What You'll Bring to the Table * 10+ years of progressive experience in consumer insights, market research, strategy, analytics, or related disciplines * Significant experience in consumer products ...
What You'll Bring to the Table * 10+ years of progressive experience in consumer insights, market research, strategy, analytics, or related disciplines * Significant experience in consumer products ...
Analyst, Customer Insights BI
Boulder, CO · On-site
$95K - $140K/yr
Responsibilities The Consumer Insights Business Intelligence Analyst will own the backend data management, UPC-level database architecture, and PowerBI infrastructure that power Consumer Insights ...
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Analyst, Customer Insights BI
Boulder, CO · On-site
$95K - $140K/yr
Responsibilities The Consumer Insights Business Intelligence Analyst will own the backend data management, UPC-level database architecture, and PowerBI infrastructure that power Consumer Insights ...
Analyst, Customer Insights BI
$95K - $140K/yr
Primary Responsibilities The Consumer Insights Business Intelligence Analyst will own the backend data management, UPC-level database architecture, and PowerBI infrastructure that power Consumer ...
Analyst, Customer Insights BI
$95K - $140K/yr
Primary Responsibilities The Consumer Insights Business Intelligence Analyst will own the backend data management, UPC-level database architecture, and PowerBI infrastructure that power Consumer ...
Analyst, Customer Insights BI
Boulder, CO · On-site
$95K - $140K/yr
Primary Responsibilities The Consumer Insights Business Intelligence Analyst will own the backend data management, UPC-level database architecture, and PowerBI infrastructure that power Consumer ...
Analyst, Customer Insights BI
Boulder, CO · On-site
$95K - $140K/yr
Primary Responsibilities The Consumer Insights Business Intelligence Analyst will own the backend data management, UPC-level database architecture, and PowerBI infrastructure that power Consumer ...
Consumer Insights Analyst
Red Cliff, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Red Cliff, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Brush, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Brush, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Denver, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Denver, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Littleton, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Littleton, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Windsor, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Windsor, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Berthoud, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Berthoud, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Colorado Springs, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Colorado Springs, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Monte Vista, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Monte Vista, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Denver, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Denver, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Fort Collins, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Fort Collins, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Vona, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Vona, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Colorado Springs, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Colorado Springs, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Colorado Springs, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Colorado Springs, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Branson, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Branson, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Louisville, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Louisville, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Anton, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Anton, CO · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insight Analyst information
How much does a Customer Insights analyst earn?
A Customer Insights analyst typically earns between $60,000 and $90,000 annually, depending on experience, location, and industry. Entry-level roles may start around $50,000, while experienced analysts with advanced skills in data analysis and tools like SQL or Tableau can earn over $100,000.
What jobs in the US pay 300,000 a year?
For a Consumer Insight Analyst, earning $300,000 annually is uncommon and typically requires senior-level experience, advanced skills in data analysis and market research, and often a leadership role within a large organization. High salaries in this field are usually associated with executive positions, such as Director or Vice President of Consumer Insights, or roles in consulting firms with extensive client portfolios.
What Is the Job of a Consumer Insight Analyst?
A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.
What are the key skills and qualifications needed to thrive as a Consumer Insight Analyst, and why are they important?
To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.
What are some common challenges Consumer Insight Analysts face when translating research findings into actionable business recommendations?
Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.
What does a consumer insight analyst do?
A consumer insight analyst studies customer data and market trends to understand consumer behaviors and preferences. They analyze surveys, sales data, and social media to help companies improve products, marketing strategies, and customer experience, often using tools like Excel, SPSS, or Tableau. Strong analytical skills and knowledge of market research methods are essential for this role.
How much do consumer insights analysts make?
Consumer insights analysts typically earn a median annual salary of around $65,000 to $85,000, depending on experience, location, and industry. Entry-level roles may start lower, while experienced analysts with advanced skills in data analysis and market research can earn higher salaries and bonuses.
More about Consumer Insight Analyst jobs
- What tools and software do Consumer Insight Analysts use?
- How Can I Become a Consumer Insight Analyst?
- How do Consumer Insight Analysts provide value to businesses?
- What type of data do Consumer Insight Analysts work with?
- What Is a Consumer Insight Analyst and How to Become One
- Consumer Insight Analyst Job Description Sample Template
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Other
Medical, Dental, Vision, Life, Retirement, PTO
Posted 17 days ago
Crocs rating
6.9
Based on 64 frontline employees who took The Breakroom Quiz
21st of 104 rated fashion retailers
Job description
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.
Overview
At Crocs, Inc., we are seeking a Director, Consumer & Brand Insights to define and lead the enterprise consumer and brand insights strategy across the Crocs and HEYDUDE portfolios.
This leader will serve as the voice of the consumer across the organization, shaping enterprise priorities, influencing senior leaders, and ensuring consumer insights are embedded in strategic decision-making across brand, product, marketing, commercial, and corporate planning.
The Director will establish and evolve a world-class consumer insights function, translating consumer understanding into actionable business strategies that drive growth, strengthen brand equity, and create competitive advantage.
What You'll Do
Shape Enterprise Strategy
Set the vision and roadmap for consumer and brand insights across Crocs and HEYDUDE, ensuring insights directly inform business strategy, growth priorities, product innovation, and long-range planning.
Lead Consumer-Centric Decision Making
Champion the consumer perspective across the organization, influencing senior leaders to make more informed decisions grounded in deep consumer understanding and market dynamics.
Define the Insights Agenda
Lead the enterprise insights ecosystem, including brand tracking, segmentation, consumer behaviors, attitudes, purchase drivers, competitive intelligence, and emerging consumer trends.
Drive Business Impact
Translate complex consumer and market signals into strategic recommendations that influence enterprise priorities and create measurable business outcomes.
Partner with Executive Leadership
Serve as a trusted advisor to executive and senior leadership teams, providing forward-looking insights that inform investment decisions, portfolio strategy, innovation pipelines, brand positioning, and commercial planning.
Build Organizational Capability
Elevate how consumer insights are understood and utilized across the organization by developing frameworks, tools, reporting, and best practices that make insights actionable and accessible.
Anticipate Future Opportunities
Identify emerging trends, evolving consumer needs, and market shifts to proactively inform growth opportunities, innovation strategies, and risk mitigation plans.
Lead Research Excellence
Oversee research partners, methodologies, and insights platforms to ensure best-in-class practices, data integrity, and effective use of modern and AI-enabled research capabilities.
Drive Innovation
Continuously evolve how consumer insights are generated, synthesized, and activated to improve business decision-making and create competitive advantage.
Develop Talent & Capability
Build and develop insights capability across the organization while coaching and mentoring team members and cross-functional partners to increase consumer-centric thinking.
What You'll Bring to the Table
- 10+ years of progressive experience in consumer insights, market research, strategy, analytics, or related disciplines
- Significant experience in consumer products, retail, footwear, apparel, or adjacent industries
- Demonstrated success influencing senior executives and shaping enterprise-level business decisions
- Experience developing and leading insights strategies that drive measurable business impact
- Experience leading agencies, external research partners, and cross-functional teams
Leadership Capabilities
- Strong strategic thinker with the ability to connect consumer insights to enterprise growth opportunities
- Proven ability to influence senior leaders and drive alignment across complex stakeholder groups
- Ability to balance long-term strategic thinking with practical business application
- Strong executive communication and storytelling skills
- Demonstrated ability to operate effectively in ambiguity and lead through change
Technical Expertise
- Deep expertise in consumer research methodologies, segmentation, tracking studies, analytics, and insights activation
- Strong understanding of consumer behavior, brand equity measurement, and competitive intelligence
- Experience leveraging data visualization and analytics tools (Tableau, Power BI, AI-enabled insights platforms, etc.)
- Ability to synthesize multiple data sources into clear business recommendations
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.
Title: Director, Consumer & Brand Insights
Salary or Pay Range: $165,000 - $175,000
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
This organization participates in E-Verify.
This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.
The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.
Job Category: Corporate
About Crocs
Sourced by ZipRecruiter
Industry
Manufacturing
Company size
1,001 - 5,000 Employees
Headquarters location
Broomfield, CO, US
Year founded
2002