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Consumer Insight Analyst Jobs in Boston, MA (NOW HIRING)

Panera Bread

Senior Manager, Culinary Insights

Newton, MA · On-site

$136K - $163K/yr

Consumer Insights Leadership * Lead the end-to-end insights agenda for menu strategy, culinary ... Leverage advanced analytics, segmentation, and need-state frameworks to deepen understanding of ...

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Consumer Insight Analyst information

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How much do consumer insight analyst jobs pay per hour?

As of Aug 6, 2026, the average hourly pay for consumer insight analyst in Boston, MA is $53.18, according to ZipRecruiter salary data. Most workers in this role earn between $48.27 and $58.22 per hour, depending on experience, location, and employer.

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.
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Consumer Insight Analyst jobs near you
Infographic showing various Consumer Insight Analyst job openings in Boston, MA as of July 2026, with employment types broken down into 73% Full Time, 3% Part Time, and 24% Contract. Highlights an 61% Physical, 5% Hybrid, and 34% Remote job distribution, with an average salary of $110,620 per year, or $53.2 per hour.

Associate Director, Consumer Omnichannel Strategy, Psoriatic Arthritis

Takeda

Cambridge, MA • On-site

Full-time

Dental, Vision, Life, Retirement, PTO

Re-posted yesterday

Job description

By clicking the "Apply" button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda's Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.

Job Description

Join Takeda as Associate Director, Consumer Omnichannel Strategy, Psoriatic Arthritis of our Cambridge, MA office. The Associate Director, Consumer Omnichannel Strategy, Psoriatic Arthritis (PsA) is responsible for building a consumer ecosystem and marketing strategy for an upcoming launch and subsequent growth. This role owns the strategic design of the consumer journey for psoriatic arthritis patients across owned platforms, CRM, data, experience tools, and full-funnel digital media across paid and owned channels.

This role reports to the Director, Consumer Omnichannel Marketing & Media and partners closely with Brand Marketing, as well as cross-functional Center of Excellence teams, including Marketing & Content Enablement (MCE) team, Data, Digital & Technology, Insights & Analytics, Sales, Patient Services, Market Access, and agency partners.

This leader will be a champion of Takeda's culture and values, translating brand strategy and consumer insights into seamless, compliant, and data-driven omnichannel experiences that educate, engage, and empower patients. The ideal candidate pairs strong consumer, digital, and media expertise with curiosity, adaptability, and a forward-looking mindset that embraces AIto drive efficiency and innovation.

How you will contribute:

  • Design and build the end-to-end consumer digital patient journey for psoriatic arthritis across owned platforms, including websites, CRM, email, SMS, and experience tools (e.g., patient onboarding, doctor finder, eligibility tools, salesforce marketing cloud consumer journeys).
  • Lead development and launch of the patient website, associated tools, and CRM database.
  • Translate brand strategy into personalized journeys that guide patients through decision-making and conversion funnels.
  • Define website structure, UX/UI flows, and SEO/GEO strategy to maximize relevance, engagement, and conversion.
  • Lead CRM strategy and build of brand's Salesforce Marketing Cloud instance
  • Lead consumer digital media strategy across channels including programmatic, display, paid social, CTV/television, OLV, paid search, point-of-care, and emerging platforms.
  • Translate brand strategies into channel plans, audience targeting approaches, creative formats, and measurement frameworks.
  • Launch and own branded social media presence (e.g., Instagram, Facebook, TikTok, YouTube) and lead consumer social content strategy spanning branded content and disease education.
  • Partner with agencies to develop consumer digital content & media strategy
  • Collaborate with the Influencer Marketing Lead to develop influencer and ambassador strategies aligned with disease community insights and consumer psychographics.
  • Ensure digital media and content strategies are fully integrated with owned platforms and CRM to deliver a cohesive omnichannel experience.

Minimum Requirements/Qualifications

  • Bachelor's degree required, MBA preferred
  • Experience working in pharmaceutical, healthcare, or other highly regulated industries required.
  • 7+ years of experience in consumer digital marketing, omnichannel marketing, digital media, CRM, growth marketing, or related fields required.
  • Demonstrated experience building and optimizing omnichannel customer journeys and conversion funnels required.
  • Strong experience with digital media planning, buying, and optimization across paid channels.
  • Experience managing brand social media channels.
  • Experience with CRM platforms, segmentation, automation, and lifecycle marketing (e.g., Salesforce Marketing Cloud).
  • Experience with analytics and measurement tools (e.g., Google Analytics, Tableau).
  • Solid understanding of UX/UI principles, SEO/GEO, behavioral analytics, and digital performance optimization.
  • Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals.
  • Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs.
  • Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions.
  • A courageous leader who drives change with clarity and conviction, even in the face of ambiguity, resistance, or conflicting priorities.
More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

USA - MA - Cambridge - Kendall Square - 500

U.S. Base Salary Range:

$154,400.00 - $242,550.00


The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

LocationsUSA - MA - Cambridge - Kendall Square - 500Worker TypeEmployeeWorker Sub-TypeRegularTime TypeFull time

Job Exempt

YesIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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