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Consumer Insight Analyst Jobs in Pittsburgh, PA (NOW HIRING)

Fresh Del Monte Produce Company

Senior Financial Analyst

Pittsburgh, PA · On-site

$83K - $103K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... consumer insights, trade promotional activity and effectiveness, and competitive intelligence to ... Perform monthly variance analysis (actuals vs. forecast, budget, and prior year), identify key ...

American Textile

Manager, Brand Marketing

Duquesne, PA · On-site

... insights, and consumer research to deliver national advertising, innovation pipeline development ... Category Expertise & Data Analysis • Utilizes syndicated data, consumer research, and industry ...

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Consumer Insight Analyst information

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$40

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$57

How much do consumer insight analyst jobs pay per hour?

As of Aug 13, 2026, the average hourly pay for consumer insight analyst in Pittsburgh, PA is $49.63, according to ZipRecruiter salary data. Most workers in this role earn between $45.05 and $54.33 per hour, depending on experience, location, and employer.

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.
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Consumer Insight Analyst jobs near you
Infographic showing various Consumer Insight Analyst job openings in Pittsburgh, PA as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $103,236 per year, or $49.6 per hour.

Consumer Insights Analyst

General Nutrition Centers

Pittsburgh, PA • On-site

Full-time

Re-posted 14 days ago

GNC rating

5.0

Company rating: 5.0 out of 10

Based on 155 frontline employees who took The Breakroom Quiz

21st of 24 rated health and beauty retailers

Job description

About GNC
Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As #TeamGNC, we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well!
What We're Looking For:
At GNC we embrace a "Live Well" philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day.
In this role, you will be at the center of how GNC understands its customers - synthesizing various forms of data into clear, compelling stories that shape decisions across Merchandising, Ecommerce, Brand, and Innovation.
The ideal candidate brings 1-3 years of hands-on insights or analytics experience and a genuine passion for turning complex data into narratives that move people to act. You are a practitioner-level user of AI tools and emerging research methods - you're not just familiar with them, but actively deploying them to compress timelines, surface patterns, close the "say-do" gap, and accelerate insight delivery. You thrive in a fast-paced, cross-functional environment and know how to pair smart technology with rigorous thinking to deliver compelling insights that drive growth for the organization.
What You'll Do:
This is a Full-Time Salary Position
JOB RESPONSIBILITIES:
Research & Analysis
  • Ability to synthesize findings across multiple data sources (primary research, syndicated data, social listening, internal analytics, industry reports) into unified insights and recommendations
  • Demonstrated fluency with AI-assisted research tools - including LLMs (e.g., Claude, ChatGPT), AI-enhanced platforms and coding of qualitative data (e.g., Canvs), and emerging AI features within syndicated and analytics tools - to compress insight timelines and continue to provide deeper, faster insights
  • Work with research partners to execute various quantitative and qualitative consumer research studies - from methodology design through final reporting
  • Applies various analytical techniques to move beyond descriptive reporting and surface forward-looking, actionable findings faster
  • Maintains and evolves current ongoing customer experience (CX) tracking, aiding in expansion of the program, including surfacing trends across studies and ensuring democratization within the organization

Storytelling & Reporting
  • Translates analyses into executive-ready presentations that clearly communicate the "so what" behind the data
  • Builds and maintains recurring research deliverables illuminating key trends and foresight for cross-functional stakeholders including Merchandising, Ecommerce, Brand, and Innovation teams
  • Develops data visualizations, AI-generated insight summaries, automated dashboards, and self-serve frameworks that make insights accessible - and faster to consume - across the organization

Strategic Support
  • Supports the consumer learning agenda across the organization by identifying gaps, trends, and emerging opportunities
  • Contributes to new product innovation pipelines through various types of analyses throughout the new product development process (e.g., iterative concept testing, TURF analysis, profiling studies, package design, etc.)
  • Tracks competitive intelligence and industry trends to keep GNC informed on the broader supplement and wellness landscape
  • Actively scouts, evaluates, and pilots emerging research technologies and automation capabilities - evaluating them for speed, quality, and scalability - to continuously raise the team's insight velocity and competitive edge

PHYSICAL ASPECTS/WORK ENVIRONMENT
  • Hybrid work environment, 2-3 days in-person attendance (Pittsburgh, PA) in addition to ability to work remotely.
  • Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear.
  • Regularly/Occasionally lift and/or move up to 50 pounds.
  • Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
  • The noise level in the work environment is usually low/moderate.

* Reasonable accommodations may be made to enable individuals to perform the essential functions.
Qualifications:
Required
  • 1-3 years of experience in consumer insights, market research, analytics, or a related data-driven role
  • Bachelor's degree in Marketing, Business, Analytics, Statistics, Psychology, or a related field
  • Proficiency in Microsoft Office Suite, especially PowerPoint and Excel
  • Hands-on proficiency with AI tools for research and insights workflows - including LLM-based analysis (e.g., Claude, ChatGPT), AI-assisted open-end coding and qual synthesis, automated report generation, and prompt engineering for insight acceleration
  • Strong ability to synthesize multiple data sources into a clear, cohesive narrative
  • Excellent written and verbal communication skills; comfortable presenting to diverse audiences
  • High attention to detail and the ability to manage multiple concurrent projects
  • Resourceful self-starter with an inquisitive mind and a passion for consumer research
  • Exposure to CX research constructs such as OSAT, NPS, or customer satisfaction tracking

Preferred
  • Experience designing and analyzing quantitative and qualitative data
  • Experience with syndicated data platforms (e.g., Circana, Nielsen, SPINS)
  • Experience with data visualization tools (e.g., Tableau, Power BI)
  • Background in CPG, health & wellness, retail, or specialty supplement categories

Core Competencies
  • Analytical Curiosity - Naturally inquisitive; digs past surface-level findings to understand the why
  • AI & Technology Fluency - Actively incorporates AI tools into daily workflows; comfortable experimenting with new platforms, evaluating their fit for insights use cases, and sharing learnings with the broader team to raise collective capability
  • Data Storytelling - Translates numbers into narratives that resonate with both analytical and non-analytical audiences
  • Business Acumen - Connects consumer insights to business strategy, growth opportunities, and team priorities
  • Collaboration & Influence - Builds trust across functions and communicates with clarity and credibility
  • Ownership & Execution - Takes initiative, manages workload proactively, and delivers with a high degree of quality
  • Adaptability - Comfortable with ambiguity; adjusts quickly as priorities shift in a fast-paced retail environment

What GNC employees say

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About GNC

Sourced by ZipRecruiter

As the global leader in health and wellness innovation since 1935, GNC motivates people to reach their goals with the most trusted and exciting selection of products in the industry. As #TeamGNC, we work hard to ensure that our consumers come first. We are always cultivating and collaborating on new ideas to bring innovative solutions to the forefront and testing new solutions to translate goals into action. Our team members are advocates for change and innovation. There is no greater gift than good health and no greater satisfaction than helping others to achieve it. Be a part of helping others to Live Well!

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Pittsburgh, PA, US

Social media

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