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Consumer Insight Manager Jobs in Kentucky (NOW HIRING)

Effective leadership, consumer insight, and a project management process will be crucial. This role will play a pivotal role in shaping the future of Brown-Forman's RTD portfolio. What You Can Expect

... working with consumer insights and commercial analytics to identify opportunities and develop ... Support the Senior Brand Manager on product and lifestyle photoshoots, contributing to planning ...

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

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Showing results 1-20

Consumer Insight Manager information

See Kentucky salary details

$46K

$84.4K

$115.9K

How much do consumer insight manager jobs pay per year?

As of Jul 24, 2026, the average yearly pay for consumer insight manager in Kentucky is $84,365.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,500.00 and $94,200.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Consumer Insight Manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a Consumer Insight Manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a Consumer Insight Manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
What are popular job titles related to Consumer Insight Manager jobs in Kentucky? For Consumer Insight Manager jobs in Kentucky, the most frequently searched job titles are:
Infographic showing various Consumer Insight Manager job openings in Kentucky as of July 2026, with employment types broken down into 1% As Needed, 79% Full Time, 18% Part Time, and 2% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $84,365 per year, or $40.6 per hour.
Shopper Insights Manager

Shopper Insights Manager

Heaven Hill Brands

Louisville, KY • On-site

Full-time

Posted 22 days ago


Heaven Hill Brands rating

8.9

Company rating: 8.9 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

14th of 401 rated food and drinks producers


Job description

Job Description: This position may be based in our Louisville, KY office or performed remotely by candidates residing in the greater Chicago, IL market. Periodic travel to our Louisville headquarters will be required for remote employees based on business needs. What the Role Is The Shopper Insights Manager will be responsible for helping drive category growth and strengthen retailer partnerships across Heaven Hill’s portfolio of brands. This role will operate as a key extension of the broader insights function, helping shape the strategic learning and storytelling for enterprise and commercial priorities. The Manager will serve as a strategic partner to Sales, Marketing, Commercial Planning and Finance teams by translating shopper, consumer, category and retail insights into actionable business recommendations. The role will support both proactive strategic initiatives and responsive business needs across brands, channels, customers and commercial teams. This role is focused on leading the development of compelling category stories, retailer-specific insights and data-driven strategies that drive growth across on-premise and off-premise channels. Ideal experience combines strong analytical capabilities, storytelling expertise, retailer understanding, and strategic thinking to influence stakeholders and retail partners. How You Will Spend Your Time? Shopper & Category Insights LeadershipServe as a strategic thought partner and subject matter expert on shopper behavior, category and consumer trends, retail dynamics, and market opportunities.Develop actionable shopper and category insights that drive business growth across assigned channels, customers, and brands.Build and activate annual shopper and category learning agendas aligned with commercial and brand priorities.Translate complex data into clear, compelling narratives that support retailer and internal business decisions.Identify emerging shopper, channel, and competitive trends to uncover opportunities for assortment, merchandising, pricing, promotion, and display optimization.Collaborate with Sales, Marketing, Shopper Marketing, Commercial Strategy, and Finance/Rev Man teams to embed shopper and category insights into business planning.Develop retailer-specific category growth stories and insight-based selling narratives that support Joint Business Planning and commercial priorities; to inform retailer presentations, line reviews, and category strategy development. Business Partnership & Internal Client SupportServe as a trusted insights partner to Brand Marketing, Sales, Commercial Strategy, Revenue Management, Finance, and Shopper Marketing teams.Manage a dynamic mix of proactive strategic initiatives and reactive/ad hoc business requests, balancing speed, rigor, and business impact.Partner with the Senior Director, Consumer Insights to prioritize learning agendas, support evolving business needs, and ensure alignment to enterprise priorities.Consult with cross-functional stakeholders to identify insight needs, frame business questions, and deliver actionable recommendations that influence decision-making.Support organizational capability building by helping teams better leverage shopper, category, and consumer insights in planning and execution. Data Analytics & Insight DevelopmentIntegrate, analyze and synthesize multiple data sources, including syndicated, shopper, and behavioral and customer data to uncover actionable business opportunities and develop commercially relevant recommendationsUtilize data sources such as NielsenIQ, Numerator, IWSR, NABCA, SipSource and eCommerce analytics.Integrate qualitative and quantitative insights to develop holistic shopper and category stories. Cross-Functional CollaborationInfluence strategic decisions through persuasive storytelling, strong analytics, and business acumen.Build strong relationships with retailer partners, distributors, syndicated data providers, and agency partners.Foster a culture of curiosity, collaboration, and continuous improvement.Respond to time-sensitive commercial and customer requests with clear, actionable insights and recommendations.Balance long-term category and shopper learning priorities with near-term business opportunities and stakeholder needs. Who You Are… Required Skills and Experience:Bachelor’s degree in Marketing, Business, Analytics, Economics, Statistics, or related field.Minimum 5 years of experience in shopper insights, category management, sales analytics, commercial strategy, or related CPG functions.Strong experience accessing and analyzing syndicated data sources including NielsenIQ/CircanaIRI, Numerator, retailer POS, loyalty, and panel data.Experience building category reviews, retailer selling stories, and actionable business recommendations.Demonstrated ability to independently execute shopper and category analyses, develop retailer-facing recommendations, and manage cross-functional projects.Strong analytical, problem-solving, and strategic thinking capabilities.Excellent communication, presentation, and storytelling skills.Demonstrated ability to influence cross-functional teams, stakeholders and external retail partners.Ability to manage multiple priorities in a fast-paced environment. Valued but not Required Skills and Experience:Beverage alcohol industry experience strongly preferred.Experience working directly with major retail customers across grocery, mass, club, convenience, or eCommerce channels.Experience with advanced analytics, data visualization, and dashboarding tools such as Tableau, Power BI, SQL, Python, or Excel modeling. Physical Requirements While performing duties of job, the employee is occasionally required to:Stand; walk; use hands and fingers to handle, or feel objects, and use a computer; reach with hands and armsLift and/or move up to 20 pounds BenefitsPaid Vacation11 Paid HolidaysHealth, Dental & Vision eligibility from day oneFSA/HSA401K matchEAPMaternity/Paternity Leave In Chicago, the expected compensation range for this role is between $115,000 - 125,000. Actual starting pay may differ based on non-discriminatory factors including, but not limited to, geographic location, experience, skills, specialty, and education. Heaven Hill and its affiliates are committed to fostering a diverse workforce as an Equal Employment Opportunity company. We invite applications from candidates of all backgrounds, without regard to race, religion, color, sex, sexual orientation, natural origin, gender identity or expression, age, disability, veteran status, or any other legally protected characteristic.

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