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Consumer Insight Research Jobs in Virginia (NOW HIRING)

Stand Together

Consumer Insights Manager

Arlington, VA · On-site

This is an opportunity for an experienced researcher who thrives at the intersection of strategy, analytics, ideal for someone who is intellectually curious and motivated to apply consumer insights ...

CarMax, Inc.

Manager, Consumer Insights

Richmond, VA · On-site

As a Consumer Insights Manager, you'll play a key part in driving CarMax's success as a customer ... Design and lead research & analysis initiatives, utilizing in-depth knowledge of CarMax's business ...

Carmax

Manager, Consumer Insights

Richmond, VA · On-site

As a Consumer Insights Manager, you'll play a key part in driving CarMax's success as a customer ... Design and lead research & analysis initiatives, utilizing in-depth knowledge of CarMax's business ...

Carmax

Sr. Analyst, Consumer Insights

Richmond, VA · On-site

$87K - $115K/yr

As a Consumer Insights Senior Analyst, you'll play a key part in driving this success for the ... Analyze research/data and translate results into clear and useful business insights * Act as a ...

CarMax, Inc.

Sr. Analyst, Consumer Insights

Richmond, VA · On-site

$87K - $115K/yr

As a Consumer Insights Senior Analyst, you'll play a key part in driving this success for the ... Analyze research/data and translate results into clear and useful business insights * Act as a ...

Capital One

Manager, Market Research (IC)

Richmond, VA · On-site

... consumer insights that shape brand strategy, marketing, and advertising, directly positioning Capital One as a leader in technology and attracting global top tech talent. This action-oriented role ...

Capital One

Manager, Market Research (IC)

Mclean, VA · On-site

... consumer insights that shape brand strategy, marketing, and advertising, directly positioning Capital One as a leader in technology and attracting global top tech talent. This action-oriented role ...

Earn Haus

Consumer Insights Analyst

Virginia Beach, VA · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a Consumer Insight Researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a Consumer Insight Researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in Virginia? For Consumer Insight Research jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in Virginia look for? The top searched job categories for Consumer Insight Research jobs in Virginia are:
What cities in Virginia are hiring for Consumer Insight Research jobs? Cities in Virginia with the most Consumer Insight Research job openings:
Consumer Insight Research jobs near you
Consumer Insights Manager

Consumer Insights Manager

Stand Together

Arlington, VA

Full-time

Medical, Dental, Retirement

Posted 10 days ago

Job description

Stand Together is a philanthropic community that helps America's boldest changemakers tackle the root causes of our country's biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society. 

We are seeking a Consumer Insights Manager to lead high-impact research that informs strategy across our brands and initiatives. This role will translate complex data into clear, actionable insights that shape business direction and influence senior decision-makers across the organization.
 
This is an opportunity for an experienced researcher who thrives at the intersection of strategy, analytics, ideal for someone who is intellectually curious and motivated to apply consumer insights to meaningful, mission-driven work.
 
A successful candidate will demonstrate diverse primary research experience (qualitative and quantitative) and strong analytical skills, with the ability to leverage research results and data to identify game-changing insights that guide strategic decisions. This role collaborates cross-functionally with a wide range of stakeholders, serving as a key consumer insights leader and expert partner in developing business strategy.
How You Will Contribute
  • Serve as a strategic thought partner to leaders, helping define the right questions and translating business challenges into clear research objectives to create well-designed research plans
  • Lead end-to-end primary research (qualitative and quantitative), from study design through analysis and synthesis, interpreting data to generate clear, actionable insights
  • Connect research findings to strategic implications for our brands, guiding campaign messaging, audience engagement and initiatives
  • Develop compelling presentations and summaries tailored to a range of audiences
  • Establish and elevate research best practices, ensuring rigor, clarity, and business impact
  • Manage external research partners to deliver high-quality, actionable outcomes
  • Contribute to building a strong, consumer-informed culture across the organization
What You Will Bring
  • Bachelor's degree and 5-7 years of experience in consumer research, market research, or insights roles
  • Deep experience leading both qualitative and quantitative research initiatives
  • Strong analytical capability and fluency in tools such as Qualtrics, Tableau, R, SPSS, or similar platforms
  • Demonstrated ability to connect research findings to business strategy
  • Exceptional storytelling and presentation skills
  • Experience managing multiple research initiatives simultaneously in a fast-paced environment
  • Curiosity about human behavior and a desire to apply insights in a mission-driven environmen
  • Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect. 
What We Offer
  • Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace. 
  • A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges. 
  • Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents. 
  • Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive. 
Our Values: Working for an organization within the Stand Together philanthropic community is different from many other places. The culture is deeply rooted in Principle Based Management (PBM), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment. PBM empowers employees to be entrepreneurial, to innovate, and to continually drive transformation.   
 
We believe diversity fuels creativity, broadens knowledge, and helps drive success.  That is why we're proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, and respect.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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