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Consumer Insight Manager Jobs (NOW HIRING)

Mike's Hard

Manager, Consumer Insights

Chicago, IL · On-site

$100K - $125K/yr

Provide innovation insight support as needed and support new launch performance measurement Key ... Managing and reporting of US Consumer insights, research, brand health, and campaign measurement ...

Tatcha

Manager, Consumer Insights

San Francisco, CA · On-site

$100K - $115K/yr

... insight and designed to drive meaningful growth. Key Responsibilities Consumer & Market Research ... Manage end-to-end research projects, including methodology development, survey design, vendor ...

Leinenkugel's

Sr Manager Consumer Insights

Chicago, IL · On-site

Research and insights expertise: * Plan, design and conduct various consumer research studies. This ... Using a toolkit of research approaches, this role is a key influencer on managing risk and ...

AG1

Director, Customer & Consumer Insights

THE ROLE The Director, Customer & Consumer Insights is responsible for leading and advancing the consumer insights function of AG1, ensuring that data-driven understanding of customers & consumers ...

Yum! Brands

Dir., Consumer Insights

Plano, TX · On-site

$165K - $185K/yr

Exceptional project management capabilities, including overseeing and delivering great outcomes in ... Digital: Drive growth in our digital channels as a thought partner to guide insight-driven ...

Welch's

Manager of Consumer Insights

Waltham, MA · Hybrid

The Manager of Consumer Insights will join the Welch's Brand & Innovation team on the journey to refresh and revitalize a 150-year old Brand with a strong equity and purpose. In 2023, we launched a ...

Harley-Davidson

Consumer Insights Lead

Milwaukee, WI · On-site

Oversees projects and shares progress reports and timelines in order to inform management of ... insight * Global perspective and understanding, thinking across borders and cultures with an innate ...

Molson Coors

Sr Manager Consumer Insights

Chicago, IL · On-site

Research and insights expertise: * Plan, design and conduct various consumer research studies. This ... Using a toolkit of research approaches, this role is a key influencer on managing risk and ...

Welch's

Manager of Consumer Insights

Waltham, MA · On-site

The Manager of Consumer Insights will join the Welch's Brand & Innovation team on the journey to refresh and revitalize a 150-year old Brand with a strong equity and purpose. In 2023, we launched a ...

Harley-Davidson

Consumer Insights Lead

Milwaukee, WI · On-site

Oversees projects and shares progress reports and timelines in order to inform management of ... insight * Global perspective and understanding, thinking across borders and cultures with an innate ...

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All JobsConsumer Insight Manager Jobs

Consumer Insight Manager information

See salary details

$53K

$97.1K

$133.5K

How much do consumer insight manager jobs pay per year?

As of Jun 25, 2026, the average yearly pay for consumer insight manager in the United States is $97,136.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $108,500.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Consumer Insight Manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How much does an insights manager earn?

An insights manager typically earns between $70,000 and $120,000 annually, depending on experience, industry, and location. They often have skills in data analysis, market research, and tools like SQL or Tableau, which can influence salary levels.

What does a Consumer Insight Manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a Consumer Insight Manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

How much does a consumer insight manager make at Disney?

A consumer insight manager at Disney typically earns between $80,000 and $120,000 annually, depending on experience, location, and level within the company. The role often requires skills in data analysis, market research, and familiarity with tools like SQL or Tableau.

How much does a customer insights analyst earn?

A customer insights analyst typically earns between $55,000 and $85,000 annually, depending on experience, location, and industry. Entry-level roles may start lower, while experienced analysts with advanced skills in data analysis and tools like SQL or Tableau can earn higher salaries.

What does a consumer insights manager do?

A consumer insights manager analyzes data from surveys, focus groups, and market research to understand consumer behaviors and preferences. They use this information to help companies develop marketing strategies, improve products, and identify new market opportunities, often utilizing tools like statistical software and data visualization. Strong analytical skills and knowledge of market research methods are essential for this role.
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Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in the United States as of June 2026, with employment types broken down into 88% Full Time, and 12% Part Time. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $97,136 per year, or $46.7 per hour.

Manager, Consumer Insights

Mike's Hard

Chicago, IL • On-site

$100K - $125K/yr

Full-time

Medical, Retirement, PTO

Posted 8 days ago

Job description

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we've grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike's Hard Lemonade, and Cayman Jack.
This role is responsible for creating, leading, and executing the US consumer insights learning agenda and translating deep human understanding into clear guidance to drive consumer, business, brand, innovation and portfolio decision-making in the USA. The role acts as the consumer expert, ensuring the consumer perspective is embedded at every step.
Accountabilities:
  • Design robust, best-in-class consumer insights learning plans that meet the needs of US & Global marketing teams
  • Independently manage and ensure flawless execution of consumer research
  • Manage various research methodologies and sources at one time, with keen ability to translate data and key learnings into insights
  • Provide strategic thought leadership to the marketing organization, including development & management of US consumer targets and key brand insights
  • Co-lead brand health tracking and marketing measurement in the USA
  • Measure US ad campaigns, including development, validation, and effectiveness
  • Provide innovation insight support as needed and support new launch performance measurement

Key Metrics & Financial Targets:
  • Brand/Company Volume & Sales
  • Brand Equity & Health
  • Household penetration

Own:
  • Managing and reporting of US Consumer insights, research, brand health, and campaign measurement

Influence:
  • US and Global brand planning/strategy, commercial excellence, innovation, and shopper marketing

Veto:
  • US marketing activities not in line with consumer strategy

Critical Stakeholders & Relationships:
  • US + Global Marketing teams
  • Innovation team, Category Insights, DCOE

Qualification, Education, & Experience:
  • Bachelor's Degree & 5-7 years of insights experience, Alc/Bev or CPG preferred
  • Experience with conducting custom consumer research and creating data stories using syndicated scan & panel data (such as Numerator or Circana

Skills Needed To Be Successful:
  • Qualitative and quantitative consumer research methodologies
  • Screener + Survey development
  • Presentation, project management, and storytelling

What You Will Learn In This Role:
  • Multifaceted Insights expertise and leadership
  • Exposure and influence on Marketing and Innovation's pursuit to envision, define, and scale brands.

Compensation:
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions' location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
  • Competitive annual salary $100,000 to $125,000 in Chicago, IL
  • Bonus plan designed to recognize company performance and individual contributions
  • Comprehensive health and welfare benefits
  • Company matching 401(k) contributions
  • Paid time off including annual leave, paid sick time and holidays
  • Extensive opportunities for training, development, and career growth

At Mark Anthony, we exist to Unearth the Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:
Best in Our CraftWe set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously CuriousWe stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With HumilityWe bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly DisruptiveWe disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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