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Consumer Insight Manager Jobs in Kentucky (NOW HIRING)

Sazerac Company

Marketing Insights Manager

Louisville, KY · On-site

$90K - $134K/yr

Lead the design and delivery of consumer, shopper, and market insights across the Sazerac spirits ... Manage external research partners and vendors, including agency selection, briefing, and quality ...

Sazerac Company

Marketing Insights Manager

Louisville, KY · Remote

$90K - $134K/yr

As the Marketing Insights Manager , you will play a critical role in developing consumer, shopper and market insights across the Sazerac spirits portfolio for the US market. You will be a true ...

Korbel

Effective leadership, consumer insight, and a project management process will be crucial. This role will play a pivotal role in shaping the future of Brown-Forman's RTD portfolio. What You Can Expect

Korbel

As Senior Brand Manager, Tequila Herradura, you will hold a pivotal leadership role shaping the ... Consumer Insight & Strategy * Oversee consumer insights, market research, and competitive ...

Earn Haus

Consumer Insights Analyst

Pleasureville, KY · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

Earn Haus

Consumer Insights Analyst

Jamestown, KY · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

Earn Haus

Consumer Insights Analyst

Oneida, KY · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

Earn Haus

Consumer Insights Analyst

Bryants Store, KY · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

Earn Haus

Consumer Insights Analyst

Denniston, KY · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

Earn Haus

Consumer Insights Analyst

Loyall, KY · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

Earn Haus

Consumer Insights Analyst

Mozelle, KY · Remote

$20/hr

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Earn Haus

Consumer Insights Analyst

Glencoe, KY · Remote

$20/hr

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Earn Haus

Consumer Insights Analyst

Paint Lick, KY · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

Earn Haus

Consumer Insights Analyst

Blackey, KY · Remote

$20/hr

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Earn Haus

Consumer Insights Analyst

Jonancy, KY · Remote

$20/hr

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Earn Haus

Consumer Insights Analyst

Willisburg, KY · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

Earn Haus

Consumer Insights Analyst

Smith Mills, KY · Remote

$20/hr

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Earn Haus

Consumer Insights Analyst

Adams, KY · Remote

$25/hr

Online Survey takers come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more! There ...

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Consumer Insight Manager information

See Kentucky salary details

$46K

$84.4K

$115.9K

How much do consumer insight manager jobs pay per year?

As of Jun 11, 2026, the average yearly pay for consumer insight manager in Kentucky is $84,365.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,500.00 and $94,200.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Consumer Insight Manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How much does an insights manager earn?

An insights manager typically earns between $70,000 and $120,000 annually, depending on experience, industry, and location. They often have skills in data analysis, market research, and tools like SQL or Tableau, which can influence salary levels.

What does a Consumer Insight Manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a Consumer Insight Manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

How much does a consumer insight manager make at Disney?

A consumer insight manager at Disney typically earns between $80,000 and $120,000 annually, depending on experience, location, and level within the company. The role often requires skills in data analysis, market research, and familiarity with tools like SQL or Tableau.

How much does a customer insights analyst earn?

A customer insights analyst typically earns between $55,000 and $85,000 annually, depending on experience, location, and industry. Entry-level roles may start lower, while experienced analysts with advanced skills in data analysis and tools like SQL or Tableau can earn higher salaries.

What does a consumer insights manager do?

A consumer insights manager analyzes data from surveys, focus groups, and market research to understand consumer behaviors and preferences. They use this information to help companies develop marketing strategies, improve products, and identify new market opportunities, often utilizing tools like statistical software and data visualization. Strong analytical skills and knowledge of market research methods are essential for this role.
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Consumer Insight Manager jobs near you
Marketing Insights Manager

Marketing Insights Manager

Sazerac Company

Louisville, KY • On-site

$90K - $134K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 28 days ago

Sazerac rating

8.2

Company rating: 8.2 out of 10

Based on 32 frontline employees who took The Breakroom Quiz

56th of 381 rated food and drinks producers

Job description

Sazerac Company Overview
Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton's, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram's V.O., Myers's, Goldschläger, Parrot Bay, 99 Brand, Svedka, BuzzBallz, and Platinum Vodka.
We're proud of our award-winning culture and distilleries. Our Louisville office has been named one of the "Best Places to Work in Kentucky" four times, and our Buffalo Trace Distillery has earned the title of "world's most award-winning distillery" through the dedication of our craftsmen for well over 200 years. Whether you're a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.
Job Description/Responsibilities
As the Marketing Insights Manager, you will play a critical role in developing consumer, shopper and market insights across the Sazerac spirits portfolio for the US market. You will be a true partner to the Brand, Innovation, Creative, Media, and Category teams. The role is to integrate primary research, syndicated sources and sales data and to translate these data into actionable recommendations that drive brand growth, innovation and commercial decision-making.
What You'll Do:
  • Lead the design and delivery of consumer, shopper, and market insights across the Sazerac spirits portfolio for the US (all brands and categories)
  • Build a holistic view using multiple data sources (Kantar, YouGov, IWSR, Mintel, Nielsen) and translate into clear, actionable recommendations
  • Partner with Brand, Innovation, Creative, Media, Category teams to optimize brand strategies, innovation pipeline and support key commercial decisions
  • Manage external research partners and vendors, including agency selection, briefing, and quality control, ensuring best-in-class delivery

Qualifications/Requirements
Required:
  • Bachelor's degree in business, marketing, market research or related fields
  • 3+ years relevant experience in consumer insights / market research
  • Proven ability to translate insights into commercial outcomes
  • Strong analytical tools (power bi, excel, statistics) experience

Preferred:
  • Alcohol / beverage category knowledge with experience in cpg / fmcg industry in the us market
  • Stakeholder management across all levels with ability to influence decision-making
  • Ability to manage multiple projects and meet deadlines

Culture and Benefits:
Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.
The annual salary range for this role is $90,000 - $134,000. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.
Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
What's Next:
After you apply, a recruiter will review your application and reach out to qualified candidates. Selected candidates will follow our interview process, which may include a phone screen, hiring manager interview, and panel interviews with business leaders. There may be additional steps or assessments throughout the process dependent on the position. Applicants who are not selected to move through the process, at any stage, will be notified via email.
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