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Shopper Insights Manager Jobs (NOW HIRING)

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Shopper Insights Manager information

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How much do shopper insights manager jobs pay per hour?

As of Aug 29, 2026, the average hourly pay for shopper insights manager in the United States is $18.33, according to ZipRecruiter salary data. Most workers in this role earn between $12.50 and $21.88 per hour, depending on experience, location, and employer.

What is a shopper insights manager?

Shopper Insights Managers are professionals who analyze consumer shopping behavior to help businesses better understand their customers and make informed marketing, merchandising, and sales decisions. They collect and interpret data from various sources such as sales figures, customer feedback, and market trends to identify patterns and opportunities. Their insights guide strategies for product placement, promotions, and store layouts, ultimately aiming to improve the shopping experience and boost sales. They often collaborate with marketing, sales, and product teams to ensure that business strategies align with shopper needs and preferences.

How does a shopper insights manager typically collaborate with cross-functional teams to influence business decisions?

Shopper Insights Managers work closely with teams such as marketing, sales, category management, and product development to translate shopper data into actionable strategies. They often lead workshops, present findings, and participate in joint planning sessions to ensure that insights are integrated into promotional campaigns, merchandising, and product innovation. This collaborative approach helps align business strategies with shopper behaviors and preferences, making the role highly interactive and influential within the organization.

What are the key skills and qualifications needed to thrive as a shopper insights manager, and why are they important?

To thrive as a Shopper Insights Manager, you need expertise in market research, data analysis, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with data analytics tools such as Nielsen, IRI, SPSS, or Tableau, as well as experience with survey platforms, is typically required. Strong communication, critical thinking, and stakeholder management skills help in translating data-driven insights into actionable strategies. These capabilities are crucial for driving business growth by understanding shopper motivations and informing effective marketing and merchandising decisions.

What is the difference between Shopper Insights Manager vs Market Research Analyst?

AspectShopper Insights ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, business, or related field; often prefers experience in retail or consumer insightsBachelor's degree in marketing, statistics, or social sciences; often requires analytical skills and research experience
Work EnvironmentRetail companies, consumer goods firms, or marketing agencies focusing on shopper behaviorMarket research firms, consulting agencies, or corporate marketing departments
Employer & Industry UsagePrimarily in retail, consumer packaged goods, and e-commerce sectorsAcross various industries including finance, healthcare, and technology

The Shopper Insights Manager focuses on understanding consumer shopping behaviors to optimize retail strategies, while the Market Research Analyst conducts broader market studies to inform business decisions. Both roles require analytical skills and industry knowledge but differ in their specific focus areas and work environments.

What cities are hiring for Shopper Insights Manager jobs?

Cities with the most Shopper Insights Manager job openings:

Who are the top companies hiring for Shopper Insights Manager jobs?

The top employers for Shopper Insights Manager jobs are:

What states have the most Shopper Insights Manager jobs?

States with the most job openings for Shopper Insights Manager jobs include:

Infographic showing various Shopper Insights Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 80% Physical, 2% Hybrid, and 18% Remote job distribution, with an average salary of $38,119 per year, or $18.3 per hour.

Catman & Shopper Insights Manager, Kroger

Colgate-Palmolive Company

Cincinnati, OH • On-site

$109K - $137K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 25 days ago


Colgate-Palmolive rating

6.4

Company rating: 6.4 out of 10

Based on 23 frontline employees who took The Breakroom Quiz


Job description

Relocation Assistance Offered Within Country
Job Number #173897 - Cincinnati, Ohio, United States
Who We Are
Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 

As the Catman & Shopper Insights Manager for Kroger, you will be focused on building and sharing compelling stories that provide insight to how shopper behaviors are influencing our categories. You will collaborate with your internal and external partners to provide best in class understanding of the categories in which we compete. You will serve as the category and shopper expert by delivering insight-based engaging category presentations to influence decisions and deliver business results.

This position is located in our Cincinnati, OH office (4x/week).

Responsibilities:

  • Prioritize and represent shopper needs in all strategic and tactical decision-making.
  • Utilize customer-specific shopper behavior data and insights to develop and deliver actionable recommendations that drive category and Colgate solutions.
  • Integrate and analyze multiple data sources, including shopper data, proprietary insights, and Point-of-Sale (POS) data, to formulate robust, customer-specific recommendations.
  • Effectively communicate complex data, insights, and shopper behavior findings through compelling, fact-based narratives to influence customer and internal stakeholders.
  • Act as a trusted consultant to the customer, building strong, collaborative partnerships founded on mutual trust and integrity.
  • Collaborate effectively with internal Colgate-Palmolive teams and external broker partners to execute strategies and achieve shared business objectives.
  • Maintain a high level of curiosity to proactively seek out and identify opportunities for improvement, analyze results to determine the root cause of performance, and guide the team with data-driven insights.

Required qualifications:

  • Bachelor's Degree 
  • 5+ years of Consumer, Shopper Insights, Shopper Behavior and/or Category Management Experience 
  • Experience working with customer Shopper Behavior Data (Scintilla, Dunnhumby, Stratum, etc.) 
  • Experience working with Household Panel data (Numerator, Nielsen Panel, etc.) 
  • Experience working with a syndicated service (Nielsen, Circana) account 

Preferred qualifications:

  • Experience working in consumer product goods 
  • Strong communication and story-telling skills tied to data and insights
  • Microsoft Office (excel) and/or Google Suite proficiency (i.e, Sheets, Slides, Docs) 


Compensation and Benefits
Salary Range $109,600.00 - $137,000.00 USD
Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.
Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.
Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives  to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.
For additional Colgate terms and conditions, please click here.
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About Colgate-Palmolive

Sourced by ZipRecruiter

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.

Industry

Manufacturing

Company size

10,000+ Employees

Headquarters location

New York, NY, US

Year founded

1806

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