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Consumer Insights Associate Jobs in Michigan (NOW HIRING)

Wwwinc

Associate Merchant - Merrell

Rockford, MI · Hybrid

... product trends and consumer insights to understand what is driving the business and where ... We aim to create equal opportunities for our associates, customers, and suppliers regardless of ...

Carhartt

Paid Media Strategist

Dearborn, MI · On-site

... consumer insights. * Collaborate with internal marketing and creative teams to develop best-in ... Associate will have no regular requirement to be on-site. Travel on-site is limited to special ...

Wwwinc

Consumer Analytics Senior Manager

Rockford, MI · Hybrid

The Consumer Analytics Senior Manager leads the analytics and insight engine that powers Wolverine ... We aim to create equal opportunities for our associates, customers, and suppliers regardless of ...

Amway Inc.

Assistant Brand Manager - Beauty (Corp)

Ada, MI · On-site

$91K - $113K/yr

The Beauty Associate Manager, Skincare is responsible for supporting the development and execution ... and consumer insights into commercially viable products and successful global launches. What ...

Amway

Assistant Brand Manager - Beauty (Corp)

Ada, MI · On-site

$91K - $113K/yr

The Beauty Associate Manager, Skincare is responsible for supporting the development and execution ... and consumer insights into commercially viable products and successful global launches. What ...

Carhartt

Sr. Channel Business Analyst

Dearborn, MI · On-site

$85K - $110K/yr

Associate Responsibilities * Partner with Sales Reps and Customers to develop and align on pre ... and consumer insights to identify actionable opportunities to increase top-line sales while ...

Carhartt

Retail Licensed Merchant D2C

Dearborn, MI · On-site

$12.75 - $15.75/hr

Mine consumer insights through store feedback, customer interactions, and performance trends to ... Associate will work on-site regularly as needed for work activities. * Carhartt is a tobacco free ...

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Consumer Insights Associate information

What is a consumer insights associate?

Consumer Insights Associates are professionals who analyze data and trends to help companies better understand their customers’ preferences, behaviors, and needs. They collect and interpret research from surveys, focus groups, and market data to provide actionable recommendations that can shape marketing, product development, and business strategies. By translating consumer data into meaningful insights, they play a key role in helping organizations make informed decisions and stay competitive in the market.

How does a consumer insights associate typically collaborate with marketing and product teams?

Consumer Insights Associates play a key role in bridging the gap between customer data and strategic decisions. They frequently collaborate with marketing teams to help tailor campaigns based on consumer trends and preferences identified in research. Additionally, they work closely with product teams by presenting actionable insights that inform product development, enhancements, or positioning. Regular meetings, cross-functional workshops, and joint presentations are common ways these teams work together to ensure consumer perspectives are integrated into business strategies.

What are the key skills and qualifications needed to thrive as a consumer insights associate, and why are they important?

To thrive as a Consumer Insights Associate, you need strong analytical skills, proficiency in market research methods, and a relevant degree such as marketing, business, or psychology. Familiarity with data analysis tools like SPSS, Excel, and survey platforms, as well as experience with data visualization software, is typically required. Excellent communication, attention to detail, and the ability to translate data into actionable insights are standout soft skills for this role. These competencies are crucial for accurately interpreting consumer behavior and delivering valuable recommendations that drive business strategies.

What is the difference between Consumer Insights Associate vs Market Research Analyst?

AspectConsumer Insights AssociateMarket Research Analyst
Required CredentialsBachelor's degree in marketing, business, or related field; some roles may prefer certifications in research methodsBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis tools
Work EnvironmentCollaborates with marketing and product teams; often in corporate or agency settingsWorks with data, reports, and client presentations; typically in research firms or corporate marketing departments
Employer & Industry UsageCommon in consumer goods, retail, and marketing agenciesUsed across industries including retail, finance, and healthcare for market analysis

The Consumer Insights Associate focuses on understanding consumer behavior through qualitative and quantitative research to inform marketing strategies. In contrast, the Market Research Analyst conducts broader market analysis, including competitive research and data interpretation. Both roles require similar educational backgrounds and work environments, but their specific focus and scope differ.

What are the most commonly searched types of Consumer Insights jobs in Michigan?

The most popular types of Consumer Insights jobs in Michigan are:

What are popular job titles related to Consumer Insights Associate jobs in Michigan?

For Consumer Insights Associate jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Consumer Insights Associate jobs in Michigan look for?

The top searched job categories for Consumer Insights Associate jobs in Michigan are:

Consumer Insights Associate jobs near you
Infographic showing various Consumer Insights Associate job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 66% Full Time, 27% Part Time, 3% Temporary, 2% Contract, and 1% Nights. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

Associate Research Scientist II - Consumer Product Research

Amway

Ada, MI • On-site

$66K - $82K/yr

Full-time

Re-posted 17 days ago

Job description

Associate Research Scientist II - Consumer Product Research
Posting Start Date: 7/6/26
Posting Location: Ada (Grand Rapids), MI
Requisition ID: 42922
Job title: Associate Sensory & Consumer Research Scientist - Product Experiences & Insights
Department / Division: Product Experiences & Insights / Research and Development
Salary Ranges: $66,800/yr - $82,517/yr plus bonus
Location: Ada, MI (Onsite)
What we're looking for:
Are you passionate about the science behind why consumers love certain foods and drinks? As our new Sensory and Consumer Research Scientist, you will be the scientific voice behind our product's taste and consumer experience within our Nutrition portfolio. You will play a pivotal role in ensuring our health and wellness products are not only effective but also enjoyable.
This is a dynamic role with two key focus areas. First, you'll lead our sensory science program, guiding product developers to perfect the taste, aroma, and texture of new formulations. Second, you'll manage consumer research studies with external partners, generating the scientific data needed to support the claims that resonate with our customers. You will be the bridge between the lab, our expert tasting panel, and the voice of the consumer.
A typical day may include:
  • Collaborating with cross-functional product development teams on new prototypes for our nutrition line.
  • Designing and overseeing a sensory test with our dedicated 8-person descriptive panel.
  • Developing a study plan including screening criteria and questionnaire design
  • Analyzing data from a recent consumer study to validate a "great tasting" claim.
  • Presenting findings and recommendations to project stakeholders.

This is a full-time, on-site role at our Ada, Michigan campus. Travel is minimal, estimated at less than 10%.
Required Qualifications:
  • A minimum of 1 years of professional experience in sensory science, consumer science, or product research within the food, beverage, or nutrition industry.
  • Bachelor's degree in Food Science, Sensory Science, Psychology, or a related scientific field.
  • Demonstrated experience designing and executing sensory testing methodologies (e.g., descriptive analysis, discriminatory tests like triangle tests).
  • Experience in managing all phases of a consumer research project, from study design to data analysis and reporting.

Skills to Be Successful in the Role:
  • Data-Driven Insights: You are skilled in statistical analysis and can transform complex data into clear, actionable recommendations.
  • Strategic Collaboration: You thrive on working with cross-functional teams, including R&D, Marketing, and Clinical Research, to achieve project goals.
  • Strong Communicator: You can clearly articulate technical concepts to both scientific and non-scientific audiences.
  • Project Management: You excel at managing multiple projects simultaneously, prioritizing tasks, and delivering results on time.
  • Mentorship & Training: You have an aptitude for training others, whether it's helping a formulator understand taste profiles or guiding a sensory panel.

Amway does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need Amway immigration sponsorship (e.g., H-1B, STEM OPT, TN, etc.) now or in the future.
What's Special About this Team:
You'll be part of a highly collaborative R&D organization within Amway, where consumer-driven insight and scientific rigor come together to shape products used by millions globally. The Product Experience & Insights team leads Consumer Product Research and plays a critical role across Nutrition (including food and beverage), Beauty, Home Care, and Wellness Devices turning consumer insights into best-in-class, science-backed products that drive both innovation and growth.

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