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Consumer Insight Research Jobs in Virginia (NOW HIRING)

... R&D, consumer insight managers and business teams. Success in this role includes identifying and making actionable recommendations to drive consumer preference vs. competitors, ultimately driving ...

Data Scientist

Alexandria, VA · On-site

$110 - $160/hr

Build predictive models of voter and consumer behavior, including turnout, persuasion, issue ... Rapidly prototype and deploy new analytical systems that improve speed-to-insight Research ...

Data Scientist

Alexandria, VA · On-site

$60K - $75K/yr

Build predictive models of voter and consumer behavior, including turnout, persuasion, issue ... Rapidly prototype and deploy new analytical systems that improve speed-to-insight Research ...

Data Scientist

Alexandria, VA · On-site

$60K - $75K/yr

Build predictive models of voter and consumer behavior, including turnout, persuasion, issue ... Rapidly prototype and deploy new analytical systems that improve speed-to-insight Research ...

$69 - $137/hr

The Product Developer is expected to combine consumer insight, product creativity, commercial ... Partner closely with internal R&D, OEM/ODM manufacturers, and suppliers to develop innovative and ...

Required Skills Experience in Marketing, Brand Planning, Brand Strategy, Consumer Insights, Market Research, or a related field. Experience working as an evidence-based marketer, leveraging research ...

Preparing PowerPoint reports and memos of key insights * Qualitative Research Management * Managing ... and/or consumer research. Experience with corporate reputation or crisis work is a plus.

Preparing PowerPoint reports and memos of key insights * Qualitative Research Management * Managing ... and/or consumer research. Experience with corporate reputation or crisis work is a plus.

Preparing PowerPoint reports and memos of key insights * Qualitative Research Management * Managing ... and/or consumer research. Experience with corporate reputation or crisis work is a plus.

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Consumer Insight Research information

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

What are popular job titles related to Consumer Insight Research jobs in Virginia?

For Consumer Insight Research jobs in Virginia, the most frequently searched job titles are:

What cities in Virginia are hiring for Consumer Insight Research jobs?

Cities in Virginia with the most Consumer Insight Research job openings:

Senior Specialist Product Insights

Arlington, VA • On-site

Nestle Operational Services Worldwide SA
Food and Beverage Wholesalers • 10K+ employees

$103K - $130K/yr

Full-time

Medical, Retirement

Re-posted 4 days ago


Job description

Foods you love. Brands you trust. And a career that empowers you to grow.
At Nestlé USA, we're all working towards the same goal - to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity - and responsibility - to be there for every moment in our consumers' lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.
The Senior Specialist Product Insights is responsible for leading, organizing and maintaining quality product testing practices and serving as the connector and integrator between research vendors, R&D, consumer insight managers and business teams. Success in this role includes identifying and making actionable recommendations to drive consumer preference vs. competitors, ultimately driving market share gains.
Primary Responsibilities:
Leadership & Consulting
• Serve as the product testing expert by providing thought partnership to brand management and R&D.
• Focus on influencing business partners' decisions and aligning the research agenda to them, then tailor communications of research findings to support upcoming decisions. Proactively communicate product testing results with R&D and Business partners.
• Identify efficient testing practices that meet the needs of the business while optimizing the spend.
• Work with business partners to identify unknowns around which to engineer insightful meta-analyses.
• Use transparent, strategy aligned criteria to assess the value of projects to the business.
• Collaborate with sensory and technical team on product testing and leverage learning to inform product formulas.
• Proactively communicate product testing results with R&D and Business partners.
• Redefine medium-value requests and eliminate or outsource low-value requests; challenge the need for learning as appropriate vs having courage to decide and go.
Develop Product Understanding
• Communicate and embed learning to minimize testing redundancies and optimize product opportunities
• Leverage opportunities within product testing to meet Good Taste (product superiority) requirements within the goals of testing.
• Develop a holistic view of the products by understanding product use, product experience and sensory profile.
Manage Product Testing Logistics
• Learn and apply all Product Testing rules when it comes to Product Procurement (e.g. same factory code to be used for Consumer Testing and Sensory Evaluation).
• Oversee Product Shipping to make sure the right product arrive at the right testing sites at the right time.
Budget and Vendor Management
• Manage projects within budget
• Provide suppliers with access to all information needed to ensure intimacy with NUSA
• Use strategic assets to build non-monetary, reciprocally valuable relationship with suppliers, motivating above-and beyond support and true partnership
Requirements & Education:
• Bachelor's Degree in Food Science, Statistics, Marketing, Economics, Psychology, Sociology or related field required; Relevant Master's degree preferred
• Minimum of 3+ years of consumer research experience with budget responsibility in a consumer packaged goods company.
• Working knowledge of expert sensory evaluation
• Experience in Product testing via IHUT or CLT
• Strong drive for results with a passion for the consumer
• Experience leading projects with ownership of suppliers, research, test logistics and schedule
• Strong sense of curiosity and desire to seek opportunities to self-educate on new methodologies and techniques, and general research and business news.
C&B
The approximate pay range for this position is $103,500 - $130,000.. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Nestlé Careers (nestlejobs.com)
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.
Job Requisition: 411952
Foods you love. Brands you trust. And a career that empowers you to grow.
At Nestlé USA, we're all working towards the same goal - to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity - and responsibility - to be there for every moment in our consumers' lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.
The Senior Specialist Product Insights is responsible for leading, organizing and maintaining quality product testing practices and serving as the connector and integrator between research vendors, R&D, consumer insight managers and business teams. Success in this role includes identifying and making actionable recommendations to drive consumer preference vs. competitors, ultimately driving market share gains.
Primary Responsibilities:
Leadership & Consulting
• Serve as the product testing expert by providing thought partnership to brand management and R&D.
• Focus on influencing business partners' decisions and aligning the research agenda to them, then tailor communications of research findings to support upcoming decisions. Proactively communicate product testing results with R&D and Business partners.
• Identify efficient testing practices that meet the needs of the business while optimizing the spend.
• Work with business partners to identify unknowns around which to engineer insightful meta-analyses.
• Use transparent, strategy aligned criteria to assess the value of projects to the business.
• Collaborate with sensory and technical team on product testing and leverage learning to inform product formulas.
• Proactively communicate product testing results with R&D and Business partners.
• Redefine medium-value requests and eliminate or outsource low-value requests; challenge the need for learning as appropriate vs having courage to decide and go.
Develop Product Understanding
• Communicate and embed learning to minimize testing redundancies and optimize product opportunities
• Leverage opportunities within product testing to meet Good Taste (product superiority) requirements within the goals of testing.
• Develop a holistic view of the products by understanding product use, product experience and sensory profile.
Manage Product Testing Logistics
• Learn and apply all Product Testing rules when it comes to Product Procurement (e.g. same factory code to be used for Consumer Testing and Sensory Evaluation).
• Oversee Product Shipping to make sure the right product arrive at the right testing sites at the right time.
Budget and Vendor Management
• Manage projects within budget
• Provide suppliers with access to all information needed to ensure intimacy with NUSA
• Use strategic assets to build non-monetary, reciprocally valuable relationship with suppliers, motivating above-and beyond support and true partnership
Requirements & Education:
• Bachelor's Degree in Food Science, Statistics, Marketing, Economics, Psychology, Sociology or related field required; Relevant Master's degree preferred
• Minimum of 3+ years of consumer research experience with budget responsibility in a consumer packaged goods company.
• Working knowledge of expert sensory evaluation
• Experience in Product testing via IHUT or CLT
• Strong drive for results with a passion for the consumer
• Experience leading projects with ownership of suppliers, research, test logistics and schedule
• Strong sense of curiosity and desire to seek opportunities to self-educate on new methodologies and techniques, and general research and business news.
C&B
The approximate pay range for this position is $103,500 - $130,000.. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.
Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Nestlé Careers (nestlejobs.com)
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.
Job Requisition: 411952