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Consumer Insight Research Jobs in Michigan (NOW HIRING)

Harness consumer insights, shopper insights, purchase drivers, and other research to drive fact-based, consumer-driven product/feature tradeoff decisions that supports brand positioning. * Work with ...

Product Development Manager

Grand Rapids, MI Β· On-site

$110K - $137K/yr

Conduct customer interviews, ethnographic research, usability studies, and competitive assessments. * Translate consumer insights into actionable design and development opportunities. * Monitor ...

Product Development Manager

Grand Rapids, MI Β· On-site

$110K - $137K/yr

Conduct customer interviews, ethnographic research, usability studies, and competitive assessments. * Translate consumer insights into actionable design and development opportunities. * Monitor ...

Explore and research alternative/non-traditional product lines and fintech options with the ... Have a clear market overview and client insights to define product trends and to inform the product ...

New

... and consumer insights into commercially viable products and successful global launches. What ... This role sits at the center of global skincare product development-partnering with R&D, Packaging ...

... and consumer insights into commercially viable products and successful global launches. What ... This role sits at the center of global skincare product development--partnering with R&D, Packaging ...

Showing results 21-40

Consumer Insight Research information

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

What are popular job titles related to Consumer Insight Research jobs in Michigan?

For Consumer Insight Research jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Research jobs in Michigan look for?

The top searched job categories for Consumer Insight Research jobs in Michigan are:

What cities in Michigan are hiring for Consumer Insight Research jobs?

Cities in Michigan with the most Consumer Insight Research job openings:

Infographic showing various Consumer Insight Research job openings in Michigan as of September 2026, with employment types broken down into 100% Full Time. Highlights an 67% In-person, and 33% Remote job distribution.

Principal, Consumer Markets

Grand Rapids, MI

Full-time

Medical, Retirement

Posted 27 days ago


Job description

Job Summary

The Principal, Consumer Markets, will be responsible for development, implementation and monitoring of strategy work for all Consumer/Government Markets & Market Development. This individual will partner cross-functionally with sales leadership, marketing and product teams, managing initiatives from ideation to execution. This includes developing strategies by market segment and region, with a focus on constantly monitoring results and evolving strategies to meet organizational goals.
The role requires exceptional analytical acumen and strategic foresight to ensure Priority Health remains competitive and effective in an evolving healthcare landscape.
This individual will hold responsibility for developing divisional and growth strategies, membership forecasts, and sales funnel tracking while aligning divisional execution to the strategy. This role also serves as the Business Owner over our go-to-market and complex strategies.. This individual will also have responsibility for strategic and special projects including integration efforts following M&A activity and major cross-enterprise initiatives. The role will focus on setting and measuring progress toward strategic goals, prioritizing initiatives, ensuring divisional accountability, and overseeing critical financial planning functions.
This individual will be responsible and accountable for the success of developing strategies and executing against plans that support organizational objectives and long-range plans to achieve growth. This individual will need to develop an understanding of and stay current with the competitive market landscape. An ability to conduct sophisticated, detailed and creative analysis and clearly communicate results through written and verbal channels is required.
The role requires a senior, highly collaborative professional who combines strategic thinking, structured problem solving, rigorous analytics, and strong influencing skills.
Essential Functions
  • With significant autonomy, leads Consumer Markets strategic planning with leadership and key market leaders determining and providing appropriate quantitative and qualitative inputs. The strategic plan will consider business performance, market competition, researched innovation, and shifting demographics. Bring innovative thinking and ideas to the table for leadership consideration. Includes market expansion as a result of M&A activity.
  • Direct "Run the Business" operations including KPI reporting, operational cadence, and strategy integration. Works autonomously to prepare complex information such as documents, reports, charts, and graphs using a variety of software. Performs independent research and prepares information and analytical analysis for special projects, board level presentations, executive-level communications, etc. Liaises with key stakeholders to achieve organizational goals. Independently maintains accountability for completion of assigned projects.
  • Create and implement standard strategic planning process and evaluate effectiveness. Uses data gathered on program performance, changes in competitive market and competitor moves (or anticipated moves) to position Priority Health ahead of the evolving health care landscape.
  • Define, develop, manage, and own executive reporting on key metrics, formulate actionable insights and structure a concise, clear presentation of findings and suggested tactics, and prioritize issues as appropriate. Conduct sophisticated and creative analysis, translating those results to easily digestible messages, communications, and presentations including Develops and coordinates the assessment, analysis, planning, implementation, and evaluation of complex/multi-faceted projects/programs.
  • Partners to determine a strategic go-to-market plan for new product lines based on primary and secondary research.
  • Lead the development and ownership of divisional membership forecasts by analyzing historical trends, market dynamics, and sales performance. Ensure forecasts are integrated into strategic planning cycles, with clear accountability and action plans across sales, marketing, product and client experience teams.
  • Engages in continuous study of the entire professional field, including best practices, to maintain cutting-edge knowledge and skills for the execution of all assigned responsibilities.
  • Define, develop, manage, and own executive reporting on key metrics, formulate actionable insights and structure a concise, clear presentation of findings and suggested tactics, and prioritize issues as appropriate. Conduct sophisticated and creative analysis, translating those results to easily digestible messages, communications, and presentations.
Qualifications
  • Required Bachelor's Degree or equivalent in business, marketing, statistics, mathematics or related field (or equivalent education and experience)
  • Preferred Master's Degree in business, healthcare administration or related field
  • 12 years of relevant experience Progressive experience in strategic planning, business analysis, and executive stakeholder management Required
  • 7 years of relevant experience Healthcare industry experience Required
  • 5 years of relevant experience Health insurance industry Preferred

    Physical Demands

    • Pallet to Waist (6" from floor) > 5 lbs: Seldom up to 10 lbs
    • Waist to Waist > 5 lbs: Seldom up to 10 lbs
    • Waist to Chest (below shoulder) > 5 lbs: Seldom up to 10 lbs
    • Waist to Overhead > 5 lbs: Seldom up to 10 lbs
    • Bilateral Carry > 5 lbs: Seldom up to 10 lbs
    • Unilateral Carry > 5 lbs: Seldom up to 10 lbs
    • Pushing Force > 5 lbs: Seldom up to 10 lbs
    • Pulling Force > 5 lbs: Seldom up to 10 lbs
    • Sitting: Frequently
    • Standing: Occasionally
    • Walking: Occasionally
    • Forward Bend - Standing: Seldom
    • Forward Bend - Sitting: Occasionally
    • Trunk Rotation - Standing: Seldom
    • Trunk Rotation - Sitting: Occasionally
    • Reach - Above Shoulder: Seldom
    • Reach - at Shoulder or Below: Seldom
    • Handling: Occasionally
    • Forceful Grip > 5 lbs: Seldom
    • Forceful Pinch > 2 lbs: Seldom
    • Finger/Hand Dexterity: Frequently

    How Corewell Health cares for you
    • Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here.
    • On-demand pay program powered by Payactiv
    • Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!
    • Optional identity theft protection, home and auto insurance
    • Traditional and Roth retirement options with service contribution and match savings
    • Eligibility for benefits is determined by employment type and status

    Primary Location

    SITE - Priority Health - 1231 E Beltline Ave NE - Grand Rapids

    Department Name

    Government Markets Executive - PH Managed Benefits

    Employment Type

    Full time

    Shift

    Day (United States of America)

    Weekly Scheduled Hours

    40

    Hours of Work

    40

    Days Worked

    5

    Weekend Frequency

    N/A

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    Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.

    Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.

    An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.

    You may request assistance in completing the application process by calling 616.486.7447.