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Consumer Insight Analyst Jobs in Boston, MA (NOW HIRING)

Crocs

Consumer & Brand Insights Manager

Westwood, MA · On-site

$115K - $125K/yr

In this role, you'll build and evolve deep consumer insight across both brands -from segmentation ... Deep experience with consumer research (surveys, segmentation, analytics) and knowing when to use ...

Crocs

Consumer & Brand Insights Manager

Westwood, MA

$115K - $125K/yr

In this role, you'll build and evolve deep consumer insight across both brands -from segmentation ... Deep experience with consumer research (surveys, segmentation, analytics) and knowing when to use ...

Welch's

Manager of Consumer Insights

Waltham, MA · Hybrid

We are seeking a dynamic Insights professional to join our team as a Manager of Consumer Insights ... Excellent analytical skills and the ability to translate "consumer learning" into actionable ...

Welch's

Manager of Consumer Insights

Waltham, MA · Hybrid

We are seeking a dynamic Insights professional to join our team as a Manager of Consumer Insights ... Excellent analytical skills and the ability to translate "consumer learning" into actionable ...

Tjx

Senior Manager of Consumer Insights

Framingham, MA · Hybrid

They demonstrate strong analytics and insight generation, business sense and strategic influencing ... Envision and lead consumer insights work for two key TJX brands (such as segmentation, brand ...

Earn Haus

Consumer Insights Analyst

Newton Highlands, MA · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Boston, MA · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Peabody, MA · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Lynn, MA · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Chestnut Hill, MA · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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All JobsConsumer Insight Analyst JobsConsumer Insight Analyst Jobs in Boston, MA

Consumer Insight Analyst information

See Boston, MA salary details

$43

$53

$61

How much do consumer insight analyst jobs pay per hour?

As of Jun 14, 2026, the average hourly pay for consumer insight analyst in Boston, MA is $53.18, according to ZipRecruiter salary data. Most workers in this role earn between $48.27 and $58.22 per hour, depending on experience, location, and employer.

How much does a customer insights analyst earn?

A customer insights analyst typically earns between $60,000 and $85,000 annually, depending on experience, location, and industry. Entry-level roles may start around $50,000, while experienced analysts with advanced skills in data analysis and tools like SQL or Tableau can earn over $100,000.

What jobs in the US pay 300,000 a year?

For a Consumer Insight Analyst, earning $300,000 annually is uncommon and typically requires senior-level experience, advanced skills in data analysis and market research, and often a leadership role within a large organization. High-paying roles in related fields may include senior market research directors, data science executives, or management positions in consumer insights at major corporations. Such salaries are usually achieved through a combination of experience, specialized expertise, and sometimes performance bonuses or stock options.

What Is the Job of a Consumer Insight Analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What does a consumer insights analyst do?

A consumer insights analyst studies consumer behavior and preferences to help companies understand their target market. They analyze data from surveys, focus groups, and sales to identify trends and inform marketing strategies, often using tools like Excel, SPSS, or Tableau. Their work supports product development, branding, and customer engagement efforts.

What are the key skills and qualifications needed to thrive as a Consumer Insight Analyst, and why are they important?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What do you need to be a consumer insights analyst?

To become a consumer insights analyst, you typically need a bachelor's degree in marketing, business, statistics, or a related field. Strong analytical skills, proficiency with data analysis tools like Excel or SPSS, and the ability to interpret consumer data are essential for this role.

What are some common challenges Consumer Insight Analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.

What does a Consumer Insight Analyst do?

A Consumer Insight Analyst is responsible for collecting, analyzing, and interpreting data about consumers' behaviors, preferences, and attitudes. Their primary goal is to help companies understand their target audience to improve products, services, and marketing strategies. They use various research methods, such as surveys, focus groups, and data analytics, to uncover trends and insights. These findings are then communicated to stakeholders to guide business decisions and strategy.
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Consumer Insight Analyst jobs near you
Consumer Insights Opportunities at SharkNinja

Consumer Insights Opportunities at SharkNinja

SharkNinja

Needham, MA

Other

Posted 20 days ago

Job description

We're looking for a curious, motivated Consumer Insights Analysts to join our fast-paced team in the future! This is not a current opening however we are eager to find upcoming talent! 

In this role, you'll help bring the consumer voice into every stage of product development-supporting research design, analyzing consumer data, and collaborating with cross-functional teams to translate insights into action.

At SharkNinja, you won't just support products that transform everyday life-you'll grow in a high-performance, innovation-driven culture where your curiosity and contributions matter. If you're ready to roll up your sleeves, dig into data, and help create the next big thing in consumer products, we'd love to hear from you. Apply now and help shape what's next.

Essential Functions:

  • Assist in leading the development and execution of robust qualitative and quantitative research plans to uncover consumer needs, category trends, and whitespace opportunities that inform product innovation and business strategy.
  • Help develop and masters an understanding of research tools, knowing when each is applicable or new methods are needed-including surveys, discussion guides, and stimuli-while managing both internal and external research partners to ensure high-quality, timely insights.
  • Translate complex consumer feedback into clear, compelling insights and recommendations that influence product roadmaps, positioning strategies, and experience design.
  • Identify emerging consumer behaviors and latent needs through primary and secondary research, connecting these to broader cultural and category trends to proactively shape early-stage product concepts.
  • Act as a strategic partner to Product Development, Marketing, and Design teams-contributing to cross-functional planning, insight activation workshops, and go-to-market development.
  • Assist in managing multiple projects simultaneously, prioritizing workstreams and mentoring junior team members to elevate the overall impact of the insights function.

Desired Skills and Experience:

  • Thrives in a hands-on, dynamic, agile environment.
  • Nimble with early-stage product development, taking a broader "consumer & business" stand to define new product directions with multifunctional partners.  
  • Effectively manages shifting priorities and resources. Understands that not all paths are defined and leverages his/ her experience to create" and add value.
  • Proficiency with consumer insight methodologies across Qualitative and Quantitative fields, with thought leadership to design new/creative methodologies to advance insights
  • Demonstrates empathy and patience to adapt style to his/her audience.
  • Attention to details and able to grasp the big picture.
  • Adept at presenting complex findings in an easy to understand and actionable way.
  • Builds understanding and trust with others by meeting commitments.
  • Identifies the needs & expectations of others (personal & business) and acts upon them.

Qualifications:

  • Minimum of a Bachelor's degree with a focus on Marketing, Psychology, or applicable quantitative discipline.
  • 2+ years of consumer research experience in both qualitative and quantitative research (Market Research Position).
  • Exposure to the CPG industry preferred.
  • Required: training and experience on moderating focus groups and one-on-one interviewing

Apply