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Consumer Insights Manager

Plainsboro, NJ · On-site

Consumer Insight Manager - Beauty USA Location: Princeton, NJ 08536 (Hybrid - 3 days onsite) Duration: 06 months Shift: 9.00 AM to 5 PM Monday to Friday Education: * Bachelor's or master degree in ...

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Consumer Insight Manager Beauty (Hair care)

Plainsboro, NJ · On-site

$50 - $60/hr

Strong interpersonal and communication skills As a Consumer Insight Manager Beauty USA, you will be responsible for the execution of consumer insights tests that will drive business growth in USA.

VASA Fitness

Consumer Insights Manager

Englewood, CO · Hybrid

$92K - $106K/yr

... how consumer insight informs marketing strategy, operations, product launches, and long-term ... Manage the day-to-day operations of VASA's member insights community, including member recruitment ...

GoTo Foods

Consumer Insights Manager

Atlanta, GA · On-site

The Consumer Insights Manager is part of our Consumer Insights & Analytics team. The Consumer Insights Manager's mission is to support marketing and consumer research initiatives along with business ...

Ocean Spray

Consumer Insights Manager

Lakeville, MA · Hybrid

... insight discovery and execution process. As part of the Insights Team, you will be an internal ... Develop, manage and execute consumer insights learning plan to support brand strategies ...

VASA Fitness

Consumer Insights Manager

CO · On-site

... how consumer insight informs marketing strategy, operations, product launches, and long-term ... Manage the day-to-day operations of VASA's member insights community, including member recruitment ...

Primark

Consumer Insights Manager

Boston, MA · On-site

Lead consumer insight projects from end to end, aligning research activities with business ... Agency and budget management with ability to build relationships, work in partnership with research ...

Ocean Spray

Consumer Insights Manager

Lakeville, MA · Hybrid

$116K - $145K/yr

... insight discovery and execution process. As part of the Insights Team, you will be an internal ... Develop, manage and execute consumer insights learning plan to support brand strategies ...

Primark

Consumer Insights Manager

Boston, MA · On-site

Lead consumer insight projects from end to end, aligning research activities with business ... Agency and budget management with ability to build relationships, work in partnership with research ...

Jockey

Consumer Insights Manager

Kenosha, WI · On-site

Jockey is seeking a Consumer Insights Manager to join our Marketing team! JOB SUMMARY The Consumer ... brand insight needs. * Bachelor's degree in related field (i.e. Research, Data Analytics ...

Primark

Consumer Insights Manager

Boston, MA · On-site

Lead consumer insight projects from end to end, aligning research activities with business ... Agency and budget management with ability to build relationships, work in partnership with research ...

Ocean Spray

Consumer Insights Manager

Lakeville, MA · On-site

... insight discovery and execution process. As part of the Insights Team, you will be an internal ... Develop, manage and execute consumer insights learning plan to support brand strategies ...

Keurig Dr Pepper

Manager, Consumer Insights

Frisco, TX · On-site

$98K - $145K/yr

Own consumer insight development and deliverables to ensure insights are translated into actionable ... management. Innovate How We Learn * Lead the development and implementation of new insights ...

Swisher

Consumer Insights Manager

Jacksonville, FL · On-site

We are seeking a data-driven, curious, and collaborative Consumer Insights Manager to support our portfolio of emerging products. In this role, you will be the operational engine behind our market ...

Scripps Health

Consumer Insight Analyst

San Diego, CA · On-site

The Consumer Insight Analyst supports the objectives of the marketing team and organization through ... Proven experience in managing digital marketing data pipelines. * Proficiency in SQL and Python for ...

Swisher

Consumer Insights Manager

Jacksonville, FL · On-site

We are seeking a data-driven, curious, and collaborative Consumer Insights Manager to support our portfolio of emerging products. In this role, you will be the operational engine behind our market ...

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Consumer Insight Manager information

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$53K

$97.1K

$133.5K

How much do consumer insight manager jobs pay per year?

As of Aug 26, 2026, the average yearly pay for consumer insight manager in the United States is $97,136.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $108,500.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.
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Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 80% Physical, 2% Hybrid, and 18% Remote job distribution, with an average salary of $97,136 per year, or $46.7 per hour.

Consumer Insights Manager

Plainsboro, NJ • On-site

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This job post has expired 1 day ago. Applications are no longer accepted.

Job description

Job Title: Consumer Insight Manager – Beauty USA

Location: Princeton, NJ 08536 (Hybrid – 3 days onsite)

Duration: 06 months

Shift: 9.00 AM to 5 PM Monday to Friday


Job Description:

Education:

  • Bachelor’s or master degree in Consumer Insights related discipline or equivalent
  • Minimum 2 years of experience in product or fragrance testing role


Top 3 skills:

  • Good knowledge of consumer insights techniques and methodologies, at ease with PowerPoint, Excel, and usage of software in general
  • Drive for results, self-motivated team player and high autonomy, proactive approach
  • Strong interpersonal and communication skills


As a Consumer Insight Manager Beauty USA, you will be responsible for the execution of consumer insights tests that will drive business growth in USA.

Your focus will be mainly Hair Care.


Your key responsibilities

  • Work closely with the global GCB CI Leads Beauty (based in Geneva) to ensure strategic CI programs and tests are executed in USA.
  • On the day to day, report directly to the Consumer Insight Senior Manager Skin Cleansing & AP deo based in Princeton.
  • Successfully drive the consumer insights tests in USA for Hair Care global consumer brands.
  • Set up tests, liaise with agencies to put in place fieldworks, monitor fieldworks, and ensure data quality.
  • Analyse and synthesize data to develop actionable insights.
  • Prepare reports using our proprietary tool and debrief internal stakeholders on the results.
  • Ensure the proper implementation of established and standard CI methods.
  • Collaborates with cross-functional teams in USA and in other markets.


You bring

  • Bachelor’s or master degree in Consumer Insights related discipline or equivalent
  • Minimum 2 years of experience in product or fragrance testing role
  • Good knowledge of consumer insights techniques and methodologies, at ease with PowerPoint, Excel, and usage of software in general
  • Drive for results, self-motivated team player and high autonomy, proactive approach
  • Strong interpersonal and communication skills
  • Fluent in English


Apply