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Market Research Associate Jobs (NOW HIRING)

Careers at KKR

Market Research Associate

Hartford, CT · On-site

$120K - $130K/yr

POSITION OVERVIEW Our Associate, Market Research position will be responsible for providing competitive research and analysis for our Individual Markets organization as a member of the Global ...

Careers at KKR

Market Research Associate

Wayne, PA · On-site

$120K - $130K/yr

POSITION OVERVIEW Our Associate, Market Research position will be responsible for providing competitive research and analysis for our Individual Markets organization as a member of the Global ...

Careers at KKR

Market Research Associate

Des Moines, IA · On-site

$120K - $130K/yr

POSITION OVERVIEW Our Associate, Market Research position will be responsible for providing competitive research and analysis for our Individual Markets organization as a member of the Global ...

Open Minds

Market Research Associate

Gettysburg, PA · On-site

$40K/yr

Draft correspondence (emails) as directed to obtain market research data * Complete follow-up calls as standard validation process for client projects * Complete follow-up calls to complete corporate ...

OPEN MINDS

Market Research Associate

Gettysburg, PA

$40K/yr

Draft correspondence (emails) as directed to obtain market research data * Complete follow-up calls as standard validation process for client projects * Complete follow-up calls to complete corporate ...

Open Minds

Market Research Associate

Gettysburg, PA · On-site

$40K/yr

OPEN MINDS is a growing market intelligence firm focused on helping those who serve complex consumers in the health and human services industry, and we are looking to add market researchers to our ...

OPEN MINDS

Market Research Associate

Gettysburg, PA

$40K/yr

OPEN MINDS is a growing market intelligence firm focused on helping those who serve complex consumers in the health and human services industry, and we are looking to add market researchers to our ...

Vrtx

Market Research Associate Director

Boston, MA · Hybrid

$157K - $236K/yr

Vertex is seeking to hire an Associate Director (AD), Marketing Science (GKD) to join the North ... Independently design and execute primary market research that addresses key business questions

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All JobsMarket Research Associate Jobs

Market Research Associate information

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$31.5K

$81.2K

$186K

How much do market research associate jobs pay per year?

As of Jun 29, 2026, the average yearly pay for market research associate in the United States is $81,156.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,000.00 and $107,500.00 per year, depending on experience, location, and employer.

Is market research well paid?

Market research associates typically earn a median salary that varies by location and experience, with entry-level positions starting around industry standard wages and higher salaries for experienced professionals. Compensation often includes benefits and opportunities for advancement, especially for those with skills in data analysis and familiarity with tools like SPSS or Excel.

What qualifications do I need to be a market researcher?

A market research associate typically needs a bachelor's degree in marketing, business, statistics, or a related field. Strong analytical skills, proficiency with data analysis tools like Excel or SPSS, and good communication abilities are also important for conducting research and presenting findings.

Will AI replace market research analysts?

AI can automate data collection and analysis tasks within the role of a market research analyst, but it is unlikely to fully replace the job. Analysts are needed to interpret insights, develop strategies, and apply contextual understanding that AI tools currently cannot replicate. Skills in data analysis, critical thinking, and communication remain essential for the role.

What is the difference between Market Research Associate vs Market Analyst?

AspectMarket Research AssociateMarket Analyst
Required CredentialsBachelor's degree in marketing, business, or related field; often some experience in researchBachelor's or master's degree in finance, economics, or related field; analytical skills emphasized
Work EnvironmentCorporate or agency settings; focus on data collection and report preparationFinancial firms, consulting agencies; focus on market trends and forecasting
Employer & Industry UsageRetail, consumer goods, marketing agenciesFinancial services, investment firms, consulting

While both roles involve analyzing market data, a Market Research Associate primarily gathers and reports on consumer insights, whereas a Market Analyst focuses on interpreting market trends and forecasting. The roles often overlap, but the Analyst tends to have a more strategic, data-driven focus.

What does a marketing research associate do?

A marketing research associate collects and analyzes data to help companies understand market trends, customer preferences, and competitive positioning. They design surveys, interpret data using statistical tools, and prepare reports to support marketing strategies. Strong analytical skills and familiarity with research software are essential for this role.

What does a Market Research Associate do?

A Market Research Associate gathers and analyzes data on consumers, competitors, and the overall market to help companies understand what products or services people want and how much they are willing to pay. They design surveys, collect data through interviews or online questionnaires, and interpret the results to identify trends and opportunities for business growth. Their insights help organizations make informed decisions about marketing strategies, product development, and sales approaches.

What are some common challenges Market Research Associates face when gathering data, and how can they overcome them?

Market Research Associates often encounter challenges such as low survey response rates, reaching the right target audience, and ensuring data accuracy. To overcome these, associates typically use a mix of digital tools, incentives, and multiple outreach channels to boost participation. Collaborating closely with marketing and data analytics teams can also help refine survey design and sampling strategies, resulting in higher-quality data. Staying adaptable and proactive in communication is key to navigating these obstacles effectively.

What are the key skills and qualifications needed to thrive as a Market Research Associate, and why are they important?

To thrive as a Market Research Associate, you need strong analytical skills, proficiency in data interpretation, and a bachelor's degree in marketing, business, or a related field. Familiarity with statistical analysis software (such as SPSS or Excel), survey platforms, and data visualization tools is typically required. Attention to detail, critical thinking, and effective communication set top performers apart in this role. These skills enable accurate market analysis, actionable insights, and clear reporting to support strategic business decisions.
More about Market Research Associate jobs
What cities are hiring for Market Research Associate jobs? Cities with the most Market Research Associate job openings:
What are the most commonly searched types of Market Research jobs? The most popular types of Market Research jobs are:
Who are the top companies hiring for Market Research Associate jobs? The top employers for Market Research Associate jobs are:
What states have the most Market Research Associate jobs? States with the most job openings for Market Research Associate jobs include:
Market Research Associate jobs near you
Infographic showing various Market Research Associate job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 66% Full Time, 32% Part Time, and 1% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $81,156 per year, or $39 per hour.

Market Research Associate

Careers at KKR

Hartford, CT • On-site

$120K - $130K/yr

Other

Posted 27 days ago

Key responsibilities

  • Lead the delivery of product-related content across various departments within the organization.

  • Manage research and analysis of insurance markets and competitive intelligence.

  • Develop, create, maintain, and present competition and industry overviews.

Job description

POSITION OVERVIEW

Our Associate, Market Research position will be responsible for providing competitive research and analysis for our Individual Markets organization as a member of the Global Atlantic Market Research team. This high exposure role requires a deep understanding of our annuity products and their market positioning. The ideal candidate will be capable of delivering content and presentations at a national, companywide level.  This position can be located in one of the following offices: Wayne, PA; Des Moines, IA, or Hartford, CT. 

RESPONSIBILITIES 

  • Lead the delivery of product-related content across various departments within the organization.
  • Manage research and analysis of insurance markets and competitive intelligence.
  • Communicate and exemplify effective sales tactics and strategies.
  • Act as a competitive product resource with comprehensive knowledge of the market landscape.
  • Identify, analyze, and communicate product and industry trends.
  • Proactively monitor key competitor product filings, positioning, and strategies.
  • Develop, create, maintain, and present competition and industry overviews.
  • Engage with industry organizations and peers as an industry contact.

QUALIFICATIONS

  • Strong knowledge of retirement market products and industry.
  • Highly analytical with a strong attention to detail.
  • Excellent organizational skills with the ability to manage multiple projects simultaneously.
  • In-depth understanding of product, sales, marketing, operations, and support aspects of our business.
  • Flexible and adaptable to change.
  • Demonstrate a willingness to quickly learn product lines, procedures, and workflows.
  • Completion of relevant certifications, including Life, Health, Series 7, Series 6, and Series 63, or the ability to obtain these certifications within six months of employment.
  • Preferably 7+ years of experience in Competitive Intelligence and/or Financial Services.
This is the expected annual base salary range for this position. Actual salaries may vary based on factors, such as skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance.  Base Salary Range - $120,000 to $130,000
 
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