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Shopper Insights Manager Jobs (NOW HIRING)

CLA

Business Intelligence & Insights Manager

Phoenix, AZ · On-site

$110 - $160/hr

Business Intelligence & Insights Manager Department: Business Analytics Employment Type: Full Time ... The successful candidate will serve as the primary resource for retailer, shopper, category ...

Henkel

Mgr. Category Shopper Insights

Bentonville, AR · On-site

$140K - $165K/yr

Total Category Management * Strategic Thinking * Business Acumen * Customer & Shopper Insights * Consumer Insights * Digital Shelf Optimization * Digital & eCommerce Analytics * Omnichannel Strategy

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How much do shopper insights manager jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for shopper insights manager in the United States is $18.33, according to ZipRecruiter salary data. Most workers in this role earn between $12.50 and $21.88 per hour, depending on experience, location, and employer.

What is a shopper insights manager?

Shopper Insights Managers are professionals who analyze consumer shopping behavior to help businesses better understand their customers and make informed marketing, merchandising, and sales decisions. They collect and interpret data from various sources such as sales figures, customer feedback, and market trends to identify patterns and opportunities. Their insights guide strategies for product placement, promotions, and store layouts, ultimately aiming to improve the shopping experience and boost sales. They often collaborate with marketing, sales, and product teams to ensure that business strategies align with shopper needs and preferences.

How does a shopper insights manager typically collaborate with cross-functional teams to influence business decisions?

Shopper Insights Managers work closely with teams such as marketing, sales, category management, and product development to translate shopper data into actionable strategies. They often lead workshops, present findings, and participate in joint planning sessions to ensure that insights are integrated into promotional campaigns, merchandising, and product innovation. This collaborative approach helps align business strategies with shopper behaviors and preferences, making the role highly interactive and influential within the organization.

What are the key skills and qualifications needed to thrive as a shopper insights manager, and why are they important?

To thrive as a Shopper Insights Manager, you need expertise in market research, data analysis, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with data analytics tools such as Nielsen, IRI, SPSS, or Tableau, as well as experience with survey platforms, is typically required. Strong communication, critical thinking, and stakeholder management skills help in translating data-driven insights into actionable strategies. These capabilities are crucial for driving business growth by understanding shopper motivations and informing effective marketing and merchandising decisions.

What is the difference between Shopper Insights Manager vs Market Research Analyst?

AspectShopper Insights ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, business, or related field; often prefers experience in retail or consumer insightsBachelor's degree in marketing, statistics, or social sciences; often requires analytical skills and research experience
Work EnvironmentRetail companies, consumer goods firms, or marketing agencies focusing on shopper behaviorMarket research firms, consulting agencies, or corporate marketing departments
Employer & Industry UsagePrimarily in retail, consumer packaged goods, and e-commerce sectorsAcross various industries including finance, healthcare, and technology

The Shopper Insights Manager focuses on understanding consumer shopping behaviors to optimize retail strategies, while the Market Research Analyst conducts broader market studies to inform business decisions. Both roles require analytical skills and industry knowledge but differ in their specific focus areas and work environments.

What cities are hiring for Shopper Insights Manager jobs?

Cities with the most Shopper Insights Manager job openings:

Who are the top companies hiring for Shopper Insights Manager jobs?

The top employers for Shopper Insights Manager jobs are:

What states have the most Shopper Insights Manager jobs?

States with the most job openings for Shopper Insights Manager jobs include:

Shopper Insights Manager jobs near you
Infographic showing various Shopper Insights Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $38,119 per year, or $18.3 per hour.

Manager, Category & Shopper Insights (Home Care)

Church & Dwight Co., Inc.

Princeton, ME • On-site

$110.90 - $157.90/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 4 days ago

Church & Dwight rating

8.2

Company rating: 8.2 out of 10

Based on 38 frontline employees who took The Breakroom Quiz

87th of 543 rated manufacturers

Job description

Job Summary

Church & Dwight is seeking a Manager, Category & Shopper Insights for iHome Care to lead strategic initiatives and develop category platforms focused on customers. The role utilizes advanced analytical capabilities, market research, and execution tools to elevate influence with internal and external stakeholders.

Key Responsibilities
  • Develop collaborative relationships with cross‑functional teams to be a trusted resource for category insights and growth opportunities.
  • Build insights to educate and influence marketing and sales strategy at the organizational level.
  • Communicate category management insights within the C&D organization and category management department, respecting confidentiality.
  • Lead and participate in line reviews, recurring customer category reviews, JBP plans, and Top‑to‑Top meetings.
  • Monitor competitive activity and recommend solutions to meet or counter competitive threats.
  • Lead comprehensive understanding of POG/merchandising insights and assortment to identify and drive strategic sales opportunities.
  • Utilize tools and insights (Custom research, Circana, customer POS, Loyalty Card, Panel, Shopper Insights, Assortment, POG) to deliver unique insights.
Performance Metrics
  • Creation of category platforms.
  • Activation of category platforms by Top 10 customers.
  • Category share growth and selling stories support.
  • Distribution share growth or share of shelf growth.
  • Timely delivery of projects (CSD) to benefit the broader commercial organization.
Required Skills & Qualifications
  • Bachelor’s degree.
  • 8+ years in the CPG industry, with 5+ years in Shopper Insights/Category Management.
  • Experience with Nielsen and/or Circana syndicated data.
  • Advanced analytical capabilities.
  • Experience with loyalty card data is a plus.
  • Strong analytical, communication, storytelling, creative problem‑solving, leadership, presentation, influencing, action‑oriented, priority setting, decision quality, and integrity.
Compensation & Benefits

U.S. base salary range: $110,900–$157,900. Eligible for bonus. Benefits include medical, dental, vision, basic life insurance, paid vacation and sick time, paid parental leave, paid holidays, floating holidays, 401k retirement plan with company match and profit‑sharing, and a discounted employee stock purchase plan.

EEO Statement

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

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