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Consumer Insight Manager Jobs in Columbus, OH (NOW HIRING)

Wendy's

Manager - Culinary Innovation

Dublin, OH · On-site

$105K - $184K/yr

Manage formulation, testing, and optimization of new products and processes to drive profitable ... Research and interpret culinary trends, competitive offerings, and consumer insights. * Ensure ...

Wendy's

Manager - Culinary Innovation

Dublin, OH · On-site

$105K - $184K/yr

Manage formulation, testing, and optimization of new products and processes to drive profitable ... Research and interpret culinary trends, competitive offerings, and consumer insights. * Ensure ...

Deloitte

Editor, Consumer Industry

Columbus, OH · On-site

Editor, Consumer Industry - Senior Specialist | Deloitte Insights Deloitte Insights is Deloitte ... Excellent stakeholder management and interpersonal skills, including the confidence to interact ...

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All JobsConsumer Insight JobsConsumer Insight Manager JobsConsumer Insight Manager Jobs in Columbus, OH

Consumer Insight Manager information

See Columbus, OH salary details

$49.5K

$90.8K

$124.7K

How much do consumer insight manager jobs pay per year?

As of Aug 5, 2026, the average yearly pay for consumer insight manager in Columbus, OH is $90,759.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,700.00 and $101,400.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
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Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Columbus, OH as of July 2026, with employment types broken down into 1% As Needed, 80% Full Time, 17% Part Time, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $90,759 per year, or $43.6 per hour.

Sr. Manager, Consumer Insights

Bob Evans Foods

New Albany, OH • On-site

Full-time

Posted 24 days ago

Job description

Business Unit Overview
About Bob Evans Farms, Inc.
For over 75 years, Bob Evans Farms has delivered delicious, quick-to-table, farm-inspired food that makes mealtime a little bit easier and a lot more delicious. We're proud to be the No. 1-selling refrigerated dinner sides*, including many varieties of wholesome, feel-good favorites such as mashed potatoes and macaroni & cheese, sold in grocery stores across the country. We're also a leading producer and distributor of sausage and egg products including liquid eggs. In addition to our flagship Bob Evans® brand, our product portfolio includes Simply Potatoes®, Egg Beaters® and Owens® Sausage. Bob Evans Farms is based in Columbus, Ohio, and is owned by Post Holdings, Inc., a consumer-packaged goods holding company. For more information about Bob Evans Farms, Inc., visit www.bobevansgrocery.com.
Responsibilities
The Senior Manager, Consumer Insights serves the important role of representing the voice of our consumers. Through collaborative partnership with Brand Management, R&D, Sales and Senior Leadership this individual will identify growth opportunities and translate insights into measurable business results. The role combines consumer research, analytics, trend analysis, innovation support and strategic planning expertise.
Utilizing a blend of thoughtful and innovative methods, the Senior Manager orchestrates primary research and integrates findings with learning from other sources to support both high-level strategy and tactical decision-making throughout the organization.
  • Provide foresight into consumer behavior that could impact the performance of our food categories in the future.
  • Deepen organizational understanding of today's dinner and breakfast meal occasions, corresponding Jobs to Be Done and meaningful growth opportunities both within our existing portfolio's reach and beyond.
  • Establish close connectivity with 3rd party POS and Panel partners to identify marketplace opportunities on which to capitalize and risks to mitigate.
  • Explore and evaluate new consumer research technologies, methodologies and partners to enhance effectiveness, drive efficiency and enable speed.
  • Design and execute primary research to create and optimize communication content.
  • Drive successful innovation by developing insights-led platforms and concepts that grow our categories and business. Design and execute primary research, and mine and integrate syndicated sources and previous consumer understanding, to provide prioritization and direction for new product innovation, from idea generation to in-market evaluation.
  • Partner with Category Management to maximize insight extraction from our syndicated POS & panel data providers as well as expanded retailer-specific databases and analytics tools.
  • Provide foundational grounding on channel trends and shopper trends, observations, and insights; support sales partners on customer activation with consumer and shopper understanding gleaned from secondary sources and primary research.
  • Create learning plans that build knowledge and insight, leveraging learning from past research and syndicated sources, that focus on answering key business questions. Ensure research adopts the appropriate level of rigor to inform different business decisions and execute within timing and budget expectations.
  • Support a continual learning environment by raising the business team's consumer-centered analytic understanding of their business.
  • Brief external research partners to deliver actionable analyses and recommendations.
  • Provide clear, actionable recommendations and consulting for cross-functional partners to ensure activation of the learning.
  • Ensure appropriate use of findings and recommendations with business partners; offer coaching on how to think about the data when needed.
  • Create new methods or apply traditional methods and datasets in new ways.
  • Present insights to senior leaders in a clear, compelling and data-based business narrative.

Qualifications
Education and Experience:
Education Level:
  • Bachelor's Degree required, with social sciences or business, marketing and statistics background preferred.
  • Advanced degree such as an MBA with marketing or consumer research focus, or an MMR preferred.

Experience:
  • Minimum 10 years of experience in market research with a CPG company or food retailer.

Skills & Abilities:
  • Advanced ability to interpret and apply data to inform a business decision
  • Demonstrated skill in pulling insights from multiple sources and unexpected places to drive breakthrough understanding and action plans
  • Intellectual curiosity and a sense of creativity and exploration
  • Ability to creatively solve problems with available tools & ambiguous information
  • Advanced understanding of different statistical analyses and data manipulation; comfortable working with syndicated data (Nielsen/Circana)
  • Passion for staying up-to-date on insight industry topics and methodologies such as when and how to develop and use AI tools or different segmentation approaches
  • Ability to quickly learn and use new DIY survey tools and dashboards
  • Demonstrated skill in managing external agency partners and ability to drive deliverables with internal partners without formal authority
  • Ability to deliver deep consumer understanding in simple, story-like fashion to empower business decisions, at a level of detail befitting the audience (peers, partners, and senior leaders; 1-to-1, small group and large group settings)
  • Ability to drive and execute a learning agenda in a fluid environment
  • Solid communication and prioritization skills that build productive working relationships with cross-functional and external partners
  • Excellent project management skills and ability to work on multiple projects simultaneously
  • Ability to anticipate work needs and follow through with minimal directions
  • Must possess the ability to always maintain external confidentiality
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)

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