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Consumer Insight Manager Jobs in Detroit, MI (NOW HIRING)

Identify brand and innovation territories through market, cultural, and consumer insight analysis ... Management and Leadership * Establish rapport with executives and build trust quickly.

Identify brand and innovation territories through market, cultural, and consumer insight analysis ... Management and Leadership * Establish rapport with executives and build trust quickly.

We do this by operating full-stack-from deep consumer insight to breakthrough brand expression to ... Manages the annual marketing calendar and ensures alignment across Creative, Performance, PR, ...

Equity Analyst, Consumer

Troy, MI · On-site

$158K - $237K/yr

Partner with portfolio managers and investment leadership to provide timely insights on portfolio ... consumer sector, investment analysis, asset management, or a related investment function, with ...

Mentor and manage junior to mid-level strategists, building team capability in retail data analysis, brief writing, and consumer insight generation. Qualifications & Experience * Experience: 8512 ...

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Showing results 1-20

Consumer Insight Manager information

See Detroit, MI salary details

$52.5K

$96.2K

$132.2K

How much do consumer insight manager jobs pay per year?

As of Sep 11, 2026, the average yearly pay for consumer insight manager in Detroit, MI is $96,161.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,200.00 and $107,400.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What are popular job titles related to Consumer Insight Manager jobs in Detroit, MI?

For Consumer Insight Manager jobs in Detroit, MI, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Manager jobs in Detroit, MI look for?

The top searched job categories for Consumer Insight Manager jobs in Detroit, MI are:

What cities near Detroit, MI are hiring for Consumer Insight Manager jobs?

Cities near Detroit, MI with the most Consumer Insight Manager job openings:

Infographic showing various Consumer Insight Manager job openings in Detroit, MI as of September 2026, with employment types broken down into 85% Full Time, 14% Part Time, and 1% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $96,161 per year, or $46.2 per hour.

Project Leader, Consumer

Detroit, MI

Boston Consulting Group
Business Management Consulting • 10K+ employees

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 22 days ago


Boston Consulting Group rating

9.5

Company rating: 9.5 out of 10

Based on 16 frontline employees who took The Breakroom Quiz


Job description

Locations: Chicago | Detroit | Minneapolis

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures-and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.


Practice Area

BCG's Consumer Practice creates breakthrough strategies for clients across all consumer sectors, including Consumer products, Fashion & Luxury, and Retail. Our aspiration: BCG as the most influential company in the global consumer industry. The consumer environment and consumer behaviors are fundamentally changing as innovation and ecosystems continue to evolve. We work collaboratively to create profound and competitive impact at marquee clients. Inventing the future with the most-industry shaping ideas and capabilities.


What You'll Do

BCG is growing! We are looking for experienced consultants to join our team at the Project Leader level.Qualified individuals will play a critical role in enriching project work in their respective areas of expertise and in bringing forward-thinking solutions to our clients. Ideal candidates will have previous management consulting experience and demonstrated leadership in growing client relations, people and knowledge development.

Project Leaders play a key role on client engagements, managing studies to define client needs and supervising research activities to obtain relevant data. Project Leaders oversee the formulation of hypotheses for research and investigation, and the advanced financial analysis of client, competitor, and industry data. They apply knowledge of business principles and industrial organization, develop actionable recommendations, and supervise work including strategic due diligence, Consumer insight /primary research studies, change management plans, and the evaluation of long-term investment opportunities. Project Leaders are also responsible for managing client contact and play a key role in the development and maintenance of high-level client relationships.


What You'll Bring

  • Demonstrated expertise within the Consumer Industry, with a preference for experience in CPG or Retail topics.
  • 2-3+ years consulting experience, with 1+ years at a team lead level, ideally in Consumer sectors.
  • Track record of collaboration with senior executives. Must be comfortable delivering formal presentations to management.
  • Strong management and communication skills. The ability to bring together all stakeholders and persuade senior clients to take action is essential.
  • Strong analytical skills and a high capacity for conceptual thinking. Ability to develop leading edge business models, frameworks for analysis, and long-term business strategies that maximize shareholder value. Must be able to thrive in a hypothesis-based environment where inductive rather than deductive reasoning is the norm.
  • Proven ability to manage client engagements, client relationships, and provide "thought leadership" to teams, owning the responsibility for the quality of engagements.
  • A combination of management and "hands on" delivery experience is critical.
  • A solid track record of building strong client relationships with large organizations, as well as identifying opportunities to deepen those relationships and grow the business.
  • Technical degree is nice to have but not required.
  • A degree from a top-tier institution preferred.
  • Based in or willing to relocate to Chicago, Minneapolis, or Detroit.

Who You'll Work With

You'll collaborate with BCG team members from many backgrounds and disciplines in a team-oriented, relationship-driven environment. Working alongside some of the world's top minds on cases that reshape business, government and society, you will increase your understanding of complex business problems from diverse perspectives and develop new skills. At the same time, you'll partner with senior clients, taking on the role of trusted advisor, and work at all levels of the client organization to find and execute value creation strategies that result in meaningful, enduring impact.


Additional info

What We Offer:

At BCG, we care about our people, and offer best in class benefits to support you personally and professionally including:

  • An opportunity to work organically across disciplines and across BCG, we offer a unified and unrivaled opportunity that combines strategic thinking with hands-on applications.
  • A unique experience to work alongside a team of passionate and driven problem-solvers with a mission to deliver innovative and valuable digital solutions in a supportive environment.

Travel is anticipated and will vary based on specific project locations.


For U.S. Applicants:

The base compensation for the Project Leader role is $225,400 in USD.

In addition to your base salary, you will also be eligible for an annual discretionary performance bonus and BCG's Profit Sharing and Retirement Fund (PSRF) contribution. BCG also provides a market leading benefits package described below.

At BCG, we are committed to offering a comprehensive benefit program that includes everything our employees and their families need to be well and live life to the fullest. We pay the full cost of medical, dental, and vision coverage for employees - and their eligible family members.* That's zero dollars in premiums taken from employee paychecks. All our plans provide best in class coverage:

  • Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children.
  • $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs.
  • Dental coverage, including up to $5,000 (USD) in orthodontia benefits.
  • Vision insurance with coverage for both glasses and contact lenses annually.
  • Reimbursement for gym memberships and other fitness activities.
  • Fully vested retirement contributions made annually, whether you contribute or not.
  • Generous paid time off including vacation, holidays, and annual office closure between Christmas and New Years.
  • Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement.

*Employees, spouses, and children are covered at no cost. Employees share in the cost of domestic partner coverage.

To learn more about our employee benefit please check our Benefits page.


Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
BCG is an E - Verify Employer. Click here for more information on E-Verify.

Employment Type: FULL_TIME

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