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Consumer Insight Manager Jobs in Boston, MA (NOW HIRING)

Hasbro

Associate Brand Manager - Games

Boston, MA · On-site

$94K - $122K/yr

At Hasbro, you work with an amazing team to develop products grounded in consumer insights and find ... You'll help to manage the global product development and marketing processes, line planning ...

CarGurus

Senior Manager, Product Marketing

Boston, MA

$131K - $172K/yr

Role Overview We are looking for a Senior Manager of Product Marketing to lead product marketing for CarGurus' consumer products, consumer insights, and differentiated value proposition. You will ...

Nike

Senior Manager Design, Brand Concepts

Boston, MA · On-site

$294K/yr

Working upstream, we translate emerging cultural signals, creator insights, and consumer behaviors ... WHO YOU'LL WORK WITH As our Senior Manager Design, Brand Concepts, you will lead a small team which ...

Campbell's

Category Manager - Albertsons

Boston, MA · On-site

Develop customer-specific presentations of relevant consumer insights, competitive responses, and ... Use JDA/Blue Yonder space management tools to create compliant, shopper-centric planograms

Earn Haus

Consumer Insights Analyst

Dracut, MA · On-site

$20/hr

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Earn Haus

Consumer Insights Analyst

Cambridge, MA · On-site

$20/hr

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

Earn Haus

Consumer Insights Analyst

Nonantum, MA · On-site

$20/hr

Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!

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All JobsConsumer Insight JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in Boston, MA

Consumer Insight Manager information

See Boston, MA salary details

$57.7K

$105.8K

$145.5K

How much do consumer insight manager jobs pay per year?

As of Jul 28, 2026, the average yearly pay for consumer insight manager in Boston, MA is $105,837.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,200.00 and $118,200.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Consumer Insight Manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a Consumer Insight Manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a Consumer Insight Manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
What are popular job titles related to Consumer Insight Manager jobs in Boston, MA? For Consumer Insight Manager jobs in Boston, MA, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Manager jobs in Boston, MA look for? The top searched job categories for Consumer Insight Manager jobs in Boston, MA are:
What cities near Boston, MA are hiring for Consumer Insight Manager jobs? Cities near Boston, MA with the most Consumer Insight Manager job openings:
Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Boston, MA as of July 2026, with employment types broken down into 100% Full Time. Highlights an 85% In-person, and 15% Remote job distribution, with an average salary of $105,837 per year, or $50.9 per hour.
Product Manager - Apparel

Product Manager - Apparel

BRUNT Workwear

North Reading, MA • On-site

Full-time

Posted 29 days ago

Job description

Job Summary:
BRUNT Workwear is a fast-growing workwear brand dedicated to improving the standards of apparel for tradesmen and women. They are seeking a strategic Product Manager to lead the Bottoms, Denim, and Outerwear business units, overseeing the full product lifecycle and ensuring products meet the needs of trade workers.
Responsibilities:
• Own the commercial lifecycle of all assigned Bottoms, Denim, and Outerwear styles from initial brief through post-launch analysis
• Drive seasonal milestone tracking and hold all cross-functional partners accountable to deadlines
• Proactively flag margin, timing, or positioning risks with clear tradeoffs and solutions
• Monitor sell-through and margin KPIs, translating data into actionable growth plans that keep our trade worker consumer at the center
• Build comprehensive seasonal briefs grounded in the real needs of trade workers covering consumer use case, durability requirements, functional features, performance standards, and target costs
• Work closely with Category leadership to ensure seasonal
• Within the Bottoms category, lead the strategic development and expansion of our Denim classification, identifying the right fits, fabrics, and washes that meet the demands of the job site
• Align Consumer Insights, Planning, Sourcing, and Design before development kicks off, ensuring the trade worker's voice is present from day one
• Serve as the primary commercial point of contact for vendors through development
• Validate pricing inputs and margin assumptions with Finance before leadership review
• Serve as day-to-day commercial lead across Insights, Design, Sourcing, and Creative
• Own prep and facilitation of all product reviews decisions documented, next steps clearly assigned
• Partner with Technical Design during fit sessions to ensure products meet the physical demands of trade work mobility, durability, and safety compliance where applicable
• Lead competitive analysis and consumer research to identify white space in the workwear market understanding what trade workers need but aren't finding in today's assortment
• In partnership with Consumer Insights, use job site sessions, customer feedback, and sales data to inform seasonal product positioning and Denim category growth
• Manage line planning, pricing strategy, proto review, and line close selection across Bottoms and Outerwear
• Own post-launch recaps what resonated with our trade consumer, where we missed, and how we improve
Qualifications:
Required:
• 4-7+ years in product management, merchandising, or a commercial apparel role, vertical brand or workwear experience strongly preferred
• Genuine understanding of or passion for the trade worker consumer their lifestyle, demands, and what they expect from their gear
• Deep understanding of retail math: IMU, sell-through, and margin modeling
• Proficiency in Microsoft and Google office platforms
• Strong analytical skills able to synthesize consumer, sales, and market data into actionable product refinements
• Natural communicator comfortable turning complex data into clear narratives for leadership, vendors, and internal teams
• Highly organized, self-directed, and energized by a fast-paced seasonal calendar
Preferred:
• Familiarity with denim product development fabrication, construction, and wash development a plus
• Experience with PLM software or similar product development tools preferred
• Knowledge of distribution channel complexity DTC, retail, wholesale, and omni-channel dynamics
Company:
BRUNT Workwear is a consumer brand that provides work boots and clothing. Founded in 2020, the company is headquartered in Boston, USA, with a team of 51-200 employees. The company is currently Growth Stage.

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