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Consumer Insight Manager Jobs in Grand Rapids, MI

Amway

Consumer & Market Insights Analyst

Ada, MI · On-site

$78K - $96K/yr

Analyze research findings and provide insight to clients to support the development of brand ... Leading in-field primary research efforts requiring stakeholder management, research orchestration ...

Wwwinc

Consumer Analytics Senior Manager

Rockford, MI · Hybrid

The Consumer Analytics Senior Manager leads the analytics and insight engine that powers Wolverine Worldwide's digital commerce performance across brands and channels. This role translates consumer ...

Amway

Assistant Brand Manager - Beauty (Corp)

Ada, MI · On-site

$91K - $113K/yr

Assistant Brand Manager - Beauty (Corp) Posting Start Date: 5/28/26 Posting Location: Ada (Grand ... and consumer insights into commercially viable products and successful global launches. What ...

Conagra Brands

Commerce Marketing Manager

Grand Rapids, MI · Hybrid

$109K - $159K/yr

Manage agency partners to ensure successful execution of marketing initiatives and achievement of ... Strong analytical skills with experience leveraging consumer insights, performance data, and ...

Wwwinc

Associate Merchant - Merrell

Rockford, MI · Hybrid

... managing samples, preparing for key meetings, and providing insights into market trends and commercialization. Primary Duties: * Assist in developing and maintaining consumer-right seasonal ...

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Consumer Insight Manager information

See Grand Rapids, MI salary details

$50.9K

$93.3K

$128.2K

How much do consumer insight manager jobs pay per year?

As of Aug 20, 2026, the average yearly pay for consumer insight manager in Grand Rapids, MI is $93,291.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,800.00 and $104,200.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What are popular job titles related to Consumer Insight Manager jobs in Grand Rapids, MI?

For Consumer Insight Manager jobs in Grand Rapids, MI, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Manager jobs in Grand Rapids, MI look for?

The top searched job categories for Consumer Insight Manager jobs in Grand Rapids, MI are:

What cities near Grand Rapids, MI are hiring for Consumer Insight Manager jobs?

Cities near Grand Rapids, MI with the most Consumer Insight Manager job openings:

Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Grand Rapids, MI as of August 2026, with employment types broken down into 86% Full Time, 13% Part Time, and 1% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $93,291 per year, or $44.9 per hour.

Consumer & Market Insights Analyst

Amway

Ada, MI • On-site

$78K - $96K/yr

Full-time

This job post has expired 1 day ago. Applications are no longer accepted.

Job description

Consumer & Market Insights Analyst
Posting Start Date: 7/23/26
Posting Location: Ada (Grand Rapids), MI
Requisition ID: 43303
Job title: Consumer & Market Insights Analyst
Department / Division: Market Research / Marketing
Salary Range: $78,108 - $96,486
Location: Ada, MI
*Note: This position is an office role, and you must be able to report in-person to Ada on Monday through Thursday as part of our collaboration days*
What do we need:
We are looking for a Consumer & Market Insights Analyst to join our Market Research Team. As a CMI Analyst, you will leverage consumer, distributor, market, and competitive insights and drivers to guide the development of business objectives, market strategies, and operating plans.
What's special about this role:
This role is critical to the success of our transformation of ABOs as the center of Health & Wellbeing communities. The incumbent will be responsible for synthesizing data, to better help both internal customers and ABOs understand Amway's unique right-to-win. A critical skill in this role is the ability to synthesize large and disparate sources to identify vital customer and market insights to make the business successful. To do this, the applicant will need to have a depth of understanding of field research methodologies, a talent for making complex data and related information relatable, and an ability to navigate the complex business environment of Amway to bring this work to life.
Other responsibilities but not limited to are:
  • Key capability areas include brand building, concept development, concept/advertising testing, competitive intelligence.
  • Define and develop market research questions that impact organizational strategies, business goals and operating plans while devising market studies and projects to investigate conditions and collect relevant data for analysis
  • Analyze research findings and provide insight to clients to support the development of brand strategies, product improvements and new products
  • Investigate the consumer experience to support development of marketing and brand reputation initiatives
  • Guide distributor experience assessments through various frameworks to support development of business opportunity strategies
  • Leading in-field primary research efforts requiring stakeholder management, research orchestration and on-site coordination.
  • Analyze business plans from micro to macro level (i.e., product/brand/category/portfolio) to recommend optimal alignment
  • Delivers ad hoc tracking systems

Required qualifications:
  • Minimum 3 years' experience delivering market insights and analysis
  • Demonstrated experience with market research principles and practices
  • BS degree in Marketing, Finance, International Business, or a related field OR relative experience

Skills to be successful in the role:
  • Talent to collaborate with internal partners and external vendors to bring projects forward to completion
  • Knowledge of market research principles and practices
  • Knowledge of quantitative analysis procedures and software
  • Knowledge of the organization, its brands and ABO roles
  • Ability to balance competing demands and meet deadlines

What's special about this team:
The Market Research team is critical to the success of our transformation of Amway Business Owners (ABOs) as the center of Health & Wellbeing communities. We have experience in fielding of research and interpretation of data, pointed toward the outcome of producing new and improved selling solutions in the health and wellbeing space.
Amway does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need Amway immigration sponsorship (e.g., H-1B, STEM OPT, TN, etc.) now or in the future.
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