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How much do shopper insights manager jobs pay per hour?

As of Aug 9, 2026, the average hourly pay for shopper insights manager in the United States is $18.33, according to ZipRecruiter salary data. Most workers in this role earn between $12.50 and $21.88 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a shopper insights manager, and why are they important?

To thrive as a Shopper Insights Manager, you need expertise in market research, data analysis, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with data analytics tools such as Nielsen, IRI, SPSS, or Tableau, as well as experience with survey platforms, is typically required. Strong communication, critical thinking, and stakeholder management skills help in translating data-driven insights into actionable strategies. These capabilities are crucial for driving business growth by understanding shopper motivations and informing effective marketing and merchandising decisions.

What is a shopper insights manager?

Shopper Insights Managers are professionals who analyze consumer shopping behavior to help businesses better understand their customers and make informed marketing, merchandising, and sales decisions. They collect and interpret data from various sources such as sales figures, customer feedback, and market trends to identify patterns and opportunities. Their insights guide strategies for product placement, promotions, and store layouts, ultimately aiming to improve the shopping experience and boost sales. They often collaborate with marketing, sales, and product teams to ensure that business strategies align with shopper needs and preferences.

How does a shopper insights manager typically collaborate with cross-functional teams to influence business decisions?

Shopper Insights Managers work closely with teams such as marketing, sales, category management, and product development to translate shopper data into actionable strategies. They often lead workshops, present findings, and participate in joint planning sessions to ensure that insights are integrated into promotional campaigns, merchandising, and product innovation. This collaborative approach helps align business strategies with shopper behaviors and preferences, making the role highly interactive and influential within the organization.

What is the difference between Shopper Insights Manager vs Market Research Analyst?

AspectShopper Insights ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, business, or related field; often prefers experience in retail or consumer insightsBachelor's degree in marketing, statistics, or social sciences; often requires analytical skills and research experience
Work EnvironmentRetail companies, consumer goods firms, or marketing agencies focusing on shopper behaviorMarket research firms, consulting agencies, or corporate marketing departments
Employer & Industry UsagePrimarily in retail, consumer packaged goods, and e-commerce sectorsAcross various industries including finance, healthcare, and technology

The Shopper Insights Manager focuses on understanding consumer shopping behaviors to optimize retail strategies, while the Market Research Analyst conducts broader market studies to inform business decisions. Both roles require analytical skills and industry knowledge but differ in their specific focus areas and work environments.

What cities are hiring for Shopper Insights Manager jobs? Cities with the most Shopper Insights Manager job openings:
Who are the top companies hiring for Shopper Insights Manager jobs? The top employers for Shopper Insights Manager jobs are:
What states have the most Shopper Insights Manager jobs? States with the most job openings for Shopper Insights Manager jobs include:
Shopper Insights Manager jobs near you
Infographic showing various Shopper Insights Manager job openings in the United States as of July 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $38,119 per year, or $18.3 per hour.

Manager, Category & Shopper Insights (Home Care)

Church & Dwight Co., Inc.

Ewing, NJ • Hybrid

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 23 days ago

Church & Dwight rating

8.2

Company rating: 8.2 out of 10

Based on 38 frontline employees who took The Breakroom Quiz

87th of 537 rated manufacturers

Job description

A collective energy and ambition. A place where you can make a real difference.


We're a company that genuinely cares about our people, our products, our consumers and the environment.


Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Job Summary

Church & Dwightisseekinga Manager, Category & Shopper Insights (Home Care) to join our team.The Manager, Category & Shopper Insights is responsible for leading strategic initiatives and the creation and execution of SBU category platforms with our focus Customers. This role will utilize advanced analytical capabilities, market research and insights, and executional tools to elevate our influence with both internal and external customers.

About the Role

The Manager, Category & Shopper Insights will work with brand teams, Sales Strategy, key account sales teams, and their respective retailers to develop, lead, and communicate fact-based analysis and insights in their respective category (s) to help drive C&D and category topline sales objectives.

This role reports directly to the VP Commercial Strategy, Sales Operations.

Work Environment

Hybrid: This is a hybrid role based in Ewing, NJ and requires in-person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays

Role Accountabilities and Responsibilities:

  • Proactively develops collaborative relationships with our cross-functional teams to be viewed as a trusted resource for category insights and objective growth opportunities

  • Proactively builds insights to help educate and influence marketing and sales strategy at an internal organizational level

  • Effectively communicate category management insights within internal C&D organization, and category management department, not in violation of confidentiality agreements with our customers

  • Actively leads and participates in preparation of line reviews and re-occurring Customer Category reviews, JBP plans, and Top to Top meetings

  • Monitor competitive activity and recommend solutions to meet/counter competitive threats to business

  • Leads comprehensive understanding of POG/Merchandising insights and assortment to help identify and drive strategic sales opportunities and customer growth objectives

  • Advanced utilization of Tools and Insights to Enable Execution: Custom research, Circana and customer POS, Loyalty Card, Panel, Shopper Insights, Assortment, and POG tools to deliver unique insights

The Manager, Category & Shopper Insights role will be evaluated on the following KPIs:

  • Creation of Category Platforms

  • Activation of Category Platforms by Top 10 Customers

  • Category share growth selling stories and customer line-review support

  • Increased distribution share growth or share of shelf growth

  • Timely and complete delivery of one project (CSD) to benefit the broader Commercial organization.

Skills and Competencies

  • Excellent analytical, communication, storytelling, and creative problem solving skills

  • Strong leadership, presentation, and influencing skills

  • Action Oriented

  • Priority Setting

  • Decision Quality

  • Dealing with Ambiguity

  • Technical & Analytic Skills

  • Integrity and Trust

Education and Experience

  • Bachelor's Degree Required

  • 8+ years of experience in the CPG industry required

  • 5+ years in a Shopper Insights/Category Management role in the CPG industry required

  • Nielsen and/or Circana syndicated data experience is required

  • Advanced Analytical capabilities are required

  • Loyalty card experience is also a plus

Compensation and Benefits

The U.S. base salary range for this full-time position is$110,900-$157,900

This position is also eligible for a bonus.

As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.

The actual base pay offered to the successful candidate will be based on multiple factors, including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal pay parity. Compensation decisions are dependent upon the facts and circumstances of each position and candidate.

#LI-Hybrid

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/

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