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Consumer Insight Analyst Jobs in Pittsburgh, PA (NOW HIRING)

Keybank

Head of Consumer Marketing

Pittsburgh, PA · On-site

Marketing Analytics & Insights * Establish measurement frameworks and key performance indicators ... Lead the consumer marketing control environment and ensure adherence to enterprise policies and ...

CivicScience

Market Research Analyst

Pittsburgh, PA · Remote

CivicScience is seeking a Market Research Analyst to support our proprietary consumer insights platform. This role is ideal for an experienced professional who understands research methodology and ...

CivicScience

Market Research Analyst

Pittsburgh, PA · On-site +1

CivicScience is seeking a Market Research Analyst to support our proprietary consumer insights platform. This role is ideal for an experienced professional who understands research methodology and ...

American Textile

Manager, Brand Marketing

Duquesne, PA · On-site

... insights, and consumer research to deliver national advertising, innovation pipeline development ... Category Expertise & Data Analysis • Utilizes syndicated data, consumer research, and industry ...

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Consumer Insight Analyst information

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$40

$49

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How much do consumer insight analyst jobs pay per hour?

As of Sep 12, 2026, the average hourly pay for consumer insight analyst in Pittsburgh, PA is $49.63, according to ZipRecruiter salary data. Most workers in this role earn between $45.05 and $54.33 per hour, depending on experience, location, and employer.

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.
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Consumer Insight Analyst jobs near you
Infographic showing various Consumer Insight Analyst job openings in Pittsburgh, PA as of September 2026, with employment types broken down into 1% Internship, 1% As Needed, 63% Full Time, 33% Part Time, and 2% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $103,236 per year, or $49.6 per hour.

Consumer Insights and Strategy Analyst

Pittsburgh, PA • On-site

System One
Business Consulting Services • 5 - 10K employees
Learn more about System Oneexternal

Contractor

Re-posted 13 days ago

Job description

For immediate consideration, please connect with me on LinkedIn at https://www.linkedin.com/in/dpotapenko and then email your resume, work authorization status, current location, availability, and compensation expectations directly to denis.potapenko@systemone.com - make sure to include the exact job title and job location in your email message.

*** W2 hourly contract work - no C2C candidates *** Location: 77 Hot Metal Street, Pittsburgh, PA 15203 - hybrid work schedule, parking provided Consumer Insights and Strategy Analyst : - As a member of the Customer Insights & Strategy team, you will be responsible for ensuring that business decisions are made with the benefit of insight & customer-first thinking. Responsible for developing, executing and analyzing insights from surveys as it relates to product, marketing channels & marketing strategy. The analyst will also be responsible for competitive tracking, brand tracking & reporting from syndicated sources. - Custom execution of surveys to inform product, marketing & strategic decisions. The analyst will own the process including questionnaire development, programming, analysis, visualization, and storytelling. - Execute wear tests as requested by the merchant teams. - Perform seasonal & marketing campaign hindsighting. - Prepare presentations and other forms of communication to thoughtfully illustrate insights from syndicated research sources. - Regularly report insights from corporate brand tracker to cross-functional & executive teams. Ad-hoc reporting will also be required. - Provide ad-hoc customer analyses to address specific questions from stakeholder groups: marketing, strategy, merchandising, and planning. - Enlist syndicated research to benchmark changes to our market position, target customer, consumer preferences, brand awareness, etc. - Escalate new customer trends to business partners; provide hypotheses informed by custom and market data around what may be causing them and make recommendations on how to strategically use these new insights. Required Qualifications : - Bachelor’s Degree in Marketing, Merchandising, Business, or related field - Proficiency in survey design and consumer/market data analysis, with practical experience in platforms such as Qualtrics (customer/employee experience) and Circana (retail and CPG market measurement)

For immediate consideration, please connect with me on LinkedIn at https://www.linkedin.com/in/dpotapenko and then email your resume, work authorization status, current location, availability, and compensation expectations directly to denis.potapenko@systemone.com - make sure to include the exact job title and job location in your email message.

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About System One

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System One helps employers get work done more efficiently and economically without compromising quality. Over our 35+ year history, we've helped connect thousands of talented people with innovative companies. The excitement of a perfect fit motivates us every single day.

Industry

Business consulting services and recruiting and staffing services

Company size

5,001 - 10,000 Employees

Headquarters location

Pittsburgh, PA, US

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