ZipRecruiter

Log In

1

Consumer Insight Manager Jobs in Virginia (NOW HIRING)

Nestle

Senior Specialist Product Insights

Arlington, VA · On-site

$103K - $130K/yr

  • Medical

  • Retirement

... consumer insight managers and business teams. Success in this role includes identifying and making actionable recommendations to drive consumer preference vs. competitors, ultimately driving market ...

Trex

Senior Manager, Brand Marketing

Winchester, VA · On-site

$135 - $175/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

The Senior Brand Manager brings consumer insights to life through strong creative development, smart channel planning, and consistent brand storytelling. This position manages day-to-day brand ...

Trex

Senior Manager, Brand Marketing

Winchester, VA · On-site

$135K - $175K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

The Senior Brand Manager brings consumer insights to life through strong creative development, smart channel planning, and consistent brand storytelling. This position manages day-to-day brand ...

Trex Company

Senior Manager, Brand Marketing

Winchester, VA · On-site

$135K - $175K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

The Senior Brand Manager brings consumer insights to life through strong creative development, smart channel planning, and consistent brand storytelling. This position manages day-to-day brand ...

next page

Showing results 1-20

All JobsConsumer Insight JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in Virginia

Consumer Insight Manager information

See Virginia salary details

$52.5K

$96.3K

$132.4K

How much do consumer insight manager jobs pay per year?

As of Aug 13, 2026, the average yearly pay for consumer insight manager in Virginia is $96,303.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,300.00 and $107,600.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
What are popular job titles related to Consumer Insight Manager jobs in Virginia? For Consumer Insight Manager jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Manager jobs in Virginia look for? The top searched job categories for Consumer Insight Manager jobs in Virginia are:
What cities in Virginia are hiring for Consumer Insight Manager jobs? Cities in Virginia with the most Consumer Insight Manager job openings:
What are popular job titles related to Consumer Insight Manager jobs in VA? For Consumer Insight Manager jobs in VA, the most frequently searched job titles are:
Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Virginia as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $96,303 per year, or $46.3 per hour.

Consumer Insights Lead

Silgan Dispensing Systems

Richmond, VA • On-site, Remote

$95K/yr

Full-time

Posted 15 days ago

Job description

Make an impact through consumer insights.
We are looking for a strategic, curious, and data-driven Consumer Insights Lead to help shape business decisions by turning consumer behavior into actionable insights. In this role, you will partner closely with Marketing, Sales, Innovation, and Leadership to identify opportunities, influence strategy, and champion the voice of the consumer across the organization.
What You'll Do
  • Lead qualitative and quantitative consumer research projects from design through execution.
  • Analyze consumer, market, and competitive trends to identify opportunities and risks.
  • Translate complex data into clear, actionable recommendations for business leaders.
  • Partner cross-functionally to support innovation, product development, brand strategy, and commercial initiatives.
  • Develop presentations and executive-ready reports that influence strategic decisions.
  • Manage external research vendors and research budgets as needed.
  • Champion a consumer-first mindset throughout the organization.

What We're Looking For
  • Bachelor's degree in Marketing, Business, Psychology, Market Research, or a related field.
  • 5+ years of experience in consumer insights, market research, or customer analytics.
  • Strong analytical skills with experience interpreting qualitative and quantitative data.
  • Excellent presentation, storytelling, and communication skills.
  • Experience with survey platforms, syndicated data, and consumer research methodologies.
  • Advanced proficiency in Microsoft Excel and PowerPoint.

Why this role?
You'll have the opportunity to influence key business decisions, collaborate with talented cross-functional teams, and help shape the future of our brands through meaningful consumer insights
Why Silgan?
Join a global organization where innovation, teamwork, inclusion, and continuous improvement drive everything we do. You'll have the opportunity to grow your HR technology career while supporting employees around the world.
Ready to build your future with us? Apply today!
The anticipated starting salary for this position is $95,000. Final compensation may be higher and will be commensurate with the selected candidate's experience, qualifications, and overall value they bring to the organization.
Equal Employment Opportunity
Silgan Dispensing is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, or any other characteristic protected by applicable federal, state, or local law.
LIMITATIONS AND DISCLAIMER
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.
All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees.
This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.
Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an "at-will" basis.
Silgan is an Equal Opportunity Employer. We consider applicants for all positions without regard to race, color, religion, sex, national origin, age, marital status, or the presence of a disability, which would not prevent the performance of essential job duties with, or without reasonable accommodation of any other protective status.
Silgan is a drug-free workplace.

Apply