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Consumer Insight Research Jobs in Michigan (NOW HIRING)

La-Z-Boy

Director of Product Design

Monroe, MI · On-site

$120 - $160/hr

Working across Marketing, Engineering, R&D, Supply Chain, Consumer Insights, and Sales, this position champions a culture of innovation and execution while building a portfolio of products that ...

Lazboy1

Director of Product Design

Monroe, MI · On-site

$90 - $120/hr

Working across Marketing, Engineering, R&D, Supply Chain, Consumer Insights, and Sales, this position champions a culture of innovation and execution while building a portfolio of products that ...

La-Z-Boy

Director of Product Design

Monroe, MI · On-site

$143K - $176K/yr

Working across Marketing, Engineering, R&D, Supply Chain, Consumer Insights, and Sales, this position champions a culture of innovation and execution while building a portfolio of products that ...

La-Z-Boy

Director of Product Design

Monroe, MI · On-site

$143K - $176K/yr

Working across Marketing, Engineering, R&D, Supply Chain, Consumer Insights, and Sales, this position champions a culture of innovation and execution while building a portfolio of products that ...

Ameriprise Financial

Equity Analyst, Consumer

Troy, MI

$158K - $237K/yr

Join a collaborative investment team where your research will directly influence portfolio ... This role offers the opportunity to combine analytical insight, sound investment judgment, and ...

Human8

Strategy & Implementation Lead

Royal Oak, MI

Identify brand and innovation territories through market, cultural, and consumer insight analysis ... Research, Analytics), weaving appropriate competencies together for a cohesive result and client ...

Merck

The Consumer Strategy Lead will drive foundational strategy and planning for consumers for an ... research, competitive intelligence, and analytics team to generate key insights that inform ...

New

MSD

The Consumer Strategy Lead will drive foundational strategy and planning for consumers for an ... research, competitive intelligence, and analytics team to generate key insights that inform ...

New

Human8

Strategy & Implementation Lead

Royal Oak, MI · On-site +1

Identify brand and innovation territories through market, cultural, and consumer insight analysis ... Research, Analytics), weaving appropriate competencies together for a cohesive result and client ...

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Consumer Insight Research information

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

What are popular job titles related to Consumer Insight Research jobs in Michigan?

For Consumer Insight Research jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Research jobs in Michigan look for?

The top searched job categories for Consumer Insight Research jobs in Michigan are:

What cities in Michigan are hiring for Consumer Insight Research jobs?

Cities in Michigan with the most Consumer Insight Research job openings:

Consumer Insight Research jobs near you

Associate Research Scientist II - Consumer Product Research

Amway

Ada, MI • On-site

$66K - $82K/yr

Full-time

Re-posted 15 days ago

Job description

Associate Research Scientist II - Consumer Product Research
Posting Start Date: 7/6/26
Posting Location: Ada (Grand Rapids), MI
Requisition ID: 42922
Job title: Associate Sensory & Consumer Research Scientist - Product Experiences & Insights
Department / Division: Product Experiences & Insights / Research and Development
Salary Ranges: $66,800/yr - $82,517/yr plus bonus
Location: Ada, MI (Onsite)
What we're looking for:
Are you passionate about the science behind why consumers love certain foods and drinks? As our new Sensory and Consumer Research Scientist, you will be the scientific voice behind our product's taste and consumer experience within our Nutrition portfolio. You will play a pivotal role in ensuring our health and wellness products are not only effective but also enjoyable.
This is a dynamic role with two key focus areas. First, you'll lead our sensory science program, guiding product developers to perfect the taste, aroma, and texture of new formulations. Second, you'll manage consumer research studies with external partners, generating the scientific data needed to support the claims that resonate with our customers. You will be the bridge between the lab, our expert tasting panel, and the voice of the consumer.
A typical day may include:
  • Collaborating with cross-functional product development teams on new prototypes for our nutrition line.
  • Designing and overseeing a sensory test with our dedicated 8-person descriptive panel.
  • Developing a study plan including screening criteria and questionnaire design
  • Analyzing data from a recent consumer study to validate a "great tasting" claim.
  • Presenting findings and recommendations to project stakeholders.

This is a full-time, on-site role at our Ada, Michigan campus. Travel is minimal, estimated at less than 10%.
Required Qualifications:
  • A minimum of 1 years of professional experience in sensory science, consumer science, or product research within the food, beverage, or nutrition industry.
  • Bachelor's degree in Food Science, Sensory Science, Psychology, or a related scientific field.
  • Demonstrated experience designing and executing sensory testing methodologies (e.g., descriptive analysis, discriminatory tests like triangle tests).
  • Experience in managing all phases of a consumer research project, from study design to data analysis and reporting.

Skills to Be Successful in the Role:
  • Data-Driven Insights: You are skilled in statistical analysis and can transform complex data into clear, actionable recommendations.
  • Strategic Collaboration: You thrive on working with cross-functional teams, including R&D, Marketing, and Clinical Research, to achieve project goals.
  • Strong Communicator: You can clearly articulate technical concepts to both scientific and non-scientific audiences.
  • Project Management: You excel at managing multiple projects simultaneously, prioritizing tasks, and delivering results on time.
  • Mentorship & Training: You have an aptitude for training others, whether it's helping a formulator understand taste profiles or guiding a sensory panel.

Amway does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need Amway immigration sponsorship (e.g., H-1B, STEM OPT, TN, etc.) now or in the future.
What's Special About this Team:
You'll be part of a highly collaborative R&D organization within Amway, where consumer-driven insight and scientific rigor come together to shape products used by millions globally. The Product Experience & Insights team leads Consumer Product Research and plays a critical role across Nutrition (including food and beverage), Beauty, Home Care, and Wellness Devices turning consumer insights into best-in-class, science-backed products that drive both innovation and growth.

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