning $300,000 annually is uncommon and typically requires senior-level experience, advanced skills in data analysis and market research, and often a leadership role within a large organization. High-paying roles in related fields may include senior market research directors, data science executives, or management positions in consumer insights at major corporations. Such salaries are usually achieved through a combination of experience, specialized expertise, and sometimes performance bonuses or stock options.

What Is the Job of a Consumer Insight Analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What does a consumer insights analyst do?

A consumer insights analyst studies consumer behavior and preferences to help companies understand their target market. They analyze data from surveys, focus groups, and sales to identify trends and inform marketing strategies, often using tools like Excel, SPSS, or Tableau. Their work supports product development, branding, and customer engagement efforts.

What are the key skills and qualifications needed to thrive as a Consumer Insight Analyst, and why are they important?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What do you need to be a consumer insights analyst?

To become a consumer insights analyst, you typically need a bachelor's degree in marketing, business, statistics, or a related field. Strong analytical skills, proficiency with data analysis tools like Excel or SPSS, and the ability to interpret consumer data are essential for this role.

What are some common challenges Consumer Insight Analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.

What does a Consumer Insight Analyst do?

A Consumer Insight Analyst is responsible for collecting, analyzing, and interpreting data about consumers' behaviors, preferences, and attitudes. Their primary goal is to help companies understand their target audience to improve products, services, and marketing strategies. They use various research methods, such as surveys, focus groups, and data analytics, to uncover trends and insights. These findings are then communicated to stakeholders to guide business decisions and strategy.
What cities are hiring for Consumer Insight Analyst jobs? Cities with the most Consumer Insight Analyst job openings:
What states have the most Consumer Insight Analyst jobs? States with the most job openings for Consumer Insight Analyst jobs include:
Pricing & Consumer Insight Analyst

Pricing & Consumer Insight Analyst

National Association of REALTORS

Chicago, IL • On-site

$78K - $90K/yr

Other

Medical, Dental, Vision

Posted 17 days ago


Job description

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JOIN OUR TEAM >> Pricing & Consumer Insight Analyst
Pricing & Consumer Insight Analyst
Summary
Title: Pricing & Consumer Insight Analyst ID: 1578 Location: Chicago, IL Group: Member Education
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Description

Position Summary:

The Pricing & Consumer Insights Analyst is responsible for understanding NAR members' needs, preferences and behaviors and using this insight to inform business decisions including the education portfolio offering and pricing strategies.  This role will be responsible for working with NAR's research team to design, conduct, and analyze qualitative and quantitative research of NAR members.  It will also involve analyzing market trends, customer behavior, and internal cost structures to set pricing and recommend pricing adjustments in support of business objectives.

Duties and Responsibilities:
Pricing Strategy & Modeling

  • Own the development and ongoing maintenance of pricing models for NAR's education offerings, including direct-to-consumer products and licensing/royalty agreements through channel partners.
  • Conduct scenario analysis, margin analysis, and revenue forecasting to evaluate the impact of pricing changes and surface clear recommendations.
  • Analyze market trends, competitor pricing, and internal cost structures to identify pricing opportunities and risks.
  • Build and maintain dashboards and decision-support tools that make pricing data accessible and actionable across the organization.
  • Ensure all pricing strategies comply with company policy and applicable regulatory requirements.
Consumer Insights & Member Research
  • Partner with NAR's research team to design, conduct, and analyze qualitative and quantitative research that deepens understanding of member needs, preferences, and behaviors.
  • Translate member research findings into actionable recommendations that inform pricing strategy, product development, and portfolio decisions.
  • Monitor trends in member behavior and education consumption patterns, proactively flagging insights relevant to business strategy.
Executive Engagement & Communication
  • Prepare and deliver presentations and reports for senior leadership and C-suite executives, communicating pricing strategies, research findings, and recommendations with clarity and confidence.
  • Serve as a credible, polished representative of the pricing and insights function in cross-functional and executive settings - able to field questions, defend analysis, and drive alignment.
  • Translate complex quantitative analysis into compelling narratives that resonate with non-technical audiences and support executive decision-making.
Cross-Functional Partnership
  • Collaborate with Finance, Research, Product, and Sales teams to ensure pricing strategies reflect both business objectives and member needs.
  • Act as an internal thought partner on pricing and consumer behavior, bringing rigor and a point of view to cross-functional discussions.
  • Other duties, as assigned.

Qualifications:

  • Bachelor's degree in Finance, Economics, Business, Market Research, or a related field; advanced degree a plus.
  • 3-5 years of experience in pricing analysis or pricing strategy, with a demonstrated track record of building and maintaining pricing models that have informed real business decisions.
  • Experience in consumer insights, market research, or member/customer behavior analysis - with the ability to connect "what the data says" to "what we should do."
  • Strong analytical and quantitative skills with advanced Excel proficiency and experience with data visualization tools (Power BI, Tableau, or similar).
  • Familiarity with survey design and advanced analytics tools (e.g., SPSS, R, or similar) is a plus.
  • Experience with pricing software or ERP systems is a plus.
  • Demonstrated ability to present pricing strategy and research recommendations to senior leaders and executives - with the confidence, clarity, and composure to hold the room and drive decisions.
  • Intellectually curious and independently driven - someone who goes beyond the ask, challenges assumptions, and brings a point of view to the work.
  • Highly organized, with the ability to manage multiple work streams and deliver high-quality analysis in a fast-paced environment.
Compensation: $78,000- $90,000, depending on office location

NAR provides comprehensive benefits including health/dental/vision insurance.


Organizational Overview:

The National Association of REALTORS (NAR) is a team of professionals dedicated to providing world-class service to approximately 1.5 million REALTORS working in the United States and around the world. The real estate industry is fast-paced and fast-changing--each year, our members participate in the sale, lease, and management of real estate. As in every industry, our members' value proposition is constantly being challenged by innovation.
It is our mission to empower REALTORS as they preserve, protect and advance the right to real property for all. We cannot do that without the ideas, passion, and commitment from our talented employees. As our greatest assets, employees are offered their pick of competitive benefits/perks and flexible work options. 

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