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Consumer Insight Research Jobs in Virginia (NOW HIRING)

Stand Together

Consumer Insights Director

Arlington, VA · On-site +1

Insight Activation & Strategic Influence * Ensure research insights are translated into clear ... Consumer and audience research * Market segmentation and persona development * Brand equity and ...

Stand Together

Consumer Insights Director

Arlington, VA · On-site +1

Insight Activation & Strategic Influence * Ensure research insights are translated into clear ... Consumer and audience research * Market segmentation and persona development * Brand equity and ...

Capital One

Manager, Market Research (IC)

Mclean, VA

... consumer insights that shape brand strategy, marketing, and advertising, directly positioning Capital One as a leader in technology and attracting global top tech talent. This action-oriented role ...

Idme

Head of Brand Insights & Measurement

Mclean, VA

$169K - $207K/yr

... of Brand Research & Measurement to lead the research and analytics function that tells ID.me's brand story through data. You'll own brand health tracking, consumer insights, and competitive ...

Earn Haus

Consumer Insights Analyst

Arlington, VA · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Redwood, VA · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Mechanicsville, VA · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Suffolk, VA · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Middlebrook, VA · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Woodbridge, VA · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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All JobsConsumer Insight Research JobsConsumer Insight Research Jobs in Virginia

Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a Consumer Insight Researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a Consumer Insight Researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in Virginia? For Consumer Insight Research jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in Virginia look for? The top searched job categories for Consumer Insight Research jobs in Virginia are:
What cities in Virginia are hiring for Consumer Insight Research jobs? Cities in Virginia with the most Consumer Insight Research job openings:
Consumer Insight Research jobs near you
Consumer Insights Director

Consumer Insights Director

Stand Together

Arlington, VA • On-site, Remote

Full-time

Medical, Dental, Retirement

Re-posted 23 days ago

Job description

Stand Together is a philanthropic community that helps America's boldest changemakers tackle the root causes of our country's biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society. 

Stand Together is seeking a strategic and analytically rigorous Consumer Insights Director to lead and evolve a high-performing consumer insights function focused on audience understanding, brand strategy, messaging effectiveness, and actionable research. This role will set the vision for the team, establish best-in-class research capabilities, and ensure insights meaningfully shape organizational strategy, communications, and audience engagement efforts.

The Director will lead a team responsible for consumer research, audience segmentation, persona development, brand equity measurement, and messaging and content testing. While this leader will oversee the overall research portfolio and manage a team of 4-6 researchers and strategists, they will also personally lead high-impact research initiatives and serve as a senior strategic advisor across the organization.

The ideal candidate combines deep technical expertise in consumer insights with strong leadership, strategic thinking, and the ability to operationalize insights into scalable products, frameworks, and decision-making tools.

How You Will Contribute

Lead the Consumer Insights Function

  • Define and drive the vision, strategy, and roadmap for the Consumer Insights team.
  • Build and lead a high-performing team of 4-6 insights professionals, fostering strong analytical rigor, strategic thinking, and execution excellence.
  • Establish research standards, methodologies, frameworks, and processes that ensure consistent, high-quality insights delivery across the organization.
  • Ensure research products, outputs, and recommendations meet organizational expectations for relevance, rigor, clarity, and strategic value.
  • Prioritize research investments and align team efforts with organizational priorities and strategic objectives.
Consumer & Audience Research
  • Lead end-to-end consumer research initiatives to uncover audience motivations, perceptions, behaviors, barriers, and unmet needs.
  • Oversee qualitative and quantitative research programs using methodologies such as: Surveys, Focus groups, In-depth interviews, Ethnographies, Online communities, Behavioral research, Conjoint and segmentation analyses
  • Personally lead select high-priority or highly strategic research initiatives.
  • Continuously identify emerging trends, shifts in audience sentiment, and opportunities for deeper understanding.

Segmentation & Persona Development

  • Lead the development and refinement of audience segmentation strategies that inform organizational targeting, engagement, and communication approaches.
  • Translate complex research findings into actionable personas, audience frameworks, and journey maps.
  • Ensure segmentation and persona work is practical, scalable, and actively adopted by cross-functional teams.
  • Brand Equity & Perception Research
  • Oversee brand equity tracking and perception research to measure awareness, trust, favorability, differentiation, and relevance.
  • Provide strategic recommendations to strengthen audience connection and improve brand positioning.
  • Help organizational leaders understand how audiences perceive Stand Together and related initiatives.

Messaging & Content Research

  • Lead messaging, narrative, and content testing efforts to evaluate audience resonance and communication effectiveness.
  • Assess how audiences respond to messaging frameworks, tone, framing, storytelling, and creative concepts across channels and formats.
  • Partner closely with communications, marketing, digital, and creative teams to optimize messaging and audience engagement strategies.
  • Translate findings into actionable guidance for campaign development, content creation, and strategic communications.
Insight Activation & Strategic Influence 
  • Ensure research insights are translated into clear, compelling, and actionable recommendations for leaders and stakeholders.
  • Build systems, tools, and reporting mechanisms that democratize audience understanding across the organization.
  • Influence strategic decisions through evidence-based insights and strong executive communication.
  • Serve as a trusted thought partner to senior leaders on audience strategy, consumer behavior, and communication effectiveness.

Team Leadership & Collaboration

  • Coach and develop team members to strengthen research capabilities, strategic thinking, and leadership skills.
  • Foster a collaborative, curious, and high-accountability team culture.
  • Manage external research vendors and agency partners as needed.
  • Collaborate cross-functionally to ensure insights are integrated into planning, strategy, and execution across teams.
What You Will Bring
  • 10+ years of experience in consumer insights, market research, audience strategy, brand strategy, or related fields.
  • Significant experience leading and developing high-performing research or insights teams.
  • Deep expertise in:
    • Consumer and audience research
    • Market segmentation and persona development
    • Brand equity and perception research
    • Messaging, narrative, and content testing
    • Insight synthesis and strategic storytelling
  • Demonstrated success translating research findings into actionable strategies and organizational decisions.
  • Strong experience with both qualitative and quantitative research methodologies.
  • Experience influencing senior executives and leading cross-functional initiatives.
  • Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect. 
Standout Candidates Will Bring
  • Familiarity with behavioral science, cultural insights, and values-based communication strategies.
  • Experience building or scaling insights capabilities, functions, or research operations.
  • Experience with research and analytics platforms such as Qualtrics, SPSS, Tableau, or similar tools.
What We Offer
  • Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
  • A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
  • Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.
  • Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive. 
Our Values: Working for an organization within the Stand Together philanthropic community is different from many other places. The culture is deeply rooted in Principle Based Management (PBM), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment. PBM empowers employees to be entrepreneurial, to innovate, and to continually drive transformation.   
 
We believe diversity fuels creativity, broadens knowledge, and helps drive success.  That is why we're proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, and respect.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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