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Consumer Insight Manager Jobs in Boston, MA (NOW HIRING)

TruRoots

Senior Associate Brand Manager

Dedham, MA · On-site

$89K - $116K/yr

Senior Associate Brand Manager Location: Dedham, MA (Headquarters) Are you a creative CPG marketer ... Consumer-focused thinking and ability to develop creative materials tied to consumer insights ...

Wellness Pet

Associate Brand Manager

Burlington, MA · Hybrid

$86K - $124K/yr

As an Associate Brand Manager, you will cultivate and leverage consumer and category insights to ... Help ideate a consumer insight-driven pipeline then lead cross-functional teams and projects to ...

Wellness Pet Company

Associate Brand Manager

Burlington, MA · On-site

$86K - $124K/yr

As an Associate Brand Manager, you will cultivate and leverage consumer and category insights to ... Help ideate a consumer insight-driven pipeline then lead cross-functional teams and projects to ...

SharkNinja

Marketing Manager, Shark Home

Needham, MA

Partner with Consumer Insights to test and validate messaging, storytelling, and creative assets ... Manage creative development workflows, including timelines, approvals, and adherence to established ...

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All JobsConsumer Insight JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in Boston, MA

Consumer Insight Manager information

See Boston, MA salary details

$57.7K

$105.8K

$145.5K

How much do consumer insight manager jobs pay per year?

As of Aug 6, 2026, the average yearly pay for consumer insight manager in Boston, MA is $105,837.00, according to ZipRecruiter salary data. Most workers in this role earn between $87,200.00 and $118,200.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
What are popular job titles related to Consumer Insight Manager jobs in Boston, MA? For Consumer Insight Manager jobs in Boston, MA, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Manager jobs in Boston, MA look for? The top searched job categories for Consumer Insight Manager jobs in Boston, MA are:
What cities near Boston, MA are hiring for Consumer Insight Manager jobs? Cities near Boston, MA with the most Consumer Insight Manager job openings:
Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Boston, MA as of July 2026, with employment types broken down into 100% Full Time. Highlights an 85% In-person, and 15% Remote job distribution, with an average salary of $105,837 per year, or $50.9 per hour.

Associate Director, Consumer Omnichannel Strategy, Psoriatic Arthritis

Takeda

Cambridge, MA • On-site

Full-time

Dental, Vision, Life, Retirement, PTO

Re-posted yesterday

Job description

By clicking the "Apply" button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda's Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.

Job Description

Join Takeda as Associate Director, Consumer Omnichannel Strategy, Psoriatic Arthritis of our Cambridge, MA office. The Associate Director, Consumer Omnichannel Strategy, Psoriatic Arthritis (PsA) is responsible for building a consumer ecosystem and marketing strategy for an upcoming launch and subsequent growth. This role owns the strategic design of the consumer journey for psoriatic arthritis patients across owned platforms, CRM, data, experience tools, and full-funnel digital media across paid and owned channels.

This role reports to the Director, Consumer Omnichannel Marketing & Media and partners closely with Brand Marketing, as well as cross-functional Center of Excellence teams, including Marketing & Content Enablement (MCE) team, Data, Digital & Technology, Insights & Analytics, Sales, Patient Services, Market Access, and agency partners.

This leader will be a champion of Takeda's culture and values, translating brand strategy and consumer insights into seamless, compliant, and data-driven omnichannel experiences that educate, engage, and empower patients. The ideal candidate pairs strong consumer, digital, and media expertise with curiosity, adaptability, and a forward-looking mindset that embraces AIto drive efficiency and innovation.

How you will contribute:

  • Design and build the end-to-end consumer digital patient journey for psoriatic arthritis across owned platforms, including websites, CRM, email, SMS, and experience tools (e.g., patient onboarding, doctor finder, eligibility tools, salesforce marketing cloud consumer journeys).
  • Lead development and launch of the patient website, associated tools, and CRM database.
  • Translate brand strategy into personalized journeys that guide patients through decision-making and conversion funnels.
  • Define website structure, UX/UI flows, and SEO/GEO strategy to maximize relevance, engagement, and conversion.
  • Lead CRM strategy and build of brand's Salesforce Marketing Cloud instance
  • Lead consumer digital media strategy across channels including programmatic, display, paid social, CTV/television, OLV, paid search, point-of-care, and emerging platforms.
  • Translate brand strategies into channel plans, audience targeting approaches, creative formats, and measurement frameworks.
  • Launch and own branded social media presence (e.g., Instagram, Facebook, TikTok, YouTube) and lead consumer social content strategy spanning branded content and disease education.
  • Partner with agencies to develop consumer digital content & media strategy
  • Collaborate with the Influencer Marketing Lead to develop influencer and ambassador strategies aligned with disease community insights and consumer psychographics.
  • Ensure digital media and content strategies are fully integrated with owned platforms and CRM to deliver a cohesive omnichannel experience.

Minimum Requirements/Qualifications

  • Bachelor's degree required, MBA preferred
  • Experience working in pharmaceutical, healthcare, or other highly regulated industries required.
  • 7+ years of experience in consumer digital marketing, omnichannel marketing, digital media, CRM, growth marketing, or related fields required.
  • Demonstrated experience building and optimizing omnichannel customer journeys and conversion funnels required.
  • Strong experience with digital media planning, buying, and optimization across paid channels.
  • Experience managing brand social media channels.
  • Experience with CRM platforms, segmentation, automation, and lifecycle marketing (e.g., Salesforce Marketing Cloud).
  • Experience with analytics and measurement tools (e.g., Google Analytics, Tableau).
  • Solid understanding of UX/UI principles, SEO/GEO, behavioral analytics, and digital performance optimization.
  • Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals.
  • Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs.
  • Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions.
  • A courageous leader who drives change with clarity and conviction, even in the face of ambiguity, resistance, or conflicting priorities.
More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

USA - MA - Cambridge - Kendall Square - 500

U.S. Base Salary Range:

$154,400.00 - $242,550.00


The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

LocationsUSA - MA - Cambridge - Kendall Square - 500Worker TypeEmployeeWorker Sub-TypeRegularTime TypeFull time

Job Exempt

YesIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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