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Manager Brand Strategy Jobs in Michigan (NOW HIRING)

Eccalon LLC

Brand Manager

Detroit, MI

Brand Strategy and Management * Develop, own, and execute the overall Epoch Sports brand strategy across all touchpoints * Ensure consistent brand identity and messaging across digital, retail, event ...

Michigan Sugar

Senior Brand Manager

Bay City, MI · On-site

To support this transformation, we are seeking a Senior Brand Manager who is both a strategic builder and a hands‑on executor. This is a newly evolving, revenue‑driving role with limited existing ...

Lafayette American

Junior Brand Strategist

Detroit, MI · On-site

Strategy is where we connect the dots between what a business needs, what people care about, what ... Strong attention to detail and the ability to manage multiple priorities. * A willingness to learn ...

New

Carhartt

Brand Manager II

Dearborn, MI · On-site

Title: Brand Manager II Department: Marketing Reports to: Director of Brand Marketing Location ... This role will help to support brand strategies and carry out the integration of brand campaigns ...

Stellantis

Jeep Brand Marketing

Auburn Hills, MI · On-site

The Jeep Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration ...

Stellantis

Jeep Brand Marketing

Auburn Hills, MI

The Jeep Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration ...

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Manager Brand Strategy information

What are the key skills and qualifications needed to thrive as a manager brand strategy?

To thrive as a Manager Brand Strategy, you need expertise in brand management, market research, and strategic planning, often supported by a degree in marketing or business. Familiarity with analytics platforms, digital marketing tools, and brand tracking systems is typically required. Strong leadership, creative thinking, and persuasive communication are standout soft skills in this position. These capabilities enable the effective development and execution of brand strategies that drive business growth and market differentiation.

What does a manager brand strategy do?

A Manager of Brand Strategy is responsible for developing and implementing plans to position and promote a company's brand in the marketplace. They analyze market trends, identify target audiences, and work with cross-functional teams to ensure consistent brand messaging across all channels. Their goal is to enhance brand awareness, drive customer engagement, and support business growth by differentiating the brand from competitors.

What is the difference between Manager Brand Strategy vs Brand Manager?

AspectManager Brand StrategyBrand Manager
Primary FocusDeveloping long-term brand strategies and positioningManaging day-to-day brand activities and campaigns
ResponsibilitiesMarket research, strategic planning, brand architectureAdvertising, promotions, product launches
Required SkillsStrategic thinking, market analysis, branding expertiseCreativity, project management, communication skills
Work EnvironmentStrategic teams, marketing departmentsMarketing, advertising agencies, product teams

While both roles focus on branding, the Manager Brand Strategy emphasizes long-term strategic planning and positioning, whereas the Brand Manager handles the execution of marketing campaigns and daily brand activities. Understanding these differences helps clarify career paths and employer expectations in branding roles.

What are some common challenges faced by a manager brand strategy when aligning teams around a unified brand vision?

A Manager Brand Strategy often encounters the challenge of uniting cross-functional teams—such as marketing, sales, product, and design—around a cohesive brand vision. Differences in departmental goals and perspectives can lead to misalignment or inconsistent messaging. Overcoming these challenges requires strong communication skills, regular cross-team workshops, and clear brand guidelines. Building consensus and fostering collaboration are key to ensuring that all teams represent the brand consistently and effectively, which ultimately strengthens brand equity.

What are the most commonly searched types of Brand Strategy jobs in Michigan?

The most popular types of Brand Strategy jobs in Michigan are:

What are popular job titles related to Manager Brand Strategy jobs in Michigan?

For Manager Brand Strategy jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Manager Brand Strategy jobs in Michigan look for?

The top searched job categories for Manager Brand Strategy jobs in Michigan are:

What cities in Michigan are hiring for Manager Brand Strategy jobs?

Cities in Michigan with the most Manager Brand Strategy job openings:

Manager Brand Strategy jobs near you
Infographic showing various Manager Brand Strategy job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution.

Brand Manager

Eccalon LLC

Detroit, MI

Full-time

Re-posted 16 days ago

Job description

***This is an on-site position, NOT remote/hybrid***

Job Description

Epoch Sports is seeking a highly motivated and creative Brand Manager to lead all brand marketing initiatives, digital storytelling, and social media strategy. This person will play a key role in shaping and amplifying the Epoch Sports brand across multiple channels, ensuring consistency in voice, tone, and visual identity while driving growth, community engagement, and product awareness. This role blends strategic thinking with hands-on execution and is ideal for someone passionate about sports culture, digital trends, and building brands with purpose.

Key Responsibilities

  • Brand Strategy and Management
    • Develop, own, and execute the overall Epoch Sports brand strategy across all touchpoints
    • Ensure consistent brand identity and messaging across digital, retail, event, and product channels
    • Translate the company’s mission, values, and unique position into brand campaigns that resonate with diverse customer segments
  • Marketing Campaigns
    • Lead the creation and rollout of marketing campaigns for product launches, seasonal collections, partnerships, and events
    • Collaborate with internal teams (product, sales, creative) and external partners (agencies, influencers) to drive marketing execution
    • Monitor and report on campaign KPIs, customer engagement, and ROI
  • Social Media Management
    • Own Epoch Sports’ presence across all social platforms (Instagram, TikTok, X, Facebook, YouTube, Threads, etc.)
    • Develop and execute the content calendar to engage target audiences, build community, and drive traffic and sales
    • Respond to community questions, build relationships with followers, and manage user-generated content.
  • Content Creation and Digital Storytelling
    • Concept, produce, and manage compelling digital content including video, photo, graphic, and written content that brings the Epoch brand to life
    • Collaborate with athletes, creators, and ambassadors to develop content that supports campaigns, product launches, and brand values
    • Work closely with in-house designers and the media team to execute polished, on-brand assets
  • Influencer and Ambassador Management
    • Identify, recruit, and manage athletes and brand ambassadors aligned with Epoch’s vision and product lines.
    • Track and report on influencer campaign performance and ROI.
  • Data and Performance
    • Use data tools and social insights to guide content strategy, campaign optimization, and audience growth.
    • Stay on top of marketing, sports, and cultural trends to keep Epoch ahead of the curve.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
  • 3–5 years’ experience in brand management, social media, or digital marketing—preferably in a consumer products or sports-focused company.
  • Strong understanding of brand strategy, digital marketing channels, and social media best practices.
  • Experience creating high-quality digital content, including short-form video (Reels/TikTok), photography, and storytelling.
  • Graphic design, video editing, or photography skills are a strong plus (Adobe Creative Suite, Canva, Final Cut, etc.).
  • Excellent communication, project management, and organizational skills.
  • Passion for sports, especially lacrosse or team sports culture, is highly desirable.
Eccalon logo

About Eccalon

Sourced by ZipRecruiter

We are a cross-functional collective of innovative minds that leverages technology to tackle the most challenging problems of this generation for clients, the nation, and the world. Eccalon fosters creativity, curiosity, and imagination across all departments and divisions to pioneer new ideas, products, and services. We advance innovation.​

Industry

Guided missile and space vehicle manufacturing

Company size

11 - 50 Employees

Headquarters location

Hanover, MD, US

Year founded

2017

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