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Customer Advocacy Manager Jobs (NOW HIRING)

Packback

Customer Advocacy Manager

Manage ongoing communication with the advocate community (newsletters, spotlights, exclusive previews, appreciation initiatives) * Assist in planning and management of Customer Advisory Board ...

Thales

Customer Advocacy Manager

Remote- US Thales is hiring an experience Customer Advocacy Manager that will build, manage, and scale a global customer advocacy program that elevates the voice of Thales customers across the ...

Thatch

Customer Advocacy Manager

Create opportunities for customers to advocate through conferences, webinars, podcasts, events, roundtables, and peer conversations. * Build the systems and processes to manage advocates, requests ...

New

Guesty

Own and scale Guesty's Referral Partner, Reseller Partner, and Customer Advocacy programs , turning ... Recruit, onboard, activate, and manage high-value referral and reseller partners, building strong ...

New

Veeam Software

Renewals Advocacy Manager

About the Role As a Renewals Advocacy Manager at Veeam, you will serve as the strategic lead for ... This is a Renewals-scoped extension of Veeam's broader Customer Advocacy model - applying the same ...

Veeam Software

Renewals Advocacy Manager

About the Role As a Renewals Advocacy Manager at Veeam, you will serve as the strategic lead for ... This is a Renewals-scoped extension of Veeam's broader Customer Advocacy model - applying the same ...

Outreach

Senior Manager, Customer Advocacy

About the Team The Customer Advocacy team you would join has a talented manager and specialist in seat and working toward company KPIs. They are part of the broader Corporate Marketing team, which is ...

CAIR

Advocacy Manager

Santa Clara, CA

$92K - $116K/yr

Advocacy Manager Reporting Relationships: Reports to the Executive Director. Oversees the work of ... Knowledge of cloud and customer relations applications, such as Network for Good, Office365, and ...

Subaru

Customer Advocacy Case Coordinator

Camden, NJ · Hybrid

$42K - $48K/yr

SUMMARY Provides support to Customer Advocacy team by coordinating case assignments in work queues ... Provides administrative support skills to director(s) and manager(s) within CAD. Creates and ...

Liberty Utilities

Analyst, Customer Advocacy

Joplin, MO · On-site

Collaborate with the Manager of Customer Advocacy to ensure thorough and timely responses to escalations and complaints. * Stay informed on industry best practices and regulatory requirements related ...

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Customer Advocacy Manager information

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$5

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How much do customer advocacy manager jobs pay per hour?

As of Aug 29, 2026, the average hourly pay for customer advocacy manager in the United States is $42.16, according to ZipRecruiter salary data. Most workers in this role earn between $25.00 and $59.38 per hour, depending on experience, location, and employer.

What does a Customer Advocacy Manager do?

A Customer Advocacy Manager is responsible for building and maintaining strong relationships with customers, ensuring their needs and feedback are heard and acted upon within the company. They often create and manage customer advocacy programs, such as reference programs, testimonials, and customer advisory boards, to promote customer satisfaction and loyalty. Their goal is to turn satisfied customers into brand advocates who can help influence potential buyers and provide valuable insights for product or service improvements.

What are the key skills and qualifications needed to thrive as a Customer Advocacy Manager?

To thrive as a Customer Advocacy Manager, you need expertise in customer relationship management, deep product knowledge, and experience in marketing or customer success, often supported by a relevant degree. Familiarity with CRM platforms like Salesforce, advocacy software such as Influitive, and data analytics tools is typically required. Strong communication, problem-solving, and interpersonal skills help build trust and motivate customers to become brand advocates. These abilities are crucial for effectively driving customer engagement, retaining clients, and amplifying positive brand reputation.

How does a Customer Advocacy Manager typically collaborate with other departments to enhance the customer experience?

A Customer Advocacy Manager often works cross-functionally with teams such as marketing, sales, product development, and customer support. By gathering and analyzing customer feedback, they share insights with these teams to inform product improvements, refine messaging, and address service gaps. Regular meetings and collaborative projects help ensure that the customer's voice is represented in company decisions, leading to more customer-centric strategies and solutions. This collaborative approach is essential for driving customer satisfaction and loyalty.

What is the difference between Customer Advocacy Manager vs Customer Success Manager?

AspectCustomer Advocacy ManagerCustomer Success Manager
Primary FocusBuilding customer advocacy, loyalty, and brand ambassadorsEnsuring customer satisfaction and retention through support and onboarding
Key ResponsibilitiesDeveloping advocacy programs, managing customer testimonials, fostering community engagementOnboarding new clients, providing ongoing support, reducing churn
Required SkillsCommunication, relationship-building, marketing knowledgeCustomer service, problem-solving, product knowledge
Work EnvironmentMarketing, community management, brand-focused teamsCustomer support, account management teams

While both roles focus on customer relationships, the Customer Advocacy Manager emphasizes building long-term loyalty and advocacy, whereas the Customer Success Manager concentrates on ensuring customer satisfaction and retention through support and onboarding activities.

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Customer Advocacy Manager jobs near you
Infographic showing various Customer Advocacy Manager job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 18% Part Time, and 2% Contract. Highlights an 86% Physical, 1% Hybrid, and 13% Remote job distribution, with an average salary of $87,686 per year, or $42.2 per hour.

Customer Advocacy Manager

Packback

Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 18 days ago

Job description

About Packback
Packback is an AI-powered learning platform used by 2,000-3,000 professors across the country to drive deeper student engagement and critical thinking. Our professors don't just use Packback - many of them love it, talk about it, and champion it to their peers. We're looking for someone to turn that energy into a structured, scalable growth engine.
The Role
This is a newly created role with a clear commercial mandate: own the professor advocate community and turn it into a source of pipeline, proof, and brand credibility. You'll build the program from the ground up - identifying our best advocates, giving them identity and belonging, and activating them across referrals, case studies, thought leadership, and social content.
You'll sit at the intersection of Marketing and Customer Success, reporting to the Sr. Director of Marketing, and will collaborate closely with Sales to build scalable programs that deepen customer engagement, elevate customer voices, and support long-term customer growth and retention.
This role comes with real autonomy to build advocacy from scratch, and because you're joining a lean team, you'll also have visibility into and occasional hands-on involvement in broader marketing execution like webinars and launches.
What You'll Own
Customer Advocacy + Community
  • Design and launch a named professor advocate program to identify, engage, and activate customer champions
  • Build segmented advocate pools reflecting how professors engage with Packback - as individual adopters or as part of a broader institutional relationship - with tailored engagement for each
  • Maintain an advocate database with engagement history, content consent, and referral status
  • Manage ongoing communication with the advocate community (newsletters, spotlights, exclusive previews, appreciation initiatives)
  • Assist in planning and management of Customer Advisory Board programs and other customer-focused events, including recruitment, communications, meetings, and follow-up activities.

Case Studies & Customer Evidence
  • Oversee creation of customer case studies, testimonials, video interviews, customer-generated content, and pull quotes for decks and proposals
  • Own the end-to-end case study pipeline - identification, outreach, interview, production, approval, and distribution planning
  • Drive review generation and online reputation initiatives to enhance brand credibility, and monitor and respond to reviews, using feedback to improve advocate experience

Referrals & Sales Enablement
  • Develop a structured referral program that converts professor goodwill into warm introductions for the sales team
  • Build a library of approved references, peer testimonials, and name-drop lists for sales cycles
  • Ensure Sales has the right professor reference, case study, or peer testimonial ready at the specific stage of the deal where it removes friction
  • Package customer outcomes into assets that speed up sales cycles and support retention

Thought Leadership & Social Activation
  • Identify professors willing to speak at ed-tech conferences, contribute to webinars, or write guest content
  • Activate advocates on LinkedIn and other channels - co-creating content, sharing wins, and amplifying Packback's brand
  • Build a speaker roster for events and panel opportunities

Customer Engagement
  • Partner with cross-functional stakeholders to drive customer engagement, product awareness, and adoption programs
  • Lead customer communications that reinforce product value including webinars, newsletters, and educational content
  • Gather and communicate customer insights to inform marketing, product, and customer experience strategies
  • Identify opportunities to improve customer satisfaction, loyalty, and retention

How Success Is Measured
  • Advocate count and tier distribution
  • Referral volume and conversion rate
  • Case study pipeline and production velocity
  • Influenced closed-won revenue
  • Review volume and score
  • Social share metrics
  • Reported monthly to leadership as commercial outcomes attributed to advocacy

Requirements
Required
  • 4+ years of experience in customer marketing, customer advocacy, or community programs in a B2B SaaS environment
  • Demonstrated track record of building advocacy programs that produced measurable commercial outcomes (pipeline, referrals, case studies)
  • Exceptional relationship-building skills - professors are busy, skeptical of "marketing," and respond to genuine connection over transactional asks
  • Strong storytelling instincts to turn a customer outcome into a compelling narrative, guide its development, and ensure it lands with the right audience
  • High ownership and comfortable with sales-adjacent metrics to work successfully hand-in-hand with a revenue team
  • Analytical mindset with ability to track performance and derive actionable insights.
  • Highly organized with the ability to manage a large portfolio of relationships and concurrent projects

Nice to Have
  • Experience in edtech or selling to academic institutions
  • Familiarity with advocacy platforms (e.g., Orca, Influitive, ReferenceEdge)
  • Experience with LinkedIn content strategy and thought leadership programs
  • Background in community management or event production
  • Experience leveraging AI tools as a force multiplier

Additional Information:
Sponsorship: Applicants must be authorized to work for any employer in the U.S without the need for sponsorship. Packback does not offer visa sponsorship for this role.
Location: Currently we are only able to hire from these states: AL, AR, AZ, CA, CO, CT, FL, GA, HI, IA, IL, IN, KY, MA, MD, MI, NJ, NC, NY, OH, PA, RI, SC, TX, VA, WA, WI
Salary: Base salary range of $85,000-$100,000 with an annual bonus target of 10%
Benefits
Why work at Packback?
Build a meaningful career while building the future of education as a part of a company culture that fosters the growth, safety, and creativity of its employees.
Intentional Culture
Packback knows that the single most important part of any company is its people. We take building and maintaining a conscious and intentional culture of open communication, curiosity, and leadership extremely seriously. We collectively commit to make Packback a safe environment where people can focus on doing great work instead of dealing with drama.
Career Development
Packback's career development paths present a unique balance between clarity and guidance around defined paths, and room for our team to create their own path. Each team has its own career development tracks with support and training, and still allow for customization of these paths to create a role where a team member's full passions and abilities are put to use!
Thoughtful Benefits
  • 12 weeks of paid leave for welcoming new children
  • Multiple Health and Welfare Benefit Options (Medical, Dental, Vision)
  • 401k plan (with employer matching)
  • Flexible + Remote Work Opportunities
  • Unlimited Paid Time Off (PTO)
  • Employer Assistance Program (EAP)
  • Calm and DoorDash subscriptions

Apply