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Insights Manager Jobs in Virginia (NOW HIRING)

Silgan Dispensing

Consumer Insights Lead

Richmond, VA · On-site

$95K/yr

Manage external research vendors and research budgets as needed. * Champion a consumer-first ... insights, market research, or customer analytics. * Strong analytical skills with experience ...

shrm

Manager, Data Insights

Alexandria, VA

Summary Manager of Data Insights to lead customer analytics and intelligence initiatives across the organization. This role is responsible for the full lifecycle of customer intelligence--from data ...

FMI

Manager, Research & Insights

Arlington, VA · On-site

To support and manage FMI research & insights initiatives on key industry issues and topics that are strategic and operational in nature. Analyze and disseminate data as well as industry insights to ...

SHRM

Manager, Data Insights

Alexandria, VA · Hybrid

Develop business intelligence solutions to enable a diverse set of stakeholders to explore data, uncover new insights, and take action. Reporting & Dashboard Development * Develop and manage audience ...

FMI

Manager, Research & Insights

Arlington, VA · On-site

To support and manage FMI research & insights initiatives on key industry issues and topics that are strategic and operational in nature. Analyze and disseminate data as well as industry insights to ...

Nestle

Senior Specialist Product Insights

Arlington, VA · On-site

$103K - $130K/yr

The Senior Specialist Product Insights is responsible for leading, organizing and maintaining ... Manage Product Testing Logistics Learn and apply all Product Testing rules when it comes to Product ...

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Insights Manager information

See Virginia salary details

$43.6K

$105.9K

$171.5K

How much do insights manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for insights manager in Virginia is $105,909.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,200.00 and $143,300.00 per year, depending on experience, location, and employer.

What is an insights manager?

Insights Managers are professionals responsible for analyzing data and market research to provide actionable recommendations that help businesses make informed decisions. They typically gather, interpret, and communicate insights about consumer behavior, market trends, and competitive landscapes. Their work helps guide strategy in areas like marketing, product development, and customer experience. Insights Managers often collaborate with various teams to ensure data-driven decisions align with organizational goals.

How does an insights manager typically collaborate with cross-functional teams to drive business decisions?

An Insights Manager frequently works with teams such as marketing, product development, and sales to translate data findings into actionable strategies. This role involves regular meetings to present research outcomes, explain trends, and provide recommendations tailored to each department's objectives. Effective collaboration requires strong communication skills, as the Insights Manager must ensure that complex data is understandable and relevant to non-technical stakeholders. By fostering these partnerships, Insights Managers help guide key business decisions and support organizational growth.

What are the key skills and qualifications needed to thrive as an insights manager, and why are they important?

To thrive as an Insights Manager, you need strong analytical skills, experience with data interpretation, and a background in market research or statistics, often supported by a relevant degree. Proficiency in analytics software such as SPSS, Tableau, or Google Analytics, along with knowledge of survey tools, is typically required. Excellent communication, storytelling, and stakeholder management skills distinguish top performers in this role. These abilities are crucial for transforming complex data into actionable insights that drive strategic business decisions.

What is the difference between Insights Manager vs Data Analyst?

CriteriaInsights ManagerData Analyst
Required CredentialsBachelor's degree in Business, Marketing, or related field; often advanced certificationsBachelor's degree in Statistics, Mathematics, or related field; sometimes certifications in data analysis tools
Work EnvironmentStrategic, managerial, cross-departmental collaborationData-focused, technical, often in analytics teams
Employer & Industry UsageMarketing, Business Intelligence, ConsultingFinance, Healthcare, Retail, Tech
Common Search & Comparison IntentUnderstanding strategic insights rolesTechnical data analysis roles

Insights Managers focus on interpreting data to inform strategic decisions and often oversee teams, while Data Analysts handle the technical analysis of data sets to generate reports. Both roles require analytical skills, but Insights Managers typically have broader business and leadership responsibilities.

What are the most commonly searched types of Insights jobs in Virginia?

The most popular types of Insights jobs in Virginia are:

What job categories do people searching Insights Manager jobs in Virginia look for?

The top searched job categories for Insights Manager jobs in Virginia are:

What cities in Virginia are hiring for Insights Manager jobs?

Cities in Virginia with the most Insights Manager job openings:

What are popular job titles related to Insights Manager jobs in VA?

For Insights Manager jobs in VA, the most frequently searched job titles are:

Insights Manager jobs near you
Infographic showing various Insights Manager job openings in Virginia as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $105,909 per year, or $50.9 per hour.

Federal Marketing Analytics and Insights Manager

Accenture Federal Services

Arlington, VA

$204K/yr

Full-time

Posted yesterday

New

Accenture Federal Services rating

8.7

Company rating: 8.7 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

47th of 492 rated business services

Job description

At Accenture Federal Services, nothing matters more than helping the US federal government make the nation stronger and safer and life better for people. Our 13,000+ people are united in a shared purpose to pursue the limitless potential of technology and ingenuity for clients across defense, national security, public safety, civilian, and military health organizations.
Join Accenture Federal Services, a technology company within global Accenture. Recognized as a Glassdoor Top 100 Best Place to Work, we offer a collaborative and caring community where you feel like you belong and are empowered to grow, learn and thrive through hands-on experience, certifications, industry training and more.
Join us to drive positive, lasting change that moves missions and the government forward!

We're hiring a Marketing Analytics and Insights Manager to enhance our Marketing + Communications (M+C) team.

The Manager optimizes our data and analytics program by leveraging technology, data, and AI to deliver unparalleled insights and drive meaningful impact across marketing and the business. This role serves as a critical connector across M+C, Leadership, Business and Growth teams—ensuring our marketing programs are fueled by accurate data, strong governance, integrated systems, and powerful analytical tools that elevate performance and decision‑making.

The Work

  • Lead data strategy, governance, analytics, quality, and integration efforts to ensure accurate, consistent, and accessible marketing and communications data across multiple marketing platforms
  • Oversee cross-channel tracking and measurement infrastructure, including knowledge about tracking links, foundational data lake or API-based integrations and reporting requirements
  • Evolve and maintain the core marketing measurement framework, including standardized metrics, definitions, benchmarks and aligned data sources
  • Develop dashboards, reporting frameworks, and analytics models that translate complex data into clear, actionable insights for marketers, leaders, and other senior stakeholders
  • Analyze and evaluate real-time and overall performance, forecast trends, and guide strategic optimization using data-driven methodologies
  • Advance AI-powered analytics, automation, and experimentation to improve efficiency, enhance targeting, and demonstrate measurable business impact
  • Identify and synthesize key trends and insights that inform engagement strategies and strengthen marketing effectiveness
  • Maximize and govern the CRM platform to ensure high data accuracy and enable comprehensive client intelligence and activity tracking

What you need

  • Minimum 8 years of experience in marketing analytics, data strategy and governance, and performance measurement within a B2B or B2G environment, military or civilian
  • Bachelor's degree
  • Strong written and verbal communication skills, with the ability to present insights clearly to stakeholders at all levels
  • Demonstrated ability to manage multiple projects in a deadline-driven environment
  • Executive presence and strong stakeholder management skills within a matrixed organization
  • Team-oriented and highly collaborative with strong interpersonal skills

Bonus if you have

  • Understanding of marketing disciplines across integrated campaigns, account-based marketing, content, web and digital, social, paid and earned media, advertising, recruitment marketing and event-based channels
  • Working knowledge of Salesforce, Marketing Cloud, or similar CRM, and marketing automation platforms
  • Familiarity with Adobe Analytics, Adobe Target, LinkedIn Campaign Manager, Sprinklr, HubSpot, Cvent, Greenhouse, and Power BI or other data visualization tools
  • Experience with AI-powered analytics tools, automation frameworks, or marketing experimentation programs

As required by local law, Accenture Federal Services provides reasonable ranges of compensation for hired roles based on labor costs in the states of California, Colorado, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Virginia, Washington, and the District of Columbia, and the city of Cleveland. The base pay range for this position in these locations is shown below. Compensation for roles at Accenture Federal Services varies depending on a wide array of factors, including but not limited to office location, role, skill set, and level of experience. Accenture Federal Services offers a wide variety of benefits. You can find more information on benefits here. We accept applications on an on-going basis and there is no fixed deadline to apply.

The pay range for the states of California, Colorado, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Virginia, Washington, and the District of Columbia, and the city of Cleveland is:
$95,200—$204,400 USD
What We Believe
As a company wholly dedicated to serving the US federal government, we bring together the best talent to help reinvent how federal agencies operate and deliver greater value for their mission and the American people. We have an unwavering commitment to creating a culture in which all our people are respected, feel a sense of belonging, and have equal opportunity. As a business imperative, every person at Accenture Federal Services has the responsibility to create and sustain a culture where everyone feels welcomed and included. This is grounded in our core values and our experience that hiring and developing great people who reflect different perspectives, experiences, and backgrounds is key to driving innovation and delivering the results that our clients and the country count on.
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. For details, view a copy of the Accenture Federal Services Equal Opportunity Policy Statement.
Accenture Federal Services is an Equal Employment Opportunity employer. Additionally, as an Affirmative Action Employer for Veterans and Individuals with Disabilities, Accenture Federal Services is committed to providing veteran employment opportunities to our service men and women.
Requesting An Accommodation
Accenture Federal Services is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture Federal Services and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you are being considered for employment opportunities with Accenture Federal Services and need an accommodation for a disability or religious observance during the interview process or for the job you are interviewing for, please speak with your recruiter.
Other Employment Statements
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture Federal Services or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please click here for additional important information.

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