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Consumer Insight Manager Jobs in Boston, MA (NOW HIRING)

Senior Associate Brand Manager

Dedham, MA · On-site

$89K - $116K/yr

Senior Associate Brand Manager Location: Dedham, MA (Headquarters) Are you a creative CPG marketer ... Consumer-focused thinking and ability to develop creative materials tied to consumer insights ...

Product Manager - Robotics Needham, MA Shape the Future of Home Robotics Home robotics is one of ... Defining and iterating product specifications that balance consumer insight, market opportunity ...

Partner with Consumer Insights to test and validate messaging, storytelling, and creative assets ... Manage creative development workflows, including timelines, approvals, and adherence to established ...

Associate Brand Manager - Fans

Needham, MA

$94K - $122K/yr

Associate Brand Manager About Us SharkNinja is a global product design and technology company, with ... Consumer Insights: To leverage research to understand unmet needs and optimize messaging. Sales ...

Partner with Consumer Insights to test and validate messaging, storytelling, and creative assets ... Manage creative development workflows, including timelines, approvals, and adherence to established ...

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Showing results 1-20

Consumer Insight Manager information

See Boston, MA salary details

$57.6K

$105.5K

$145K

How much do consumer insight manager jobs pay per year?

As of Jul 14, 2026, the average yearly pay for consumer insight manager in Boston, MA is $105,523.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,900.00 and $117,900.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Consumer Insight Manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a Consumer Insight Manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a Consumer Insight Manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
What are popular job titles related to Consumer Insight Manager jobs in Boston, MA? For Consumer Insight Manager jobs in Boston, MA, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Manager jobs in Boston, MA look for? The top searched job categories for Consumer Insight Manager jobs in Boston, MA are:
What cities near Boston, MA are hiring for Consumer Insight Manager jobs? Cities near Boston, MA with the most Consumer Insight Manager job openings:

Senior Associate Brand Manager

TruRoots

Dedham, MA • On-site

$89K - $116K/yr

Full-time

Posted 17 days ago


Job description

Senior Associate Brand Manager

Location: Dedham, MA (Headquarters)

Are you a creative CPG marketer and expert project manager with a passion for better-for-you food and beverages? Do you excel at flexing between roll-up-your-sleeves execution and outside-the-box problem solving? Do you thrive in a fast-paced, start-up culture where you can truly own brand initiatives from inception to launch? Then TruRoots may be the place for you!

TruRoots Company is a private equity backed CPG food and beverage company with thriving, category-leading brands consumers love. We’re focused on accelerating growth through expanding our brand portfolios, which include R.W. Knudsen Family juices, Santa Cruz Organic beverages and applesauces and TruRoots grains. We’re seeking a passionate, high-energy, outside-the-box Senior Associate Brand Manager who can flawlessly manage multiple projects and lead cross-functional teams to assist in achieving company objectives.

As Senior Associate Brand Manager, you'll be responsible for overseeing multiple projects from start to finish, including branded innovation, packaging graphics updates, digital shelf management, brand health and market trend analysis and sales support materials development, among others. You will also play a key role in assisting with overall high-level brand strategy and will partner closely with marketing, sales, finance, R&D, supply chain and operations peers.

To succeed in this dynamic fast-paced environment, the right candidate must be a quick-thinker, direct communicator, highly organized with a steadfast attention to detail, flexible and self-motivated. We need someone who is driven, acts fast, is highly analytical and thinks like an owner; you must be a proactive and creative problem-solver always thinking several steps ahead.

Skills Needed:

  • Proven experience in project planning and management, with a keen focus on building timelines, setting milestones and tracking to on-time completion
  • Ability to lead and collaborate with cross-functional teams, including sales, R&D, supply chain, finance and operations
  • Analytically minded and able to translate data into insights into activation with syndicated data experience (IRI, Nielsen, SPINs, 84.51)
  • Consumer-focused thinking and ability to develop creative materials tied to consumer insights, brand positioning and company objectives
  • Solid inter-personal and communication skills, highly organized, self-motivated and detail oriented

Ideal Candidate Profile:

  • 3+ years of experience in brand management, marketing or related roles, preferably within Consumer-Packaged Goods (CPG) or beverage industry
  • Bachelor’s degree in business/marketing or related field (MBA not required)
  • Proven experience in project planning and management
  • Experience with syndicated data analysis (SPINS, IRI, Nielsen, 84.51, Numerator)
  • Strong presentation skills and ability to adapt storytelling to different audiences
  • Prior experience with better-for-you, challenger, startup or private equity backed brands a plus
  • Consumer-insight focused with keen eye for consumer and design trends
  • Proficient with Microsoft Suite (Word, Excel, PowerPoint, etc.)

Equal Employment Opportunity

TruRoots Company provides equal employment opportunities (EEO) to all employees and applicants without regard to race, sex, color, religion, gender, sexual orientation or preference, gender identity or expression, national origin or ethnicity, age, marital status, pregnancy, genetic information, disability, or veteran status, in accordance with applicable federal, state and local laws.

Equal Employment Opportunity

TruRoots is an equal-opportunity employer. We are committed to ensuring equal employment opportunities for all employees and applicants for employees and applicants for employment without regard to race, color, religion, sex, natural origin, age, disability, sexual orientation, gender identity, or any other characteristics protected by applicable law.

In compliance with federal and state employment laws, TruRoots prohibits discrimination against employees and applicants based on these protective characteristics. This policy applies to all aspects of employment including recruitment, hiring, promotion, transfer compensation, benefits, training, and termination.

We are dedicated to creating a diverse and inclusive work environment where all employees are treated with dignity, respect, and fairness. Our commitment to diversity extends beyond compliance with the law. It is integral to our culture and central to our success as an organization.

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