Consumer Insight Research Jobs in Michigan (NOW HIRING)

Job Description

The Marketing Strategy & Intelligence Analyst delivers integrated, data-driven insights that inform brand strategy, creative development, and marketing decisions. This role synthesizes consumer, market, competitive, and brand performance information to answer key business questions and support strategic planning across the Cadillac and Chevrolet brands. The analyst partners closely with brand strategy, creative, media, and cross-functional stakeholders to translate insights into clear, actionable recommendations.

Key Responsibilities:

Brand Strategy & Consumer Insights

• Analyze brand health, consumer perceptions, and competitive trends to identify strategic opportunities for the Cadillac or Chevrolet brand.

• Integrate findings from syndicated research, brand tracking, campaign measurement, and market intelligence to answer key business questions and identify growth opportunities.

• Leverage performance metrics such as Brand Power and Creative Accelerator measurement to inform brand and creative guidance.

• Mine Demand Spaces, NVCS, YouGov (BrandIndex, Profiles), Brand Power, Creative Accelerator, and other sources/platforms to provide input to brand, product marketing, and brand strategy teams.

• Contribute to strategic recommendations by identifying the drivers behind changes in brand equity and consumer behavior.

• Track automotive and adjacent industry trends to provide context for brand performance and strategic planning.

• Independently manage recurring brand and marketing analyses (e.g., brand health reviews, campaign retros, quarterly wraps) to identify trends, key learnings, and implications for future planning.

• Collaborate with internal teams to answer business questions and support marketing decisions.

Strategic Analysis & Business Intelligence

• Conduct exploratory analyses to uncover emerging trends, competitive shifts, and changes in consumer sentiment.

• Integrate multiple data sources to develop a holistic view of brand health, demand spaces, and market dynamics.

• Provide analytical support for strategic planning initiatives through data-driven analyses and insight generation.

• Summarize integrated findings and highlight business implications and options for cross-functional stakeholders.

Reporting & Storytelling

• Build clear, visually compelling presentations (PowerPoint/Slides) that distill complex datasets into narratives and recommendations for brand, product, and marketing leadership.

• Translate integrated findings into actionable business insights and strategic implications that support brand planning, creative development, and marketing decisions.

Ad Hoc Analysis

• Investigate business questions related to consumer behavior, brand perceptions, competitive activity, and market trends.

• Conduct custom analyses to support brand strategy, creative development, and marketing priorities, balancing near-term asks with recurring deliverables.

Required Skills & Experience:

• Bachelor's degree required, preferably in marketing, business, statistics, economics, or a related field.

• 2+ years of experience in marketing analytics, insights, or a related field within a marketing organization.

• Demonstrated ability to synthesize datasets into clear, actionable insights and recommendations.

• Experience supporting cross-functional teams and collaborating with multiple stakeholders (e.g., brand, media, creative, research).

• Demonstrated ability to quantify marketing opportunities and align KPIs with brand priorities and campaign objectives.

• Experience working with syndicated market research and brand tracking tools (e.g., YouGov BrandIndex, YouGov Profiles, Kantar) and applying them to real business questions.

Technical Skills

• Strong analytical and problem-solving abilities, with a focus on data-driven marketing and hypothesis-led analysis.

• Experience with marketing performance metrics, insight generation, and optimization methodologies (e.g., campaign performance, brand tracking, creative testing).

• Applied familiarity with creative and brand measurement tools and frameworks (e.g., Brand Power, Creative Accelerator, demand-space or segmentation frameworks).

• Familiarity with both online and offline marketing channels and how they are measured.

• Proficiency in Excel and/or Google Sheets for data analysis and quality checks.

• Proficiency in PowerPoint and/or Google Slides for building clear, compelling presentations and visual stories.

• (Nice to have) Exposure to marketing effectiveness tools (e.g., MMM, MTA) or experimentation frameworks.

#LI-MO1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. This job may be eligible for relocation benefits.

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