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Consumer Insight Manager Jobs (NOW HIRING)

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Consumer Insight Manager information

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$53K

$97.1K

$133.5K

How much do consumer insight manager jobs pay per year?

As of Aug 5, 2026, the average yearly pay for consumer insight manager in the United States is $97,136.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $108,500.00 per year, depending on experience, location, and employer.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
More about Consumer Insight Manager jobs
What cities are hiring for Consumer Insight Manager jobs? Cities with the most Consumer Insight Manager job openings:
Who are the top companies hiring for Consumer Insight Manager jobs? The top employers for Consumer Insight Manager jobs are:
What states have the most Consumer Insight Manager jobs? States with the most job openings for Consumer Insight Manager jobs include:
Infographic showing various Consumer Insight Manager job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 81% Full Time, 17% Part Time, and 1% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $97,136 per year, or $46.7 per hour.

Consumer Insights Manager- FSI

Sargento Foods

Plymouth, WI • On-site, Remote

Full-time

Medical, Dental, Vision, Retirement

Posted 19 days ago


Sargento rating

9.2

Company rating: 9.2 out of 10

Based on 23 frontline employees who took The Breakroom Quiz

3rd of 434 rated food and drinks producers


Job description

Proactive business partner responsible for leading consumer, category, customer, and competitive analysis for the Food Service & Ingredients (FSI) business unit. This role translates data and research into actionable insights that support strategic planning, customer growth, and innovation priorities.

Your Story.

Proactive business partner responsible for leading consumer, category, customer, and competitive analysis for the Food Service & Ingredients (FSI) business unit. This role translates data and research into actionable insights that support strategic planning, customer growth, and innovation priorities.

Your Passion. Our Culture.

At Sargento, you work for a company you believe in, with a family of people who believe in you.  Our culture stems from a simple premise: Hire good people and treat them like family.  At Sargento, you can make decisions based on how they affect people as well as the long-term health of our company.  You will be encouraged to make a meaningful difference in the community, in the company and in your career.  With diverse experiences and tools to learn and develop, you can transform your aspirations into reality.  If you’re ready for the right place to belong and grow your career, you can find it here.

Benefits that set us apart.

  • Comprehensive medical including Fertility, Adoption benefits, Dental, and Vision Insurance
  • Remote ½ day Fridays
  • Onsite Health & Wellness Center
  • Employer 401K contribution in the top 1% of the nation
  • Relocation Assistance
  • Tuition Assistance
  • Access to Employee Store

What You Do.  

  • Consumer, Customer, and Market Insights
    • Lead analysis and synthesis of consumer, customer, category, competitive, culinary, and marketplace information using custom primary research, syndicated data, secondary sources, and industry trends.
    • Identify, size, and prioritize growth opportunities by translating findings into actionable recommendations, business cases, and compelling insights stories that support FSI business objectives.
    • Maintain strong connectivity with Consumer Products (CP) business unit Insights partners to exchange relevant consumer, category, and marketplace learning and assess implications for FSI business decisions and opportunities.
  • Business Strategy & Planning
    • Serve as a core member of assigned business team, providing insights leadership to support customer strategies, innovation initiatives, business planning, and growth priorities. Partners with Sales, Marketing, Innovation, Culinary, R&D, Finance, and Sales Planning to align recommendations and drive execution.
    • Leads the Insights contribution to the annual FSI operating plan, situation assessment, and long-range planning processes by synthesizing consumer, customer, category, marketplace, and competitive learning into actionable business recommendations.
    • Acts as a strategic thought partner to FSI leadership and business team by identifying opportunities, prioritizing initiatives, and influencing decisions that support sustainable growth and organizational objectives.
    • Lead data synthesis for FSI reporting using all available syndicated data sources.  Recommend metrics that define customer and product performance success specific to division objectives.
    • Partners closely with Sales Planning to support annual planning, forecasting, performance management, customer prioritization, and business reviews.
  • Research Management & Capability Development
    • Manage research suppliers, budgets, timelines, and resources to ensure effective project execution and delivery of business objectives.
    • Identify and evaluate new research methodologies, data sources, suppliers, and analytical approaches to strengthen insight quality and business impact.
    • Develop training and support adoption of insights tools, resources, and best practices across functions to maximize business application and value.
  • Occasional travel up to 20% required.

Your Education and Experience.

  • Bachelor’s degree required
  • Master’s degree (MA/MS or MBA) preferred
  • 5+ years of experience in market research with a consumer packaged-goods manufacturer.
  • B2B experience preferred
  • Proficient in Microsoft Word, Excel, PowerPoint, and Syndicated data analysis
  • IRI/Nielsen, NPD Group, Innova, Datassential

Our Story.

With over 2,400+ employees and net sales of nearly $1.8 billion, Sargento is a family-owned company that has been a leader in cheese for more than 70 years.  We created the world’s first, successful pre-packaged sliced and shredded natural cheeses.  Sargento is based in Plymouth, Wisconsin, where we manufacture and market shredded, sliced and snack natural cheese products, as well as ingredients and sauces.  Sargento is known for the exceptional quality of our products and for product design, packaging and merchandising innovations that have transformed our industry.

To learn more about our culture and values, please visit our website at https://careers.sargento.com/us/en.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.Employment Type: FULL_TIME

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About Sargento

Sourced by ZipRecruiter

Industry

Food and drink manufacturing

Company size

1,001 - 5,000 Employees

Headquarters location

Plymouth, WI, US

Year founded

1953