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Consumer Insight Research Jobs in Virginia (NOW HIRING)

... Echelon Insights. We architect the infrastructure for large-scale, high-velocity research ... Build predictive models of voter and consumer behavior, including candidate and party preference ...

... Echelon Insights. We architect the infrastructure for large-scale, high-velocity research ... Build predictive models of voter and consumer behavior, including candidate and party preference ...

Head of Laboratory Technologies

Richmond, VA · On-site

$104K - $137K/yr

Proven R&D Analytics Leadership: 12+ years of experience in theCPG, consumer healthcare ... sensory insights.Abilityto guide teams in selecting and applying the right technologies ...

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a Consumer Insight Researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a Consumer Insight Researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in Virginia? For Consumer Insight Research jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in Virginia look for? The top searched job categories for Consumer Insight Research jobs in Virginia are:
What cities in Virginia are hiring for Consumer Insight Research jobs? Cities in Virginia with the most Consumer Insight Research job openings:
Senior Associate, Project Manager Market Research Operations| Retail Bank

Senior Associate, Project Manager Market Research Operations| Retail Bank

Capital One

Mclean, VA • On-site

Full-time

Posted 27 days ago


Capital One rating

7.7

Company rating: 7.7 out of 10

Based on 134 frontline employees who took The Breakroom Quiz

73rd of 141 rated banks


Job description

Senior Associate, Project Manager Market Research Operations| Retail Bank

Capital One, a Fortune 500 company and one of the nation's top 10 banks, offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients. We nurture a work environment where people with a variety of thoughts, ideas and backgrounds, guided by our shared Values, come together to make Capital One a great company - and a great place to work.

This is an exciting opportunity for a project management professional to join the Capital One Bank Insights team. As a Senior Associate Project Manager on the Bank Insights team, you will aid our market research operations to enable efficiency, consistency, accuracy, and delivery of meaningful insights to business partners across marketing & product strategy organization, Retail Bank, and partner LOBs across the enterprise. This role is designed for someone who likes to see a large volume of interesting and complex work move forward in a coordinated, efficient, and overall well-managed way.

What You'll Do:

  • Lead and manage recurring team level operations, including: core research program studies and enterprise governance standards (ensuring our compliance with & routine updating of processes, standards and templates, in accordance with legal /privacy & audit-ready standards)

  • Research program management, including: maintaining & updating our primary research project tracker and overall research calendar management

  • Budget management: ensuring the accurate tracking of our research project spend in partnership with the finance team support.

  • Vendor management, including: liaising with our primary and secondary research vendors, ensuring these relationships are well-managed in partnership with our ESM support

  • Coordinate recurring team level communications. This includes activities such as socializing team capabilities, research studies, creating newsletters, and sharing project pipeline updates

This Associate should bring:

  • Project or program management experience collaborating across broad groups of cross-functional stakeholders

  • Attention to detail and ability to keep projects or programs on track and problem solve in real-time

  • Demonstration of excellent written and verbal communication across varying functional groups and levels

  • Ability to spot opportunities for process improvements & implement change that impacts teams outside of current scope

  • Strong facilitation skills, able to collaborate, plan, execute and follow-up on meetings at the team level

  • Organized and able to self-manage details of multiple projects, deadlines and changing priorities simultaneously while maintaining strong and accurate work

  • Organizational and project management skills, with a solid understanding of market research project workflows

  • Experience managing complex market research programs

  • Self-motivated and entrepreneurial - comfortable with white space and interested in proactively proposing and pursuing new research projects to address partner questions

Basic Qualifications:

  • Bachelor's Degree or Military experience

  • At least 3 years of Program or Project Management experience

  • At least 3 years of experience utilizing Scrum, Kanban or SAFe methodologies

  • At least 2 years of Relationship management experience

Preferred Qualifications:

  • MBA or MS in Business, Marketing Research, Consumer Psychology, or Management Consulting

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $96,500 - $110,100 for Sr. Project Manager


New York, NY: $105,300 - $120,100 for Sr. Project Manager










Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).


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