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Consumer Insight Manager Jobs in Richmond, VA (NOW HIRING)

Medela

Category Manager

Richmond, VA · Hybrid

Category Manager-Consumer Products Medela LLC in McHenry, IL www.medela.com Hybrid: Three days in ... Develop compelling customer presentations that communicate category insights, consumer trends, and ...

Hamilton Beach Brands, Inc.

Product Manager

Glen Allen, VA · On-site

$116K - $140K/yr

This is a physical product management role responsible for owning the brand strategy, product ... Analyze market trends, consumer insights, and competitive landscape within the premium appliance ...

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Consumer Insight Manager information

See Richmond, VA salary details

$52.5K

$96.1K

$132.1K

How much do consumer insight manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for consumer insight manager in Richmond, VA is $96,129.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,200.00 and $107,400.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What are popular job titles related to Consumer Insight Manager jobs in Richmond, VA?

For Consumer Insight Manager jobs in Richmond, VA, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Manager jobs in Richmond, VA look for?

The top searched job categories for Consumer Insight Manager jobs in Richmond, VA are:

What cities near Richmond, VA are hiring for Consumer Insight Manager jobs?

Cities near Richmond, VA with the most Consumer Insight Manager job openings:

Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Richmond, VA as of August 2026, with employment types broken down into 96% Full Time, and 4% Part Time. Highlights an 86% In-person, 7% Hybrid, and 7% Remote job distribution, with an average salary of $96,129 per year, or $46.2 per hour.

Category Manager

Medela

Richmond, VA • Hybrid

Full-time

Retirement, PTO

Posted 24 days ago

Job description

Category Manager-Consumer Products

Medela LLC in McHenry, IL www.medela.com

Hybrid: Three days in our McHenry, IL office if local

Remote if located outside the state

Salary: starting at $100K plus bonus

Help Shape Medela's Future in Consumer Products

-Do you enjoy connecting the dots between consumer behavior, retail performance, and product strategy?

-Are you energized by using data to influence product launches, pricing strategies, and retail growth?

-Do you enjoy translating consumer and market insights into business decisions that make an impact?

-Are you passionate about uncovering market trends, solving business challenges, and using data to influence strategic decisions?

We're looking for a Category Manager who is passionate about consumer products and thrives at the intersection of analytics, strategy, and retail execution. In this role, you'll help shape the success of our consumer product portfolio by analyzing consumer behavior, market trends, retailer performance, and competitive activity to uncover opportunities that drive profitable growth.

Working closely with Sales, Marketing, Product Management, Finance, and Supply Chain, you'll play a key role in developing category strategies, supporting new product launches, optimizing pricing, and identifying the right retail channels to maximize product success.

If you're brilliant in translating consumer behavior, enjoy solving business challenges with data, and want your insights to influence real business decisions, we'd love to hear from you.

What You'll Do

As a Category Manager, you'll become a trusted business partner by delivering insights that will help shape the future of our consumer products.

As Our Category Manager, You'll:

  • Analyze consumer, shopper, customer, market, and channel data to identify emerging trends, growth opportunities, and competitive insights.
  • Translate data into actionable recommendations that improve category performance and drive business growth.
  • Support the development of retail channel strategies by evaluating customer opportunities, shopper behavior, and competitive dynamics.
  • Help define go-to-market strategies for new consumer product launches, including channel prioritization, pricing recommendations, and distribution opportunities.
  • Analyze syndicated market data (Circana/IRI, NielsenIQ, GfK, Numerator, or similar) alongside internal business performance to identify opportunities for growth.
  • Monitor category performance and changing consumer purchasing behaviors to provide actionable insights across the organization.
  • Support pricing strategy through competitive analysis and market evaluation.
  • Develop compelling customer presentations that communicate category insights, consumer trends, and growth opportunities.
  • Research evolving consumer needs, retail trends, and competitive activity to identify new opportunities.
  • Recommend assortment and distribution strategies that improve product availability and retail performance.
  • Partner cross-functionally with Sales, Marketing, Product Management, Finance, and Supply Chain to support commercial initiatives and product launches.
  • Build dashboards and reports that communicate category health and business performance.
  • Support customer meetings with data-driven recommendations that strengthen retailer partnerships.

What You'll Bring as Our Category Manager

We're looking for someone who combines strong analytical skills with a passion for consumer products and retail strategies.

Qualifications

  • Bachelor's degree in Business, Marketing, Economics, Finance, or a related field.
  • 4+ years of experience in Category Management, Category Strategy, Shopper Insights, Consumer Insights, Product Marketing, Commercial Excellence, or a related commercial function.
  • Experience working with consumer products in industries such as Consumer Packaged Goods (CPG), Consumer Durables, Juvenile Products, Consumer Healthcare, Housewares, Consumer Electronics, Sporting Goods, or medical devices sold through retail channels.
  • Experience using syndicated market data such as Circana (IRI), NielsenIQ, GfK, Numerator, or similar.
  • Strong analytical skills with the ability to transform data into actionable business recommendations.
  • Experience supporting product launches, pricing strategies, assortment decisions, and retail channel planning.
  • Understanding of retail environments, consumer purchasing behavior, and category management principles.
  • Advanced proficiency in Excel and PowerPoint; experience with Power BI or Tableau is preferred.
  • Excellent presentation and communication skills with the ability to influence cross-functional teams.
  • Strong organizational skills and the ability to manage multiple priorities in a fast-paced environment.
  • A collaborative, curious mindset with a passion for understanding consumers and growing brands.

Why Join Us?

  • Comprehensive benefits plan
  • 401K with match
  • Money Purchase Plan
  • 16-week Paid Parental Leave
  • Generous PTO package, including 14 paid holidays
  • A great place to work!

This is an opportunity to make a meaningful impact on the growing consumer products business at Medela LLC. Your insights will help shape product launches, influence pricing and retail strategy, strengthen customer partnerships, and drive category growth across multiple channels.

If you're brilliant in analyzing consumer behavior, retail strategy, and using data to influence the success of products consumers use every day, we'd love to hear from you.

At Medela, we are guided by our mission to turn science into care to nurture health for generations in everything we do. Through advancing research, observing natural behavior, and listening to our customers, we have become the healthcare choice for more than 6 million hospitals and homes worldwide, and remain committed to supporting millions of moms, families, patients, and healthcare professionals around the world by developing pioneering innovations for better outcomes.

If you are interested in this opportunity, we are looking forward to receiving your application.

For this position we only consider direct applications and not recruiting firm referrals - thank you for your understanding.

This is not a job description.

As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, citizenship, sex, protected veteran status, age, physical or mental disability, medical condition, HIV/AIDs status, marital status, domestic partner status, sexual orientation, gender identity (transgender status), weight, height or any other characteristic protected by federal, state, or local law or ordinance.

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