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Consumer Insight Manager Jobs in Boston, MA (NOW HIRING)

Crocs

Consumer & Brand Insights Manager

Westwood, MA · On-site

$115K - $125K/yr

In this role, you'll build and evolve deep consumer insight across both brands -from segmentation ... Consumer & Brand Insights Manager Salary or Pay Range: $115,000 - $125,000 Pay offered will vary ...

Crocs

Consumer & Brand Insights Manager

Westwood, MA

$115K - $125K/yr

In this role, you'll build and evolve deep consumer insight across both brands -from segmentation ... Consumer & Brand Insights Manager Salary or Pay Range: $115,000 - $125,000 Pay offered will vary ...

Welch's

Manager of Consumer Insights

Waltham, MA · Hybrid

The Manager of Consumer Insights will join the Welch's Brand & Innovation team on the journey to refresh and revitalize a 150-year old Brand with a strong equity and purpose. In 2023, we launched a ...

Welch's

Manager of Consumer Insights

Waltham, MA · Hybrid

The Manager of Consumer Insights will join the Welch's Brand & Innovation team on the journey to refresh and revitalize a 150-year old Brand with a strong equity and purpose. In 2023, we launched a ...

Tjx

Senior Manager of Consumer Insights

Framingham, MA · Hybrid

The Senior Manager of Consumer Insights will join a growing, collaborative and critical team ... They demonstrate strong analytics and insight generation, business sense and strategic influencing ...

SharkNinja

Product Manager - Robotics

Needham, MA · On-site

The Product Manager - Robotics will lead the technical roadmap for the company's robot portfolio, ensuring product specifications align with consumer insights and market opportunities.

City Year

Insights Manager

Boston, MA · On-site

Act as the resident expert on key consumer target groups including millenials, parents, donors ... insight * Excellent written and oral communication skills required * Ability to work well with ...

BRUNT Workwear

Product Manager - Apparel

Reading, MA · On-site

Align Consumer Insights, Planning, Sourcing, and Design before development kicks off, ensuring the ... Manage line planning, pricing strategy, proto review, and line close selection across Bottoms and ...

Panera Bread

Senior Manager, Culinary Insights

Newton, MA · On-site

$136K - $163K/yr

Senior Manager, Culinary Insights Position Overview The Menu & Innovation Consumer Insights Senior ... Consumer Insights Leadership * Lead the end-to-end insights agenda for menu strategy, culinary ...

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All JobsConsumer Insight JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in Boston, MA

Consumer Insight Manager information

See Boston, MA salary details

$57.6K

$105.5K

$145K

How much do consumer insight manager jobs pay per year?

As of Jun 14, 2026, the average yearly pay for consumer insight manager in Boston, MA is $105,516.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,900.00 and $117,900.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Consumer Insight Manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How much does an insights manager earn?

An insights manager typically earns between $70,000 and $120,000 annually, depending on experience, industry, and location. They often have skills in data analysis, market research, and tools like SQL or Tableau, which can influence salary levels.

What does a Consumer Insight Manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a Consumer Insight Manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

How much does a consumer insight manager make at Disney?

A consumer insight manager at Disney typically earns between $80,000 and $120,000 annually, depending on experience, location, and level within the company. The role often requires skills in data analysis, market research, and familiarity with tools like SQL or Tableau.

How much does a customer insights analyst earn?

A customer insights analyst typically earns between $55,000 and $85,000 annually, depending on experience, location, and industry. Entry-level roles may start lower, while experienced analysts with advanced skills in data analysis and tools like SQL or Tableau can earn higher salaries.

What does a consumer insights manager do?

A consumer insights manager analyzes data from surveys, focus groups, and market research to understand consumer behaviors and preferences. They use this information to help companies develop marketing strategies, improve products, and identify new market opportunities, often utilizing tools like statistical software and data visualization. Strong analytical skills and knowledge of market research methods are essential for this role.
What are popular job titles related to Consumer Insight Manager jobs in Boston, MA? For Consumer Insight Manager jobs in Boston, MA, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Manager jobs in Boston, MA look for? The top searched job categories for Consumer Insight Manager jobs in Boston, MA are:
What cities near Boston, MA are hiring for Consumer Insight Manager jobs? Cities near Boston, MA with the most Consumer Insight Manager job openings:
Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Boston, MA as of June 2026, with employment types broken down into 100% Full Time. Highlights an 85% In-person, and 15% Remote job distribution, with an average salary of $105,516 per year, or $50.7 per hour.
Consumer & Brand Insights Manager

Consumer & Brand Insights Manager

Crocs

Westwood, MA • On-site

$115K - $125K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 14 days ago

Crocs rating

6.8

Company rating: 6.8 out of 10

Based on 62 frontline employees who took The Breakroom Quiz

26th of 102 rated fashion retailers

Job description

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.
Overview
At Crocs, Inc., we are seeking a Manager, Consumer & Brand Insights to lead and manage the development of a best-in-class consumer insights function across the Crocs and HEYDUDE brands.
Help us put the consumer at the center of everything we do. In this role, you'll build and evolve deep consumer insight across both brands-from segmentation and behaviors to brand and competitive positioning-and turn it into clear actions that guide strategy, product, marketing, and commercial choices. You'll partner with teams across the business and continuously improve how we gather and use insights globally.
What You'll Do
  • Fuel Strategy: Own and evolve the global consumer and brand insights ecosystem-brand tracking, segmentation, and behavior analysis-to inform long-term strategy and near-term decisions.
  • Drive Impact: Build a clear, enterprise-wide understanding of consumers' needs, motivations, barriers, and purchase drivers, turning insight into practical actions that move the business forward.
  • Lead Change: Design and continuously improve dashboards, reporting, and insight tools that drive adoption, clarity, and measurable impact across teams.
  • Think Ahead: Proactively identify trends, opportunities, and risks across consumer segments, brand health, and competitive dynamics, translating them into clear strategic recommendations.
  • Connect & Influence: Act as a trusted thought partner to marketing, product, and commercial teams-embedding insights into planning, decision-making, and execution.
  • Act with Ownership: Lead external research partners and platforms, ensuring strong methodologies, high data quality, and effective use of modern and AI-enabled tools.
  • Raise the Bar: Drive innovation and continuous improvement in how consumer insights are captured, analyzed, and activated across the organization.
  • Enable Others: Serve as the central point of contact for consumer and brand insights, supporting key initiatives such as campaign measurement, product innovation, and go-to-market strategy.

What You'll Bring to the Table
  • Five (5)+ years of experience in market research with a focus on brand health tracking; with previous experience in retail/consumer products/footwear
  • Bachelor's degree or equivalent experience in business, marketing, or related field; Advanced degree in mathematics or statistics and/or extensive experience in market research/consumer insights within research firms, agencies, or brands preferred. Proficient in MS office (Word, Excel and PowerPoint)
  • Turn complex data into clear, practical insights that shape real business decisions
  • Deep experience with consumer research (surveys, segmentation, analytics) and knowing when to use the right approach
  • Comfortable using modern insights and visualization tools, including AI-enabled platforms (e.g., Excel, Tableau, Power BI)
  • Self-starter with a bias for action-takes ownership, moves work forward, and navigates ambiguity with confidence
  • Strong storyteller and collaborator who partners across teams and influences senior leaders

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Consumer & Brand Insights Manager
Salary or Pay Range: $115,000 - $125,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate

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