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Market Research Manager Jobs (NOW HIRING)

Yamaha

Market Research Manager

Kennesaw, GA

Yamaha is seeking fill a Market Research Manager role for our Marietta, GA location. This role performs professional-level market research and data analysis to develop insights, recommendations ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site +1

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced market research professionals to apply their advanced quantitative and qualitative skills in our world ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced market research professionals to apply their advanced quantitative and qualitative skills in our world ...

Shapiro+Raj

Market Research Manager

Chicago, IL · On-site

$85K - $100K/yr

The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced market research professionals to apply their advanced quantitative and qualitative skills in our world ...

Ipsos

Market Research Manager, Innovation

New York, NY

$75K - $80K/yr

As a Market Research Manager (Internally known an Account Manager), you will manage research projects for leading companies. You will work collaboratively amongst the team to assist in uncovering and ...

Ipsos

Market Research Manager, Innovation

New York, NY

$75K - $80K/yr

As a Market Research Manager (Internally known an Account Manager), you will manage research projects for leading companies. You will work collaboratively amongst the team to assist in uncovering and ...

Ipsos

Market Research Manager, Innovation

New York, NY · On-site

$75K - $80K/yr

As a Market Research Manager (Internally known an Account Manager), you will manage research projects for leading companies. You will work collaboratively amongst the team to assist in uncovering and ...

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Market Research Manager information

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$38K

$113.8K

$192K

How much do market research manager jobs pay per year?

As of Jul 20, 2026, the average yearly pay for market research manager in the United States is $113,783.00, according to ZipRecruiter salary data. Most workers in this role earn between $89,500.00 and $139,500.00 per year, depending on experience, location, and employer.

How does a Market Research Manager typically collaborate with product development and marketing teams?

A Market Research Manager plays a pivotal role in bridging the gap between data insights and actionable business strategies. They frequently work alongside product development teams to inform product design and features based on consumer trends and competitive analysis. Additionally, they collaborate closely with marketing teams to shape messaging, target audiences, and campaign strategies using research findings. This cross-functional collaboration ensures that company initiatives are data-driven and aligned with market demands, resulting in more effective product launches and marketing efforts.

What are the key skills and qualifications needed to thrive as a Market Research Manager, and why are they important?

To thrive as a Market Research Manager, you need strong analytical skills, expertise in data interpretation, and a background in marketing, business, or statistics—often supported by a relevant bachelor's or master's degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and familiarity with survey platforms and CRM systems, is typically required. Excellent communication, critical thinking, and leadership skills help you translate findings into actionable strategies and lead research teams effectively. These skills are crucial for generating valuable market insights that drive informed business decisions and competitive advantage.

What does a Market Research Manager do?

A Market Research Manager oversees the collection and analysis of data about consumers, competitors, and the overall market to help organizations make informed business decisions. They design research projects, supervise research teams, and interpret the results to provide actionable insights. Their work helps companies understand market trends, identify opportunities, and develop effective marketing strategies. They often collaborate with product development, sales, and marketing teams to ensure that research findings are integrated into business planning.

What is the difference between Market Research Manager vs Market Analyst?

AspectMarket Research ManagerMarket Analyst
CredentialsBachelor's or Master's in Marketing, Business, or related fields; often requires experience in research methodsBachelor's degree in Marketing, Economics, or related areas; entry-level roles may require less experience
Work EnvironmentLeads research teams, collaborates with marketing and product teams, manages projectsAnalyzes market data, prepares reports, supports strategic decisions
Employer & Industry UsageUsed across industries for strategic planning, product development, and marketingCommonly employed in market analysis, sales forecasting, and competitive intelligence

The main difference is that a Market Research Manager oversees research projects and teams, focusing on strategic insights, while a Market Analyst conducts data analysis to support decision-making. Both roles require strong analytical skills, but the manager position involves more leadership and project management responsibilities.

What Does a Market Research Manager Do?

A market research manager is responsible for overseeing a team of marketing professionals working on a marketing project. As a market research manager, your job duties include managing team members, defining project goals, providing direction for marketing campaigns, and reviewing reports for market segment research. The career typically requires at least a bachelor’s degree in marketing or a related field and extensive experience with marketing campaigns. Additional qualifications include excellent analytical, research, and communication skills, along with the ability to lead and manage staff members in a team-oriented environment.

More about Market Research Manager jobs
What cities are hiring for Market Research Manager jobs? Cities with the most Market Research Manager job openings:
What are the most commonly searched types of Market Research jobs? The most popular types of Market Research jobs are:
Who are the top companies hiring for Market Research Manager jobs? The top employers for Market Research Manager jobs are:
What states have the most Market Research Manager jobs? States with the most job openings for Market Research Manager jobs include:
What job categories do people searching Market Research Manager jobs look for? The top searched job categories for Market Research Manager jobs are:
Market Research Manager jobs near you
Infographic showing various Market Research Manager job openings in the United States as of July 2026, with employment types broken down into 85% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 86% Physical, 1% Hybrid, and 13% Remote job distribution, with an average salary of $113,783 per year, or $54.7 per hour.

Market Research Manager

Yamaha Motor Corporation, U.S.A.

Kennesaw, GA

Full-time

Posted 20 days ago

Job description

Yamaha is seeking fill a Market Research Manager role for our Marietta, GA location. This role performs professional-level market research and data analysis to develop insights, recommendations, and reporting that support product planning, customer experience initiatives, marketing effectiveness, and Marine Business Unit strategy. The position independently manages defined research activities and recurring reporting processes while partnering with internal stakeholders, senior team members, and external vendors on more complex projects.
What you'll be doing:
  • Plan, coordinate, and execute defined quantitative and qualitative market research projects, including survey development, programming, data collection, quality control, analysis, reporting, and presentation development; apply professional judgment to identify trends, summarize findings, and recommend next steps.
  • Support and administer the Yamaha Marine Customer Experience Program, including day-to-day program coordination, vendor meetings, data monitoring, stakeholder reporting, quarterly reporting, town hall materials, and identification of program issues or opportunities for improvement.
  • Coordinate assigned activities with external market research agencies to ensure project milestones, deliverables, costs, and research objectives are met; communicate risks, budget concerns, or scope changes to research leadership and help translate business needs into actionable research requirements.
  • Complete ad hoc research, analysis, and special projects for Marine Business Unit divisions and subsidiaries by gathering requirements, evaluating available data, developing clear outputs, and escalating complex or ambiguous issues as appropriate.
  • Develop actionable research reports, dashboards, presentations, and summaries that accurately address business objectives, communicate insights in a clear and concise manner, and support informed decision-making by stakeholders and management.
  • This role works with moderate independence to manage assigned research activities, recurring reporting, and defined project deliverables. The position applies professional knowledge, analytical judgment, and established research practices to resolve routine to moderately complex issues, prioritize work, recommend improvements, and determine when to escalate project risks, budget concerns, data limitations, or strategic questions to the department manager or senior team members.
  • Ability to independently support research projects from intake through reporting, including clarifying objectives, coordinating tasks, analyzing results, and preparing stakeholder-ready deliverables.
  • Experience reporting, presenting, and explaining research findings to business stakeholders in a clear, concise, and actionable manner.
  • Working knowledge of advanced analytical methods, such as MaxDiff, conjoint analysis, key driver analysis, correspondence mapping, segmentation, or similar research approaches.
  • Strong curiosity, critical thinking, and problem-solving skills with the ability to ask effective questions and identify implications within research findings.
  • Ability to analyze data, identify the underlying story, and translate findings into practical business insights and recommendations.
  • Proficiency developing professional PowerPoint reports, dashboards, visual summaries, and other communication materials for internal stakeholders.
  • Strong written, verbal, interpersonal, and stakeholder communication skills, including the ability to manage competing priorities and follow through on assigned deliverables.

What you need to be successful:
  • BA/BS degree in Marketing, Statistics, Business, Economics or a related field
  • 3-5 years of professional market research, consumer insights, data analysis, or related business analytics experience is required.

OR
  • Advanced degree (MA/MS/PHD) in Market Research, Statistics, Business, Economics, or related field
  • 1-3 years of professional market research, insights, or relevant data/analytical experience.
  • Experience using survey platforms, analytical tools, and data visualization tools is desired, such as Qualtrics, SurveyMonkey, SPSS, SAS, Tableau, Power BI, Python, or similar tools.
  • Experience and proficiency with MS Office
  • 5 - 10% travel required.

Don't meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms, as such we are dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
Reports to: Market Research Manager III
Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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