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Consumer Insight Analyst Jobs in Detroit, MI (NOW HIRING)

Ameriprise Financial

Equity Analyst, Consumer

Troy, MI · On-site

$158K - $237K/yr

  • Medical

  • Dental

  • Life

  • Retirement

  • PTO

This role offers the opportunity to combine analytical insight, sound investment judgment, and cross-functional collaboration while developing deep expertise across the consumer landscape and the ...

Human8

Strategy & Implementation Lead

Royal Oak, MI · On-site

Identify brand and innovation territories through market, cultural, and consumer insight analysis to uncover differentiated growth opportunities. * Translate insights into clear brand strategies ...

Human8

Strategy & Implementation Lead

Royal Oak, MI · On-site +1

Identify brand and innovation territories through market, cultural, and consumer insight analysis to uncover differentiated growth opportunities. * Translate insights into clear brand strategies ...

Carhartt

Sr. Channel Business Analyst

Dearborn, MI · On-site

$85K - $110K/yr

Participates in Wholesale, Channel, and Account analysis incorporating product, geography, and consumer insights to identify actionable opportunities to increase top-line sales while mitigating risk.

Spectrum Health

Principal, Consumer Markets

Southfield, MI · On-site

  • Medical

  • Retirement

The role requires exceptional analytical acumen and strategic foresight to ensure Priority Health ... Define, develop, manage, and own executive reporting on key metrics, formulate actionable insights ...

New

Whisker

Integrated Marketing Director

Auburn Hills, MI · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

We do this by operating full-stack-from deep consumer insight to breakthrough brand expression to ... Proficiency in marketing analytics, planning, and performance reporting * Exceptional ...

Whisker

Integrated Marketing Director

Auburn Hills, MI

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

We do this by operating full-stack-from deep consumer insight to breakthrough brand expression to ... Proficiency in marketing analytics, planning, and performance reporting * Exceptional ...

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Consumer Insight Analyst information

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.
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Consumer Insight Analyst jobs near you
Infographic showing various Consumer Insight Analyst job openings in Detroit, MI as of August 2026, with employment types broken down into 86% Full Time, and 14% Contract. Highlights an 86% In-person, and 14% Remote job distribution.

Marketing Strategy & Intelligence Analyst

General Motors

Warren, MI • On-site

Full-time

Posted 6 days ago

General Motors rating

8.2

Company rating: 8.2 out of 10

General Motors

Based on 306 frontline employees who took The Breakroom Quiz

7.4

Company rating compared to similar companies: 7.4 out of 10

Automakers average

Based on 6,290 frontline employees who took The Breakroom Quiz

Job description

Job Description
The Marketing Strategy & Intelligence Analyst delivers integrated, data-driven insights that inform brand strategy, creative development, and marketing decisions. This role synthesizes consumer, market, competitive, and brand performance information to answer key business questions and support strategic planning across the Cadillac and Chevrolet brands. The analyst partners closely with brand strategy, creative, media, and cross-functional stakeholders to translate insights into clear, actionable recommendations.
Key Responsibilities:
Brand Strategy & Consumer Insights
  • Analyze brand health, consumer perceptions, and competitive trends to identify strategic opportunities for the Cadillac or Chevrolet brand.
  • Integrate findings from syndicated research, brand tracking, campaign measurement, and market intelligence to answer key business questions and identify growth opportunities.
  • Leverage performance metrics such as Brand Power and Creative Accelerator measurement to inform brand and creative guidance.
  • Mine Demand Spaces, NVCS, YouGov (BrandIndex, Profiles), Brand Power, Creative Accelerator, and other sources/platforms to provide input to brand, product marketing, and brand strategy teams.
  • Contribute to strategic recommendations by identifying the drivers behind changes in brand equity and consumer behavior.
  • Track automotive and adjacent industry trends to provide context for brand performance and strategic planning.
  • Independently manage recurring brand and marketing analyses (e.g., brand health reviews, campaign retros, quarterly wraps) to identify trends, key learnings, and implications for future planning.
  • Collaborate with internal teams to answer business questions and support marketing decisions.

Strategic Analysis & Business Intelligence
  • Conduct exploratory analyses to uncover emerging trends, competitive shifts, and changes in consumer sentiment.
  • Integrate multiple data sources to develop a holistic view of brand health, demand spaces, and market dynamics.
  • Provide analytical support for strategic planning initiatives through data-driven analyses and insight generation.
  • Summarize integrated findings and highlight business implications and options for cross-functional stakeholders.

Reporting & Storytelling
  • Build clear, visually compelling presentations (PowerPoint/Slides) that distill complex datasets into narratives and recommendations for brand, product, and marketing leadership.
  • Translate integrated findings into actionable business insights and strategic implications that support brand planning, creative development, and marketing decisions.

Ad Hoc Analysis
  • Investigate business questions related to consumer behavior, brand perceptions, competitive activity, and market trends.
  • Conduct custom analyses to support brand strategy, creative development, and marketing priorities, balancing near-term asks with recurring deliverables.

Required Skills & Experience:
  • Bachelor's degree required, preferably in marketing, business, statistics, economics, or a related field.
  • 2+ years of experience in marketing analytics, insights, or a related field within a marketing organization.
  • Demonstrated ability to synthesize datasets into clear, actionable insights and recommendations.
  • Experience supporting cross-functional teams and collaborating with multiple stakeholders (e.g., brand, media, creative, research).
  • Demonstrated ability to quantify marketing opportunities and align KPIs with brand priorities and campaign objectives.
  • Experience working with syndicated market research and brand tracking tools (e.g., YouGov BrandIndex, YouGov Profiles, Kantar) and applying them to real business questions.

Technical Skills
  • Strong analytical and problem-solving abilities, with a focus on data-driven marketing and hypothesis-led analysis.
  • Experience with marketing performance metrics, insight generation, and optimization methodologies (e.g., campaign performance, brand tracking, creative testing).
  • Applied familiarity with creative and brand measurement tools and frameworks (e.g., Brand Power, Creative Accelerator, demand-space or segmentation frameworks).
  • Familiarity with both online and offline marketing channels and how they are measured.
  • Proficiency in Excel and/or Google Sheets for data analysis and quality checks.
  • Proficiency in PowerPoint and/or Google Slides for building clear, compelling presentations and visual stories.
  • (Nice to have) Exposure to marketing effectiveness tools (e.g., MMM, MTA) or experimentation frameworks.

#LI-MO1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.This job may be eligible for relocation benefits.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, emailus or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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About General Motors

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General Motors is a company with global scale and capabilities, headquartered in Detroit, Michigan, with employees around the world. The company employs over 165,000 people, serves six continents, operates across 22 time zones, and has a diverse workforce speaking 75 languages1. GM’s vision is to drive the world forward by pioneering innovations that move and connect people to what matters. The company is working towards an all-electric future with its new Ultium Platform and is pushing transportation options beyond our wildest imaginations with autonomous vehicles. GM is also committed to becoming the most inclusive company in the world.

Industry

Transportation equipment manufacturing

Company size

10,000+ Employees

Headquarters location

Detroit, MI, US

Year founded

1908

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