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Consumer Insights Associate Jobs in Michigan (NOW HIRING)

Merck

$142K - $224K/yr

S. PAH Consumer Marketing team is seeking an Associate Director to lead the consumer patient ... The role requires a strong strategic leader who can translate patient insights, business priorities ...

New

Campbell's

$87K - $120K/yr

... consumer, and marketing spend for the CFS business (US and Canada) and support the Snacks ... Your insights will drive profitable growth through P&L support, new product launches, customer ...

New

CROSSMARK1

Retail Data Collection Associate - PT

Adrian, MI · On-site

$13.75 - $15.75/hr

Company Description CROSSMARK is a leading sales and marketing services company in the consumer ... practices, insight analysis, and customer targeting that always hit the mark. We do this by ...

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Consumer Insights Associate information

What is a consumer insights associate?

Consumer Insights Associates are professionals who analyze data and trends to help companies better understand their customers’ preferences, behaviors, and needs. They collect and interpret research from surveys, focus groups, and market data to provide actionable recommendations that can shape marketing, product development, and business strategies. By translating consumer data into meaningful insights, they play a key role in helping organizations make informed decisions and stay competitive in the market.

How does a consumer insights associate typically collaborate with marketing and product teams?

Consumer Insights Associates play a key role in bridging the gap between customer data and strategic decisions. They frequently collaborate with marketing teams to help tailor campaigns based on consumer trends and preferences identified in research. Additionally, they work closely with product teams by presenting actionable insights that inform product development, enhancements, or positioning. Regular meetings, cross-functional workshops, and joint presentations are common ways these teams work together to ensure consumer perspectives are integrated into business strategies.

What are the key skills and qualifications needed to thrive as a consumer insights associate, and why are they important?

To thrive as a Consumer Insights Associate, you need strong analytical skills, proficiency in market research methods, and a relevant degree such as marketing, business, or psychology. Familiarity with data analysis tools like SPSS, Excel, and survey platforms, as well as experience with data visualization software, is typically required. Excellent communication, attention to detail, and the ability to translate data into actionable insights are standout soft skills for this role. These competencies are crucial for accurately interpreting consumer behavior and delivering valuable recommendations that drive business strategies.

What is the difference between Consumer Insights Associate vs Market Research Analyst?

AspectConsumer Insights AssociateMarket Research Analyst
Required CredentialsBachelor's degree in marketing, business, or related field; some roles may prefer certifications in research methodsBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis tools
Work EnvironmentCollaborates with marketing and product teams; often in corporate or agency settingsWorks with data, reports, and client presentations; typically in research firms or corporate marketing departments
Employer & Industry UsageCommon in consumer goods, retail, and marketing agenciesUsed across industries including retail, finance, and healthcare for market analysis

The Consumer Insights Associate focuses on understanding consumer behavior through qualitative and quantitative research to inform marketing strategies. In contrast, the Market Research Analyst conducts broader market analysis, including competitive research and data interpretation. Both roles require similar educational backgrounds and work environments, but their specific focus and scope differ.

What are the most commonly searched types of Consumer Insights jobs in Michigan?

The most popular types of Consumer Insights jobs in Michigan are:

What are popular job titles related to Consumer Insights Associate jobs in Michigan?

For Consumer Insights Associate jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Consumer Insights Associate jobs in Michigan look for?

The top searched job categories for Consumer Insights Associate jobs in Michigan are:

Consumer Insights Associate jobs near you
Infographic showing various Consumer Insights Associate job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 66% Full Time, 27% Part Time, 3% Temporary, 2% Contract, and 1% Nights. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

Manager, Retail Pricing Strategy

SpartanNash Company

Byron Center, MI • On-site

$15 - $18.25/hr

Full-time

Re-posted 28 days ago

SpartanNash rating

5.7

Company rating: 5.7 out of 10

Based on 331 frontline employees who took The Breakroom Quiz

459th of 737 rated retailers

Job description

As a member of the C&S Wholesale Grocers family of companies, SpartanNash is a food solutions company that delivers the ingredients for a better life. A distributor, wholesaler and retailer with a global supply chain network, SpartanNash distributes grocery and household goods, including fresh produce and the Our Family® portfolio of products, to locations in all 50 states.
Our braggingly happy team members - ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists - create braggingly happy customers spanning national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company's own brick-and-mortar grocery stores, pharmacies and fuel centers.
Ready to contribute to the success of our food solutions company? Apply now!
Location:
850 76th Street S.W. - Byron Center, Michigan 49315
Position Summary:
The Retail Pricing Strategy Manager is responsible for leading and overseeing the development, consistent execution, and ongoing evaluation of retail pricing strategies for our corporate retail stores and the suggested retail price zones for our independent retail customers. This includes all aspects of strategy development, execution, pricing architecture, standards, and guidelines. An essential part of this role is maintaining business partnerships with Merchandising, Retail and Marketing leaders to ensure pricing strategies help deliver business objectives. This role is responsible for leading and mentoring a team of Pricing Analysts, providing guidance to the team while fostering individual ownership and accountability.
Here's what you'll do:
  • Lead the development and execution of retail pricing strategies and data hosting processes to maximize revenue and achieve business goals. Work cross functionally with merchandising leadership to ensure alignment of pricing strategies with category management strategies and Company objectives.
  • Lead the evaluation of consumer insights, market dynamics, and performance trends to assess and revise pricing strategies as appropriate to drive performance. Build and use models to forecast the impact of price strategy changes on units, sales, margin, and share.
  • Guide and enhance business processes and routines used to manage item pricing.
  • Responsible for evolving pricing processes, data, systems and reporting including identifying the need, creating a vision for the future, developing the business case for change, and partnering with other teams to design, create, and implement solutions.
  • Communicate pricing trends and insights to business partners, articulate impacts to current strategy and recommend solutions.
  • Create, sell, and execute consultative pricing services for independent retail distribution customers - responsible for direct customer engagement.
  • Ensure SpartanNash is compliant with all legal and regulatory requirements; maintain current knowledge of legal regulations, industry trends and best practices; make recommendations to improve current programs and processes to ensure company legal compliance.
  • Responsible for department management including staffing, training, performance management and career development of associates, and developing and monitoring department goals.

Here's What You'll Need:
  • Bachelor's Degree (Required) in Business Administration, Economics, Finance or a related field or equivalent combination of education or experience.
  • Five years Pricing Analytics, Finance, Category Management or related experience.
  • Two years of leadership or management experience.
  • Strong written and verbal communication skills.
  • Strong project management, organizational, prioritization and analytical skills.
  • Must be detail-oriented and able to lead and motivate teams to meet deadlines while ensuring accuracy.
  • Ability to maintain a strong customer focus and a high degree of professionalism when dealing with internal customers and leaders.
  • Advanced understanding of pricing and promotional principles and best practices.
  • Proficient in MS office applications (i.e. Word, Excel, PowerPoint, etc.).
  • Experience with insights, research, and reporting tools

Physical Requirements:
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
May be required to lift and/or move 20 pounds. The associate is frequently required to sit/stand/walk. While performing the duties of this position, the associate is subject to a typical office environment and is rarely exposed to outside weather conditions. Temperatures may vary for those subject to any of the following areas: computer/server room, print shop, production area). The noise level in the work environment is usually low to moderate but may be high in distribution settings. Travel requirements vary by assignment.
As part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.
SpartanNash is an Equal Opportunity Employer that invests in Associate development, recognizes and celebrates success, fosters two-way communication, and promotes a sense of belonging. We are committed to providing equal employment opportunities to all individuals, including those with disabilities and Veterans.
We are not able to sponsor work visas for this position.

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