ZipRecruiter

Log In

1

Consumer Insight Analyst Jobs in Michigan (NOW HIRING)

Ford Motor Company

Sr. Strategy Analyst

Dearborn, MI · On-site

You'll research consumer trends, competitive benchmarks, and emerging tech to build insights that ... As a Senior Analyst of Global Digital Strategy, you will assist the team in researching & compiling ...

Ford Motor Company

Sr. Strategy Analyst

Dearborn, MI

... consumer trends, competitive benchmarks, and emerging tech to build insights that guide a customer ... As a Senior Analyst of Global Digital Strategy, you will assist the team in researching & compiling ...

Whirlpool

Manager, Product Marketing

Benton Harbor, MI · On-site

This person will work closely with consumer insights, brand marketing, merchandising, global ... Strong strategic and analytical mindset * Strong business acumen with the ability to use insights ...

New

previous page

Showing results 41-60

All JobsConsumer Insight Analyst JobsConsumer Insight Analyst Jobs in Michigan

Consumer Insight Analyst information

See Michigan salary details

$38

$47

$54

How much do consumer insight analyst jobs pay per hour?

As of Sep 3, 2026, the average hourly pay for consumer insight analyst in Michigan is $47.16, according to ZipRecruiter salary data. Most workers in this role earn between $42.79 and $51.63 per hour, depending on experience, location, and employer.

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.
More about Consumer Insight Analyst jobs

What are popular job titles related to Consumer Insight Analyst jobs in Michigan?

For Consumer Insight Analyst jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Analyst jobs in Michigan look for?

The top searched job categories for Consumer Insight Analyst jobs in Michigan are:

What cities in Michigan are hiring for Consumer Insight Analyst jobs?

Cities in Michigan with the most Consumer Insight Analyst job openings:

What are popular job titles related to Consumer Insight Analyst jobs in MI?

For Consumer Insight Analyst jobs in MI, the most frequently searched job titles are:

Consumer Insight Analyst jobs near you
Infographic showing various Consumer Insight Analyst job openings in Michigan as of August 2026, with employment types broken down into 1% Internship, 78% Full Time, 16% Part Time, 4% Contract, and 1% Nights. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $98,100 per year, or $47.2 per hour.

Sr. Strategy Analyst

Ford Motor Company

Dearborn, MI • On-site

Full-time

Medical, Dental, Vision, Life, PTO

Posted 15 days ago

Ford Motor Company rating

7.6

Company rating: 7.6 out of 10

Based on 527 frontline employees who took The Breakroom Quiz

11th of 45 rated automakers

Job description


We made history and now we work to transform the future - for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.
Enterprise Technology plays a critical part in shaping the future of mobility. If you're looking for the chance to leverage advanced technology to redefine the transportation landscape, enhance customer experience and improve people's lives, this is the opportunity for you. Join us and challenge your IT expertise and analytical skills to help create vehicles that are as smart as you are.
In this position...
Join Ford's Global Digital Strategy team to help shape the future of Ford.com and our digital customer experience. You'll research consumer trends, competitive benchmarks, and emerging tech to build insights that guide a customer-first digital roadmap. Day to day, you'll support strategic planning, distill data into clear recommendations, and help answer big-picture questions about where the automotive digital marketing landscape is headed.
We are looking for a curious and scrappy problem-solver with initiative, attention to detail and who wants to assist in developing a POV on, "what's next?". The Global Digital Strategy team works across Global Digital customer-centric product teams delivering on Ford.com, along with other cross-functional teams at Ford. We perform customer trends assessments, competitive benchmarking & environmental scans, and emerging technology evaluations all to inform & underpin a customer-first roadmap to deliver an always-on digital experience.
As a Senior Analyst of Global Digital Strategy, you will assist the team in researching & compiling insights into impactful and innovative strategies which will be used by digital product teams to build a best-in-class online customer experience.
Based in Dearborn, MI, this is a hybrid position with a required four-day onsite presence each week
Responsibilities
What you'll do...
  • Assist in and support content creation and preparation for annual, quarterly, and ad hoc digital strategic planning efforts for the Global Digital organization
  • Support development of the digital strategic plan
  • Assist in engaging internal business owners to ensure strategies are clear, compelling, and aligned with the broader ecosystem
  • Assist in distill data, insights, and information into clear and compelling recommendations
  • Have your finger on the pulse of emerging digital / mobile consumer trends and experiences, preferably in the multi-channel retailer / eCommerce industry, and share those insights to the broader Global Digital team
  • Investigate consumer research, industry research, and quantitative data
  • Assist in answering essential strategic questions ranging from "what is the competitive capability landscape?" to "how are consumer expectations shifting & how can we leverage our capabilities to meet them?"

Qualifications
You'll have...
  • Bachelor's degree or equivalent combination of relevant education and experience
  • 3+ years of professional experience
  • 2+ years of experience in digital experience strategy, either in consulting practice, digital agency, ecommerce, a global product organization and/or a unique combination of these
  • 2+ years of experience framing a verbal or written POV to influence leaders, partners and peers.
  • 2+ years of experience supporting global markets, working at a global company, and or understanding of regional customer similarities and differences
  • 2+ years of experience using PowerPoint, Word, and Excel is a skill that will be leveraged consistently in this position

Even better, you may have...
  • Master's degree
  • Strategy consulting experience
  • Experience with research tools and managing research vendors
  • Confident and trustworthy professional with excellent relational, problem-solving, critical-thinking, and communication skills
  • Very comfortable with ambiguity and working in "white space"
  • Intellectually curious individual, keeping up to date with relevant trends
  • Comfortable contributing to framing and explanation of sophisticated ideas and concepts in accessible language
  • Strong organizational skills and extreme attention to detail. You take responsibility of your own time management and deliverables and relentlessly push to improve and outdo yourself in your work

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:
  • Immediate medical, dental, vision and prescription drug coverage
  • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
  • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
  • Vehicle discount program for employees and family members and management leases
  • Tuition assistance
  • Established and active employee resource groups
  • Paid time off for individual and team community service
  • A generous schedule of paid holidays, including the week between Christmas and New Year's Day
  • Paid time off and the option to purchase additional vacation time.

This position is a salary grade7 or 8 and ranges from $86,600- 166,200
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.
For more information on salary and benefits, click here:
https://fordcareers.co/GSR
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
#LI-Hybrid
#LI-LA1

What Ford Motor Company employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply