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Consumer Insight Analyst Jobs in Tampa, FL (NOW HIRING)

Fay Financial

FVP, Consumer Advocacy

Tampa, FL · On-site

$113K - $138K/yr

... exhaustive analysis of the mortgage servicing industry and gained valuable insight into the ... We are currently looking for an FVP, Consumer Advocacy to join our team! Reporting to the SVP, ...

Fay Servicing

FVP, Consumer Advocacy

Tampa, FL

$113K - $138K/yr

... exhaustive analysis of the mortgage servicing industry and gained valuable insight into the ... We are currently looking for an FVP, Consumer Advocacy to join our team! Reporting to the SVP, ...

Fay Financial

FVP, Consumer Advocacy

Tampa, FL

$113K - $138K/yr

... exhaustive analysis of the mortgage servicing industry and gained valuable insight into the ... We are currently looking for an FVP, Consumer Advocacy to join our team! Reporting to the SVP, ...

Fay Servicing

FVP, Consumer Advocacy

Tampa, FL · On-site

$113K - $138K/yr

... exhaustive analysis of the mortgage servicing industry and gained valuable insight into the ... We are currently looking for an FVP, Consumer Advocacy to join our team! Reporting to the SVP, ...

Medela

Category Manager

Tampa, FL · Hybrid

Analyze consumer, shopper, customer, market, and channel data to identify emerging trends, growth opportunities, and competitive insights. * Translate data into actionable recommendations that ...

Breakthru

Category Development Analyst

Tampa, FL · Remote

$60K - $75K/yr

... consumer trending for assigned accounts; and persuasively communicates business insights to key ... Analyst will have ownership of reporting dashboards, scorecards, and other structured ...

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Consumer Insight Analyst information

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How much do consumer insight analyst jobs pay per hour?

As of Aug 28, 2026, the average hourly pay for consumer insight analyst in Tampa, FL is $46.99, according to ZipRecruiter salary data. Most workers in this role earn between $42.64 and $51.44 per hour, depending on experience, location, and employer.

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.
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Consumer Insight Analyst jobs near you
Infographic showing various Consumer Insight Analyst job openings in Tampa, FL as of August 2026, with employment types broken down into 97% Full Time, and 3% Part Time. Highlights an 76% In-person, 10% Hybrid, and 14% Remote job distribution, with an average salary of $97,744 per year, or $47 per hour.

Senior Consumer Insights & Foresights Analyst

Philip Morris International

Tampa, FL • On-site

$88K - $110K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 2 days ago

Job description

Senior Insights & Foresights Analyst - Tampa, FL (hybrid)
Be a part of a revolutionary change!
At Philip Morris International (PMI), we've chosen to do something incredible. We're totally transforming our business and building our future on one clear purpose - to deliver a smoke-free future.
With huge change, comes huge opportunity. So, if you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress.
We are seeking a highly motivated Senior Analyst - Insights & Foresight to support efforts in driving business and commercial success for PMI's smoke-free product portfolio. As a key member of the team, you will collaborate across the commercial organization, contributing to initiatives for both IQOS and ZYN brands. Reporting to the Sr. Manager, Insights, you will help advance a consumer-centric approach aligned with our vision for a smoke-free future.
In this role, you will support the planning, execution, and analysis of custom market research studies among legal age nicotine users. You will work closely with stakeholders to connect research outputs to business needs, helping generate actionable insights that inform our consumer-centric strategy.
You will play an important role in contributing to our smokefree product portfolio strategy, while gaining exposure to innovative, forward-thinking work within a dynamic team environment.
We foster a collaborative environment where your ideas are valued and your development is supported. Join us to grow your career while contributing to meaningful work that makes a difference.
Your day-to-day:
  • Synthesize consumer, cultural, and competitive data into clear, structured deliverables (e.g., insights, opportunity areas, briefs) that directly inform portfolio strategy, brand positioning, and innovation priorities.
  • Support the execution of qualitative research (e.g., ethnographies, co-creation, exploratory studies), ensuring outputs are well-organized, insight-rich, and aligned to business needs.
  • Implement and uphold standardized evaluation frameworks across concept, creative, and product testing (incl. IHUT), ensuring quality, comparability, and reliability of results across initiatives.
  • Analyze tracking studies, performance dashboards, and benchmarking data to identify clear, actionable insights that inform brand, creative, and innovation decisions.
  • Develop clear, insight-led materials (e.g., reports, presentations, briefs) that connect findings to business implications, enabling decision-making across marketing and cross-functional teams.

Who we are looking for:
  • Bachelors Degree in Business, Sociology, Psychology, Marketing or Research
  • Minimum 3+ years of experience in consumer insights within CPG or consumer research agency
  • Extensive knowledge and proven application of a wide range of quantitative and qualitative research initiatives and methodologies to address business objectives, including survey development and execution, segmentation, advertising effectiveness, panel research, ethnographies, focus groups, in-depth interviews, brand tracking, and product research.
  • Proficient in extracting insights from both quantitative and qualitative data, connecting the dots across multiple data sources, and making informed business recommendations.
  • Exceptional written and verbal communication skills, with experience presenting to diverse audiences. You are articulate, engaging, and capable of bringing your stories to life with clear and actionable recommendations.
  • Entrepreneurial and results-driven mindset, adept at aligning top-down, cross-functional, and market priorities, analyses, and insights.
  • Experienced in managing research vendors to deliver high-quality work on time and within budget.
  • Advanced proficiency in Microsoft Office applications.
  • Energized by trying new things and demonstrating agility in ways of working.
  • Ability to work collaboratively in a team environment and adapt to changing business needs.
  • Willingness to travel as required
  • Must be eligible to work in the US now or in the future without sponsorship for employment, legally authorized to work in the US

Annual Base Salary: $88,000 - $110,000
What we offer
  • We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
  • We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.
  • Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
  • Be part of an inclusive, diverse culture where everyone's contribution is respected; Collaborate with some of the world's best people and feel like you belong.
  • Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.
  • Take pride in delivering our promise to society: To improve the lives of millions of smokers.

PMI is an Equal Opportunity Employer.
PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 2,300 employees.
PMI has been an entirely separate company from Altria and Philip Morris USA since 2008. PMI's affiliates first entered the U.S. market following the company's acquisition of Swedish Match in late 2022.
Philip Morris International and its U.S. affiliates are working to deliver a smoke-free future. Since 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives. In 2022, PMI acquired Swedish Match - a leader in oral nicotine delivery - creating a global smoke-free champion led by the IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI's IQOS electronically heated tobacco devices and Swedish Match's General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. For more information, please visit www.pmi.com/us and www.pmiscience.com.
#PMIUS #LI-JP1

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