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Consumer Insight Analyst Jobs (NOW HIRING)

Tatcha

Manager, Consumer Insights

San Francisco, CA · On-site

$100K - $115K/yr

... insight and designed to drive meaningful growth. Key Responsibilities Consumer & Market Research ... Partner with analytics and external partners to help interpret MMM, attribution, and performance ...

FanDuel

Consumer Insights Manager

New York, NY · On-site

Proactively identify insight opportunities tied to launch performance, promotional strategy, player ... Synthesize findings across custom research, internal analytics, and syndicated data to deliver ...

FanDuel

Consumer Insights Manager

New York, NY

Proactively identify insight opportunities tied to launch performance, promotional strategy, player ... Synthesize findings across custom research, internal analytics, and syndicated data to deliver ...

Crocs

Consumer & Brand Insights Manager

Broomfield, CO · On-site

$115K - $125K/yr

In this role, you'll build and evolve deep consumer insight across both brands -from segmentation ... Deep experience with consumer research (surveys, segmentation, analytics) and knowing when to use ...

Crocs

Consumer & Brand Insights Manager

Westwood, MA · On-site

$115K - $125K/yr

In this role, you'll build and evolve deep consumer insight across both brands -from segmentation ... Deep experience with consumer research (surveys, segmentation, analytics) and knowing when to use ...

Crocs

Consumer & Brand Insights Manager

Westwood, MA · On-site

$115K - $125K/yr

In this role, you'll build and evolve deep consumer insight across both brands -from segmentation ... Deep experience with consumer research (surveys, segmentation, analytics) and knowing when to use ...

Welch's

Manager of Consumer Insights

Waltham, MA · Hybrid

We are seeking a dynamic Insights professional to join our team as a Manager of Consumer Insights ... Excellent analytical skills and the ability to translate "consumer learning" into actionable ...

Stand Together

Consumer Insights Manager

Arlington, VA · On-site

This is an opportunity for an experienced researcher who thrives at the intersection of strategy, analytics, ideal for someone who is intellectually curious and motivated to apply consumer insights ...

Welch's

Manager of Consumer Insights

Waltham, MA · Hybrid

We are seeking a dynamic Insights professional to join our team as a Manager of Consumer Insights ... Excellent analytical skills and the ability to translate "consumer learning" into actionable ...

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Consumer Insight Analyst information

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How much do consumer insight analyst jobs pay per hour?

As of Jun 12, 2026, the average hourly pay for consumer insight analyst in the United States is $50.06, according to ZipRecruiter salary data. Most workers in this role earn between $45.43 and $54.81 per hour, depending on experience, location, and employer.

How much does a customer insights analyst earn?

A customer insights analyst typically earns between $60,000 and $85,000 annually, depending on experience, location, and industry. Entry-level roles may start around $50,000, while experienced analysts with advanced skills in data analysis and tools like SQL or Tableau can earn over $100,000.

What jobs in the US pay 300,000 a year?

For a Consumer Insight Analyst, earning $300,000 annually is uncommon and typically requires senior-level experience, advanced skills in data analysis and market research, and often a leadership role within a large organization. High-paying roles in related fields may include senior market research directors, data science executives, or management positions in consumer insights at major corporations. Such salaries are usually achieved through a combination of experience, specialized expertise, and sometimes performance bonuses or stock options.

What Is the Job of a Consumer Insight Analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What does a consumer insights analyst do?

A consumer insights analyst studies consumer behavior and preferences to help companies understand their target market. They analyze data from surveys, focus groups, and sales to identify trends and inform marketing strategies, often using tools like Excel, SPSS, or Tableau. Their work supports product development, branding, and customer engagement efforts.

What are the key skills and qualifications needed to thrive as a Consumer Insight Analyst, and why are they important?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What do you need to be a consumer insights analyst?

To become a consumer insights analyst, you typically need a bachelor's degree in marketing, business, statistics, or a related field. Strong analytical skills, proficiency with data analysis tools like Excel or SPSS, and the ability to interpret consumer data are essential for this role.

What are some common challenges Consumer Insight Analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.

What does a Consumer Insight Analyst do?

A Consumer Insight Analyst is responsible for collecting, analyzing, and interpreting data about consumers' behaviors, preferences, and attitudes. Their primary goal is to help companies understand their target audience to improve products, services, and marketing strategies. They use various research methods, such as surveys, focus groups, and data analytics, to uncover trends and insights. These findings are then communicated to stakeholders to guide business decisions and strategy.
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Consumer Insight Analyst jobs near you
Manager, Consumer Insights

Manager, Consumer Insights

Tatcha

San Francisco, CA • On-site

$100K - $115K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 days ago

Job description

Who We Are
Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means "skin-mind same root"-an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.
Job Summary
In this role, you will be a key champion of the consumer within the organization, leveraging a range of data sources to surface actionable insights that help business units deliver growth and build strong client relationships.
You will serve as a bridge between consumer data and strategy, translating findings into clear frameworks for marketing, innovation, and commercial teams. Your ability to identify what truly matters from the data will help ensure that business decisions are grounded in insight and designed to drive meaningful growth.
Key Responsibilities
Consumer & Market Research
  • Lead the execution of custom quantitative and qualitative research studies to uncover consumer needs, validate hypotheses, test concepts and claims, and identify whitespace opportunities
  • Manage end-to-end research projects, including methodology development, survey design, vendor management, analysis, and synthesis of findings into actionable recommendations
  • Identify emerging consumer, category, and cultural trends to help inform innovation, messaging, and future growth opportunities
  • Leverage syndicated research, social listening, panel data, and primary research to identify evolving consumer behaviors and unmet needs
  • Support the development of consumer segmentation, journey mapping, and audience understanding initiative

Insights & Business Strategy
  • Partner closely with Brand Marketing, Product Marketing, Innovation, and Commercial teams to ensure initiatives are grounded in consumer insight and market understanding
  • Translate complex consumer data into clear insights and recommendations that support marketing, innovation, and commercial decision-making
  • Identify the "so what" behind the data and communicate findings in a clear, concise, and actionable way to cross-functional stakeholders
  • Apply insights to support decisions around positioning, messaging, targeting, product launches, and campaign strategy
  • Develop presentations, dashboards, and reporting tools that help make consumer insights accessible and actionable across teams
  • Support strategic growth initiatives by uncovering opportunities to strengthen acquisition, retention, and consumer engagement

Measurement & Analytics
  • Monitor brand health, consumer sentiment, and performance metrics to identify opportunities, risks, and shifts in consumer behavior
  • Support the development of KPI frameworks and measurement plans tied to marketing and business objectives
  • Partner with analytics and external partners to help interpret MMM, attribution, and performance measurement outputs
  • Help connect consumer insights to measurable business and marketing outcomes

Qualifications
  • 6+ years of experience managing performance marketing channels. Experience in beauty or luxury a plus - passion for beauty a must
  • Experience conducting custom research studies including concept, claims, and message testing
  • Experience with social listening and trend identification tools such as Brandwatch, Synthesio, or Meltwater
  • Familiarity with brand health tracking, purchase panel data, and syndicated research tools
  • Comfortable presenting insights and recommendations to cross-functional stakeholders and senior leadership
  • Strong project management skills with experience managing external research vendors and agency partners
  • Must be based in the San Francisco Bay Area and willing to work from our San Francisco HQ a minimum of two days per week

The Details
The expected base salary range for this position is $100,000 to $115,000. The exact base pay is determined by various factors including experience, skills, education, geographic location, and budget.
This position is also eligible for participation in the company discretionary bonus plan based on personal performance and company results. Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid time off, and paid holidays. #LI-BH1
Tatcha is committed to inclusion and belonging to drive its business results and create a better future for all employees, global consumers, partners, and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at careers@tatcha.com.
Applicants and employees are protected from discrimination under Federal law. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment during normal business hours at establishment by appointment.
Equal Opportunity Employer/Protected Veterans/Individuals with Disability.
Protect yourself against fraud and identity theft. It is always recommended to apply to our open positions directly via our career page located at www.tactcha.com/careers. Tatcha will never ask applicants for their financial or banking information prior to hire. If you have questions, please reach out to us directly at careers@tatcha.com.
Note: This job description is not exhaustive and may be amended to include other duties as assigned by the management team.

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