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Consumer Insight Analyst Jobs in Detroit, MI (NOW HIRING)

We're currently seeking motivated individuals to participate in online surveys and paid gaming opportunities for well-known national brands. If you're looking for a flexible way to earn extra cash ...

We're currently seeking motivated individuals to participate in online surveys and paid gaming opportunities for well-known national brands. If you're looking for a flexible way to earn extra cash ...

We're currently seeking motivated individuals to participate in online surveys and paid gaming opportunities for well-known national brands. If you're looking for a flexible way to earn extra cash ...

We're currently seeking motivated individuals to participate in online surveys and paid gaming opportunities for well-known national brands. If you're looking for a flexible way to earn extra cash ...

We're currently seeking motivated individuals to participate in online surveys and paid gaming opportunities for well-known national brands. If you're looking for a flexible way to earn extra cash ...

We're currently seeking motivated individuals to participate in online surveys and paid gaming opportunities for well-known national brands. If you're looking for a flexible way to earn extra cash ...

We're currently seeking motivated individuals to participate in online surveys and paid gaming opportunities for well-known national brands. If you're looking for a flexible way to earn extra cash ...

We're currently seeking motivated individuals to participate in online surveys and paid gaming opportunities for well-known national brands. If you're looking for a flexible way to earn extra cash ...

We're currently seeking motivated individuals to participate in online surveys and paid gaming opportunities for well-known national brands. If you're looking for a flexible way to earn extra cash ...

We're currently seeking motivated individuals to participate in online surveys and paid gaming opportunities for well-known national brands. If you're looking for a flexible way to earn extra cash ...

We're currently seeking motivated individuals to participate in online surveys and paid gaming opportunities for well-known national brands. If you're looking for a flexible way to earn extra cash ...

We're currently seeking motivated individuals to participate in online surveys and paid gaming opportunities for well-known national brands. If you're looking for a flexible way to earn extra cash ...

We're currently seeking motivated individuals to participate in online surveys and paid gaming opportunities for well-known national brands. If you're looking for a flexible way to earn extra cash ...

We're currently seeking motivated individuals to participate in online surveys and paid gaming opportunities for well-known national brands. If you're looking for a flexible way to earn extra cash ...

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Consumer Insight Analyst information

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.
What are popular job titles related to Consumer Insight Analyst jobs in Detroit, MI? For Consumer Insight Analyst jobs in Detroit, MI, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Analyst jobs in Detroit, MI look for? The top searched job categories for Consumer Insight Analyst jobs in Detroit, MI are:
Infographic showing various Consumer Insight Analyst job openings in Detroit, MI as of July 2026, with employment types broken down into 69% Full Time, 6% Part Time, 24% Contract, and 1% Nights. Highlights an 60% Physical, 5% Hybrid, and 35% Remote job distribution.

Consumer & Market Insights Manager

Stellantis

Auburn Hills, MI

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 6 days ago


Stellantis rating

7.5

Company rating: 7.5 out of 10

Based on 130 frontline employees who took The Breakroom Quiz

14th of 44 rated automakers


Job description

To strengthen our commitment to Customer Centricity, where every decision is informed by deep insights into customer behaviors, motivations and expectations, we are seeking a Consumer & Market Insights Manager to lead our efforts in Brand, Product and Marketing Research. This role will be responsible for managing all aspects of a variety of consumer insights research projects that guide business strategy and product development. This role goes beyond traditional research management, offering opportunities to take a leadership role within the team, mentor new market research managers (including interns and students), and enhance research capabilities through new tools, methodologies, and process improvements.

Projects may include concept exploration and development for future vehicle programs, theme evaluation to refine design concepts, identifying strategic positioning to resonate with target audiences, and ad hoc research to understand consumer preferences and behaviors.

You will be responsible for initiating, designing, executing, analyzing, and socializing consumer insights projects that influence key business decisions. Research techniques may include qualitative and quantitative methods such as ethnography, focus groups, in-depth interviews, and surveys (online and in-person). 

This is an exciting opportunity for a high-energy, strategic thinker who thrives in cross-functional environments and is passionate about translating research into actionable insights that shape the future of mobility.

Key Responsibilities: 

  • Lead end-to-end research initiatives using a variety of qualitative and quantitative methods — independently and in partnership with vendor partners.
  • Own all phases of research projects, including assessing stakeholder needs, developing research designs, coordinating logistics, managing timelines, analyzing results, and presenting findings.
  • Act as a strategic research partner to internal stakeholders (design, engineering, brand, and marketing), translating business questions into research objectives and actionable insights.
  • Synthesize and analyze data from multiple sources (e.g., tabulations, SPSS, mTAB, qualitative summaries) to uncover insights, implications, and clear recommendations.
  • Develop and deliver compelling reports and presentations (including videos or visual summaries) to communicate findings across levels of the organization — from working teams to senior executives.
  • Take on leadership opportunities by mentoring newer team members, providing guidance on research best practices, and supporting their professional development.
  • Drive operational excellence by identifying opportunities to enhance efficiency, streamline processes, and introduce innovative research tools or methodologies.
  • Champion collaboration and knowledge sharing, cross-training team members to broaden skills and capabilities across the department.
  • Lead or contribute to special initiatives that strengthen the overall impact and visibility of the Consumer & Market Insights team.

Why Join Us? 

  • Be part of a forward-thinking team that directly influences the future of our products and brand strategy.
  • Opportunity to step into a leadership role — mentor others, lead key projects, and make meaningful process improvements without requiring direct reports.
  • Work across diverse functions — from engineering to marketing — to help shape decisions that impact millions of customers.
  • Gain exposure to a wide variety of research methods and business challenges, supporting both tactical and strategic initiatives.
  • Join a culture that values curiosity, collaboration, and continuous improvement, where your ideas can drive real change.

Basic Qualifications: 

  • Bachelor’s degree in Marketing, Business, Psychology, Sociology, or a related field.
  • 5+ years of experience in consumer insights, marketing research, or related fields.
  • Demonstrated experience designing and managing both quantitative and qualitative research projects.
  • Strong analytical skills with proficiency in tools such as SPSS, mTAB, Excel, or similar data analysis platforms.
  • Proven ability to turn complex data into clear, actionable insights that influence decision-making.
  • Excellent communication and storytelling skills — written, verbal, and visual.
  • Strong project management and organizational skills; ability to manage multiple projects simultaneously.

Preferred Qualifications:

  • Experience mentoring or training team members.
  • Experience with research innovation — testing or implementing new methodologies, tools, or automation techniques.
  • Experience working within or alongside design, product development, and marketing teams.
  • Master’s degree in a relevant field.

Our Benefits — Designed with You in Mind

Comprehensive Health & Well-being Coverage
From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage — ensuring you and your family stay healthy and protected.

Generous Paid Time Off
We believe in work-life balance. That’s why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.

Competitive Retirement Savings Plans
We help you plan for the future with:

  • An employer match on contributions to your 401k, Roth, and Catch-Up plans
  • An employer contribution, even if you don’t contribute

Income Protection & Insurance Options
Benefit from included and optional disability, life, and other insurance programs — because your peace of mind matters.

Company Vehicle Lease Program
Eligible employees and their immediate families can enjoy company vehicle lease options with included insurance, maintenance, and unlimited mileage. Plus, take advantage of exclusive discounts on Stellantis products.

Family Building Benefit
We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.

Support for Your Growth and Giving Back
We believe in investing in your future and your passions:

  • Tuition reimbursement
  • Student loan refinancing programs
  • 18 paid volunteer hours each year to make a difference in your community

And so much more!
When you join us, you’re not just building a career — you’re joining a company that supports you, inside and outside of work.


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