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Market Research Panel Jobs (NOW HIRING)

AEG

Manager, Market Research & Fan Insights

Sacramento, CA · On-site

$75K - $80K/yr

... research panel). * Synthesize insights from multiple data sources (first-party, third-party, and ... market research, partnerships insights, or a related field. * Experience working with data ...

Terac

GM, Market Research

San Francisco, CA · On-site

Build and manage the post-sales market research team: hiring project managers, research consultants, and panel operations specialists as volume grows * Hire your team. Train your team. Set the bar ...

Terac

GM, Market Research

San Francisco, CA · On-site

Build and manage the post-sales market research team: hiring project managers, research consultants, and panel operations specialists as volume grows * Hire your team. Train your team. Set the bar ...

hawaiianel

Sr Research & Data Analyst - Oahu

Honolulu, HI

$85K - $107K/yr

... market research, and other research related efforts. ESSENTIAL FUNCTIONS: * Conducts data ... Manages the online research panel and conducts monthly surveys to gain insights and better ...

Eurofins

Sensory Research Manager

Plymouth, MN · On-site

Strong sensory science expertise, including experience in technical product testing, descriptive panel * Minimum 5 years of higher education with knowledge in market research and/or sensory research.

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How much do market research panel jobs pay per year?

As of Jun 16, 2026, the average yearly pay for market research panel in the United States is $81,156.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,000.00 and $107,500.00 per year, depending on experience, location, and employer.

What are some common challenges faced by professionals working on a market research panel, and how can they be addressed?

Professionals on a market research panel often face challenges such as ensuring participant engagement, maintaining data quality, and meeting tight deadlines for client deliverables. To address these, it's important to have strong communication skills, use effective panel management tools, and stay flexible to adjust methodologies as needed. Regular team collaboration and ongoing training can also help tackle these challenges while delivering accurate insights for clients.

What Are Market Research Panel Jobs?

Market research panel jobs focus on organizing studies that provide insights into consumer mindsets and opinions about a product, company services, or a brand. A market research panel is also be known as a focus group. Your job duties as a market research analyst or market research specialist are to define the plan for each group and come up with the type of data that the interviewers and panel coordinator are supposed to collect. Panel coordinators recruit panelists from the target market and manage the interview process. Interviewers collect data about product pricing, insights about trends and marketing approaches, and awareness about a product launch.

How much does a market researcher get paid?

The average salary for a market researcher varies by experience and location but typically ranges from $45,000 to $70,000 annually. Entry-level positions may start lower, while experienced professionals or those with specialized skills can earn higher wages, often working with data analysis tools and market research methodologies.

What are the key skills and qualifications needed to thrive as a Market Research Panelist, and why are they important?

To thrive as a Market Research Panelist, you need strong observation skills, attention to detail, and the ability to provide honest feedback, with no formal qualifications typically required. Familiarity with online survey platforms and basic computer literacy are important technical skills for participating effectively. Reliability, open-mindedness, and clear written communication help panelists stand out and ensure their feedback is valuable. These skills are crucial for delivering high-quality, actionable insights that accurately reflect consumer opinions and support data-driven business decisions.

What does a market research panelist do?

A market research panelist participates in surveys, focus groups, and product testing to provide feedback on consumer preferences and opinions. They help companies gather data to improve products, services, and marketing strategies, often working remotely or in controlled environments. Strong communication skills and reliability are important for this role.

What qualifications do I need to be a market researcher?

To become a market researcher, a bachelor's degree in marketing, business, statistics, or a related field is typically required. Strong analytical skills, proficiency with data analysis tools like Excel or SPSS, and good communication abilities are also important for conducting research and presenting findings.

What is a Market Research Panel?

A Market Research Panel is a group of pre-recruited individuals who have agreed to participate in surveys, interviews, or other research activities over time. Companies and researchers use these panels to gather opinions, feedback, and insights on products, services, or trends from a targeted audience. Panel members are typically selected to represent specific demographics or consumer segments, which helps ensure the research results are relevant and reliable. Participation is often incentivized with rewards or compensation. Market research panels are essential for businesses to make data-driven decisions and better understand their customers.

What is the difference between Market Research Panel vs Market Research Interviewer?

AspectMarket Research PanelMarket Research Interviewer
CredentialsMinimal; often requires basic demographic infoUsually requires communication skills and sometimes training
Work EnvironmentOnline or remote; participate from homeField or office-based; conducting interviews in person or via phone
Employer & Industry UsageResearch companies, survey platformsMarket research firms, survey companies
Search & Comparison IntentUnderstanding panel participation vs interview roles

Market Research Panels involve individuals participating in surveys online, often from home, with minimal credentials. Market Research Interviewers conduct interviews in person or over the phone, requiring communication skills. Both roles support market research efforts but differ in work environment and responsibilities.

Will AI replace market research analysts?

AI can automate data collection and analysis tasks within market research analysis, but it is unlikely to fully replace analysts who interpret insights, develop strategies, and understand nuanced consumer behavior. Market research analysts will continue to be essential for designing studies, validating data, and providing context that AI tools cannot fully replicate. Skills in data analysis, critical thinking, and industry knowledge remain important in this role.
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Market Research Panel jobs near you

Manager, Market Research & Fan Insights

AEG

Sacramento, CA • On-site

$75K - $80K/yr

Full-time

Medical, Dental, Vision, Retirement

Posted 4 days ago

Job description

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
Title: Manager, Market Research & Fan InsightsDepartment: Business IntelligenceReports To: VP, Business IntelligenceFLSA Status: ExemptJob Summary:The Sacramento Kings are committed to redefining how sports organizations leverage data to better understand fans, drive innovation, and enhance engagement. As part of the Business Intelligence team, the Manager of Market Research & Fan Insights will play a critical role in uncovering and translating fan, market, and brand insights into actionable strategies that support revenue growth and organizational decision-making.This role will lead the development of a holistic fan understanding by integrating first-party research, third-party data, and behavioral analytics. The position will serve as a key insights partner across the organization-including Corporate Partnerships, Marketing, Ticketing, and Strategy-ensuring that data-driven storytelling informs everything from campaign development to long-term business strategy. The ideal candidate blends strong analytical expertise with storytelling ability and is motivated by uncovering insights that enhance both fan experiences and business outcomes.
Key Responsibility Areas
  • Lead fan and market research initiatives to understand audience behavior, preferences, perceptions, and engagement drivers across Kings fans and broader NBA audiences.
  • Design, execute, and analyze research studies (quantitative and qualitative) to evaluate fan sentiment, brand health, and marketing effectiveness.
  • Leverage key data platforms including YouGov (consumer insights), Zoomph (social valuation), Nielsen (broadcast viewership), Wakefield (custom research), and the Kings Insights Council (first-party research panel).
  • Synthesize insights from multiple data sources (first-party, third-party, and behavioral) to develop a comprehensive view of the Kings fan base.
  • Identify and communicate trends in fan behavior, engagement, and brand affinity to guide organizational strategy.
  • Support Corporate Partnerships with insights and measurement, including:
    • Evaluating partner activation performance across key assets (social, broadcast, in-arena, digital, experiential)
    • Developing reporting that demonstrates partnership value and effectiveness
    • Contributing insights that support renewal, upsell, and new business efforts
  • Manage and develop Business Intelligence team members, including ownership of Loyalty and Food & Beverage analytics, to ensure transactional and behavioral data are effectively integrated into broader fan insights and engagement strategies.

Required Qualifications
  • Bachelor's degree required; preferred in business, marketing, statistics, economics, data science, or a related quantitative field.
  • 2-5 years of experience in analytics, market research, partnerships insights, or a related field.
  • Experience working with data visualization tools (e.g., Tableau) and querying data using SQL.
  • Familiarity with marketing analytics, sponsorship measurement, or media valuation is strongly preferred.

Preferred Skills & Characteristics
  • Exceptional storytelling ability-can translate complex data into clear, actionable insights.
  • Strong business acumen with an understanding of sponsorship and partnership ecosystems.
  • Detail-oriented with the ability to manage multiple projects and deadlines.
  • Curiosity and willingness to explore new tools, technologies, and data sources.
  • Collaborative mindset with strong communication and stakeholder management skills.

Total compensation & offer package will include the following:
  • Base Salary: $75,000 - $80,000
  • Comprehensive Medical, Dental, and Vision benefits for employees and dependents
  • Self-Directed Time Off + 11 Paid Holidays + Summer Fridays
  • Employer 401(k) match
  • Cell Phone Stipend
  • Sacramento Kings home game tickets, team store discounts, and more!

About AEG

Sourced by ZipRecruiter

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Saint Louis, MO, US

Year founded

1992

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