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Consumer Insight Research Jobs in Colorado (NOW HIRING)

Crocs

Consumer & Brand Insights Manager

Broomfield, CO · On-site

$115K - $125K/yr

In this role, you'll build and evolve deep consumer insight across both brands -from segmentation ... Lead external research partners and platforms, ensuring strong methodologies, high data quality ...

VASA Fitness

Sr. Marketing Project Manager

CO · On-site

Consumer Insights & Research Project Management * Partner with the VP of Consumer Insights to manage the research project calendar -- ensuring insights studies, member surveys, and competitive ...

Earn Haus

Consumer Insights Analyst

Englewood, CO · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Fleming, CO · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Limon, CO · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Aurora, CO · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Central City, CO · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Pierce, CO · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Mack, CO · Remote

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a Consumer Insight Researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a Consumer Insight Researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in Colorado? For Consumer Insight Research jobs in Colorado, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in Colorado look for? The top searched job categories for Consumer Insight Research jobs in Colorado are:
What cities in Colorado are hiring for Consumer Insight Research jobs? Cities in Colorado with the most Consumer Insight Research job openings:
Consumer Insight Research jobs near you
Consumer & Brand Insights Manager

Consumer & Brand Insights Manager

Crocs

Broomfield, CO • On-site

$115K - $125K/yr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 13 days ago

Crocs rating

6.8

Company rating: 6.8 out of 10

Based on 62 frontline employees who took The Breakroom Quiz

26th of 102 rated fashion retailers

Job description

At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.

Overview

At Crocs, Inc., we are seeking a Manager, Consumer & Brand Insights to lead and manage the development of a best-in-class consumer insights function across the Crocs and HEYDUDE brands.

Help us put the consumer at the center of everything we do. In this role, you'll build and evolve deep consumer insight across both brands-from segmentation and behaviors to brand and competitive positioning-and turn it into clear actions that guide strategy, product, marketing, and commercial choices. You'll partner with teams across the business and continuously improve how we gather and use insights globally.

What You'll Do
  • Fuel Strategy: Own and evolve the global consumer and brand insights ecosystem-brand tracking, segmentation, and behavior analysis-to inform longterm strategy and nearterm decisions.
  • Drive Impact: Build a clear, enterprisewide understanding of consumers' needs, motivations, barriers, and purchase drivers, turning insight into practical actions that move the business forward.
  • Lead Change: Design and continuously improve dashboards, reporting, and insight tools that drive adoption, clarity, and measurable impact across teams.
  • Think Ahead: Proactively identify trends, opportunities, and risks across consumer segments, brand health, and competitive dynamics, translating them into clear strategic recommendations.
  • Connect & Influence: Act as a trusted thought partner to marketing, product, and commercial teams-embedding insights into planning, decisionmaking, and execution.
  • Act with Ownership: Lead external research partners and platforms, ensuring strong methodologies, high data quality, and effective use of modern and AIenabled tools.
  • Raise the Bar: Drive innovation and continuous improvement in how consumer insights are captured, analyzed, and activated across the organization.
  • Enable Others: Serve as the central point of contact for consumer and brand insights, supporting key initiatives such as campaign measurement, product innovation, and gotomarket strategy.
What You'll Bring to the Table
  • Five (5)+ years of experience in market research with a focus on brand health tracking; with previous experience in retail/consumer products/footwear
  • Bachelor's degree or equivalent experience in business, marketing, or related field; Advanced degree in mathematics or statistics and/or extensive experience in market research/consumer insights within research firms, agencies, or brands preferred. Proficient in MS office (Word, Excel and PowerPoint)
  •  Turn complex data into clear, practical insights that shape real business decisions
  • Deep experience with consumer research (surveys, segmentation, analytics) and knowing when to use the right approach
  • Comfortable using modern insights and visualization tools, including AIenabled platforms (e.g., Excel, Tableau, Power BI)
  • Selfstarter with a bias for action-takes ownership, moves work forward, and navigates ambiguity with confidence
  • Strong storyteller and collaborator who partners across teams and influences senior leaders

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title: Consumer & Brand Insights Manager 

Salary or Pay Range: $115,000 - $125,000 

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This position is eligible to participate in a company incentive program. 

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits. 

The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration.  The posting will be removed if the job is filled before the application window deadline.

Job Category: Corporate 

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