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Consumer Insight Research Jobs in Michigan (NOW HIRING)

Analyze research findings and provide insight to clients to support the development of brand strategies, product improvements and new products * Investigate the consumer experience to support ...

New

Director of Product Design

Monroe, MI · On-site

$143K - $176K/yr

Working across Marketing, Engineering, R&D, Supply Chain, Consumer Insights, and Sales, this position champions a culture of innovation and execution while building a portfolio of products that ...

Director of Product Design

Monroe, MI · On-site

$143K - $176K/yr

Working across Marketing, Engineering, R&D, Supply Chain, Consumer Insights, and Sales, this position champions a culture of innovation and execution while building a portfolio of products that ...

Director of Product Design

Monroe, MI

$143K - $176K/yr

Working across Marketing, Engineering, R&D, Supply Chain, Consumer Insights, and Sales, this position champions a culture of innovation and execution while building a portfolio of products that ...

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Showing results 1-20

Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a Consumer Insight Researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a Consumer Insight Researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in Michigan? For Consumer Insight Research jobs in Michigan, the most frequently searched job titles are:
What cities in Michigan are hiring for Consumer Insight Research jobs? Cities in Michigan with the most Consumer Insight Research job openings:
International Market & Consumer Insights Manager

International Market & Consumer Insights Manager

Domino's Pizza

Ann Arbor, MI • On-site, Remote

Full-time

Posted 23 days ago


Domino's rating

4.8

Company rating: 4.8 out of 10

Based on 1,921 frontline employees who took The Breakroom Quiz

20th of 24 rated food delivery companies


Job description

Company Description

Domino's Pizza, which began in 1960 as a single store location in Ypsilanti, MI, has had a lot to celebrate lately: we're a reshaped, reenergized brand of honesty, transparency and accountability - not to mention, great food! In the rise to becoming a true technology leader, the brand is now consistently one of the top five companies in online transactions and 65% of our sales in the U.S. are taken through digital channels. The brand continues to 'deliver the dream' to local business owners, 90% of which started as delivery drivers and pizza makers in our stores. That's just the tip of the iceberg...or as we might say, one "slice" of the pie! If this sounds like a brand you'd like to be a part of, consider joining our team!

Job Description

The International Market & Consumer Insights team partners with Master Franchisee (MFZ) organizations and Domino's Pizza International (DPI) teams to turn data and consumer insights into a competitive advantage across 90+ international markets.

We are seeking an experienced analytics & insights professional with strong business acumen, influencing, strategic analysis, and data analytics skills to join as a Manager of International Market & Consumer Insights on this team. This individual will independently lead in consulting topics including strategic consumer research, market opportunities and analytics & insights for both internal and external stakeholders. They will also build scalable insights tools and best practices, and strengthen insights capabilities across the system. This role works closely with DPI business leaders, DPZ/DPI Centers of Excellence (e.g., Pricing & Revenue Management, Aggregator Acceleration, Digital Marketing), and analytics & insights and marketing teams within MFZ organizations to shape strategy and drive cross-market impact through consulting and priority projects.

GENERAL RESPONSIBILITIES

Market & Consumer Insights

  • Drive the adoption of insights, research and data analytics across Domino's International to improve sales and share growth
  • Build MFZ capability in disciplined, insights-based decision-making, leveraging industry leading market insights (e.g., market share, potential and opportunity analysis), and consumer research (e.g. segmentation, Brand health tracking, concept testing, TURF)
  • Improve customer feedback monitoring (e.g., Voice of the Customer) and drive global adoption of VoC best practices
  • Lead ongoing tracking of market share across international markets and refresh market potential by country/region.
  • Partner with DPI and MFZ senior leaders and cross-functional teams to identify and deliver growth strategies across channels (Delivery, Carryout, Aggregators, Dine-In)
  • Enhance market research analytics dashboards and apply AI where appropriate to improve data access and decision-making
  • Develop platforms and partnerships to scale consumer research and usability of insights in DPI and in markets (including exploration of automation/AI solutions and different business models or partnerships)
  • Partner with U.S. and leading MFZ teams to define and improve data structures that enable scalable market analytics
  • Partner with international business consulting, marketing, technology, supply chain, and operations, and development teams to measure performance, identify opportunities, and set priorities

Knowledge Development and Deployment:

  • Develop and evolve consumer research and market insights guidelines, frameworks, and methodologies to support customer-centric strategy and decision-making across international markets.
  • Consolidate learnings and best practices from U.S. and international markets into scalable playbooks and guidance.
  • Maintain standards, tools, and resources that enable consistent execution across channels.
  • Facilitate structured knowledge-sharing forums to accelerate adoption across DPI and international markets.
  • Lead best-practice sharing across markets, including setting the agenda for the Global topical councils
  • Advise MFZ organizations on building and scaling internal analytics & insights teams

Project Management & Cross-Functional Collaboration:

  • Independently drive projects with proactive, problem solving mindset
  • Align closely with marketing teams in DPI and MFZ organizations to translate insights into decisions and strategy recommendations.
  • Build strong, trusted relationships with MFZ Analytics & Insights, Data and Research leaders, and potentially with regional insights and analytics agencies
  • Build and maintain strong partnerships with external research/consulting firms and data providers
Qualifications
  • Bachelor's Degree in Market Research, Statistics, Analytics, Data Science, Finance, Economics, Mathematics, Business Administration, Marketing or other related field
  • 6+ years of experience in a consulting firm focused on analytics & insights, consumer-research agency, consumer-facing data analytics role or an insights/strategy function within a high growth food service or packaged goods business
  • Proven track record of effectively managing change through market and consumer insights in a highly collaborative and fast-paced setting
  • Strong strategic mindset and business acumen, ability to translate insights to clear actionable impact
  • Excellent verbal, written, and presentation communication skills across levels and functions
  • Results-driven, identifying and prioritizing activities that drive impact
  • Demonstrated ownership to drive content and action through proactive problem-solving, pragmatism, and the ability to handle ambiguity with a continuous learning mindset
  • Strong project management skills and attention to detail
  • Ability to thrive in a collaborative, complex cross-functional team environment
  • Exceptional communication and leadership skills, with the ability to influence senior stakeholders and franchise partners.
  • Proficiency in SQL, advanced analytics, business intelligence and/or data science is a plus
  • Experience working across multiple Geographies and Regions

What Domino's employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom


Domino's logo

About Domino's

Sourced by ZipRecruiter

Since 1960, we've grown from just one store to become the #1 pizza company in the world. To get there and continue to go above and beyond, it takes persistent passion, incredible vision, and bold thinking. It takes every one of our employees feeling like they have pizza sauce running through their veins. What's life like at Domino's Whatever your role at Domino’s, you’ll find life here is exciting, enormously fun, and always asks you to think on your feet. If you bring your passion, drive, and a purpose to perform, there are real growth opportunities across the brand. Many people find that what starts as a day job becomes a fulfilling career, surrounded by amazing people who make sure each new day tops the last. That’s what we mean by the power of possible. We are made better together In a Domino’s corporate job, our leaders work hard to create a level playing field where corporate team members can succeed, innovate, and above all, feel like they belong. See how different backgrounds make us better, and how your unique talents could power what’s possible in a Domino’s corporate career.

Industry

Food and beverage stores, real estate and food services and drinking places

Company size

10,000+ Employees

Headquarters location

Ann Arbor, MI, US