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Consumer Insight Analyst Jobs in Boston, MA (NOW HIRING)

... consumer insights, market research, or related analytical and research-focused functions. * Lead ... the development and execution of custom retailer-specific research studies, including survey design ...

... consumer insights, market research, or related analytical and research-focused functions. * Lead ... the development and execution of custom retailer-specific research studies, including survey design ...

... insight that drives storytelling, campaign performance, and business outcomes. Due to our expanding ... Track cultural moments, emerging conversations, competitor activity, and consumer sentiment across ...

Senior Associate Brand Manager

Dedham, MA ยท On-site

$89K - $116K/yr

Consumer-focused thinking and ability to develop creative materials tied to consumer insights ... Experience with syndicated data analysis (SPINS, IRI, Nielsen, 84.51, Numerator) * Strong ...

Senior Associate Brand Manager

Dedham, MA ยท On-site

$89K - $116K/yr

Consumer-focused thinking and ability to develop creative materials tied to consumer insights ... Experience with syndicated data analysis (SPINS, IRI, Nielsen, 84.51, Numerator) * Strong ...

Develop customer-specific presentations of relevant consumer insights, competitive responses, and new item/category selling strategies * Lead comprehensive planogram insights and assortment analysis ...

Showing results 41-60

Consumer Insight Analyst information

See Boston, MA salary details

$43

$53

$61

How much do consumer insight analyst jobs pay per hour?

As of Aug 6, 2026, the average hourly pay for consumer insight analyst in Boston, MA is $53.18, according to ZipRecruiter salary data. Most workers in this role earn between $48.27 and $58.22 per hour, depending on experience, location, and employer.

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.
What are popular job titles related to Consumer Insight Analyst jobs in Boston, MA? For Consumer Insight Analyst jobs in Boston, MA, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Analyst jobs in Boston, MA look for? The top searched job categories for Consumer Insight Analyst jobs in Boston, MA are:
Infographic showing various Consumer Insight Analyst job openings in Boston, MA as of July 2026, with employment types broken down into 73% Full Time, 3% Part Time, and 24% Contract. Highlights an 61% Physical, 5% Hybrid, and 34% Remote job distribution, with an average salary of $110,620 per year, or $53.2 per hour.

Senior Business Insights Analyst, Branch Network Distribution

Citizens

Westwood, MA โ€ข Hybrid

$110K - $135K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 3 days ago

New


Job description

Citizens Bank is undertaking a multiyear transformation of its retail branch network, shifting from a costfocused footprint to a performancedriven, growthoriented distribution model. The Senior Business Insights Analyst, Branch Network Distribution will play a central role in enabling that transformation.

This role is responsible for building and maintaining the core reporting, analytics, and management information used to measure and manage branch network performance. The analyst will develop insight across the banker, branch, market, and enterprise levels, translating complex data into clear, decisionready perspectives for senior leaders. Key stakeholders include the Head of Distribution Transformation, Head of the Retail Branch Network, and the Head of the Consumer Bank.

This is a handson analytical role with meaningful exposure to executive leadership, requiring both technical depth and strong business judgment.

Key Responsibilities

  • Network Performance Reporting & Insights
    • Design, build, and maintain a comprehensive suite of reporting and dashboards that measure branch network performance using leading and lagging indicators.
    • Develop performance views across multiple levels (banker, branch, market, enterprise) to support daytoday management and longterm strategic decisions.
    • Proactively identify trends, risks, and opportunities and translate findings into actionable insights for senior stakeholders.
  • Data Knowledge, Wrangling & Preparation
    • Develop deep understanding of branch, banker productivity, customer, and financial data domains.
    • Use advanced SQL and tools such as Alteryx (or equivalent) to source, cleanse, and prepare highquality analytical datasets.
    • Ensure consistency, accuracy, and clarity of metrics and definitions across reporting outputs.
  • Business Intelligence & Tool Expertise
    • Build and maintain semantic data models that enable efficient, scalable reporting and analysis.
    • Leverage multiple BI and visualization tools to deliver intuitive, decisionready insights.
    • Continuously improve automation, performance, and usability of reporting assets.
  • Business Partnering & Influence
    • Serve as a trusted analytical partner to Distribution and Consumer Bank leadership.
    • Anticipate stakeholder questions and frame insights to support effective decisionmaking.
    • Provide thoughtful, datadriven recommendations with clear implications and tradeoffs.
  • People & Project Leadership
    • Lead analytical initiatives endtoend, including scoping, work planning, execution, and delivery.
    • Develop project plans, manage timelines, and provide clear status updates to stakeholders.
    • Mentor and coach junior analysts, helping elevate overall analytical capability.
  • Executive Communication
    • Produce polished, executiveready materials including presentations, memos, and summaries.
    • Distill complex analyses into concise narratives tailored to senior leadership audiences.
  • Ways of Working & Continuous Improvement
    • Operate independently with strong ownership and accountability for outcomes.
    • Identify and implement process improvements to increase speed, accuracy, and scalability.
    • Thoughtfully adopt GenAI tools to enhance analytical productivity while maintaining rigor and governance.

Qualifications

  • 5+ years of experience in analytics, business intelligence, or a related role; financial services or retail banking experience preferred.
  • Advanced SQL proficiency; handson experience with Alteryx or similar data preparation tools strongly preferred.
  • Strong experience with BI and visualization platforms and semantic modeling concepts.
  • Demonstrated ability to translate complex data into clear insights for senior leaders.
  • Experience leading projects and mentoring junior team members.
  • Bachelor's degree in Business, Finance, Economics, Analytics, or a related field; advanced degree a plus.

Leadership & Soft Skills

  • Insightdriven - anticipates questions, connects dots, and delivers analysis that informs action.
  • Technically strong - combines analytical rigor with practical execution.
  • Executiveready communicator - translates complexity into clear, concise, decisionfocused messages.
  • Selfdirected - takes ownership, prioritizes effectively, and operates with minimal oversight.
  • Collaborative - builds strong relationships across functions and contributes positively to team outcomes.

Continuously curious - actively develops new skills and explores better ways to deliver insight and impact.

  • Preferred Qualifications
    • Master's Degree in Business Administration

Hours & Work Schedule

  • Hours per Week: 40
  • Work Schedule: Monday - Friday
  • Hybrid: 4 days per week onsite, 1 day remote

Pay Transparency

The salary range for this position is $110,000 - $135,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience.

We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens' paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits .

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague's or a dependent's reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

Equal Employment and Opportunity Employer

Job Applicant Data Privacy Policy

Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.