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AEG

Manager, Market Research & Fan Insights

Sacramento, CA · On-site

$75K - $80K/yr

Manager, Market Research & Fan Insights Department: Business Intelligence Reports To: VP, Business ... research panel). * Synthesize insights from multiple data sources (first-party, third-party, and ...

Capital One

Manager, Market Research (IC)

Chicago, IL · On-site

Manager, Market Research (IC) Manager, Market Research As a Manager, Market Research supporting Brand Tech Marketing, you will be a strategic leader on the Capital One Brand Insights Team driving ...

Xylem

Senior Manager, Market Research

Washington, DC · On-site

We are seeking a Senior Manager, Market Research & Strategic Insights to lead high-impact research initiatives that inform business strategy, strengthen market positioning, and drive growth. This ...

Xylem

Senior Manager, Market Research

Charlotte, NC

We are seeking a Senior Manager, Market Research & Strategic Insights to lead high-impact research initiatives that inform business strategy, strengthen market positioning, and drive growth. This ...

Terac

GM, Market Research

San Francisco, CA · On-site

Build and manage the post-sales market research team: hiring project managers, research consultants, and panel operations specialists as volume grows * Hire your team. Train your team. Set the bar ...

Terac

GM, Market Research

San Francisco, CA · On-site

Build and manage the post-sales market research team: hiring project managers, research consultants, and panel operations specialists as volume grows * Hire your team. Train your team. Set the bar ...

C & C Market Research

Be Seen First

Market Research Office Manager

Mesquite, TX · On-site

$45K - $50K/yr

C&C Market Research is a national market research company with 32 offices located in shopping malls across the country. We currently have an opening as a facility manager in our Town East Mall ...

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How much do manager market research panel jobs pay per year?

As of Jun 13, 2026, the average yearly pay for manager market research panel in the United States is $113,783.00, according to ZipRecruiter salary data. Most workers in this role earn between $89,500.00 and $139,500.00 per year, depending on experience, location, and employer.

What is the difference between Manager Market Research Panel vs Market Research Analyst?

AspectManager Market Research PanelMarket Research Analyst
CredentialsBachelor's degree in marketing, business, or related field; experience in market researchBachelor's degree in marketing, statistics, or related field; strong analytical skills
Work EnvironmentTeam leadership, client interaction, overseeing research panelsData analysis, report creation, data collection
Employer & IndustryMarket research firms, corporations, advertising agenciesMarket research firms, corporate marketing departments
Search & Comparison IntentUnderstanding managerial roles in panel managementAnalyzing data and insights from research studies

The Manager Market Research Panel focuses on overseeing research panels, managing teams, and client communication, while the Market Research Analyst primarily analyzes data, prepares reports, and supports research projects. Both roles require a background in marketing or related fields, but the manager role emphasizes leadership and panel oversight, whereas the analyst role centers on data analysis and insights.

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Manager Market Research Panel jobs near you

Manager, Market Research & Fan Insights

AEG

Sacramento, CA • On-site

$75K - $80K/yr

Full-time

Medical, Dental, Vision, Retirement

Posted 2 days ago

Job description

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
Title: Manager, Market Research & Fan InsightsDepartment: Business IntelligenceReports To: VP, Business IntelligenceFLSA Status: ExemptJob Summary:The Sacramento Kings are committed to redefining how sports organizations leverage data to better understand fans, drive innovation, and enhance engagement. As part of the Business Intelligence team, the Manager of Market Research & Fan Insights will play a critical role in uncovering and translating fan, market, and brand insights into actionable strategies that support revenue growth and organizational decision-making.This role will lead the development of a holistic fan understanding by integrating first-party research, third-party data, and behavioral analytics. The position will serve as a key insights partner across the organization-including Corporate Partnerships, Marketing, Ticketing, and Strategy-ensuring that data-driven storytelling informs everything from campaign development to long-term business strategy. The ideal candidate blends strong analytical expertise with storytelling ability and is motivated by uncovering insights that enhance both fan experiences and business outcomes.
Key Responsibility Areas
  • Lead fan and market research initiatives to understand audience behavior, preferences, perceptions, and engagement drivers across Kings fans and broader NBA audiences.
  • Design, execute, and analyze research studies (quantitative and qualitative) to evaluate fan sentiment, brand health, and marketing effectiveness.
  • Leverage key data platforms including YouGov (consumer insights), Zoomph (social valuation), Nielsen (broadcast viewership), Wakefield (custom research), and the Kings Insights Council (first-party research panel).
  • Synthesize insights from multiple data sources (first-party, third-party, and behavioral) to develop a comprehensive view of the Kings fan base.
  • Identify and communicate trends in fan behavior, engagement, and brand affinity to guide organizational strategy.
  • Support Corporate Partnerships with insights and measurement, including:
    • Evaluating partner activation performance across key assets (social, broadcast, in-arena, digital, experiential)
    • Developing reporting that demonstrates partnership value and effectiveness
    • Contributing insights that support renewal, upsell, and new business efforts
  • Manage and develop Business Intelligence team members, including ownership of Loyalty and Food & Beverage analytics, to ensure transactional and behavioral data are effectively integrated into broader fan insights and engagement strategies.

Required Qualifications
  • Bachelor's degree required; preferred in business, marketing, statistics, economics, data science, or a related quantitative field.
  • 2-5 years of experience in analytics, market research, partnerships insights, or a related field.
  • Experience working with data visualization tools (e.g., Tableau) and querying data using SQL.
  • Familiarity with marketing analytics, sponsorship measurement, or media valuation is strongly preferred.

Preferred Skills & Characteristics
  • Exceptional storytelling ability-can translate complex data into clear, actionable insights.
  • Strong business acumen with an understanding of sponsorship and partnership ecosystems.
  • Detail-oriented with the ability to manage multiple projects and deadlines.
  • Curiosity and willingness to explore new tools, technologies, and data sources.
  • Collaborative mindset with strong communication and stakeholder management skills.

Total compensation & offer package will include the following:
  • Base Salary: $75,000 - $80,000
  • Comprehensive Medical, Dental, and Vision benefits for employees and dependents
  • Self-Directed Time Off + 11 Paid Holidays + Summer Fridays
  • Employer 401(k) match
  • Cell Phone Stipend
  • Sacramento Kings home game tickets, team store discounts, and more!

About AEG

Sourced by ZipRecruiter

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Saint Louis, MO, US

Year founded

1992

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