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Consumer Insight Analyst Jobs in Michigan (NOW HIRING)

Amway

Consumer & Market Insights Analyst

Ada, MI · On-site

$78K - $96K/yr

Analyze research findings and provide insight to clients to support the development of brand strategies, product improvements and new products * Investigate the consumer experience to support ...

Amway Inc.

Consumer & Market Insights Analyst

Ada, MI

$78K - $96K/yr

Analyze research findings and provide insight to clients to support the development of brand strategies, product improvements and new products * Investigate the consumer experience to support ...

Ameriprise Financial

Equity Analyst, Consumer

Troy, MI · On-site

$158K - $237K/yr

  • Medical

  • Dental

  • Life

  • Retirement

  • PTO

This role offers the opportunity to combine analytical insight, sound investment judgment, and cross-functional collaboration while developing deep expertise across the consumer landscape and the ...

Human8

Strategy & Implementation Lead

Royal Oak, MI

Identify brand and innovation territories through market, cultural, and consumer insight analysis to uncover differentiated growth opportunities. * Translate insights into clear brand strategies ...

Wwwinc

Consumer Analytics Senior Manager

Rockford, MI · Hybrid

The Consumer Analytics Senior Manager leads the analytics and insight engine that powers Wolverine Worldwide's digital commerce performance across brands and channels. This role translates consumer ...

Human8

Strategy & Implementation Lead

Royal Oak, MI · On-site +1

Identify brand and innovation territories through market, cultural, and consumer insight analysis to uncover differentiated growth opportunities. * Translate insights into clear brand strategies ...

Brunswick

Sr. Key Account Manager, Amazon

Lowell, MI · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

This role develops and executes comprehensive sales strategies, leverages market and consumer ... Analytics, Reporting & Strategic Insights * Analyze sales performance, market trends, competitive ...

CenterWell

Pharmacy Senior CX Professional

Lansing, MI · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Experience analyzing and summarizing consumer or patient experience data (e.g., NPS, CAHPS, HOS, or other voice-of-the-customer sources) to produce applicable insights. * Partner and influence across ...

General Motors

GMI Customer Research Sr. Analyst

Warren, MI · On-site

$109K - $109K/yr

Bachelor's degree in Market Research, Analytics, Behavioral Science, Marketing, Psychology, Statistics, or a related field. * 5+ years of experience in consumer research, insights, analytics ...

General Motors

GMI Customer Research Sr. Analyst

Warren, MI · Hybrid

$109K - $109K/yr

Bachelor's degree in Market Research, Analytics, Behavioral Science, Marketing, Psychology, Statistics, or a related field. * 5+ years of experience in consumer research, insights, analytics ...

Lazboy1

Director of Product Design

Monroe, MI · On-site

$90 - $120/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... analysis, support pricing, positioning and launch planning, monitor post-launch performance and drive continuous improvement* Partner with: Consumer Insights ,R&D, Engineering, Finance, Marketing ...

La-Z-Boy

Director of Product Design

Monroe, MI · On-site

$120 - $160/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... analysis, support pricing, positioning and launch planning, monitor post-launch performance and drive continuous improvement* Partner with: Consumer Insights ,R&D, Engineering, Finance, Marketing ...

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Consumer Insight Analyst information

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How much do consumer insight analyst jobs pay per hour?

As of Aug 13, 2026, the average hourly pay for consumer insight analyst in Michigan is $47.16, according to ZipRecruiter salary data. Most workers in this role earn between $42.79 and $51.63 per hour, depending on experience, location, and employer.

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.
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Consumer Insight Analyst jobs near you
Infographic showing various Consumer Insight Analyst job openings in Michigan as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 77% Full Time, 19% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $98,100 per year, or $47.2 per hour.

Consumer & Market Insights Analyst

Amway

Ada, MI • On-site

$78K - $96K/yr

Full-time

Posted 20 days ago

Job description

Consumer & Market Insights Analyst
Posting Start Date: 7/23/26
Posting Location: Ada (Grand Rapids), MI
Requisition ID: 43303
Job title: Consumer & Market Insights Analyst
Department / Division: Market Research / Marketing
Salary Range: $78,108 - $96,486
Location: Ada, MI
*Note: This position is an office role, and you must be able to report in-person to Ada on Monday through Thursday as part of our collaboration days*
What do we need:
We are looking for a Consumer & Market Insights Analyst to join our Market Research Team. As a CMI Analyst, you will leverage consumer, distributor, market, and competitive insights and drivers to guide the development of business objectives, market strategies, and operating plans.
What's special about this role:
This role is critical to the success of our transformation of ABOs as the center of Health & Wellbeing communities. The incumbent will be responsible for synthesizing data, to better help both internal customers and ABOs understand Amway's unique right-to-win. A critical skill in this role is the ability to synthesize large and disparate sources to identify vital customer and market insights to make the business successful. To do this, the applicant will need to have a depth of understanding of field research methodologies, a talent for making complex data and related information relatable, and an ability to navigate the complex business environment of Amway to bring this work to life.
Other responsibilities but not limited to are:
  • Key capability areas include brand building, concept development, concept/advertising testing, competitive intelligence.
  • Define and develop market research questions that impact organizational strategies, business goals and operating plans while devising market studies and projects to investigate conditions and collect relevant data for analysis
  • Analyze research findings and provide insight to clients to support the development of brand strategies, product improvements and new products
  • Investigate the consumer experience to support development of marketing and brand reputation initiatives
  • Guide distributor experience assessments through various frameworks to support development of business opportunity strategies
  • Leading in-field primary research efforts requiring stakeholder management, research orchestration and on-site coordination.
  • Analyze business plans from micro to macro level (i.e., product/brand/category/portfolio) to recommend optimal alignment
  • Delivers ad hoc tracking systems

Required qualifications:
  • Minimum 3 years' experience delivering market insights and analysis
  • Demonstrated experience with market research principles and practices
  • BS degree in Marketing, Finance, International Business, or a related field OR relative experience

Skills to be successful in the role:
  • Talent to collaborate with internal partners and external vendors to bring projects forward to completion
  • Knowledge of market research principles and practices
  • Knowledge of quantitative analysis procedures and software
  • Knowledge of the organization, its brands and ABO roles
  • Ability to balance competing demands and meet deadlines

What's special about this team:
The Market Research team is critical to the success of our transformation of Amway Business Owners (ABOs) as the center of Health & Wellbeing communities. We have experience in fielding of research and interpretation of data, pointed toward the outcome of producing new and improved selling solutions in the health and wellbeing space.
Amway does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need Amway immigration sponsorship (e.g., H-1B, STEM OPT, TN, etc.) now or in the future.
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