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Consumer Insight Manager Jobs in Virginia (NOW HIRING)

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Consumer Insights Director

Arlington, VA · On-site +1

While this leader will oversee the overall research portfolio and manage a team of 4-6 researchers ... Insight Activation & Strategic Influence * Ensure research insights are translated into clear ...

Trex

Senior Manager, Brand Marketing

Winchester, VA

$135K - $175K/yr

The Senior Brand Manager brings consumer insights to life through strong creative development, smart channel planning, and consistent brand storytelling. This position manages day-to-day brand ...

Earn Haus

Consumer Insights Analyst

Quicksburg, VA · On-site

$20/hr

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Earn Haus

Consumer Insights Analyst

Iron Gate, VA · On-site

$20/hr

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Earn Haus

Consumer Insights Analyst

Castleton, VA · On-site

$20/hr

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Earn Haus

Consumer Insights Analyst

Merrifield, VA · On-site

$20/hr

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

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All JobsConsumer Insight JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in Virginia

Consumer Insight Manager information

See Virginia salary details

$52.5K

$96.3K

$132.4K

How much do consumer insight manager jobs pay per year?

As of Jul 23, 2026, the average yearly pay for consumer insight manager in Virginia is $96,303.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,300.00 and $107,600.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Consumer Insight Manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a Consumer Insight Manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a Consumer Insight Manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
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What are popular job titles related to Consumer Insight Manager jobs in VA? For Consumer Insight Manager jobs in VA, the most frequently searched job titles are:
Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Virginia as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $96,303 per year, or $46.3 per hour.
Consumer Sales Manager

Consumer Sales Manager

Serenity Mental Health Centers

Fairfax, VA

$100K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 10 days ago

Job description

Consumer Sales Manager 

Location: Fairfax, VA

Employment Type: Full-Time 

Compensation: $100,000 + bonus 

Serenity is hiring a Consumer Sales Manager who thrives at the crossroads of people leadership, operational execution, and revenue growth. If you've managed a consumer-facing team where closing the sale and delivering an exceptional experience were both part of the job, this role is a natural fit. You'll have full accountability for the location - the team, the day-to-day operation, the customer journey, and the commercial results. We're not looking to train someone on the fundamentals. We're looking for someone who already has a proven playbook and is ready to run it at a company with the infrastructure to support it. 

What You'll Be Responsible For 

- Oversee daily operations at a high-volume, consumer-facing service location - staffing, workflow, floor management, and delivery standards 

- Own the sales results for your location, guiding your team to meet and exceed revenue targets through strong process and consistent execution 

- Build a customer experience that converts - professional, personable, and designed to drive both immediate sales and long-term retention 

- Lead your team through hands-on coaching, defined performance expectations, and a culture of accountability that shows up every day 

- Monitor and respond to location KPIs - revenue, conversion rates, retention, and service quality - adjusting strategy based on what the numbers reveal 

What We're Looking For 

- 10+ years leading consumer-facing teams with a track record that spans both operations and sales - you've managed the experience and owned the number 

- Demonstrated success hitting and surpassing revenue targets in a high-volume, service or membership-based environment 

- A natural relationship with KPIs - you track them, present them, and use them to drive decisions, not just report them 

- Background in retail, wellness, hospitality, or any premium consumer services environment is a strong advantage 

- Proven ability to develop people and lift team performance over time - with specific outcomes you can speak to 

Compensation & Benefits 

- $100,000+ annually plus bonus incentives 

- 90% employer-paid medical, dental, and vision coverage 

- 401(k) retirement plan 

- 10 PTO days to start, 15 after year one + 10 paid holidays 

About Serenity 

Serenity is a technology-driven company delivering advanced, evidence-based solutions for members looking for meaningful health outcomes. We run premium, consumer-facing service locations and hold every layer of the experience to a high standard. The managers who lead our locations understand that great operations and strong sales aren't in tension - they reinforce each other. If you've spent your career proving that, and you're looking for a company that gets it too, we'd like to connect. 

Serenity is an Equal Opportunity Employer. Employment is contingent upon successful completion of a background check and drug screening.

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