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Consumer Insight Manager Jobs in Boston, MA (NOW HIRING)

Primark

Consumer Insights Manager

Boston, MA · On-site

Lead consumer insight projects from end to end, aligning research activities with business ... Agency and budget management with ability to build relationships, work in partnership with research ...

Primark

Consumer Insights Manager

Boston, MA

Lead consumer insight projects from end to end, aligning research activities with business ... Agency and budget management with ability to build relationships, work in partnership with research ...

Primark

Consumer Insights Manager

Boston, MA · On-site

Lead consumer insight projects from end to end, aligning research activities with business ... Agency and budget management with ability to build relationships, work in partnership with research ...

Panera Bread

Analyst, Consumer Insights

Newton, MA · On-site

$83K - $100K/yr

Analyst, Consumer Insights Job Purpose Panera is seeking a highly motivated Analyst, Consumer ... Manage research projects from initial briefing through final recommendations, working closely with ...

Panera Bread

Senior Manager, Culinary Insights

Newton, MA · On-site

$136K - $163K/yr

Senior Manager, Culinary Insights Position Overview The Menu & Innovation Consumer Insights Senior ... Consumer Insights Leadership * Lead the end-to-end insights agenda for menu strategy, culinary ...

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Consumer Insight Manager information

See Boston, MA salary details

$57.6K

$105.5K

$145K

How much do consumer insight manager jobs pay per year?

As of Aug 26, 2026, the average yearly pay for consumer insight manager in Boston, MA is $105,529.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,900.00 and $117,900.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What are popular job titles related to Consumer Insight Manager jobs in Boston, MA?

For Consumer Insight Manager jobs in Boston, MA, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Manager jobs in Boston, MA look for?

The top searched job categories for Consumer Insight Manager jobs in Boston, MA are:

What cities near Boston, MA are hiring for Consumer Insight Manager jobs?

Cities near Boston, MA with the most Consumer Insight Manager job openings:

Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Boston, MA as of August 2026, with employment types broken down into 100% Full Time. Highlights an 85% In-person, and 15% Remote job distribution, with an average salary of $105,529 per year, or $50.7 per hour.

Consumer Insights Manager

Boston, MA • On-site

Primark
Retail • 10K+ employees

7.1

Company rating: 7.1 out of 10

Based on 59 frontline employees who took The Breakroom Quiz

16th of 104 rated fashion retailers

Good employer

Recommended by students

Recommended by parents

Learn more about Primarkexternal

Full-time

Re-posted 7 days ago

Job description

Company Description
USA - Consumer Insights Manager
Location: Boston, MA (Flex - 3 days in office)
Position Summary: We are looking for an innovative, dynamic and strategic leader to serve as the Consumer Insights Manager for the US. This role is essential in informing, measuring and validating our US marketing and business strategies. This individual will build a deep understanding of Primark's existing customers and priority growth audiences and lead the development of a customer insights framework.
As a core member of our Marketing and Communications team, this role will work closely with Financial Planning, Product, Retail, Commercial and Enterprise Leaders to shape the strategic business and brand goals for the US. This marketing role reports into the US Marketing Lead and will also collaborate very closely with the Global Consumer Insights team.
This is an exciting opportunity for a data-obsessed, marketing savvy, results-driven professional to craft our customer narrative and shape our strategies for US growth.
Job Description
What You'll Do Consumer Insights Manager
Narrative Building & Market Intelligence
  • Build a deep understanding of Primark's current and future customers and translate those insights into actions that drive business objectives.
  • Establish a clear, compelling and data driven customer narrative that serves as the reference point for functional stakeholders and senior leaders.
  • Provide ongoing intelligence on the retail landscape, consumer sentiment, shopping behavior, market trends, competitors, and brand performance.
  • Translate customer insights into actionable recommendations for growth and differentiation to the Product, Marketing, Retail, and Customer Experience teams.
  • Develop and maintain insight dashboards, trend reports, and competitive intelligence updates for business stakeholders.

Brand & Customer Experience Insights
  • Leverage new and existing brand health and customer experience measurement programs to identify opportunities to drive brand and business objectives.
  • Monitor brand awareness, consideration, affinity, and perception across customer segments and connect brand metrics to business performance, marketing effectiveness, and commercial outcomes.
  • Lead consumer insight projects from end to end, aligning research activities with business priorities and strategic objectives.
  • Translate business questions into research objectives and appropriate qualitative and quantitative methodologies and synthesize research findings into clear recommendations and compelling narratives that drive action.

Data & Insight Tools
  • Leverage syndicated research sources, customer data, and industry intelligence to deepen understanding of U.S. consumers.
  • Evaluate new data sources, technologies, and research solutions that can strengthen Primark's consumer intelligence capabilities.
  • Develop business cases for new insight investments, linking recommendations to strategic and commercial outcomes.
  • Build scalable processes for sharing insights and increasing organizational understanding of customers and market trends.

What You'll Get
We're committed to your success and will provide you with an onboarding period in Primark's other U.S. trading areas. Here, you'll be empowered to succeed. As we rapidly expand across the globe, we'll give you the tools that you need to excel. We'll also offer you competitive benefits and work life balance - we know your life outside of the store is important.
Qualifications
What You'll Bring
Qualifications & Preferred Experience
  • 8 -10+ years of experience with a proven record of managing quantitative and qualitative insight studies for a fashion or consumer brand.
  • Qualified in all main quantitative and qualitative research techniques with the knowledge of when/how to apply different methodologies.
  • Agency and budget management with ability to build relationships, work in partnership with research agencies, trouble-shoot effectively, spend efficiently, and communicate accountability.
  • Skilled at storytelling and contextualizing results with the ability to interpret data, analyze research and articulate the implications of insights and trends.
  • Highly organized with strong project management skills.
  • Experience working as part of a wider global insights team is a strong plus.
  • Demonstrated ability in assessing and constructively challenging working methods to create improvements in processes and results and showing initiative to propose new directions, solutions and concepts.
  • Proven ability to navigate multi-stakeholder environments with strong interpersonal skills to work cross-functionally and generate 'buy-in' from internal and external stakeholder groups.
  • Ability to clearly articulate work both verbally and produce high-quality, relevant and impactful insight deliverables including reports, presentations and facilitate meetings and workshops.
  • Ability to travel as needed for market visits, conferences and internal meetings (domestic & international) - 20% of the time.

Additional Information
Excited? Good. Because it's energising to put your skills to work, in a growing global business committed to helping people express themselves - and feel a sense of belonging.
We encourage all our people to grow, learn, and develop, and we can't wait to see how you'll positively impact colleagues in this role Consumer Insights Manager . Apply to join as a and be welcomed to the world of Primark.
The pay range for this role is: 117,000 to 150,000
This is a good faith estimate of the minimum and maximum we would pay for this role at the time of this posting. The base pay rate offered will account for internal equity and may vary depending on the candidate's geographic region of work, job-related knowledge, skills, and experience, among other factors.
Our fashion isn't one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together. Excited? Good. There's real accountability and ownership here as you shape your store, team's futures, and steer sales. It's energizing to put your skills to work, in a growing local and global business committed to helping people express themselves- and feel a sense of belonging. Because you thrive outside your comfort zone. Apply today to start your Primark journey!
Primark is an equal opportunity employer. Primark does not discriminate against applicants or employees on the basis of race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information, or any other characteristic protected by law. Primark is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment. To request reasonable accommodation to participate in the job application or interview process, please email USACareers@primark.com with your request. This email is not for general employment inquiries or correspondence. We will only respond to those requests that are related to accessibility of the online application system due to a disability.

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