The role is equally accountable for hands-on insight generation, directly producing high-quality consumer research and analysis, and for standing up new capabilities including AI-powered and ...
The role is equally accountable for hands-on insight generation, directly producing high-quality consumer research and analysis, and for standing up new capabilities including AI-powered and ...
Sr. Consumer Insight Analyst
Warren, MI · Hybrid
$82K - $109K/yr
Research Collaboration: Partner across GM Global Customer Research to identify knowledge gaps and shape additional research. * Process Understanding: Build understanding of the global vehicle ...
Sr. Consumer Insight Analyst
Warren, MI · Hybrid
$82K - $109K/yr
Research Collaboration: Partner across GM Global Customer Research to identify knowledge gaps and shape additional research. * Process Understanding: Build understanding of the global vehicle ...
Sr. Consumer Insight Analyst
Warren, MI · On-site
$82K - $109K/yr
Research Collaboration: Partner across GM Global Customer Research to identify knowledge gaps and shape additional research. * Process Understanding: Build understanding of the global vehicle ...
Sr. Consumer Insight Analyst
Warren, MI · On-site
$82K - $109K/yr
Research Collaboration: Partner across GM Global Customer Research to identify knowledge gaps and shape additional research. * Process Understanding: Build understanding of the global vehicle ...
Director of Product Design
$143K - $176K/yr
Working across Marketing, Engineering, R&D, Supply Chain, Consumer Insights, and Sales, this position champions a culture of innovation and execution while building a portfolio of products that ...
Director of Product Design
$143K - $176K/yr
Working across Marketing, Engineering, R&D, Supply Chain, Consumer Insights, and Sales, this position champions a culture of innovation and execution while building a portfolio of products that ...
Director of Product Design
$143K - $176K/yr
Working across Marketing, Engineering, R&D, Supply Chain, Consumer Insights, and Sales, this position champions a culture of innovation and execution while building a portfolio of products that ...
Quick apply
Apply Early
Director of Product Design
$143K - $176K/yr
Working across Marketing, Engineering, R&D, Supply Chain, Consumer Insights, and Sales, this position champions a culture of innovation and execution while building a portfolio of products that ...
Apply Early
Director of Product Design
Monroe, MI · On-site
$143K - $176K/yr
Working across Marketing, Engineering, R&D, Supply Chain, Consumer Insights, and Sales, this position champions a culture of innovation and execution while building a portfolio of products that ...
Director of Product Design
Monroe, MI · On-site
$143K - $176K/yr
Working across Marketing, Engineering, R&D, Supply Chain, Consumer Insights, and Sales, this position champions a culture of innovation and execution while building a portfolio of products that ...
Packaging Development Specialist
Fremont, MI · On-site
Leverage technical experience, R&D and external industry insights to develop, implement, and ... Incorporate consumer, customer, or other insights into winning packaging ideas. * Ensure packaging ...
Packaging Development Specialist
Fremont, MI · On-site
Leverage technical experience, R&D and external industry insights to develop, implement, and ... Incorporate consumer, customer, or other insights into winning packaging ideas. * Ensure packaging ...
Consumer Insights Analyst
Hillman, MI · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Hillman, MI · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Naubinway, MI · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Naubinway, MI · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Filer City, MI · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Filer City, MI · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Weston, MI · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Weston, MI · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Bridgeport, MI · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Bridgeport, MI · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Cohoctah, MI · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Cohoctah, MI · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Dodgeville, MI · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Dodgeville, MI · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Harbert, MI · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Harbert, MI · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Homer, MI · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Homer, MI · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Port Huron, MI · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Port Huron, MI · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Anchorville, MI · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Anchorville, MI · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Honor, MI · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
Honor, MI · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
North Adams, MI · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insights Analyst
North Adams, MI · On-site
$20/hr
We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...
Consumer Insight Research information
What are the key skills and qualifications needed to thrive as a Consumer Insight Researcher, and why are they important?
To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.
What is the difference between Consumer Insight Research vs Consumer Data Analyst?
| Aspect | Consumer Insight Research | Consumer Data Analyst |
|---|---|---|
| Primary Focus | Understanding consumer behaviors, motivations, and preferences to inform marketing strategies | Analyzing consumer data sets to identify trends and patterns for business decision-making |
| Skills & Tools | Qualitative research, survey design, focus groups, consumer psychology | Data analysis, statistical tools, Excel, SQL, data visualization |
| Work Environment | Market research firms, marketing departments, consulting agencies | Corporate, marketing agencies, data firms |
| Common Tasks | Conducting interviews, focus groups, consumer segmentation | Data mining, reporting, trend analysis |
While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.
How does a Consumer Insight Researcher typically collaborate with marketing and product development teams?
Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.
What is consumer insight research?
Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in Michigan? For Consumer Insight Research jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in Michigan look for? The top searched job categories for Consumer Insight Research jobs in Michigan are:
What cities in Michigan are hiring for Consumer Insight Research jobs? Cities in Michigan with the most Consumer Insight Research job openings:
Full-time
Posted 11 days ago
Job description
Overview
Do you love learning about consumers and applying those insights to make an impact? Are you passionate about collaborating with others and succeeding as a team? Do you love pets and learning about pets?
The Sr. Manager - Consumer Insights plays a key role as the voice of the consumer to help the organization make fact-based, consumer-driven decisions that will positively impact the business, products, and the brand. Consumer is at the center of BISSELL core values.
This role is responsible for leading an insights team focused on product development, validation and optimization while also being a thought leader in key organizational strategy areas centered or inspired by the consumer. The role is equally accountable for hands-on insight generation, directly producing high-quality consumer research and analysis, and for standing up new capabilities including AI-powered and automated approaches that enhance the speed, scale, and impact of insights delivery.
Responsibilities
Qualifications
REQUIRED EXPERIENCE/EDUCATION
SPECIALIZED TRAINING/EDUCATION PREFERRED
SKILLS REQUIRED
Do you love learning about consumers and applying those insights to make an impact? Are you passionate about collaborating with others and succeeding as a team? Do you love pets and learning about pets?
The Sr. Manager - Consumer Insights plays a key role as the voice of the consumer to help the organization make fact-based, consumer-driven decisions that will positively impact the business, products, and the brand. Consumer is at the center of BISSELL core values.
This role is responsible for leading an insights team focused on product development, validation and optimization while also being a thought leader in key organizational strategy areas centered or inspired by the consumer. The role is equally accountable for hands-on insight generation, directly producing high-quality consumer research and analysis, and for standing up new capabilities including AI-powered and automated approaches that enhance the speed, scale, and impact of insights delivery.
Responsibilities
- Integral to driving strategy & alignment with multi-functional partners to identify key category and initiative insight needs and ensure research drives organizational impact.
- Represents consumer insights in critical organizational forums and leadership meetings; serves as the consumer and category expert voice in tactical and strategic discussions, communicating through working sessions, presentations, and written deliverables.
- Directly manages a primary insights team responsible for all product development research including innovation, commercialization, and foundational category insight areas.
- Builds and develops a high-impact consumer insights team through intentional coaching, clear goal-setting, and creating an environment where strong learning construction, output analysis and storytelling are expected and rewarded.
- Drives clear research objectives, decision criteria, and analytic strategy to meet business objectives across the team's responsibilities.
- Expert in qualitative and quantitative research methods; selects the right approach for each business question, manages research suppliers, leverages internal capabilities and drives competitive rigor in vendor selection.
- Manages a complex global research portfolio, including multiple concurrent projects, within the Consumer Experience budget.
- Influences others where formal authority doesn't exist; drives the organization to act on consumer findings and make sound decisions about research investment and direction.
- Champions new and innovative research approaches; leads the adoption of AI-powered and automated tools and workflows to improve the speed, efficiency, and quality of insights delivery.
- Operates with strong business and category acumen to link research and insights to business decisions and action.
- Performs other duties as assigned or deemed necessary.
Qualifications
REQUIRED EXPERIENCE/EDUCATION
- Degree minimum: Bachelor's Degree
- Specific concentration: Market Research or related degree
- Experience level: 8+ years' Primary Research experience and 6 years' Insights experience.
SPECIALIZED TRAINING/EDUCATION PREFERRED
- MBA or related advanced degree preferred
SKILLS REQUIRED
- Outstanding knowledge of quantitative suppliers and a strong understanding of qualitative research tools and approaches, as well as proven experience in leading quantitative research design, implementation, and analytics.
- Solid verbal and written communication skills, as well as strong interpersonal skills.
- Excellent project and time management skills.
About BISSELL Homecare
Sourced by ZipRecruiter
Industry
Manufacturing
Company size
1,001 - 5,000 Employees
Headquarters location
Grand Rapids, MI, US
Year founded
1876